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LTBP #123 - Jon Goodman: Marketing & Generating a Second Stream of Income as a Trainer

LTB Podcast

Release Date: 08/15/2018

#435 Kim Stacey: Fitness For Every Body show art #435 Kim Stacey: Fitness For Every Body

LTB Podcast

Maggie sits down with Kim from Body Image Fitness to explore what it truly means to train for joy rather than aesthetics. Kim shares how her weight‑neutral studio creates space for every body to move, belong, and thrive, free from the pressures of diet culture. Together, they unpack why fitness is best rooted in celebration, connection, and empowerment, not comparison or correction.   Find Out More About LTB Membership: Website:  Instagram: 

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#434 Productivity Reclaimed: From Shame To Strategy show art #434 Productivity Reclaimed: From Shame To Strategy

LTB Podcast

Claire and Maggie chat about productivity including the negatives of hustle culture as well as some practical tips for being productive when action is genuinely needed.   Find Out More About LTB Membership: Website:  Instagram:     

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#433 Self Sabotage: It's Not What You Think show art #433 Self Sabotage: It's Not What You Think

LTB Podcast

Claire and Maggie discussed the concept of self-sabotage, challenging its scientific validity as well as ways personal trainers can approach clients who may be exhibiting maladaptive / sabotage like behaviors.  Find Out More About LTB Membership: Website:  Instagram: 

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#432 Zac Fennell: The Art Of Making People Feel Fabulous show art #432 Zac Fennell: The Art Of Making People Feel Fabulous

LTB Podcast

Chris chats to Zac Fennell, owner of BA1 Hair about the importance of looking after your customers, creating a brilliant team and much more.   Find Out More About LTB Membership: Website:  Instagram: 

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#431 Beyond SMART Goals - Supporting Clients Who Just Want To Feel Better show art #431 Beyond SMART Goals - Supporting Clients Who Just Want To Feel Better

LTB Podcast

Claire and Maggie chat about the role of goals and working with clients who don't have something that fits in a nice structure. Find Out More About LTB Membership: Website:  Instagram: 

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#430 Jake and Sally Chat About Building Your Online Coaching Service show art #430 Jake and Sally Chat About Building Your Online Coaching Service

LTB Podcast

Jake talks to Sally about the world of Online Coaching and what Personal Trainers should consider having ready in the early stages of building their Online Coaching service.    Find Out More About LTB: Website:  Instagram: 

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#429 Claire, Maggie and Jake: How Do We Know What We Know Is Accurate show art #429 Claire, Maggie and Jake: How Do We Know What We Know Is Accurate

LTB Podcast

Claire chats to Maggie and Jake about how we can be confident in our knowledge and ways to verify our beliefs, or those stated by others, so that we know how to support our clients and aren't adding to the misinformation out in the world.    Find Out More About LTB: Website:  Instagram: 

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#428 Katie Rungrojkitiyos: The Accidental PT show art #428 Katie Rungrojkitiyos: The Accidental PT

LTB Podcast

Katie first stepped into the gym as Maggie's PT client and now she’s one of the trainers who works alongside her. In this episode, Katie shares how her relationship with fitness has evolved: from her first goals, to discovering a love for kettlebells, to unexpectedly finding herself on a whole new career path. It’s an honest conversation about growth, confidence, and becoming an 'accidental PT'.   Find Out More About LTB: Website:  Instagram: 

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#427 Charlie Beestone: What PTs can Learn from Other Businesses show art #427 Charlie Beestone: What PTs can Learn from Other Businesses

LTB Podcast

Charlie speaks about his experience starting out in the exercise industry before finding himself working with more corporate clients. He introduces some great ideas about how personal trainers could begin to look at other businesses to improve their own.   You can access a free guide from Charlie here:   Find Out More About LTB: Website:  Instagram: 

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#426 Maggie and Claire Chat About Confidence In Coaching show art #426 Maggie and Claire Chat About Confidence In Coaching

LTB Podcast

In this episode Maggie and Claire chat about confidence.  It's a topic that comes up a lot and something we have helped a lot of trainers with over the years.  Whilst it's incredibly common and normal to have doubts it's also something that we tend to hide, so when it strikes it can leave you feeling like you're the only pt who's feeling like this and that is definitely not the case.    Find Out More About LTB: Website:  Instagram:     

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In this episode, Stuart welcomes on Jon Goodman. Jonathan Goodman is the creator of the largest collaborative blog for personal trainers, the Personal Trainer Development Center (thePTDC) and the founder of the world's first certification for online trainers, the Online Trainer Academy. He’s the author of 7 books including Ignite the Fire, Viralnomics, and the seminal textbook on online personal training. Jon has been featured in Men's Health, Forbes, Entrepreneur, and many more. 

Topics Covered:
-- When Jon started as a Personal Trainer.
-- How he had the confidence to go about writing a book during the early stages of his career.
-- Does he think it's harder to be a trainer nowadays back than when he started.
-- Why a huge part of marketing has to be around helping people feel like they can achieve.
-- How we can sell consistency and adherence.
-- Why he stopped training clients.
-- What his message to a trainer who is questioning what they are doing long-term.
 

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