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015 - Clifton Bradeley SUB-4 Sports Passion

Podiatry Legends Podcast

Release Date: 04/02/2019

362 - From Olympic Steeplechaser to Sports Podiatry: Matthew Clarke’s Journey show art 362 - From Olympic Steeplechaser to Sports Podiatry: Matthew Clarke’s Journey

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, I had the privilege of speaking with Matthew Clarke, a two-time Olympian in the 3000-meter steeplechase. Matthew’s story is one of perseverance, determination, and an ever-evolving career that has seamlessly blended athletics and podiatry. He shares how his unique experiences in the world of elite sport shaped his approach to podiatry and the lessons he’s learned along the way. Here are the five top takeaways from the episode: The Power of Patient-Centered Care: Matthew emphasises the importance of tailoring injury management to the...

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361 - Sarah Chisem is the Paddleboarding Podiatrist Balancing Life and Business show art 361 - Sarah Chisem is the Paddleboarding Podiatrist Balancing Life and Business

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In this episode of the Podiatry Legends Podcast, I chat with Sarah Chisem from , AKA the "Paddleboarding Podiatrist." Sarah’s unique career path, which led her from law school to high-end fashion retail and eventually to podiatry, is nothing short of fascinating.  She shares the pivotal moment when she decided to leave retail and pursue podiatry, the lessons she learned from becoming a mature student, and how paddleboarding helped her reflect on her business and personal life. Don't miss this inspiring conversation about resilience, change, and entrepreneurship. If you have any...

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360 - Collaboration Enhances Patient Care with Sports Therapist Olivia Brown show art 360 - Collaboration Enhances Patient Care with Sports Therapist Olivia Brown

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In this episode, Olivia Brown, a sports therapist, scar practitioner, and stretching specialist from Lincolnshire, UK, shares her unique perspective on collaboration and networking with podiatrists and other health professionals and why it's vital for success.  Olivia reveals how her social media presence played a crucial role in connecting her with other health professionals, and despite the occasional negativity surrounding social media, Olivia believes it is an essential tool in today’s world of work and passions. We also discuss: The Role of Social Media in Professional...

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359 - From NHS to Dream Clinic with Andrew Albon show art 359 - From NHS to Dream Clinic with Andrew Albon

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In this episode of the Podiatry Legends Podcast, I’m joined by Andrew Albon from , a podiatrist with a story that will inspire you. After years of navigating the NHS and private practice, Andrew found success not just in his clinic but in creating a network of supportive colleagues.  Listen in as we dive into the power of networking, mentoring, and taking risks to build your dream clinic. Other topics we cover:  Networking is Key: Building relationships with fellow podiatrists can transform your career and business. Abundance Mindset: Viewing other podiatrists as...

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358 - Thirty Tips to Improve Your Podiatry Career show art 358 - Thirty Tips to Improve Your Podiatry Career

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In today’s episode, I’m diving into 30 essential tips for improving your podiatry career. From embracing AI and simplifying decisions for patients, to improving your mindset and boosting your fees, this episode offers practical, actionable strategies that can transform your practice and mindset. Tune in for a wealth of insights that will help you thrive in the podiatry profession! If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me at , and we can discuss my speaking topics.  FREE Business Guidance...

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357 - Overcoming Health Issues and Developing New Paths with Matt Hayter show art 357 - Overcoming Health Issues and Developing New Paths with Matt Hayter

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Welcome to another episode of the Podiatry Legends Podcast. This week, Tyson sits down with Matt Hayter, a podiatrist with a wealth of experience both in practice and business. Matt shares his journey, including the challenges he faced with his health, how he grew his clinic, and the rewarding shift he made into the digital world. This episode is packed with valuable lessons on adaptability, online marketing, and making the most of your career in podiatry. Tune in for a conversation you won’t want to miss! Check out Matt's YouTube Channel - Check out Matt's Online Course - If you have...

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356 - Business and Life Lessons from the UK show art 356 - Business and Life Lessons from the UK

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In this special episode of the Podiatry Legends podcast, Tyson E. Franklin shares his recent experiences travelling through the UK with Jonathan Small. From learning about the intricacies of local culture to discovering new perspectives on business, this episode is packed with valuable insights for podiatrists and business owners alike. To read further show notes, please visit - Are you looking for a podiatry business coach to help you make the necessary changes in your business and life? If you are, I'd like to help. Please visit Check out my YouTube Channel -  

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355 - Self Publish Easily with Engel Jones show art 355 - Self Publish Easily with Engel Jones

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In today’s digital world, anyone with a story to tell can become a published author—podiatrists included. In this week’s episode of the Podiatry Legends Podcast, I sat down with Engel Jones, founder of to discuss the ins and outs of self-publishing. If you've ever thought about writing a book but didn’t know where to start, this episode is a must-listen. If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me at , and we can discuss my speaking topics.  FREE Business Guidance: Do you have a...

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354 - Clinic Notes AI with Lucia Byrne and Chris Cornwall show art 354 - Clinic Notes AI with Lucia Byrne and Chris Cornwall

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In this episode of the Podiatry Legends Podcast, join Tyson Franklin as he chats with Lucia Byrne and Chris Cornwall, the creators of , an innovative software designed to help podiatrists generate accurate, detailed patient notes in record time. Lucia, a podiatrist, and Chris, a software engineer, share their journey of creating Clinic Notes AI to improve clinic efficiency and reduce the stress of note-taking. If you're looking for a solution to streamline your clinical documentation, check out Clinic Notes AI for a free trial at . If you want a Free 30-day Trial and 50% off for the...

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353 - Patient Memberships and the Importance of Predictable Revenue with Lisa Perrie show art 353 - Patient Memberships and the Importance of Predictable Revenue with Lisa Perrie

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In the ever-evolving world of podiatry, private practice owners often face challenges in creating consistent, predictable income streams. One innovative solution gaining traction is the implementation of practice memberships. In this week's Podiatry Legends podcast, I had the pleasure of speaking with Lisa Perrie from , who shared valuable insights on how podiatry practices can benefit from offering membership programs. If you want to connect with Lisa Perrie - her email address is If you have any questions about this podcast episode or are looking for a speaker for an upcoming event,...

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If you want to have a long and prosperous career in podiatry, you've got to love what you do each day, and my guest, UK based Podiatrist, Clifton Bradeley does exactly that.  

Clifton runs a podiatry business called Sub-4, but previous to this he was a world-class middle-distance runner representing both England and Great Britain and in 1985 he was the first person to run the mile in under 4 mins, indoors on English soil.

His time was 3:57:88, and he was on track to compete at the 1988 Olympics until his career came to an end due to injury, but it's this injury that steered Clifton towards a podiatry career. 

On this episode we discuss:

1:30 - The importance of listening: If you give yourself time to listen to someone else's story you'll learn that everybody has something interesting to say. 

2:45 - His biggest career mistake that cost him 150,000 pounds, but also taught him some valuable lessons. 

"Never be afraid to pull the plug and say, it failed".

5:25 - Benefits of closing a business when it's failing. 

When you have a few consecutive years of success, when you're in the flow, or on a roll, you think you're indestructible, and this is when you need to keep your ego in check. 

"If anyone says to you there are successful all the time they are lying".

7:00 - Why failure can be a good and bad thing. Everything cannot be successful all of the time, it's part of life. 

If you've got a product or service in the right area that people need and want, and you have the business systems in place and you're the right person for the job, you will succeed. But if you're backing a donkey it doesn't matter how good you are; you will fail. You need to know how to identify the donkey and do it early. 

11:35 - The benefits of a customer-focused business.

13:20 - SUB-4: The brand itself is everything, we protect the brand, and we promote the brand. Each year we spend money on exhibition space to promote the SUB-4 brand and business. This year we'll spend 10,000 pounds, but in previous years we have spent more than 100,000 pounds. 

18:45 - Attitude of gratitude

22:30 - How his athletic career has helped his business success. It's all about dedication.   

25:30 - His decision to take up a scholarship at Iowa State University

28:30 - Flying to new New York City for Podiatry Treatment. 

Even though his first pair of orthotics were completely wrong and caused more problems, it did lead to an interest in the biomechanical assessment process and his interest in podiatry.  

29:35 - Finding his passion:

Once his career began, and after talking to a few runners as patients, it didn't take Clifton long to find his home and where he felt most comfortable in podiatry.

Clifton quickly worked out he spoke their language, and it's important to be passionate about what you're doing every day.  

 

33:10 - Personal and Professional Growth:

You're going to get bored if you're not challenging yourself to be better. As human beings curiosity drives us, and if you're doing the same thing every day and have no passion for improving, life and work will be boring. 

34:30 - Being honest with patients when you're not sure what is causing their problem. 

"Be honest with patients, they're not stupid, and they deserve respect".

 

37:25 - Aim to get control of your resources. Have a goal to buy your building and set up your lab. The more resources you control, the more power you have over your future. 

38:30 - An excellent question to ask yourself is, What's Next? Before you end one project, you should already be preparing for his next step. 

39:05 - Money will come if you keep reinvesting back into your business.

What type of business do you want to have?

Do you want a lifestyle business where you work as a solo practitioner, or do you want a company where you employ others and possibly have multiple locations?  

Being a solo practitioner has its benefits, and your goal should be to keep your expenses low. The fewer costs you have, the more money you save.  A company, on the other hand, you need to pay yourself a set salary, and for the next few years, you need to reinvest the rest. 

If you set up your business with a company mindset you've got to be continually progressing and growing, however, a lifestyle business can stay static much longer, but you also don't make money when you have holidays.

If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at [email protected] 

You can also email Clifton Bradeley directly at [email protected] and visit his website Sub-4

LIVERPOOL Workshop October 10th 2019

If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets.  Tickets. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page

 

If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.

If you enjoyed this episode you might also enjoy: 

 

Episode 010: Andrew Schneider Running A Successful Solo Practice

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019