BTI # 491: 3 Things You Need to Know About Magazines Before Pitching
Beyond the Image Podcast
3 Things You Need to Know About Magazines Before Pitching Hosted by: James Patrick When it comes to trying to get published, there are three critically important things that you need to know about media outlets before you ever send off your first pitch. Today, let’s talk about these 3 things and why they’re important. “Are these your prospective clients?” IN THIS EPISODE 3 things to know before pitching. The reasons you need to know these things before pitching. The first question you want to ask yourself. Why you need to know the date and the details of the...
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BTI # 490: Should you Pay to Get Published? - Live Coaching
Beyond the Image Podcast
Should You Pay to Get Published? - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. Today’s topic that we are diving into is should you be paying to get published? “I don’t want you to believe that paying for media features is the only way to generate leads for your brand or for your business.” IN THIS EPISODE Earned media vs. paid media. The ROI of paid media. Why...
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BTI # 489: Stand Out on Social Media with Regina Lawrence
Beyond the Image Podcast
Stand Out on Social Media with Regina Lawrence Hosted by: James Patrick What we want to dive into today is one of the things that not only mystifies but also frustrates so many of our listeners; all things social media. My guest today is Regina Lawrence. She is the founder and owner of All Things Social Media, a marketing agency. “Stop being the consumer.” IN THIS EPISODE The role social media plays in an entrepreneur’s life. What social media was originally intended for. How to reset and refocus your intentions. What’s stopping...
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BTI # 488: Am I Good Enough to Get Published?
Beyond the Image Podcast
Am I Good Enough to Get Published? Hosted by: James Patrick A question that comes up fairly often when it comes to getting published is, “Am I even good enough to get published?” or “Who am I to get published?” Perhaps this is something that you have thought or considered. Let’s talk about why you are. “The majority of earned media features are for individuals like you.” IN THIS EPISODE Two misconceptions about getting published. Do you have to be a celebrity to get published? The difference between those who are getting published and those who...
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BTI # 487: Red Flags of Prospective Clients - Live Coaching
Beyond the Image Podcast
Red Flags of Prospective Clients - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. Today’s topic that we are diving into is red flags that you need to watch out for and the warning signs you need to be aware of when it comes to proposing your services to prospective clients. “These red flags are warning signs of what will become a toxic professional...
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BTI # 486: Chef Robert Irvine on Overcoming the Impossible
Beyond the Image Podcast
Chef Robert Irvine on Overcoming the Impossible Hosted by: James Patrick My guest today is Chef Robert Irvine, you’ll recognize him from the hit TV show, Restaurant Impossible. He’s also the author of the brand new book, Overcoming Impossible. “If one ingredient of that recipe is not in there, the magic doesn’t happen.” IN THIS EPISODE The inspiration behind Chef Robert’s decision to dive into business and self-improvement. What Chef Robert’s new book is about and why. The importance of failure. How ego impacts people. Listening to the people you’re...
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BTI # 485: Three Reasons to Land Media Features
Beyond the Image Podcast
Three Reasons to Land Media Features Hosted by: James Patrick I say a lot that getting published or earned media is the fastest and most effective way to grow your business. But when we think about getting published, what are the specific reasons you want to land media features and how do these reasons support you and your business? Today, let’s talk about 3 reasons why you want to get published, “It is impossible to grow a business unless people know you exist.” IN THIS EPISODE The 3 reasons to land media features. How these reasons support your brand. What earned...
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BTI # 484: How to Launch Your Own Podcast - Live Coaching
Beyond the Image Podcast
How to Launch Your Own Podcast - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. This week, we’re talking about how to launch your own podcast. “Once consistency is gone, your audience is gone.” IN THIS EPISODE The gear and software you will need. How to host your show and where to do that. Naming your podcast. Branding and marketing assets you will need. ...
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BTI # 483: How to Write to Sell with Scott Keyser
Beyond the Image Podcast
How to Write to Sell with Scott Keyser Hosted by: James Patrick The topic we’re going to be diving into today is one that comes up a lot as I’m working with clients and at our events. It comes up whenever we are talking about the language and copy they are using on their websites and sales pages, along with the language they are using in their media pitches. My guest is Scott Keyser, he is the writing guy himself. “We need to use the school that we find easiest to help us with the school we find hardest,” IN THIS EPISODE Scott’s story and how he fell...
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BTI # 482: The Coaching Industry Has Failed You
Beyond the Image Podcast
The Coaching Industry Has Failed You Hosted by: James Patrick Today, we’re going to talk about why you should not compare yourself to others and why you need to stop listening to coaches who brag about how much many they make. “There is a lot beneath the surface that they are not sharing.” IN THIS EPISODE Hear James dissect a post made by an entrepreneur and why it’s terrible. Advice that doesn’t make sense and is misleading. What the post doesn’t show or say. Why talking about the amount of money you make is pointless and what actually has an effect and helps...
info_outlineIn this episode of Beyond the Image, host James Patrick covers the topic of when creatives who want to leave a full time job to open their own business should make the leap.
The episode covers how to look at your numbers, set goals and transition from one career to the next in the most effective way possible.
Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.
Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com
For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching
Thanks for tuning in!