BTI # 493: Biggest Mistakes When Pitching - Live Coaching
Beyond the Image Podcast
Biggest Mistakes When Pitching - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. In today’s live coaching, we are going to be talking about the top mistakes individuals make when they are trying to get published or when they are pitching to magazines. “Pitching is not a one-time thing, it’s an ongoing process.” IN THIS EPISODE The most egregious mistakes you may...
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BTI # 492: 5 Most Important Marketing Questions to Ask
Beyond the Image Podcast
5 Most Important Marketing Questions to Ask Hosted by: James Patrick Today, we’re talking about the 5 most important questions you should be asking in relation to your marketing and your sales. Ultimately, it’s not just the asking of these questions but also finding the answers to these questions. “Where can you position yourself in front of your target audience?” IN THIS EPISODE 5 questions you need to ask and answer. How to develop the right messaging. Getting in front of your target audience. Why you need to find your USP. 3 ways...
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BTI # 491: 3 Things You Need to Know About Magazines Before Pitching
Beyond the Image Podcast
3 Things You Need to Know About Magazines Before Pitching Hosted by: James Patrick When it comes to trying to get published, there are three critically important things that you need to know about media outlets before you ever send off your first pitch. Today, let’s talk about these 3 things and why they’re important. “Are these your prospective clients?” IN THIS EPISODE 3 things to know before pitching. The reasons you need to know these things before pitching. The first question you want to ask yourself. Why you need to know the date and the details of the...
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BTI # 490: Should you Pay to Get Published? - Live Coaching
Beyond the Image Podcast
Should You Pay to Get Published? - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. Today’s topic that we are diving into is should you be paying to get published? “I don’t want you to believe that paying for media features is the only way to generate leads for your brand or for your business.” IN THIS EPISODE Earned media vs. paid media. The ROI of paid media. Why...
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BTI # 489: Stand Out on Social Media with Regina Lawrence
Beyond the Image Podcast
Stand Out on Social Media with Regina Lawrence Hosted by: James Patrick What we want to dive into today is one of the things that not only mystifies but also frustrates so many of our listeners; all things social media. My guest today is Regina Lawrence. She is the founder and owner of All Things Social Media, a marketing agency. “Stop being the consumer.” IN THIS EPISODE The role social media plays in an entrepreneur’s life. What social media was originally intended for. How to reset and refocus your intentions. What’s stopping...
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BTI # 488: Am I Good Enough to Get Published?
Beyond the Image Podcast
Am I Good Enough to Get Published? Hosted by: James Patrick A question that comes up fairly often when it comes to getting published is, “Am I even good enough to get published?” or “Who am I to get published?” Perhaps this is something that you have thought or considered. Let’s talk about why you are. “The majority of earned media features are for individuals like you.” IN THIS EPISODE Two misconceptions about getting published. Do you have to be a celebrity to get published? The difference between those who are getting published and those who...
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BTI # 487: Red Flags of Prospective Clients - Live Coaching
Beyond the Image Podcast
Red Flags of Prospective Clients - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. Today’s topic that we are diving into is red flags that you need to watch out for and the warning signs you need to be aware of when it comes to proposing your services to prospective clients. “These red flags are warning signs of what will become a toxic professional...
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BTI # 486: Chef Robert Irvine on Overcoming the Impossible
Beyond the Image Podcast
Chef Robert Irvine on Overcoming the Impossible Hosted by: James Patrick My guest today is Chef Robert Irvine, you’ll recognize him from the hit TV show, Restaurant Impossible. He’s also the author of the brand new book, Overcoming Impossible. “If one ingredient of that recipe is not in there, the magic doesn’t happen.” IN THIS EPISODE The inspiration behind Chef Robert’s decision to dive into business and self-improvement. What Chef Robert’s new book is about and why. The importance of failure. How ego impacts people. Listening to the people you’re...
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BTI # 485: Three Reasons to Land Media Features
Beyond the Image Podcast
Three Reasons to Land Media Features Hosted by: James Patrick I say a lot that getting published or earned media is the fastest and most effective way to grow your business. But when we think about getting published, what are the specific reasons you want to land media features and how do these reasons support you and your business? Today, let’s talk about 3 reasons why you want to get published, “It is impossible to grow a business unless people know you exist.” IN THIS EPISODE The 3 reasons to land media features. How these reasons support your brand. What earned...
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BTI # 484: How to Launch Your Own Podcast - Live Coaching
Beyond the Image Podcast
How to Launch Your Own Podcast - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. This week, we’re talking about how to launch your own podcast. “Once consistency is gone, your audience is gone.” IN THIS EPISODE The gear and software you will need. How to host your show and where to do that. Naming your podcast. Branding and marketing assets you will need. ...
info_outlineIn this episode of Beyond the Image, host James Patrick shares his insights of what he looks for when hiring a photographer. He discusses the process he went through in hiring a wedding photography and why the person with the highest bid ended up getting the gig.
He also refers back to his previous roles as a photo editor for both newspapers and magazines and discusses how photographers should display their work as well as onboard their clients.
Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.
Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com
Thanks for tuning in!