Summer Replay : Blog Better Than A Bot, How to Stand Out in an AI World

AI-generated content is everywhere, flooding the internet with bland, forgettable posts that all sound exactly the same. So how do we make our blog content stand out to both Google and our dream clients in 2025?

Here's the thing - we're not anti-AI. Both Alison and I use it regularly in our businesses, and we think you should too. But we're seeing a huge problem with how photographers are using it for their blogs. They're letting AI completely replace their voice, their stories, and their personality - the exact things that make content memorable and convert readers into clients.

The result? Blog posts that cover all the right information but fall completely flat. They're thorough, they hit all the SEO marks, but there's nothing that makes you remember the photographer who wrote them. And in a world where we're all competing for the same keywords and topics, memorable is everything.

What You'll Learn:

• How to use AI as your work bestie (not your replacement) to save time on content creation
• Why Google's E-A-T guidelines favor human-driven content with personal stories and expertise
• The biggest mistake photographers make when outsourcing or using AI for blog content
• How to inject personality and stories into your posts even if you "hate storytelling"
• Why "what to wear" posts don't have to be boring (and how Alison owns her hatred of them)
• The difference between using AI to create original content vs. repurposing your existing voice
• How to make your blog posts more memorable than your competitors who are all covering the same topics
• Why human connection will always win, even in our AI-dominated world

Key Takeaways:

• "I want you guys to use AI to repurpose your content, especially when you write your blog post and repurpose it out. But the biggest thing is I want you to use AI to save you time, but not replace you entirely."
• "There's no replacement for human understanding, connection, and voice."
• "You're not producing memorable content. Like, it's just kind of falling flat... There's no stories anymore. There's no personal stories."
• "If there's nothing that's telling a story... and they all spit out the same information, and there's nothing memorable about it... They're all using AI saying the same thing."
• "Google may start prioritizing content that with human signals and expertise... success and SEO will come from blending AI with authentic human driven content, offering valuable personal stories and expert opinions."

Resources Mentioned:

• ChatGPT for content assistance and brainstorming
• Shannon McKinstry's Instagram expertise and storytelling approach
• Jen Olmstead from Tonic Site Shop (Friday emails)
• Creative Moms Focus podcast
• Google's E-A-T guidelines (Experience, Expertise, Authority, Trust)
• The Blogging Club membership with 50% off first month (code: KEEPITMOVING)

Your Next Steps:

-Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings

-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog