352 - Our Profession Must Embrace Innovation with Cath Hughes from Curacorn
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, Tyson E. Franklin talks with Cath Hughes, a pioneering podiatrist who has spent decades at the forefront of foot care innovation. From her work with diabetic patients to revolutionising treatments with , Cath’s experience spans both the clinical and sports worlds. With a career that includes eight seasons treating professional footballers in the UK at the premiership level, she shares her unique insights into advancing podiatric care. We delve into her groundbreaking injectable treatments, discuss the challenges of integrating innovation...
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351 - The Infinite Game by Simon Sinek (Book Review)
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, Tyson Franklin and Richard Chasen discuss Simon Sinek's book 'The Infinite Game.' The book emphasises the importance of long-term thinking in business and life, contrasting finite games like soccer, which have clear rules and endpoints, with infinite games like business, where success is continuous and legacy-building. Through stories and examples, they highlight Sinek's key ideas, such as the importance of having a just cause, building trusting teams, and maintaining ethical standards. They discuss relevant comparisons, including Apple vs....
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350 - Quit If You're Not Happy Where You Work
Podiatry Legends Podcast
In this solo episode of the Podiatry Legends Podcast, host Tyson E Franklin discusses why podiatrists, especially new graduates, often feel disillusioned with their jobs. Tyson shares an analogy to highlight the frustration of unfulfilled promises and addresses employer dishonesty about job expectations. He provides insights and solutions on how to create a more transparent and fulfilling work environment, encouraging podiatrists to address their concerns and seek better opportunities if necessary. For additional show notes, please visit the . If you have any questions about...
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349 - Finding the Right Fit: My Hiring Philosophy with Dr Patrick McEneaney
Podiatry Legends Podcast
This week, I’m joined by Dr. Patrick McEneaney for his sixth appearance on the Podiatry Legends Podcast! Patrick, the owner of Northern Illinois Foot and Ankle Specialists, has expanded his practice from two clinics to 16 (soon to be 17 if not already) and shares the secrets behind his growth. We talk about integrating new clinics, building a strong team culture, and why investing in staff is the key to long-term success. Plus, we compare podiatry practices in the United States and Australia. Not an episode to be missed. For additional show notes, please visit the . If...
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348 - Transforming Chaos Into Calm with Sarah Clark
Podiatry Legends Podcast
Discover how to transform your practice from chaotic to calm in this insightful episode of the Podiatry Legends Podcast. Tyson E. Franklin sits down with Sarah Clark of , an expert in optimising healthcare practices through her "Four P's to Success" framework—People, Patients, Paperwork, and Processes. Whether you're looking to improve patient experiences, streamline operations, or elevate your practice management, this episode is packed with actionable tips to help podiatrists and other healthcare providers enhance efficiency and satisfaction. Don’t miss these strategies to take your...
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347 - The Foot and Ankle Show with Tony Gavin
Podiatry Legends Podcast
I welcome Tony Gavin back to the Podiatry Legends Podcast to discuss the evolution of the Foot & Ankle Show. Tony reveals how his diverse background, including his time as a salsa dance promoter, inspired him to create a unique conference experience for podiatrists. With over five years of growth, the event now attracts global professionals to share knowledge, network, and inspire one another. Tony shares the behind-the-scenes changes that have made the Foot & Ankle Show a standout event in the podiatry industry, from expanding workshop offerings to refining the conference...
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346 - Podiatry in Malta with Joe Sciortino
Podiatry Legends Podcast
In today’s episode, I’m thrilled to welcome back Joe Sciortino, a Maltese podiatrist, to discuss the state of podiatry in Malta and his career journey from Malta to the UK and back to Malta. If you’re curious about podiatry abroad, this episode is packed with insights. Podiatry in Malta has evolved over the years. Once only known for providing routine foot care, it is rapidly becoming recognised for its broader scope, including expertise in musculoskeletal conditions, sports medicine, and advanced technologies. Joe shares how he’s helping change this perception. More detailed...
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345 - Top Five Books for Christmas
Podiatry Legends Podcast
On this episode, I am joined by Carly O'Donoghue. We highlight five books that we believe everyone should own, and if you don't, they should be on your Christmas List. These books would also be perfect for team members, friends and family. Book 1: Untamed - "The only thing that was ever wrong with me was my belief that there was something wrong with me." Book 2: The Courage to Be Disliked - Book 3: Nedd Brockman Showing Up - Book 4: The 12 Week Year - Book 5: The One Thing - If you find this video interesting, please share it with your friends, give it a thumbs up, and subscribe to...
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344 - Jo Shapter Unknowingly Inspiring Others
Podiatry Legends Podcast
Jo Schapter’s journey into the world of podiatry wasn’t a straightforward one. She didn’t begin with a clear path; instead, her story unfolded in ways she never anticipated. From her beginnings in sports science to an unexpected detour into beauty and foot care, Jo's story is a testament to the power of following one's curiosity and passion. Jo’s story is a reminder that we don’t always have to have everything figured out. Sometimes, the best journeys begin when we are willing to explore unfamiliar territories. For Jo, this exploration led to podiatry — a profession she...
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343 - Podiatry in Mauritius with Usama Anwar and Zahra Chouthy
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, host Tyson Franklin interviews Usama Anwar and Zahra Chouthy, owners of Podiatry For All in Mauritius. They discuss their unique journey from the UK to Mauritius, highlighting the challenges and rewards of practising podiatry in a country with limited services. The conversation covers cultural insights, the importance of educating doctors and the local population about podiatry, and their personal stories and experiences, making this episode both informative and heartwarming. More detailed notes can be found on the Podiatry Legends Podcast...
info_outlineLife should make you happy, and that includes your podiatry business. This is the motto of Jill Woods, the owner of Practice Momentum, and I was fortunate enough to catch up with Jill, in person, on a recent visit to Canberra.
Jill Woods was a UK based podiatrist, and after marrying her husband, who was in the military, she realised the possibility of owning a traditional bricks and mortar podiatry business was no longer an option because they were never sure where they'd be posted next.
Some people would look at this as a massive roadblock to their podiatry career, but Jill has used it to pivot into a whole new career of helping other podiatrists and other professionals in the health industry.
On this episode we discuss:
- Why mature-aged students studying podiatry brings such diversity and experience to the profession.
- Her marketing and entrepreneurial background before to starting Practice Momentum.
- Learning new skills out of necessity. Jill was an early adopter of Twitter and YouTube way back in 2006.
- What she learned living in Pakistan.
- The benefits of focusing on one new skill at a time. You don't need to become an expert.
- The power of niching down her coaching focus.
- Social Media
- What is Practice Momentum?
- The Sombrero Club - An Online Community Group.
- Helping podiatrists develop a happy practice. Adding a little bit of "Woodsiness".
"Marketing is so ethical because you have the skills people need. You're transforming lives and giving them back a quality of life".
- Selling is helping
- The power of the ripple effect. The impact we can have on people's lives.
- Why it's important to bring in your personality to your practice and to be uniquely you.
- Being authentic - Be you and run your business as you.
- Be happy in your business. You owe it to yourself
"Make the practice part of you to create an authentic culture in your business".
The Dream Patient
When you know your ideal patient, the dream patient, you need to target all your marketing to that one patient.
Your blog articles, website design and colours, the photos you use all need to have your dream patient in mind. If you target them, you will attract your dream patient.
Monday Morning Marketing Tip
Claim your Google My Business page and claim your Bing Places page and add engaging content on those two places.
Why BING? Bing uses Amazon's Alexa, so if you do not claim your business places page on BING, Alexa will not recommend you.
If you have any questions about this episode, please email me at or you can connect with Jill Woods at http://www.jillwoods.com/
WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW
Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.
In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.
This is why we're bringing Biomechanics and Business together in one 2-Day Workshop.
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