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103 - The biggest Restaurant Trends for 2019

Secret Sauce - The Restaurant Marketing Podcast

Release Date: 01/03/2019

163 - Restaurant hiring ideas for 2022 show art 163 - Restaurant hiring ideas for 2022

Secret Sauce - The Restaurant Marketing Podcast

Hiring for restaurants is the number 1 problem for so many restaurants around the world right now.  We cover some of what we see working for our customers and some of the ways that you can do more with less to make do with the staff that you have. Not an easy problem to solve, but these ideas should definitely help. Don't forget to check out our free .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more...

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162 - Restaurant Trends for 2022 Part 2 show art 162 - Restaurant Trends for 2022 Part 2

Secret Sauce - The Restaurant Marketing Podcast

This is Part 2 of our Restaurant Trends for 2022 podcast series.

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161 - Restaurant Trends for 2022 show art 161 - Restaurant Trends for 2022

Secret Sauce - The Restaurant Marketing Podcast

We discuss the macro economic trends, trends in technology, trends for customers and the trends within your team to discover the most important trends will be.

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160 - Managing the Great Resignation in your Restaurant show art 160 - Managing the Great Resignation in your Restaurant

Secret Sauce - The Restaurant Marketing Podcast

What is the "Great Resignation"?

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159 - Optimizing your Google My Business account for Fun and Profit show art 159 - Optimizing your Google My Business account for Fun and Profit

Secret Sauce - The Restaurant Marketing Podcast

We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works. Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves. Don't forget to check out our free .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for...

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158 - How your Restaurant can fight back against Deliveroo and other Delivery companies show art 158 - How your Restaurant can fight back against Deliveroo and other Delivery companies

Secret Sauce - The Restaurant Marketing Podcast

This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry. We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses. If you missed part I, make sure you catch up on it, because we discuss all of the issues, particularly with Deliveroo. Don't forget to check out our free .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find...

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157 - The Death of the Restaurant Industry and Deliveroo - the company that wants to kill it show art 157 - The Death of the Restaurant Industry and Deliveroo - the company that wants to kill it

Secret Sauce - The Restaurant Marketing Podcast

This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry. Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion. Have a listen to understand the real impact on Restaurants. Part II will cover what we can all do. Restaurants are often the route to the middle class for immigrants who don't speak their new countries language and cooking or working in a restaurant is their first opportunity in their home.   The real...

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156 - Ideas for Restaurant Yield Management show art 156 - Ideas for Restaurant Yield Management

Secret Sauce - The Restaurant Marketing Podcast

Restaurant Yield optimization is an advanced technique for restaurant profitability, but there is nothing stopping all Restaurants from implementing some of the easier techniques.   We discuss how it can work in your Restaurant. Don't forget to check out our free .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.

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155- Restaurant Yield Management examples to improve your Restaurant's profitability show art 155- Restaurant Yield Management examples to improve your Restaurant's profitability

Secret Sauce - The Restaurant Marketing Podcast

Restaurant Yield Management is a key tactic for profitable Restaurants. We discuss real-life examples that are easy to implement in your Restaurant so that you can increase profitability for your Restaurant. Don't forget to check out our free .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.

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154 - Is Marketing the missing ingredient in your Restaurants Secret Sauce for Profitability? show art 154 - Is Marketing the missing ingredient in your Restaurants Secret Sauce for Profitability?

Secret Sauce - The Restaurant Marketing Podcast

Marketing for a Restaurant is often the missing ingredient for Restaurants.  This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant owners. These days have the best food is no where near enough to be successful.  Remember - you don't want to have the best Restaurant that no one has ever heard of.  Have a listen for our reasons for Restaurant marketing and see if there is something that you are missing. Don't forget to check out our free .  If you think you're missing out on your fair share of customers, maybe your web developer has made some...

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Beverages are part of the megatrend towards healthier options that an increasing number of people are going to be looking for.  Fermented drinks like Kombucha are going to be increasingly popular, with 5x the number of people looking for Kombucha now than 5 years ago. 

We discuss where you want to sit in the product adoption cycle / trend uptake and whether you want to be doing the heavy lifting in educating your customers.  

We discuss bugs - are they going to be a trend with bugs?  Possibly not.  A lot of people are talking about it, but there is still a lot to do with customer education to make it acceptable and there is also a lot of work to be done with the supply chain for it to become economically sustainable.

Delivery + Take Home.  Pizza delivery has been done, probably since the 1950s.  Deliveroo wants to see a dramatic uptake in breakfast and lunch deliveries and will be looking to charge 35% commission.  Breakfast will probably be hard work to find people looking to order their breakfast for delivery.  We discuss the options for Restaurants as there is a slowly increasing number of customers looking to eat in their own home.  There are options for Restaurants rather than signing up for Deliveroo / UberEats / Delivery Hero / Grub Hub.  Check out the Free Restaurant Online Ordering system.  Maybe try a pick up only system, do your own deliveries, or try some of the other combinations.  We discuss the genius in the Dominos Pizza delivery system and the delivery fees that Dominos charge.  We think that these are some of the smartest guys in the delivery game, and you can use some of their tricks.

Innovation - this is becoming an increasingly hot topic.  More Restaurants are searching for ideas on Restaurant Innovation, in fact our podcast on Restaurant Innovation is one of our most popular episodes.  Whether it is in the menu, the business model, the site, the team, there are a lot of strategies that Restaurants are becoming increasingly interested in to help differentiate themselves.

Niching down - more Restaurants are creating bespoke niche plans across multiple niches in their Restaurants.  We discuss some ideas like your Whiskey drinks list.

Marketing - there will be a lot more Restaurants that are going to create a real marketing plan.  Using the data that they have from their online ordering system or booking system and trying to target and retarget as many customers as possible.  More restaurants will be looking at ways to move their customers to the right on the customer loyalty graph.

The number 1 trend for the Restaurants - well, you will have to listen to the podcast. :)  Seriously though, this is really important and it is a really common mistake that we see time and time again and it really is detrimental if you aren't focusing on this trend.  People who follow this, restaurants who build this into their business, they are much more likely to be successful.

We talk about the search for General Tsao's Chicken.  If you haven't seen the Netflix documentary, check it out - it is a great example of menu engineering and adapting a cuisine to a market.

Cricket OJ + Yoghurt smoothies.  Yes, we talk about Crickets and OJ smoothies.

Have a glorious 2019!

For more information on this podcast, check out our show notes.

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For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.