Keep It Moving
We're sharing our favorite business books to read during your holiday travels—the ones that actually changed how we run our photography businesses. Whether you're relocating, restructuring, or ready to scale, these books tackle pricing, marketing, niching, and making money as a photographer. On this episode: Website tools and platforms that make updates easy without hiring a designer Five must-read business books every photographer entrepreneur should read How to pick just one actionable idea from each book to implement immediately Top 5 Business Books for Photographers by Donald...
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We're diving into the technical side of email marketing today because what's the point of crafting the perfect marketing email if it never actually reaches your clients? Let's talk about sender reputation, engagement strategies, and how to make sure your mini session announcements don't end up in digital purgatory. On this episode: Setting up email authentication and building sender reputation Warming up your email list with engaged subscribers Creating a consistent email schedule year-round Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from...
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We're back with another quarterly check-in where we're sharing what's working, what we've let go, and how we're pivoting our businesses as we head into the new year. Spoiler: sometimes the best business move is knowing what not to do anymore. On this episode: Hiring support and building systems Letting go of offers that no longer serve you Shifting focus from revenue goals to profit Podcast - on - Use code ALISONBELL to get your first whole week FREE. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix...
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We're looking for photographers to be featured on future Mini Mentoring episodes! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving. Mollie Salazar is a wedding and family photographer moving from Texas to Florida and she’s got tons of lead time! The stressor is that Mollie is the primary breadwinner for her family of 4 - including some expensive...
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We're getting real about why knowledge isn't enough and how accountability changes everything. Alison shares her personal experience hiring a nutritional coach—and the powerful parallels it revealed about what we actually need to move our businesses forward. On this episode: Why you already know enough (but still aren't getting results) The real value of coaching: accountability and application Calculating the cost of not investing in yourself Ready to stop spinning your wheels and start implementing? Melissa has resources to help you create content that attracts your ideal clients—check...
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We're diving into the art of blogging your photography sessions the right way—because throwing up a photo dump with three sentences and your main keyword isn't cutting it anymore. Today we're showing you how to turn every session blog post into a client-attracting, SEO-boosting, authority-building powerhouse. On this episode: Creating helpful, FAQ-style blog content that Google (and your ideal clients) actually love Strategic ways to use blog posts throughout your client workflow and marketing Selling yourself with clear calls-to-action in every post Tired of being invisible on Google?...
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We know you've done all the heavy lifting with your SEO after your move, but waiting 6-12 months for Google to catch up feels like watching paint dry. In this episode, we're sharing 10 creative ways to get in front of your ideal clients right now—no waiting required. On this episode: Strategic networking and community involvement Creating content and collaborating with complementary businesses Getting creative while you wait for SEO to kick in Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in...
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We're talking about every photographer's nightmare scenario—when sweet little angels turn into tiny tornadoes right in the middle of your session. In this episode, we're diving into proactive strategies to protect your business from disaster sessions that could lead to refund requests and unhappy clients. Key Takeaways: Contract language that protects you When and how to end a shoot early Client communication that saves the day Ready to level up your client management skills? Melissa has put together that every photography business owner needs to master for smoother sessions and...
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Mini Mentoring is a series where we get the low down on a real life business owner in need of more something. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving. We’re talking to Melanie of Melanie Foster Photography who as switched this year to IPS model. We’re discussing her: Follow-up SOP gaps Email list nurturing Tulsa mom groups We’re looking for another photographer willing to jump on the podcast for another episode Mini Mentoring! Links: or Download ...
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We're spilling the tea on our secret weapon for actually getting sh*t done! You know those massive projects collecting dust while you're playing taxi driver and snack distributor? Time to ditch the chaos and get strategic about your productivity game. Key Takeaways: Escape artist mode activated Hotel lobby > home office Baby steps, big wins Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: Thinking about a pivot or transition in your photography...
info_outlineFeeling like a ping pong ball bouncing between tasks all day? Constantly switching from editing to emails to client calls and ending up mentally exhausted with nothing meaningful accomplished?
We've been there. That scattered, overwhelmed feeling where you're busy all day but can't point to what you actually got done. The research backs it up too - every time we switch from task to task, we waste time and mental energy.
As military spouses who've moved our photography businesses multiple times, we've learned that protecting our mental energy isn't just nice to have - it's essential for survival. Between client work, family life, and the chaos of military moves, we had to figure out systems that actually work.
What You'll Learn:
- Why task-switching is draining your brain and costing you precious time
- How to batch similar tasks together for maximum efficiency (like recording 5-6 videos in the same sweater!)
- The exact scheduling boundaries we use - including "No Meeting Mondays" and "Free Fridays"
- How limiting client calls to specific days actually improved our client service
- Why blocking your kids' school days off immediately is non-negotiable
- The $39 one-time purchase tool that beats Calendly's monthly subscription
- Military spouse pro tip: How to block an entire year's worth of holidays using your spouse's Liberty schedule
- The mindset shift that helped us earn full-time income while working part-time hours
Key Takeaways:
- "There's plenty of research to show that we waste a lot of time when we switch from task to task. So if you can time block and do batch create content or batch edit, then you're saving yourself a lot of time and again, mental fatigue."
- "I only do client calls Monday, Wednesday, and Friday between twelve and two... I was doing them every single day, and I just was like, I cannot waste more time."
- "Friday and Monday are completely blocked off on my calendar. So I only do meetings Tuesday, Wednesday, Thursday."
- "I am making a very good amount of money for what I am doing - part time work but it is a full time income."
- "The first thing I do when I get the school calendar is I immediately go into my work calendar and I block off any days the kids are off school. Every single one of them."
Resources Mentioned:
- Calendly (free version available)
- TidyCal ($39 one-time purchase)
- Tave scheduling feature
- HoneyBook
- Google Calendar
- Google Calendar tasks for recurring reminders
Your Next Steps:
-Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings
-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog