Summer Replay : Evergreen Content That Works While You Sleep
Release Date: 08/18/2025
Replay: Best Photography Business Books on Audible
Keep It Moving
We're sharing our favorite business books to read during your holiday travels—the ones that actually changed how we run our photography businesses. Whether you're relocating, restructuring, or ready to scale, these books tackle pricing, marketing, niching, and making money as a photographer. On this episode: Website tools and platforms that make updates easy without hiring a designer Five must-read business books every photographer entrepreneur should read How to pick just one actionable idea from each book to implement immediately Top 5 Business Books for Photographers by Donald...
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76: Email Marketing for Photographers: Getting Out Of The Spam Folder
Keep It Moving
We're diving into the technical side of email marketing today because what's the point of crafting the perfect marketing email if it never actually reaches your clients? Let's talk about sender reputation, engagement strategies, and how to make sure your mini session announcements don't end up in digital purgatory. On this episode: Setting up email authentication and building sender reputation Warming up your email list with engaged subscribers Creating a consistent email schedule year-round Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from...
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75: Quarter 4 Confessions: The Goals We Forgot We Set
Keep It Moving
We're back with another quarterly check-in where we're sharing what's working, what we've let go, and how we're pivoting our businesses as we head into the new year. Spoiler: sometimes the best business move is knowing what not to do anymore. On this episode: Hiring support and building systems Letting go of offers that no longer serve you Shifting focus from revenue goals to profit Podcast - on - Use code ALISONBELL to get your first whole week FREE. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix...
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74: Mini Mentoring with Mollie S Moving from Texas to Florida
Keep It Moving
We're looking for photographers to be featured on future Mini Mentoring episodes! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving. Mollie Salazar is a wedding and family photographer moving from Texas to Florida and she’s got tons of lead time! The stressor is that Mollie is the primary breadwinner for her family of 4 - including some expensive...
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73: Why I Finally Hired a Coach (And You Should too!)
Keep It Moving
We're getting real about why knowledge isn't enough and how accountability changes everything. Alison shares her personal experience hiring a nutritional coach—and the powerful parallels it revealed about what we actually need to move our businesses forward. On this episode: Why you already know enough (but still aren't getting results) The real value of coaching: accountability and application Calculating the cost of not investing in yourself Ready to stop spinning your wheels and start implementing? Melissa has resources to help you create content that attracts your ideal clients—check...
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72: Blogging for SEO: How to Blog Photography Sessions That Actually Book Clients
Keep It Moving
We're diving into the art of blogging your photography sessions the right way—because throwing up a photo dump with three sentences and your main keyword isn't cutting it anymore. Today we're showing you how to turn every session blog post into a client-attracting, SEO-boosting, authority-building powerhouse. On this episode: Creating helpful, FAQ-style blog content that Google (and your ideal clients) actually love Strategic ways to use blog posts throughout your client workflow and marketing Selling yourself with clear calls-to-action in every post Tired of being invisible on Google?...
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71: 10 Ways To Get New Photography Clients
Keep It Moving
We know you've done all the heavy lifting with your SEO after your move, but waiting 6-12 months for Google to catch up feels like watching paint dry. In this episode, we're sharing 10 creative ways to get in front of your ideal clients right now—no waiting required. On this episode: Strategic networking and community involvement Creating content and collaborating with complementary businesses Getting creative while you wait for SEO to kick in Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in...
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70: Tantrums, Meltdowns and Keeping Your Cool
Keep It Moving
We're talking about every photographer's nightmare scenario—when sweet little angels turn into tiny tornadoes right in the middle of your session. In this episode, we're diving into proactive strategies to protect your business from disaster sessions that could lead to refund requests and unhappy clients. Key Takeaways: Contract language that protects you When and how to end a shoot early Client communication that saves the day Ready to level up your client management skills? Melissa has put together that every photography business owner needs to master for smoother sessions and...
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69: Mini Mentoring with Melanie near Tulsa, OK
Keep It Moving
Mini Mentoring is a series where we get the low down on a real life business owner in need of more something. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving. We’re talking to Melanie of Melanie Foster Photography who as switched this year to IPS model. We’re discussing her: Follow-up SOP gaps Email list nurturing Tulsa mom groups We’re looking for another photographer willing to jump on the podcast for another episode Mini Mentoring! Links: or Download ...
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68: Hotels & Hustle - Get Away to Get It Done with a Workcation
Keep It Moving
We're spilling the tea on our secret weapon for actually getting sh*t done! You know those massive projects collecting dust while you're playing taxi driver and snack distributor? Time to ditch the chaos and get strategic about your productivity game. Key Takeaways: Escape artist mode activated Hotel lobby > home office Baby steps, big wins Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: Thinking about a pivot or transition in your photography...
info_outlineWhat if we told you that a blog post you wrote almost ten years ago could still be driving traffic and booking clients today? That's the magic of evergreen content, and today we're pulling back the curtain on our best-performing blog posts that keep on giving.
We're talking about content that literally works while you sleep – posts that continue to attract your ideal clients months or even years after you hit publish. From Alison's Virginia Beach restaurant guide that still ranks nationally to Melissa's DIY newborn photo tutorial that gets 10,000 clicks in three months, we're sharing the real numbers behind our evergreen strategies.
This isn't just about writing blog posts that perform well once. It's about creating content that compounds over time, establishing you as a local expert, and getting in front of your ideal clients before they even know they need a photographer.
What you'll learn in this episode:
- The exact blog posts that drove thousands of clicks and real client bookings
- Why some evergreen posts outrank your main photography pages (and why that's actually good)
- How to turn seasonal content into evergreen traffic magnets year after year
- The difference between awareness content and client education content
- Why a golf-themed nursery post and a staircase gallery tutorial are still driving inquiries
Resources Mentioned:
- The Blogging Club membership (use code KEEPITMOVING for 50% off first month)
- Google Search Console for tracking your blog performance
- Previous episode on turning blog posts into a week of marketing
- Episode on local expert strategies
Your Next Steps:
- Work with Melissa: https://pictureperfectrankings.com
- SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit
- 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas
- Connect on Social: https://www.instagram.com/pictureperfectrankings
- Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
- Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
- Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel
- Connect on Social: https://www.instagram.com/alisonbellphotog