Networking is a long game - MAC121

We've all experienced it. You're at a training session or a professional meet-up or maybe you're wandering the expo hall at an industry conference. A bit of downtime leads to a quick exchange with the person next to you... five minutes of conversation, maybe ten if everyone’s particularly chatty. You swap LinkedIn profiles or trade business cards or even promise to follow up later. Then nothing happens. The moment ends, the event ends, and the relationship ends right along with it. But it doesn’t have to. Those tiny talking windows you slip through at conferences and workshops can evolve into long-lasting professional relationships. They can become the very foundation of a network that opens doors for years to come.

 

In this week's episode of the Managing A Career podcast, we’re not going to sit in the realm of theory. We’re diving into the practical side of networking... the real actions you can take to turn quick handshakes and fleeting conversations into relationships that matter. You’ve heard the message before; your network is one of the most valuable career tools you’ll ever build. I’ve repeated that line myself more times than I can count, and I truly mean it because my own career growth has been shaped by the relationships I’ve nurtured along the way. Still, I know that for many people, forming connections that actually lead somewhere feels like a mystery. If that’s you right now, this is the episode you’ll want to pay attention to.

 

All success begins at the first interaction, so that’s exactly where we’ll start. When you're in those casual meet-and-greet conversations, there are ways to make sure they don’t end as nothing more than polite small talk. This isn’t about being the most charismatic person in the room or forcing yourself to be clever or funny. What you do need is intention. Are you truly engaging with the person across from you... listening to what excites them or noticing what makes them unique? Or are you mentally rehearsing your own story, waiting for your turn to talk? One of the most powerful habits you can develop is taking notes shortly after the interaction. It doesn’t have to be formal; a line or two about who they are, what you discussed, and any details that stood out. Beyond that, be curious instead of performative. Ask one more question than feels natural. Reflect something back to them, so they know you heard them. Look for common ground you can reference later... a shared interest, a similar problem you’re both trying to solve, even a moment you found funny. If you're at an event, snap a quick photo of their business card or connect on LinkedIn on the spot so you don’t lose them in the post-event blur. These small behaviors lay the groundwork for something deeper before you’ve even walked away.

 

Once the event wraps up and everyone heads back to their offices or hotel rooms or inboxes, that’s when the real work begins. Take the time to send a follow-up message to every single person you connected with... even the ones who don’t feel useful to you right now. Networking is a long game. The intern today becomes the director in five years. That person who didn’t align with your needs this quarter might be exactly the person you need the next time you are looking for a career pivot. So when you reach out, do more than fire off a polite “nice meeting you.” Send a message that proves you were present. Remind them of something specific you discussed. Reference a detail only the two of you would remember. And then, most importantly, keep the door open. End with a question or an invitation for a future touchpoint; ask them to send you the article they mentioned or propose grabbing a coffee when schedules allow. The goal is not to close a deal, but to continue a dialogue.

 

If you send a message like:

Hey, it was great meeting you at the conference earlier today. I found your thoughts on the newest regulations to be very insightful.

It may feel sincere and you may even think it will lead to a connection.  But, in reality, it falls flat.  It doesn’t give the other person any reason to respond beyond a polite, “It was great meeting you, too.” It’s a dead end, not a bridge.

 

In contrast, consider this approach:

Hey, it was great meeting you at the conference today. I found your thoughts on the newest regulations to be very insightful. I'd love to talk with you more about how our companies could implement those restrictions when they kick in next year. Maybe we can meet up for coffee next week and brainstorm some ideas.

 

This second message works because it does three critical things. First, it shows that you were actively listening during your conversation, recalling a detail specific to your discussion. Second, it offers a clear opportunity for the other person to add value, sharing their thoughts or expertise in a meaningful way. And third, it creates an actionable next step—an invitation to meet in person, which strengthens the connection far beyond a simple digital exchange. Even in a world where virtual meetings are commonplace, there’s something inherently more memorable about sitting across a table from someone, sharing ideas and energy in real time. That physical presence builds trust, deepens rapport, and signals that you’re serious about the relationship, not just about checking a networking box.

 

Ideally, your first follow-up sparks a conversation that lasts days, maybe weeks, or even months before naturally tapering off. That’s completely normal—and it’s still a win. Even a brief period of genuine back-and-forth is a solid foundation for a long-term professional relationship. If the conversation does take off, you’re in a great place and can move on to nurturing it in smaller, periodic ways. But if your initial message doesn’t get a response, don’t be discouraged—try again. People get busy, priorities shift, and your outreach may have arrived at the wrong moment. In your second follow-up, go a step deeper. Reference the same topic from your first message, add new insights, or link to a relevant article or resource that might spark interest. The key is to keep the message open-ended, giving them an easy way to engage without feeling pressured. Persistence with thoughtfulness separates a fleeting contact from a meaningful connection.

 

Once you’ve opened a dialogue and the conversation begins flowing, your goal is simply to keep the channel warm. That doesn’t mean weekly check-ins or constant messaging—that would feel forced for you and overwhelming for them. Instead, maintain a casual but intentional rhythm. Every so often, send something useful or thoughtful; a link to an article you both would appreciate, a quick congratulations when they earn a new role or complete a project, or even a short note reacting to something they posted online. When the opportunity arises, add even more value by connecting them with someone else in your network, especially if there’s a clear benefit for both sides. And while digital communication helps bridge the distance, remember that in-person interactions still leave the strongest impression. A simple coffee or lunch invites deeper conversation and reinforces that you’re invested in the relationship, not just the contact.

 

Up to this point, everything we’ve covered has been rooted in giving—and that’s intentional. Yes, the ultimate benefit of a strong network is that you have people to lean on when you need help or opportunity, but no one wants to feel like they’re being mined for favors. If the relationship is one-sided, if you only show up when you need something, people pull away. Reciprocity matters. However, once you’ve built the relationship, stayed connected, and proven that you’re someone who gives as readily as you receive, it becomes absolutely appropriate to ask for something. The key isn’t if you ask—it’s how. A good request is easy to say yes to and difficult to dismiss. Early networking communications should be open and conversational, but when you ask for help, you need to be specific and directional. Don’t say, “Let me know if you hear about any openings.” That’s vague, energy-draining, and puts all the work on them. Instead, make the request clear: “I’m exploring opportunities and would appreciate an introduction to the hiring manager.” A specific ask tells them exactly what you need and how they can help, which makes it more likely they’ll follow through.

 

Now that you know the recipe for building a strong, reliable network, it’s time to put it into action. Theory is valuable, but your network grows only through behavior. So think back—who have you met recently that you would genuinely like to stay connected with? Reach out today and form that first touchpoint. And who in your existing network has gone quiet over the past few months? A simple check-in could be all it takes to reignite the relationship. Then take one more step: treat your network like the career asset it is. Scan through your contacts and begin documenting details—what they’re interested in, the roles they hold, the projects they’re proud of, even small personal notes they’ve shared. Create your own relationship memory bank. You may not need this information right now, but someday you’ll know exactly who to call... and they’ll remember you as someone who showed up long before you needed something.

 

Building a powerful network doesn’t happen by accident—it starts with small, intentional steps and grows through consistent effort. Now that you know the strategies to turn fleeting conversations into lasting career connections, it’s time to put them into practice. If you found this episode helpful, don’t keep it to yourself—subscribe to the Managing A Career podcast so you never miss another actionable insight, and share it with a friend or colleague who’s serious about growing their career. The right connections at the right time can change everything, and the more people you help, the stronger your own network becomes.