BTI # 579: Red Flag Requests for Clients
Beyond the Image Podcast
Red Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer. In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way. “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the past. Red flag statements and the translations of what they actually mean. Why you shouldn’t move forward rental clients say any of these things to you. The one thing to take from this...
info_outline
BTI # 578: Dealing with Excuses
Beyond the Image Podcast
Dealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening. Let’s talk about dealing with excuses in today’s episode. “What does that say about your confidence in your product or service?” IN THIS EPISODE Diving into the excuses and what they actually mean. The narrative we tell ourselves when people tell us no. The truth behind the excuses. Why tricky language and...
info_outline
BTI # 577: What to Charge and How to Set Your Rates
Beyond the Image Podcast
What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money. In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability. “Not every hour you’re working in the week, you’re actually making money.” IN THIS EPISODE What information you need to know before setting your rates. Real examples of business costs. How to calculate the time you will be available to work in...
info_outline
BTI # 576: Really Bad Pitch
Beyond the Image Podcast
Really Bad Pitch Hosted by: James Patrick I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features. “When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.” IN THIS EPISODE The key to finding a good guest. Why the length of a pitch matters. What you must have in your pitch in order to be seriously considered. How to craft a good follow up. What not to say in a follow up...
info_outline
BTI #575: Photo Scam to Watch Out For
Beyond the Image Podcast
Photo Scam to Watch Out For Hosted by: James Patrick There’s now a new scam out there to watch out for and photographers are the ones being targeted. Let’s talk about it in this episode. “Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have,” IN THIS EPISODE How the scam starts. An example of a recent scam someone tried on James. What the scammers try to do to you and how. The different sites scammers are utilizing to scam people. Get Published: Apply to...
info_outline
BTI # 574: Be the Perfect Podcast Guest with Ella Lucas-Averett
Beyond the Image Podcast
Be the Perfect Podcast Guest with Ella Lucas-Averett Hosted by: James Patrick There are few things more frustrating and more annoying than when you bring a guest onto your show and you’re excited to dive into a conversation with them, but that guest falls completely flat. In today’s episode, we’re going to be chatting about how you can show up and shine as a guest on a show so that the hosts want you back and can’t wait to share it with their audience. “In order to stand out, in order to cut through the noise, you need to be excellent.” IN THIS EPISODE ...
info_outline
BTI # 573: Getting Rejected to Speak on Stage
Beyond the Image Podcast
Getting Rejected to Speak on Stage Hosted by: James Patrick I just got rejected and that sucks. In this episode, I’m talking about how to navigate and deal with it. “It’s equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked.” IN THIS EPISODE Why it’s important for James to share this experience. The most effective way of getting new leads from your target audience. How to create a proper submission. What you can do when you receive a rejection. Putting forth the best effort you...
info_outline
BTI # 572: Avoid Being Taken Advantage of in Business
Beyond the Image Podcast
Avoid Being Taken Advantage of in Business Hosted by: James Patrick Do you ever get the sense that someone is trying to take advantage of your business? In this episode, we’re going to talk about how to spot it and how to respond to it. “You are not required to deal with someone’s emotional immaturity.” IN THIS EPISODE Red flags to look out for when doing business. Why you need to get all the details. The importance of making sure you have your contracts signed before moving forward. Specific things to say in these situations. ...
info_outline
BTI # 571: The Software Every Entrepreneur Needs
Beyond the Image Podcast
The Software Every Entrepreneur Needs Hosted by: James Patrick I’m in a lot of Facebook groups for my industry and I see a very similar question pop up a lot. “What is the best software for…?” “What is the thing you use for…?” Regardless of what the question was, I have an answer for you in today’s episode. “The best one to use is the one you’re using right now.” IN THIS EPISODE Why entrepreneurs are asking for input on this specific topic. Finding what works for you. What you should do instead of asking for input. How...
info_outline
BTI # 570: Get Your Brand to Stand Out with Chris Do
Beyond the Image Podcast
Get Your Brand to Stand Out with Chris Do Hosted by: James Patrick On the podcast today is Chris Do. He’s a branding coach and branding strategist and the recent cover of our issue of Icon Refined Magazine. “You’re either selling or being sold to.” IN THIS EPISODE How Chris started in branding. Why entrepreneurs struggle to understand how their brands work in the marketplace. The importance of getting on the other side of the lens. Who will be the future millionaires and billionaires. Value created and value added. The power of...
info_outlineIn this episode of Beyond the Image, host James Patrick shares his insights of what he looks for when hiring a photographer. He discusses the process he went through in hiring a wedding photography and why the person with the highest bid ended up getting the gig.
He also refers back to his previous roles as a photo editor for both newspapers and magazines and discusses how photographers should display their work as well as onboard their clients.
Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.
Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com
Thanks for tuning in!