Secret Sauce - The Restaurant Marketing Podcast
We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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169 - 7 most common Restaurant Marketing mistakes (Take 2!)
07/28/2023
169 - 7 most common Restaurant Marketing mistakes (Take 2!)
This restaurant marketing podcast looks at the 7 most common mistakes Restaurant owners and their marketers make. Many are easy to avoid so have a listen and learn what you can do to increase your chances of finding new customers and turning them into repeat customers! Are you making these restaurant marketing mistakes? The restaurant industry is tougher than ever, so you need to be bringing your A game to every part of the Restaurant game to increase Restaurant Profitability. You don't want to have the best restaurant that no one has ever heard of! Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode. **Apologies - due to an error with our hosting provider, the wrong episode was uploaded last week. This (hopefully) is the correct one!
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168 - Restaurant Marketing Trends for 2023 Part III
03/09/2023
168 - Restaurant Marketing Trends for 2023 Part III
We look at the big Restaurant Marketing Trends in 2023 and how you can use them to increase profitability in your Restaurant. How will AI change the Restaurant Industry - this will make a big difference for some Restaurants. Lastly, pricing. This will be make or break for some Restaurants so you need to get it right. We discuss the changes occurring and how you should think about the problem. All this and more to give you ideas on how to increase the profitability in your Restaurant this year. 2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences. Have a listen and see how these trends will affect your Restaurant. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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167 - Restaurant Trends 2023 for Restaurant Profitability
02/17/2023
167 - Restaurant Trends 2023 for Restaurant Profitability
We look at the big Restaurant Trends in 2023 and how you can use them to increase profitability in your Restaurant. We discuss - How smart Restaurants will be addressing labor shortages - a couple of really interesting ways to optimize your labor. Targeting customer demographics to improve marketing success and profitability. Restaurant micro niching. All this and more to give you ideas on how to increase the profitability in your Restaurant this year. 2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences. Have a listen and see how these trends will affect your Restaurant. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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166 - Restaurant Trends for 2023
01/20/2023
166 - Restaurant Trends for 2023
We look at the big trends across technology, the economy, competition, and consumers to see how they will impact your Restaurant. This episode looks at consumer preferences and Restaurant Delivery. Because of COVID, delivery has been a big influence on Restaurant profitability. What will happen in 2023 and how can you make it profitable? 2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences. Have a listen and see how this will affect your Restaurant. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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165 - Restaurant Marketing Tips for Restaurant Profitability
10/26/2022
165 - Restaurant Marketing Tips for Restaurant Profitability
We continue our 2 part episode on Restaurant Marketing ideas that we seeing working now. A lot has changed, so you need to be thinking about pricing, profitability and product to get the most of your marketing campaigns. The biggest mistake we see with Restaurants and their marketing is..... Not Marketing. Have a listen to this podcast to learn how you can run some successful marketing campaigns to grow your Restaurant. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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164 - Restaurant marketing ideas that are working now.
10/10/2022
164 - Restaurant marketing ideas that are working now.
As the world emerges from COVID-19 and goes into a high inflationary environment we look at the essential things that you can do to increase customers in your restaurant and increase your profitability. Restaurants are still closing down - caused by hiring difficulties, wages and cost pressures, and declining dining in, so your marketing needs to be on point. We discuss what we see working for Restaurants now, and how you can increase revenue and more importantly, increase profitability. Have a listen to the podcast and let us know what you see as working, Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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163 - Restaurant hiring ideas
05/25/2022
163 - Restaurant hiring ideas
Hiring for restaurants is the number 1 problem for so many restaurants around the world right now. We cover some of what we see working for our customers and some of the ways that you can do more with less to make do with the staff that you have. Not an easy problem to solve, but these ideas should definitely help. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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162 - Restaurant Trends for 2022 Part 2
01/06/2022
162 - Restaurant Trends for 2022 Part 2
This is Part 2 of our Restaurant Trends for 2022 podcast series.
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161 - Restaurant Trends for 2022
12/30/2021
161 - Restaurant Trends for 2022
We discuss the macro economic trends, trends in technology, trends for customers and the trends within your team to discover the most important trends will be.
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160 - Managing the Great Resignation in your Restaurant
12/10/2021
160 - Managing the Great Resignation in your Restaurant
What is the "Great Resignation"?
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159 - Optimizing your Google My Business account for Fun and Profit
06/07/2021
159 - Optimizing your Google My Business account for Fun and Profit
We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works. Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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158 - How your Restaurant can fight back against Deliveroo and other Delivery companies
05/23/2021
158 - How your Restaurant can fight back against Deliveroo and other Delivery companies
This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry. We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses. If you missed part I, make sure you catch up on it, because we discuss all of the issues, particularly with Deliveroo. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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157 - The Death of the Restaurant Industry and Deliveroo - the company that wants to kill it
05/18/2021
157 - The Death of the Restaurant Industry and Deliveroo - the company that wants to kill it
This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry. Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion. Have a listen to understand the real impact on Restaurants. Part II will cover what we can all do. Restaurants are often the route to the middle class for immigrants who don't speak their new countries language and cooking or working in a restaurant is their first opportunity in their home. The real innovation of delivery aggregators is the ability to pay below Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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156 - Ideas for Restaurant Yield Management
05/10/2021
156 - Ideas for Restaurant Yield Management
Restaurant Yield optimization is an advanced technique for restaurant profitability, but there is nothing stopping all Restaurants from implementing some of the easier techniques. We discuss how it can work in your Restaurant. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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155- Restaurant Yield Management examples to improve your Restaurant's profitability
05/02/2021
155- Restaurant Yield Management examples to improve your Restaurant's profitability
Restaurant Yield Management is a key tactic for profitable Restaurants. We discuss real-life examples that are easy to implement in your Restaurant so that you can increase profitability for your Restaurant. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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154 - Is Marketing the missing ingredient in your Restaurants Secret Sauce for Profitability?
04/25/2021
154 - Is Marketing the missing ingredient in your Restaurants Secret Sauce for Profitability?
Marketing for a Restaurant is often the missing ingredient for Restaurants. This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant owners. These days have the best food is no where near enough to be successful. Remember - you don't want to have the best Restaurant that no one has ever heard of. Have a listen for our reasons for Restaurant marketing and see if there is something that you are missing. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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153 - Why your Restaurant needs marketing - 7 Reasons
04/19/2021
153 - Why your Restaurant needs marketing - 7 Reasons
Marketing for a Restaurant is often the missing ingredient for Restaurants. We look at the 7 Reasons that successful Restaurant operators market their Restaurants. (Hint: It is certainly not just to get more customers!) Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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152 - A list of free Marketing Technology for your Restaurant
03/25/2021
152 - A list of free Marketing Technology for your Restaurant
We continue our look at 10 (+) free and easy to use Marketing tools in your Restaurant. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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151 - What is in your Restaurant Martec stack? Restaurant Marketing Technology you should be using.
02/24/2021
151 - What is in your Restaurant Martec stack? Restaurant Marketing Technology you should be using.
- the Restaurant OnLine Ordering system is going nuts. Low commission to help you increase profitability in your online ordering business. We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. This episode discusses 10 free and easy tools you should be using to drive your Restaurant profitability. Even if you aren't doing the restaurant marketing yourself, you need to know about these tools so that you know your outsourced marketing company knows what it is doing. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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150 - The future of Restaurant OnLine Ordering Systems
02/15/2021
150 - The future of Restaurant OnLine Ordering Systems
This podcast episode follows on from our series. We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. Do forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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149 - Restaurant Value Engineering
02/08/2021
149 - Restaurant Value Engineering
This is the fourth episode in our podcast series. We look at real-world examples to help you increase the profitability of your Restaurant. Do forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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148 - Restaurant Value Engineer examples for your Restaurant
02/01/2021
148 - Restaurant Value Engineer examples for your Restaurant
This is the third episode in our podcast series. We look at real world examples to help you increase the profitability of your Restaurant. Do forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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147 - KFC and Christmas in Japan, A Restaurant Value Engineering Miracle for your Restaurant
01/17/2021
147 - KFC and Christmas in Japan, A Restaurant Value Engineering Miracle for your Restaurant
This is the second episode in our podcast series. We take a deep dive on a great marketing and business idea that was well executed by KFC Japan and break it down using the lens of Restaurant Value Engineering. Do forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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146 - Restaurant Value Engineering
01/09/2021
146 - Restaurant Value Engineering
We discuss the concept of Restaurant Value Engineering. What is it? Why do it? What are examples of Restaurant Value Engineering? How can it help you increase the profitability of your Restaurant? Check out the show notes for the podcast where you'll find more details on this weeks episode. Do forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the for more information on this episode.
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145 - 2021 Restaurant Trends - Food, Marketing and Business
12/29/2020
145 - 2021 Restaurant Trends - Food, Marketing and Business
This is Part 3 of our Resto Trends 2021 series. Check out 2020 has been a year that has been very different to what we expected. We discuss the food, marketing and business trends for your Restaurant in 2021. Do forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.
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144 - Restaurant Trends for 2021 - Online Ordering and Delivery
12/20/2020
144 - Restaurant Trends for 2021 - Online Ordering and Delivery
This is Part 2 of our Resto Trends 2021 episode. Check out This episode talks about the changes in the online ordering and delivery space and how Restaurants will work to increase profitability in a very dynamic space. Do forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.
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143 - Restaurant Trends for 2021
12/15/2020
143 - Restaurant Trends for 2021
We look at how COVID-19 has impacted the Restaurant Industry and how you can position yourself in 2021 to survive, revive and maybe even thrive in what has been for most Restaurants around the world, a truly awful year. Don't worry - there are some things to be hopeful about. Do forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.
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142 - Lessons from the closure of Sizzler Australia for all Restaurant owners.
11/18/2020
142 - Lessons from the closure of Sizzler Australia for all Restaurant owners.
Our last episode was part one of our look at . . Have a listen for some great tips on how a Restaurant USP can increase your profitability. This week we look at lessons for Restaurant Owners from the closure of Sizzler Australia. A sad development for staff and customers. Collins Foods Limited have talked about the effects of COVID-19, which obviously had a huge impact, but there are more issues that I think we can all learn from. This was also done as a Facebook video show you can see what we are talking about. Check out the video, or listen to the podcast and let us know what you think. Check out our . It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer. We are giving it away free to help you survive through the Corona Crisis. Have a listen to the podcast and see what a restaurant USP can you grow your business. Check out the for more information on this episode.
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141 - Examples of Restaurant USPs
10/20/2020
141 - Examples of Restaurant USPs
Our last episode was part one of our look at . . Have a listen for some great tips on how a Restaurant USP can increase your profitability. This episode looks at Restaurant Unique Selling Propositions examples and how to create one. Check out our . It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer. We are giving it away free to help you survive through the Corona Crisis. Have a listen to the podcast and see what a restaurant USP can you grow your business. Check out the for more information on this episode.
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140 - What is a Restaurant USP (Unique Selling Proposition)
09/25/2020
140 - What is a Restaurant USP (Unique Selling Proposition)
Our last episode looked at how to plan to reopen your . Have a listen for some great tips to help you survive the coronapocalypse. This episode looks at Restaurant Unique Selling Propositions. What are they, why are they important and what they can do for your Restaurant. Check out our . It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer. We are giving it away free to help you survive through the Corona Crisis. To help you through the crisis, we have our , and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak. FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only. Have a listen to the podcast and see what concepts Restaurants have been dealing with this week. Check out the for more information on this episode.
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