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BTI #003 featuring Jeff Carpenter: Developing Your Style

Beyond the Image Podcast

Release Date: 09/05/2018

BTI #248: Future of Fitness Entrepreneurship with Amy Thompson show art BTI #248: Future of Fitness Entrepreneurship with Amy Thompson

Beyond the Image Podcast

Today we chat about something very near and dear to my heart. I’ve been working in the health and wellness industry for over a decade and it has undergone a lot of shifts and a lot of change over the last 18 months. Coming out of 2020, there have been a lot of really great opportunities for health and fitness professionals and that is what we’re talking about today.

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BTI #247: Three Types of Leads You Need to Know About show art BTI #247: Three Types of Leads You Need to Know About

Beyond the Image Podcast

Today, we are going to be talking about leads. I’ve been talking about leads A LOT lately and there’s a reason for that.

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BTI #246: The BIG NEWS for FITposium 2021 show art BTI #246: The BIG NEWS for FITposium 2021

Beyond the Image Podcast

SPECIAL ANNOUNCEMENT! FITposium is coming back for 2021 in a completely new way! We have been running this conference since 2015. Originally, we wanted to equip all of our clients in the health and fitness space with everything they needed to launch into the industry. This is our 7th year, and we’ve watched the conference grow from 150 people packed in a room, to now having over 1500 participants go through the conference.

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BTI #245: Has Social Media Stopped Working for Entrepreneurs? show art BTI #245: Has Social Media Stopped Working for Entrepreneurs?

Beyond the Image Podcast

Our topic today is time. More specifically, the things we are spending time on that are not giving us return, especially in our business, and are not generating any income. The medium we are discussing today, which you may have already guessed, is social media.

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BTI #244: How to Generate More Leads show art BTI #244: How to Generate More Leads

Beyond the Image Podcast

What I’m talking about today is, leads. The lifeblood of your business and how to generate more leads. It is impossible to grow your brand and your business unless people know you exist. Most professionals I talk to and people who hire me, don’t have a system or strategy set up to generate leads.

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BTI #243: My Entrepreneurial Journey with Darcy DeFrees show art BTI #243: My Entrepreneurial Journey with Darcy DeFrees

Beyond the Image Podcast

In today’s episode, I get to chat with one of my dearest friends. I’ve known her and worked with her for years. She is an alumni of our FITposium conference and an alumni of our Get Amped mastermind. Darcy DeFrees is a fitness and freedom entrepreneur and we’re talking about how to establish your personal freedom while still being an amazing entrepreneur.

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BTI #242: The Actual Role of Marketing with Shannon Fable show art BTI #242: The Actual Role of Marketing with Shannon Fable

Beyond the Image Podcast

Our guest today is Shannon Fable, who is a fitness business consultant and serves as chair of the board for American Council on Exercise. Shannon focuses on business development with fitness brands; she helps them dig into where they want to go, who they think their target market is, and help them develop a strategic plan on how to get there. In this episode we cover the actual role marketing has within our business development efforts and what fitness professionals need to be doing to grow their business.

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BTI #241: Why Sales Feels Icky show art BTI #241: Why Sales Feels Icky

Beyond the Image Podcast

Last week when returning home from the gym, I saw a salesman walking up to my door. Instead of stopping, I sped up to past my house and drive around the block in hopes that he would be gone when I return. This got me thinking about sales and inspired this conversation today of why we hate being sold to and how that carriers over into our own struggles with selling.

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BTI #240: Live Coaching with Melissa Paige show art BTI #240: Live Coaching with Melissa Paige

Beyond the Image Podcast

In this new segment, I’m inviting listeners on to the show to be a guest, talk about their business, while getting live business coaching on the show.

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BTI #239: Get Published in D'FYNE Magazine feat. Chris Linton show art BTI #239: Get Published in D'FYNE Magazine feat. Chris Linton

Beyond the Image Podcast

Today, I get to chat with Chris V. Linton. He is a photographer turned publisher, founder, and owner of D’FYNE Magazine and in this episode we chat about the evolution of his magazine over the last several years and what listeners need to know about pitching to and getting published with D'FYNE Magazine.

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More Episodes

In the third episode of Beyond the Image, host James Patrick chats with fellow photographer Jeff Carpenter on the importance of developing a style.

During the interview the two discuss what it is like to go down unknown roads, overcoming excuses that slow us down, having the willingness to fail while striving to improve, how to develop a style, why having a style is more important than just technique, how to get past haters and the importance of proactive marketing.

To see Jeff's work, check his Instagram out @ReadyLightMedia

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!