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WTW015 How Suzanne lost £5,000 (and how you can avoid doing the same)

What's The Worst That Can Happen?

Release Date: 06/10/2022

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What's The Worst That Can Happen?

Today on the podcast, Suzanne is delighted to have Gemma Went, an online business mentor, with a focus on helping online business owners to create the foundations that allow them to scale. She also trains and certifies online business coaches and consultants in the methods she’s been using for almost a decade and is founder of the Lighthouse Academy.   This episode covers so much … as Suzanne and Gemma go into the various benefits of trademarking, some of the potential drawbacks of waiting, as well as some of the nuances involved with ensuring you’re protected wherever you intend to...

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Today on the podcast, Suzanne is delighted to be joined by Karen Haller founder of the Behavioural Design Consultancy, which works with corporates and design professionals.  She’s also the author of the best selling Penguin published A Little Book of Colour which has been translated into 14 different languages. Karen’s business journey has not been without legal issues and concerns, especially when it comes to Intellectual Property.  Over the years she’s learned valuable lessons including which party should present the contract first as well as the value of slowing things down...

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Today on the podcast we're looking at what you should actually register as a trademark. Most people know that trademarking the name of their business is a crucial step in establishing legal protection over your brand, but should you delve a little deeper and register other components of your business? If you do, which components should you consider registering including is it worth registering your own name for a trademark? All of these questions and quite a few more are answered in this final piece of the trademark training trilogy.   In this episode: [2:18] What is the main thing you...

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Today, on the podcast, Suzanne discusses the value of owning a registered trademark in the second of her trilogy of podcasts taken from her highly successful Trademark Implementation Sprint.   In this episode she covers:   What is a brand?  What are your brand values? What are the main benefits of owning a registered trademark? If someone copies your trademark how easy is it to stop them using it? Clarity on jurisdictions and classes. How much does it cost to register a trademark and how long will it take?   If you’re unsure, or you’ve been sitting on the fence, about...

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Today, on the podcast, we’re doing something a little different. For the next 3 weeks we’ll be focusing on a topic that Suzanne is asked about time and time again … trademarks. Earlier this year over 3000 people registered for Suzanne’s Trademark Implementation Sprint and since then she’s helped hundreds of people in actually going forward to register their trademarks.  In this episode she shares the 5 vital checks that you need to carry out before you think about using any name for your business whether applying for a trademark or not.   Business name, name of a...

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Today on the podcast we’re excited to have Facebook Ads and Launch Strategist Liz Melville as our guest. Liz has an impressive list of carefully selected VIP clients that would make most business owners envious.    Helping her clients achieve excellent launch results through strategy and paid traffic, Liz explains that sometimes paid traffic doesn’t always perform as expected, and when that happens the blame occasionally is aimed at Liz instead of the ads themselves.  When you’re talking about launches that are worth multiple millions of pounds it’s therefore paramount...

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WTW015 How Suzanne lost £5,000 (and how you can avoid doing the same) show art WTW015 How Suzanne lost £5,000 (and how you can avoid doing the same)

What's The Worst That Can Happen?

Today on the podcast we’re having a bit of a change … instead of Suzanne interviewing a guest, she shares her personal experience of what happened in the early days of setting up her own business and how, due to being too busy and not thinking that something would happen, she ended up not having the right legal protection in place, which almost ended in financial disaster.  Suzanne trained and practiced at the world's largest law firm, specialising in mergers and acquisitions and private equity - a field that notoriously involves a lot of hard work, massive amounts of adrenaline, long...

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WTW014 What's the worst that can happen to Dan Bradbury Business Mentor & Investor? show art WTW014 What's the worst that can happen to Dan Bradbury Business Mentor & Investor?

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Today on the podcast we’re having a bit of a change … instead of Suzanne interviewing a guest, she shares her personal experience of what happened in the early days of setting up her own business and how, due to being too busy and not thinking that something would happen, she ended up not having the right legal protection in place, which almost ended in financial disaster. 

Suzanne trained and practiced at the world's largest law firm, specialising in mergers and acquisitions and private equity - a field that notoriously involves a lot of hard work, massive amounts of adrenaline, long hours and endless late nights. 

Knowing she wanted to start a family, Suzanne quickly realised that working 20-hour days was unsustainable and not conducive to her having the work life balance she dreamed of.

Having always had an entrepreneurial streak, Suzanne thought long and hard about what she could do which would work hand in hand with looking after a growing family. So, the Small Business Legal Academy was born … and quickly thrived… as she gained a reputation as the small business go-to legal expert with a primarily female focussed audience gained through a powerful network of mumpreneurs.

However, an early spanner in the works – a non-payment of a £5,000 invoice - meant make or break for Suzanne’s fledgling enterprise and, ultimately, the possibility of returning to the corporate world – one which made her feel sick to the core.

In this episode, Suzanne shares exactly what happened… as she recognises herself  -  this was a real wakeup call -  one that she learnt from and, as a result, has never repeated, by putting in place a very simple but watertight clause in her contracts.

She also shares some tips and insights on effective ways you can get paid if you’re also running into issues with your invoicing, and how, especially today in a time of economic uncertainty, to put in place the tools to help you get paid in full, on time, every time.  

In this episode:

[1:04] Suzanne shares the story of how she trained in the world’s largest law firm, why she left, and how she decided to get into business for herself by starting her own legal consultancy.

[3:00] She explains how she went about growing her consultancy with debilitating morning sickness and an ever-growing baby bump, and why she very quickly became successful in doing so.

[5:50] Suzanne talks about the one thing she didn’t consider when working with a client of hers, and how an invoicing issue ultimately led to her losing £5,000. 

[9:28] There were a few things that Suzanne could have done differently in this situation to avoid said loss, and she shares them with us to ensure we don’t make the same mistake.

[14:00] Suzanne shares insights on how she structured her payment model moving forward to avoid any other issues in the future.

[16:15] She also gives tips on how to get your invoices paid with less hassle and chasing after people.

 

Find the resources mentioned in this episode!

www.suzannedibble.com/podcastresources

 

The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)