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LTBP #123 - Jon Goodman: Marketing & Generating a Second Stream of Income as a Trainer

LTB Podcast

Release Date: 08/15/2018

#421 Skipping the Norm: Building a Values-Driven Coaching Business show art #421 Skipping the Norm: Building a Values-Driven Coaching Business

LTB Podcast

In this episode of the Lift The Bar Podcast, Maggie chats with Chris, a self-taught jump rope coach who’s built a thriving, values-driven business from the ground up. From coaching in schools across the UK to launching his own app and designing eco-conscious ropes, Chris is on a mission to make jump rope more accessible, joyful, and impactful. Whether you’re a PT looking to diversify your coaching, build a purpose-led brand, or simply be inspired by someone doing things differently—this one’s for you.   Find Out More About Chris Website: Instagram:  Find Out...

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#420 Jake and Chris: Making Training FUN! show art #420 Jake and Chris: Making Training FUN!

LTB Podcast

Jake and Chris talk about what bringing fun to training really means and how personal trainers might think about the experience they deliver to clients, helping them to improve their client experience, retention rates and the enjoyment they have in being a trainer.  Find Out More About LTB: Website:  Instagram: 

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#419 Shannon Groves: Scaling a Mountain with Clients show art #419 Shannon Groves: Scaling a Mountain with Clients

LTB Podcast

In today's podcast Jake hosts Shannon Groves of Insync. They discuss what made her take 12 clients to North Africa in an attempt to climb Mount Toubkal. Covering went into the logistics of how to sort such a trip and how it has benefitted her clients and business.   Find Out More About LTB: Website:  Instagram: 

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#418 Dr Kat Schneider: Creating a Size Inclusive Fitness Industry show art #418 Dr Kat Schneider: Creating a Size Inclusive Fitness Industry

LTB Podcast

This episode features Kat Schneider from the Centre for Appearance Research (UWE), sharing her journey from fitness professional to academic researcher. Together, we unpack body image, weight stigma, and weight bias—focusing on their impact in sport and exercise settings. We explore the persistent challenges in the health and fitness industry, the importance of challenging weight bias, and practical ways personal trainers can create more size-inclusive and welcoming environments. Kat also shares her vision for a fitness future rooted in inclusivity, respect, and support for all bodies and...

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#417 Jake and Maggie: The Powers of Movement for Mental Health show art #417 Jake and Maggie: The Powers of Movement for Mental Health

LTB Podcast

Jake talks to Maggie about all things Mental Health, from getting into further studies to understand it better and how movement can positively affect people.   Find Out More About LTB: Website:  Instagram: 

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#416 Claire and Maggie chat about the use of appearance based language in fitness show art #416 Claire and Maggie chat about the use of appearance based language in fitness

LTB Podcast

Claire and Maggie chat about how appearance based language can cause issues whether it's in marketing or within a PT session or class setting.   Find Out More About LTB: Website:  Instagram: 

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#415 Sally Eccles: Rebuilding your business in a new location show art #415 Sally Eccles: Rebuilding your business in a new location

LTB Podcast

Claire chats to LTB member and mentor Sally Eccles about her various roles within the fitness industry and how she has navigated a number of changes in the type of facility she works in and a move to a different part of the country.   Find Out More About LTB: Website:  Instagram: 

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#414 Maggie and Claire: Is shame ever a useful motivator? show art #414 Maggie and Claire: Is shame ever a useful motivator?

LTB Podcast

Maggie and Claire chat about the use of shame in lead generation and motivating clients in this podcast.   Find Out More About LTB: Website:  Instagram: 

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#413 Heather Elliott: Becoming a personal trainer in later life show art #413 Heather Elliott: Becoming a personal trainer in later life

LTB Podcast

Claire chats to Heather, AKA Maggie's mum, about her decision to qualify as a personal trainer in her late 60s, the assumptions people make about older adults and the importance of being aware of language.   Find Out More About LTB: Website:  Instagram: 

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#412 Emily Skinner: Coaching without Perfection show art #412 Emily Skinner: Coaching without Perfection

LTB Podcast

Maggie chats with personal trainer and LTB member Emily Skinner about building a fitness business rooted in her values, humour and community. From coaching 'badass grannies' to creating a person-centred and weight-inclusive space where people feel safe and seen, Emily shares the real talk on supporting clients - without the need to convert them into fitness enthusiasts, or chase perfection! Find Out More About LTB: Website:  Instagram: 

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In this episode, Stuart welcomes on Jon Goodman. Jonathan Goodman is the creator of the largest collaborative blog for personal trainers, the Personal Trainer Development Center (thePTDC) and the founder of the world's first certification for online trainers, the Online Trainer Academy. He’s the author of 7 books including Ignite the Fire, Viralnomics, and the seminal textbook on online personal training. Jon has been featured in Men's Health, Forbes, Entrepreneur, and many more. 

Topics Covered:
-- When Jon started as a Personal Trainer.
-- How he had the confidence to go about writing a book during the early stages of his career.
-- Does he think it's harder to be a trainer nowadays back than when he started.
-- Why a huge part of marketing has to be around helping people feel like they can achieve.
-- How we can sell consistency and adherence.
-- Why he stopped training clients.
-- What his message to a trainer who is questioning what they are doing long-term.
 

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