61. Super Connector Kelli Richards on Working with Steve Jobs and the Importance of Trust and Timing

Time stamped show notes:

[00:43] She knew she wanted to be a record producer at the age of 8.

[1:28] She launched the Music and Entertainment Division at Apple and ran it for 12 years. It later became iTunes. Steve Jobs was her mentor.

[4:26] She’s been a talent producer.

[5:29] She’s had a podcast for 5 years. She’s published books and articles in different publications.  

[5:43] Things won’t change for her in the next 5 years. She wants to keep focusing on thought leadership.  

[6:39] Time management and keeping in touch with her network are natural to her.  

[7:14]  She uses her calendar (iCal) as a calendar and to do list.

[9:28] Your brand is the most critical part to building your career. You need to keep it sharp.

[9:55] Always be looking to add value.  

[10:29] Corporate culture is paramount.  

[10:53] Set an example and follow through. Be someone people want to follow.  

[11:39] Her secret to success: maintain relationships

[12:17] You don’t need to be in touch with relationships all the time. Just when you have something of value.  

[12:43] You need to fail in order to thrive.  

[13:42] Leaving Apple when she did was not the best time in hindsight.

[15:02] iTunes launched 5 years after she left.  

[17: 04] She admires Oprah.

[19:50] Advice to entrepreneurs: don’t go at it alone

[22:16] She was booked on Flight 93 on 9/11. She didn’t get on the flight because she honored her intuition.

[23:09] She had a terrible feeling that something bad was going to happen. She cancelled the trip. She was supposed to work with Michael Jackson but didn’t go.

[29:12] Hallmark of success: keep your mouth shut

[29:44] Cupertino is her hometown.

[31:34] She’s always been a contrarian.

[33:26] Spirituality is foundational.

[33:55] Her favorite interviews in her podcast: Member of Sticks (keyboard player - Lauren), Todd (her long-time collaborator), Ty Roberts

[35:13] Her podcast: All Access Radio

[35:32] She would love to meet Oprah.

[41:12] If you can’t conceive, how will you ever get there?

[43:08] She reads 2 books a week, but she keeps some books close by for reference.

[45:53] “Success without fulfillment is the ultimate failure.” - Tony Robbins

[46:14] A leader creates more leaders, not followers.

[46:37] Mindfulness: knowing what’s going on around you and how you choose to take action and understand the consequences

[47: 47] Don’t try to do it alone. Even one conversation can create a collaboration.

Three key points:

1. Her secret to success: maintain relationships
2. Hallmark of success: keep your mouth shut
3. Mindfulness: knowing what’s going on around you and how you choose to take action and understand the consequences

Resources mentioned:

www.gratitudenetwork.com

Abundance - book by Peter Diamandis

Thrive: Stop Wishing Your Life Away - book

Enough Already - book

Straight Line Leadership: Tools for Living with Velocity and Power Through Turbulent Times

Last question:

She’s always looking for better tools for time management and to optimize productivity.

Referrals - If there’s somebody listening whom she can add value to as a consultant, she would like to talk to you. If you’re a high achiever, or would like to become one, and you would like an advisor, contact her. If you have a budget and want to engage celebrities to perform at a company function or event, contact her.

How to contact her:

www.kellirichards.com

www.allaccessgroup.com

Email: info@allaccessgroup dot com