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BTI #005: What Clients Look For

Beyond the Image Podcast

Release Date: 09/19/2018

BTI # 428 2 Ways to Stand Out When Pitching show art BTI # 428 2 Ways to Stand Out When Pitching

Beyond the Image Podcast

2 Ways to Stand Out When Pitching Hosted by: James Patrick   One of the biggest questions we get is not just how to get published but how to stand out in publishing. Standing out comes down to two things and we’re talking about those two things today. “Lead with value.” IN THIS EPISODE 2 things to help you stand out when pitching. Why the value of what you’re bringing is the most important part of your pitch. The power of a consistent follow up. How to get the attention of media outlets. Where to get directed to media outlets to get published. Lock in your pass now for...

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BTI # 427 3 Biggest Mistakes When Pitching show art BTI # 427 3 Biggest Mistakes When Pitching

Beyond the Image Podcast

3 Biggest Mistakes When Pitching Hosted by: James Patrick   When it comes to pitching to media outlets, there are three big mistakes that individuals can make that will get their pitch thrown out. So whatever you do, don’t make these three mistakes! “Know who the audience is.” IN THIS EPISODE How to get your pitch thrown in the trash. The importance of doing your research before you pitch. Who else you need to talk about in your pitch. From me focus to them focus. Lock in your pass now for FITposium on October 13-15th in-person or virtually at . Dozens of opportunities for...

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BTI # 426 Finding Your IT FACTOR with Tiffany Carter show art BTI # 426 Finding Your IT FACTOR with Tiffany Carter

Beyond the Image Podcast

My guest today is Tiffany Carter and we are diving into how to stand out in your business in an authentic way. “The truth isn’t always sexy.” IN THIS EPISODE Tiffany’s background and why she decided to be a business coach. What brings true results. Finding your own sweet spot in your business and how to truly stand out. Bringing your personality and quirks into your business. What to ask those around you. What Tiffany and James are bringing to the FITposium conference this year. How to increase responses on social media by beta testing. Creating valuable pitches. Lock in your...

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BTI # 425: How to Leverage Media to Grow Your Business show art BTI # 425: How to Leverage Media to Grow Your Business

Beyond the Image Podcast

How to Leverage Media to Grow Your Business Hosted by: James Patrick   Here’s an interesting thing that I want you to know; getting published is not the end of the work. In fact, it’s just the beginning of the work. Once that feature lands, your work is just starting because now we are entering into the phase where you have to leverage these features. “We call it PRing your PR.” IN THIS EPISODE Why you need to leverage media features. 2 different times to capitalize on your features and why. What happens when you leverage your published work the right way. Exclusive...

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BTI # 424: Benefits of Local Media show art BTI # 424: Benefits of Local Media

Beyond the Image Podcast

Benefits of Local Media Hosted by: James Patrick   It’s easy to understand why when we’re pitching to media outlets we want to land these big, national features or international spots. It looks amazing to see yourself on a national news stand and to have that authority, clout, collateral, and marketing assets.   But, never overlook the power and immense opportunity of local media. I’m going to argue the case for local media today. “Consumers love to invest locally.” IN THIS EPISODE A guaranteed way to generate leads and sales for your business. How to gain experience...

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BTI # 423: Benefits of Being Featured on Podcasts show art BTI # 423: Benefits of Being Featured on Podcasts

Beyond the Image Podcast

Benefits of Being Featured on Podcasts Hosted by: James Patrick   Podcasting is one of the fastest and more effective mediums to not jump amplify your authority, but to generate leads for your business. Let’s talk about why. “The demand for podcasts has been increasing as the number of shows also increases.” IN THIS EPISODE Why landing podcast features is important. How a listener gets to understand you more through a podcast interview. Ways your audience is more accessible through podcasts. The benefit of already having a warm audience. Lock in your pass now for FITposium...

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BTI # 422: 3 Things to Know Before Pitching to Media Outlets show art BTI # 422: 3 Things to Know Before Pitching to Media Outlets

Beyond the Image Podcast

3 Things to Know Before Pitching to Media Outlets Hosted by: James Patrick   There are three things you need to know about a media outlet before you send out a pitch to that outlet. Whether it’s a magazine, a podcast, or a digital feature, these three things are important.  “It’s important to understand what the editorial direction  is of this media outlet prior to pitching.” IN THIS EPISODE The 3 things you need to know about media outlets before you pitch to them. Why your audiences need to be in alignment. How to make sure what you’re bringing will fit into...

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BTI # 421: 3 Goals of Getting Published show art BTI # 421: 3 Goals of Getting Published

Beyond the Image Podcast

 3 Goals of Getting Published Hosted by: James Patrick   There are three goals you might have when it comes to earning media or getting published. Let’s dive into these today and why you need to know this. “Knowing what your goals are will help you get specific about which media outlets you should be pitching to.” IN THIS EPISODE The 3 goals you probably have for getting published. The byproducts of these goals in your business. Why you need to get specific about who you pitch to. How you can land features today. Lock in your pass now for FITposium on October 13-15th...

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BTI # 420 Which is Better, Print or Digital Features? show art BTI # 420 Which is Better, Print or Digital Features?

Beyond the Image Podcast

Which is Better, Print or Digital Features? Hosted by: James Patrick   When we think about pitching to magazines, it’s intuitive that most of us want to be featured in the print publication. It’s on newsstands, you get to pick it up and show it to your friends, take a picture next to it.    For the longest time, we looked at digital features as a lowered tier offering. But the truth is quite the opposite. “Digital features are wildly valuable to entrepreneurs.” IN THIS EPISODE The value behind digital features and why. Which feature drives more traffic to you and...

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BTI # 419 2 Biggest Misconceptions About Earned Media show art BTI # 419 2 Biggest Misconceptions About Earned Media

Beyond the Image Podcast

2 Biggest Misconceptions About Earned Media Hosted by: James Patrick   When it comes to getting published, it seems like individuals have two big, major misconceptions about what it takes to land earned media. Let’s unpack those today. “It’s about what you’re willing to do.” IN THIS EPISODE The 2 misconceptions. Is earned media just for celebrities? Getting booked by reaching out directly and bringing value. How James is going to help you land features. Lock in your pass now for FITposium on October 13-15th in-person or virtually at . Dozens of opportunities for...

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More Episodes

In this episode of Beyond the Image, host James Patrick shares his insights of what he looks for when hiring a photographer. He discusses the process he went through in hiring a wedding photography and why the person with the highest bid ended up getting the gig.

He also refers back to his previous roles as a photo editor for both newspapers and magazines and discusses how photographers should display their work as well as onboard their clients.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!