Leveraging Digital and Social Channels: The Power of Video in Social Media Marketing
Release Date: 01/30/2024
Leveraging Digital and Social Channels: The Power of Video in Social Media Marketing
Inside the Director's Circle
In this episode of Inside the Director's Circle, we're diving into the world of social media marketing. Our host, Jason Langford-Brown, is joined by Scott Billing from Ark Media Group to explore top tips for supercharging your content - with a specific focus on the power of video. They delve into the importance of understanding your audience and objectives, making the most of filming opportunities, creating engaging narratives, crafting compelling hooks, and the long-term potential of video content. They also discuss the psychology behind social media engagement and the need for business...
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Social Media in Business: The Pros, Cons, and Strategic Approaches for Success
Inside the Director's Circle
Welcome to Inside The Directors Circle. In this episode, host Jason Langford-Brown sits down with Scott Billing from Art Media Group to delve into the world of social media and its impact on businesses. Together, they explore the value of social media for businesses, the potential for lead generation, and the importance of strategic planning and consistency in content creation. The conversation also touches on the power of personal branding for leaders within organizations. Join us as we uncover valuable insights and practical tips to supercharge your social media and video content. Get ready...
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Strategy As A Process, Not An Event Or Task
Inside the Director's Circle
In this episode of "Inside the Director's Circle", host Jason Langford-Brown and guest Mike Burke dive deep into the topic of strategy as a process, not just an event or task. They explore the importance of engaging people in the strategy development process, the need for percolation before finalizing strategies, and the critical role of aligning and empowering the people who will implement the strategy. Mike shares valuable insights on the significance of cadence in strategy implementation and the effectiveness of tools such as one-page plans and OKRs in cascading the strategic direction....
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Strategic Planning - How Can It Keep You Agile?
Inside the Director's Circle
On this episode of Inside the Director Circle, Jason Langford-Brown and strategic planning expert Mike Burke delve into the essential topic of "Strategic Planning - How Can It Keep You Agile?" as they explore how strategic planning can keep your business adaptive and forward-thinking. They discuss the traits of truly agile companies, emphasizing the importance of regular strategy reviews and solid foundational elements that endure over time, such as purpose, vision, and go-to-market strategies. They also provide actionable advice for businesses looking to embark on their strategic planning...
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Culture Eats Strategy For Breakfast: Myth Or Reality - Jason Guests on The Authentic Advisor Podcast
Inside the Director's Circle
Listen to this special episode where we let you hear what happened when Jason Langford-Brown was interviewed by James Mason on the excellent The Authentic Advisor podcast. 00:00 Culture is essential for business success. 05:35 Great culture and teamwork trump inefficiency and strategy. 07:43 Trust is the ultimate aim in business. 14:02 Manage and evolve culture for long-term success. 15:18 Creating aspirational culture, setting foundation, handing over. 20:46 Seeking imperfection in high performance culture. 22:59 Culture of values streamlines decision-making, drives innovation. As...
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Energy Hacks To Boost Your Productivity
Inside the Director's Circle
On this episode, hosted by Jason Langford Brown founder of the Director's Circle and practicing business advisor and coaching psychologist, he is continuining the conversation about productivity - but extending it out to get some energy hacks As always, there are a couple of great guests to help with the discussion Claire Fudge is the founder of 4D, also a practicing clinical nutritionist and dietitian, also still an active triathlete, fresh back from the world champion Iron Man in Hawaii earlier this year. Graham Nicholl is Managing Director of Atlanta global corporate finance business....
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Productivity As A Leader
Inside the Director's Circle
On this episode, hosted by Jason Langford Brown founder of the Director's Circle and practicing business advisor and coaching psychologist, he is talking about productivity as a business leader. As always, there are a couple of great guests to help with the discussion Claire Fudge is the founder of 4D, also a practicing clinical nutritionist and dietitian, also still an active triathlete, fresh back from the world champion Iron Man in Hawaii earlier this year. Graham Nicholl is Managing Director of Atlanta global corporate finance business. Graham's also been MD of Barclays and held senior...
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Top Tips & The Untold Secrets Of Business Value
Inside the Director's Circle
In this episode, hosted by Jason Langford Brown founder of the Director Circle, practicing business advisor and coaching psychologists - we look at valuing your business, especially when it comes to exiting your business. Along with Chasz Coulsting who is the Director of Corporate Finance at Crowe UK they give some great value to the entrepreneurs and business owners who get a little overwhelmed when it comes to business value. Timestamps: 00:01:08 Get involved, gain insights, visit director's website. 00:05:48 Maximizing...
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Why Should I Be Thinking About Exiting My Business?
Inside the Director's Circle
In this episode, hosted by Jason Langford Brown founder of the Director Circle, practicing business advisor and coaching psychologists - we look at why, when and how you should be looking at exiting your business. Along with Chasz Coulsting who is the Director of Corporate Finance at Crowe UK, they look at the right time to start planning your exit from the business. - Identifying the correct process - and people - to take over - When to tell other people in the business - When and how to approach buyers,...
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The Rise of Chatbots
Inside the Director's Circle
In this episode, hosted by Jason Langford Brown founder of the Director Circle, practicing business advisor and coaching psychologists - we dive into the fascinating world of artificial intelligence and its impact on our daily lives. Jason is joined by Amy-Rose Hayden and Liz Mulley. With the proliferation of AI tools, one particular chatbot called Chat GPT has caught our attention. But as with any technological advancement, there are legal implications and security risks to consider. The need for organizations to stay compliant...
info_outlineIn this episode of Inside the Director's Circle, we're diving into the world of social media marketing.
Our host, Jason Langford-Brown, is joined by Scott Billing from Ark Media Group to explore top tips for supercharging your content - with a specific focus on the power of video.
They delve into the importance of understanding your audience and objectives, making the most of filming opportunities, creating engaging narratives, crafting compelling hooks, and the long-term potential of video content.
They also discuss the psychology behind social media engagement and the need for business leaders and marketeers to prioritize thumb-stopping content.
If you're looking to elevate your social media strategy and make a lasting impact in the digital landscape, this episode is a must-listen.
Tune in for valuable insights and expert advice on maximizing the potential of your social media marketing efforts.
Topics covered, include:
00:00 Shift from Google to YouTube as go-to.
05:50 Maximizing video content by filming multiple ideas.
08:48 Avoid list format, create engaging narrative instead.
13:07 Create engaging content with three second hook.
14:09 Avoid excessive branding and preambles in videos.
19:28 Maximize video content's long-term potential for ROI.
23:03 Struggle with self-promotion, essential for generating leads.
24:34 CEO expresses concern and questions social strategy.
Scott can be found here: