WTW007 What’s the Worst That Can Happen to Clare Josa, Expert on Impostor Syndrome.
What's The Worst That Can Happen?
Release Date: 03/25/2022
WTW023 What's the worst that can happen to Gemma Went founder of the Lighthouse Academy?
What's The Worst That Can Happen?
Today on the podcast, Suzanne is delighted to have Gemma Went, an online business mentor, with a focus on helping online business owners to create the foundations that allow them to scale. She also trains and certifies online business coaches and consultants in the methods she’s been using for almost a decade and is founder of the Lighthouse Academy. This episode covers so much … as Suzanne and Gemma go into the various benefits of trademarking, some of the potential drawbacks of waiting, as well as some of the nuances involved with ensuring you’re protected wherever you intend to...
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WTW022 What’s the worst that can happen to Karen Haller of the Behavioural Design Consultancy
What's The Worst That Can Happen?
Today on the podcast, Suzanne is delighted to be joined by Karen Haller founder of the Behavioural Design Consultancy, which works with corporates and design professionals. She’s also the author of the best selling Penguin published A Little Book of Colour which has been translated into 14 different languages. Karen’s business journey has not been without legal issues and concerns, especially when it comes to Intellectual Property. Over the years she’s learned valuable lessons including which party should present the contract first as well as the value of slowing things down...
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WTW021 What Should You Actually Trademark?
What's The Worst That Can Happen?
Today on the podcast we're looking at what you should actually register as a trademark. Most people know that trademarking the name of their business is a crucial step in establishing legal protection over your brand, but should you delve a little deeper and register other components of your business? If you do, which components should you consider registering including is it worth registering your own name for a trademark? All of these questions and quite a few more are answered in this final piece of the trademark training trilogy. In this episode: [2:18] What is the main thing you...
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WTW020 The Value of a Registered Trademark
What's The Worst That Can Happen?
Today, on the podcast, Suzanne discusses the value of owning a registered trademark in the second of her trilogy of podcasts taken from her highly successful Trademark Implementation Sprint. In this episode she covers: What is a brand? What are your brand values? What are the main benefits of owning a registered trademark? If someone copies your trademark how easy is it to stop them using it? Clarity on jurisdictions and classes. How much does it cost to register a trademark and how long will it take? If you’re unsure, or you’ve been sitting on the fence, about...
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WTW019 The 5 Vital Checks To Carry Out Before Using Any Name
What's The Worst That Can Happen?
Today, on the podcast, we’re doing something a little different. For the next 3 weeks we’ll be focusing on a topic that Suzanne is asked about time and time again … trademarks. Earlier this year over 3000 people registered for Suzanne’s Trademark Implementation Sprint and since then she’s helped hundreds of people in actually going forward to register their trademarks. In this episode she shares the 5 vital checks that you need to carry out before you think about using any name for your business whether applying for a trademark or not. Business name, name of a...
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WTW018 What's the worst that can happen to Sara Price of Actually
What's The Worst That Can Happen?
Today on the podcast, Suzanne is delighted to be joined by Sara Price, the founder of Actually, a business that supports purpose-led business owners to achieve their business dreams through marketing and strategy support. She was also the co-founder of one of London's leading independent PR agencies. Sara shares her experience of choosing to start a business at a time when the economy was recovering from the financial crash and, despite the odds, turning it into a huge success. That success brought with it rapid growth. The company then had to be restructured a few years later leading...
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WTW017 What's the worst that can happen to Danusia Malina-Derben, Founder and CEO of DMD Global?
What's The Worst That Can Happen?
Today on the podcast Suzanne is delighted to be joined by Danusia Malina-Derben - author, podcast host, mother of 10 (yes 10!), global leadership consultant and trusted advisor, and founder of DMD Global/C-Suite Consultant. If that’s not compelling and fascinating enough, Danusia also brings with her two fascinating stories… Danusia tells us about the time she came up with a new concept for a television show and pitched it. The pitch went very well, what followed turned into a fascinating legal experience as her show format was essentially stolen from beneath her. ...
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WTW016 What's the worst that can happen to Liz Melville, Facebook Ads and Launch Specialist?
What's The Worst That Can Happen?
Today on the podcast we’re excited to have Facebook Ads and Launch Strategist Liz Melville as our guest. Liz has an impressive list of carefully selected VIP clients that would make most business owners envious. Helping her clients achieve excellent launch results through strategy and paid traffic, Liz explains that sometimes paid traffic doesn’t always perform as expected, and when that happens the blame occasionally is aimed at Liz instead of the ads themselves. When you’re talking about launches that are worth multiple millions of pounds it’s therefore paramount...
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WTW015 How Suzanne lost £5,000 (and how you can avoid doing the same)
What's The Worst That Can Happen?
Today on the podcast we’re having a bit of a change … instead of Suzanne interviewing a guest, she shares her personal experience of what happened in the early days of setting up her own business and how, due to being too busy and not thinking that something would happen, she ended up not having the right legal protection in place, which almost ended in financial disaster. Suzanne trained and practiced at the world's largest law firm, specialising in mergers and acquisitions and private equity - a field that notoriously involves a lot of hard work, massive amounts of adrenaline, long...
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WTW014 What's the worst that can happen to Dan Bradbury Business Mentor & Investor?
What's The Worst That Can Happen?
Today, on the podcast, Suzanne is delighted to be speaking with Dan Bradbury, owner of a mentoring business and investor in growing businesses, with an extensive business career spanning over 15 years. Today he helps business owners turning over between £500,000 to £5 million in revenue to scale profitably. He has founded, built and sold two companies for seven figures, invested in over a dozen other companies as well as purchasing five businesses outright. In this episode, Dan recounts tales of what he describes as “legal carnage” from his early years as an entrepreneur, Cease and...
info_outlineClare Josa has been a leadership mentor since 2003. She’s the author of eight books, including Dare To Dream Bigger and Ditching Imposter Syndrome.
As well as helping small business owners to overcome imposter syndrome, Clare does a lot of training in large corporates, and helps them to achieve things like better team performance and closing the gender pay gap. In this episode, Clare shares the legal challenges she’s faced in her business, including corporations using her lead magnets within their training programmes without paying for rights to license them. Suzanne addresses the issue of “Scope Creep”, how it’s impacting Clare’s business in a negative way, and what Clare can do about it. Suzanne also shares her thoughts on how to get a corporate client to stop delaying on signing your contract. Thanks in part to Suzanne and her Legal Academy, Clare has all her legal issues covered. But even so, the show wouldn’t be complete without the terrifying hypothetical: What would be the utmost worst that could happen to Clare in her business surrounding defamation and copyright infringement?
In This Episode:
[2:12] Clare shares a major problem she’s had with corporates using her lead magnets as part of their in-house training programs without having the rights to use them.
[4:36] Suzanne and Clare talk about the clarity of her terms, and which steps Clare can potentially take to rectify the issue of ‘scope creep’.
[8:11] Clare explains what other “scope creep” she has experienced and addresses the challenges of unauthorized recording of her keynotes.
[13:10] How do you get a corporate client to actually sign your contract?
[17:20] What’s the worst that can happen to Clare surrounding her reputation and defamation? How can she protect her business reputation when the business is based around that?
Learn more about Clare Josa!
Find the resources mentioned in this episode!
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)