WTW008 What's the Worst That Can Happen to Cara Sayer, Inventor of SnoozeShade
What's The Worst That Can Happen?
Release Date: 04/01/2022
WTW023 What's the worst that can happen to Gemma Went founder of the Lighthouse Academy?
What's The Worst That Can Happen?
Today on the podcast, Suzanne is delighted to have Gemma Went, an online business mentor, with a focus on helping online business owners to create the foundations that allow them to scale. She also trains and certifies online business coaches and consultants in the methods she’s been using for almost a decade and is founder of the Lighthouse Academy. This episode covers so much … as Suzanne and Gemma go into the various benefits of trademarking, some of the potential drawbacks of waiting, as well as some of the nuances involved with ensuring you’re protected wherever you intend to...
info_outline
WTW022 What’s the worst that can happen to Karen Haller of the Behavioural Design Consultancy
What's The Worst That Can Happen?
Today on the podcast, Suzanne is delighted to be joined by Karen Haller founder of the Behavioural Design Consultancy, which works with corporates and design professionals. She’s also the author of the best selling Penguin published A Little Book of Colour which has been translated into 14 different languages. Karen’s business journey has not been without legal issues and concerns, especially when it comes to Intellectual Property. Over the years she’s learned valuable lessons including which party should present the contract first as well as the value of slowing things down...
info_outline
WTW021 What Should You Actually Trademark?
What's The Worst That Can Happen?
Today on the podcast we're looking at what you should actually register as a trademark. Most people know that trademarking the name of their business is a crucial step in establishing legal protection over your brand, but should you delve a little deeper and register other components of your business? If you do, which components should you consider registering including is it worth registering your own name for a trademark? All of these questions and quite a few more are answered in this final piece of the trademark training trilogy. In this episode: [2:18] What is the main thing you...
info_outline
WTW020 The Value of a Registered Trademark
What's The Worst That Can Happen?
Today, on the podcast, Suzanne discusses the value of owning a registered trademark in the second of her trilogy of podcasts taken from her highly successful Trademark Implementation Sprint. In this episode she covers: What is a brand? What are your brand values? What are the main benefits of owning a registered trademark? If someone copies your trademark how easy is it to stop them using it? Clarity on jurisdictions and classes. How much does it cost to register a trademark and how long will it take? If you’re unsure, or you’ve been sitting on the fence, about...
info_outline
WTW019 The 5 Vital Checks To Carry Out Before Using Any Name
What's The Worst That Can Happen?
Today, on the podcast, we’re doing something a little different. For the next 3 weeks we’ll be focusing on a topic that Suzanne is asked about time and time again … trademarks. Earlier this year over 3000 people registered for Suzanne’s Trademark Implementation Sprint and since then she’s helped hundreds of people in actually going forward to register their trademarks. In this episode she shares the 5 vital checks that you need to carry out before you think about using any name for your business whether applying for a trademark or not. Business name, name of a...
info_outline
WTW018 What's the worst that can happen to Sara Price of Actually
What's The Worst That Can Happen?
Today on the podcast, Suzanne is delighted to be joined by Sara Price, the founder of Actually, a business that supports purpose-led business owners to achieve their business dreams through marketing and strategy support. She was also the co-founder of one of London's leading independent PR agencies. Sara shares her experience of choosing to start a business at a time when the economy was recovering from the financial crash and, despite the odds, turning it into a huge success. That success brought with it rapid growth. The company then had to be restructured a few years later leading...
info_outline
WTW017 What's the worst that can happen to Danusia Malina-Derben, Founder and CEO of DMD Global?
What's The Worst That Can Happen?
Today on the podcast Suzanne is delighted to be joined by Danusia Malina-Derben - author, podcast host, mother of 10 (yes 10!), global leadership consultant and trusted advisor, and founder of DMD Global/C-Suite Consultant. If that’s not compelling and fascinating enough, Danusia also brings with her two fascinating stories… Danusia tells us about the time she came up with a new concept for a television show and pitched it. The pitch went very well, what followed turned into a fascinating legal experience as her show format was essentially stolen from beneath her. ...
info_outline
WTW016 What's the worst that can happen to Liz Melville, Facebook Ads and Launch Specialist?
What's The Worst That Can Happen?
Today on the podcast we’re excited to have Facebook Ads and Launch Strategist Liz Melville as our guest. Liz has an impressive list of carefully selected VIP clients that would make most business owners envious. Helping her clients achieve excellent launch results through strategy and paid traffic, Liz explains that sometimes paid traffic doesn’t always perform as expected, and when that happens the blame occasionally is aimed at Liz instead of the ads themselves. When you’re talking about launches that are worth multiple millions of pounds it’s therefore paramount...
info_outline
WTW015 How Suzanne lost £5,000 (and how you can avoid doing the same)
What's The Worst That Can Happen?
Today on the podcast we’re having a bit of a change … instead of Suzanne interviewing a guest, she shares her personal experience of what happened in the early days of setting up her own business and how, due to being too busy and not thinking that something would happen, she ended up not having the right legal protection in place, which almost ended in financial disaster. Suzanne trained and practiced at the world's largest law firm, specialising in mergers and acquisitions and private equity - a field that notoriously involves a lot of hard work, massive amounts of adrenaline, long...
info_outline
WTW014 What's the worst that can happen to Dan Bradbury Business Mentor & Investor?
What's The Worst That Can Happen?
Today, on the podcast, Suzanne is delighted to be speaking with Dan Bradbury, owner of a mentoring business and investor in growing businesses, with an extensive business career spanning over 15 years. Today he helps business owners turning over between £500,000 to £5 million in revenue to scale profitably. He has founded, built and sold two companies for seven figures, invested in over a dozen other companies as well as purchasing five businesses outright. In this episode, Dan recounts tales of what he describes as “legal carnage” from his early years as an entrepreneur, Cease and...
info_outlineCara Sayer is the inventor of SnoozeShade, a black out blind for your babies’ pram, sold worldwide and as used by many a celebrity and royalty. Cara has trademarked Snoozeshade in the UK, US, Canada, Australia and New Zealand. Cara has experienced major brands copying her product and packaging and losing her trademark in the US and Canada. Thankfully Cara has faced these issues head on and emerged triumphant! Suzanne is able to relax on the mic a little bit as Cara gives her insight on the development of her business, from presenting the prototype for SnoozeShade at a trade show in 2009, up until now, where Snoozeshade is a multi award winning, best selling product on Amazon. No episode of What’s the Worst That Can Happen would be complete without asking the question: What’s the worst that can happen? - Suzanne takes us through the hypothetical nightmare scenario that Cara “could” face in her business and how she can protect herself from legal repercussions if the worst should happen.
In This Episode:
[02:12] Cara discusses the origins of her idea for Snoozeshade, and whether or not she would present it at a trade show, or go on Dragon’s Den.
[5:20] Cara shares the importance of trademarks and domain names in the international realm, and that brand names can mean different things in different languages.
[7:50] We learn that other companies have attempted to copy Cara’s product in the past and find out what legal options, if any, can be explored to rectify these situations.
[11:08] Suzanne and Cara chat about patents and design rights and why Cara doesn’t rely on those IP rights.
[14:28] Cara shares a story about the time another company blatantly copied her product, and how she went about turning it into a publicity win.
[19:08] What’s the worst that can happen to Cara and what approach would she take?
[21:57] The importance of getting trademarks set up and how they work in different countries.
[26:42] Suzanne and Cara discuss safety testing on her products and the different rules, regulations and legislation from around the world.
Learn more about Cara Sayer!
Find the resources mentioned in this episode!
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)