BTI #020: How to Effectively Use Content Marketing as a Creative
Release Date: 01/04/2019
BTI #311: Why Work for Success When You Can Just Lie?!
Beyond the Image Podcast
After last week’s episode, I had dozens of you reach out to me. Thank you for listening and reaching out! The overwhelming response was to do more deep dives into this industry. So we will!
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BTI #310: The Worst Coaching Experience I Ever Had
Beyond the Image Podcast
I have become fascinated by the business and commoditization of advice, mentorship, guiding, leadership.
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BTI #309: How to Hire a Photographer
Beyond the Image Podcast
So many of you have to work with photographers a lot and they (myself included) can make things a lot more complicated than they need to be. So in this episode, I want to talk about photo-speak and all the things photographers do that can be a little confusing, daunting, and frustrating for you as the client.
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BTI #308: Warning! Be Careful What You Sign
Beyond the Image Podcast
Today, I am digging something out of my filing cabinet that I have had for a handful of years. It’s a contract from 2016 that a client of ours sent us. The reason she sent us this contract that she received from a magazine is because it raised a lot of red flags. Let’s dissect this contract together to help you with future contracts that may come your way.
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BTI #307: Time to Fight Back
Beyond the Image Podcast
On today’s show, I want to talk about what happens when someone tries to stand in your way. It could’ve been an industry competitor or someone close to you who tried to push you away from the work that you wanted to do.
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BTI #306: What Will Happen to Print Magazines?
Beyond the Image Podcast
If you haven’t noticed, there has been a buzz on Instagram. The December issue of Shape Magazine will be the final print issue of the Shape publication. This is starting to bring back the conversations surrounding the sustainability of print magazines.
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BTI #305: When You're Not Getting Hired for the Work You Want to Do
Beyond the Image Podcast
I was reflecting on a conversation I was having with a client the other day. They were wanting to shift the services that they were providing to their clients. However, in their eyes, there was a problem; no one was hiring them for the services they wanted to provide. This is “the chicken and the egg” scenario and we are diving into it in today’s episode.
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BTI #304: Overcoming Entrepreneur Guilt with Jeanette Edwards
Beyond the Image Podcast
As a new father I took a few weeks off for paternity leave and when I got back into the office, I felt this weird sense of guilt and divided responsibility between my son who is at home, and myself who is sitting in my office. I realized that this is something that so many entrepreneurs are struggling with; parental guilt of dividing their time up between our business and our family.
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BTI #303: Resilience Through Rejection with Kimberly Lynn
Beyond the Image Podcast
Entrepreneurs are not given a roadmap to succeed. What we have is an open landscape and we don’t know which direction to go, nor which obstacles we will face.
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BTI #302: How to Ask for Payment
Beyond the Image Podcast
I was thinking about the Friends episode where Phoebe was helping Monica do her catering job. At a funeral they were catering, they were trying to find the right time to give the client the bill. This can be really awkward, especially as an entrepreneur. How do you make the transition from doing the services to, “Okay, this is the bill.”
info_outlineIn this episode of Beyond the Image, host James Patrick discusses why content marketing needs to be a paramount strategy in your 2019 marketing efforts.
Specifically he addresses the importance of content marketing for audience growth, the various types of content marketing, effective strategies to implement content marketing and how to offer content that is seen as more valuable to your audience.
Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.
Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com
Thanks for tuning in!