Summer Replay : Marketing Mondays: How to Stop Working IN Your Business
Release Date: 08/25/2025
Replay: Best Photography Business Books on Audible
Keep It Moving
We're sharing our favorite business books to read during your holiday travels—the ones that actually changed how we run our photography businesses. Whether you're relocating, restructuring, or ready to scale, these books tackle pricing, marketing, niching, and making money as a photographer. On this episode: Website tools and platforms that make updates easy without hiring a designer Five must-read business books every photographer entrepreneur should read How to pick just one actionable idea from each book to implement immediately Top 5 Business Books for Photographers by Donald...
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76: Email Marketing for Photographers: Getting Out Of The Spam Folder
Keep It Moving
We're diving into the technical side of email marketing today because what's the point of crafting the perfect marketing email if it never actually reaches your clients? Let's talk about sender reputation, engagement strategies, and how to make sure your mini session announcements don't end up in digital purgatory. On this episode: Setting up email authentication and building sender reputation Warming up your email list with engaged subscribers Creating a consistent email schedule year-round Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from...
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75: Quarter 4 Confessions: The Goals We Forgot We Set
Keep It Moving
We're back with another quarterly check-in where we're sharing what's working, what we've let go, and how we're pivoting our businesses as we head into the new year. Spoiler: sometimes the best business move is knowing what not to do anymore. On this episode: Hiring support and building systems Letting go of offers that no longer serve you Shifting focus from revenue goals to profit Podcast - on - Use code ALISONBELL to get your first whole week FREE. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix...
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74: Mini Mentoring with Mollie S Moving from Texas to Florida
Keep It Moving
We're looking for photographers to be featured on future Mini Mentoring episodes! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving. Mollie Salazar is a wedding and family photographer moving from Texas to Florida and she’s got tons of lead time! The stressor is that Mollie is the primary breadwinner for her family of 4 - including some expensive...
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73: Why I Finally Hired a Coach (And You Should too!)
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We're getting real about why knowledge isn't enough and how accountability changes everything. Alison shares her personal experience hiring a nutritional coach—and the powerful parallels it revealed about what we actually need to move our businesses forward. On this episode: Why you already know enough (but still aren't getting results) The real value of coaching: accountability and application Calculating the cost of not investing in yourself Ready to stop spinning your wheels and start implementing? Melissa has resources to help you create content that attracts your ideal clients—check...
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72: Blogging for SEO: How to Blog Photography Sessions That Actually Book Clients
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We're diving into the art of blogging your photography sessions the right way—because throwing up a photo dump with three sentences and your main keyword isn't cutting it anymore. Today we're showing you how to turn every session blog post into a client-attracting, SEO-boosting, authority-building powerhouse. On this episode: Creating helpful, FAQ-style blog content that Google (and your ideal clients) actually love Strategic ways to use blog posts throughout your client workflow and marketing Selling yourself with clear calls-to-action in every post Tired of being invisible on Google?...
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71: 10 Ways To Get New Photography Clients
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We know you've done all the heavy lifting with your SEO after your move, but waiting 6-12 months for Google to catch up feels like watching paint dry. In this episode, we're sharing 10 creative ways to get in front of your ideal clients right now—no waiting required. On this episode: Strategic networking and community involvement Creating content and collaborating with complementary businesses Getting creative while you wait for SEO to kick in Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in...
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70: Tantrums, Meltdowns and Keeping Your Cool
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We're talking about every photographer's nightmare scenario—when sweet little angels turn into tiny tornadoes right in the middle of your session. In this episode, we're diving into proactive strategies to protect your business from disaster sessions that could lead to refund requests and unhappy clients. Key Takeaways: Contract language that protects you When and how to end a shoot early Client communication that saves the day Ready to level up your client management skills? Melissa has put together that every photography business owner needs to master for smoother sessions and...
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69: Mini Mentoring with Melanie near Tulsa, OK
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Mini Mentoring is a series where we get the low down on a real life business owner in need of more something. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving. We’re talking to Melanie of Melanie Foster Photography who as switched this year to IPS model. We’re discussing her: Follow-up SOP gaps Email list nurturing Tulsa mom groups We’re looking for another photographer willing to jump on the podcast for another episode Mini Mentoring! Links: or Download ...
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68: Hotels & Hustle - Get Away to Get It Done with a Workcation
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We're spilling the tea on our secret weapon for actually getting sh*t done! You know those massive projects collecting dust while you're playing taxi driver and snack distributor? Time to ditch the chaos and get strategic about your productivity game. Key Takeaways: Escape artist mode activated Hotel lobby > home office Baby steps, big wins Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: Thinking about a pivot or transition in your photography...
info_outlineIf you're tired of feeling like you're always working IN your business instead of ON your business, this episode is for you. We're breaking down the concept of Marketing Mondays – dedicating at least one day a week to focus on marketing tasks that actually move the needle.
The truth is, we've all been there: busy season hits in the fall, we get caught up in client work, and suddenly we stop marketing. Then January rolls around and our calendars are empty because we weren't nurturing our pipeline. Sound familiar?
Today we're sharing our real marketing systems – not the pretty Instagram version, but what actually works when you have limited time, kids at home, or a full-time job on top of your photography business. From Melissa's recording days where she batches 10 SEO tips at once, to Alison's Google Tasks system that keeps her accountable, we're pulling back the curtain on how we execute consistent marketing.
What you'll learn in this episode:
- How to identify your "minimum required effort" for marketing each week
- The tools and systems we actually use to stay consistent (Google Tasks, Meta's native scheduler, and more)
- Why you don't need to be on every platform – and how to choose the right ones for your business
- How to batch content creation to save time and mental energy
- Real examples of how we repurpose one piece of content across multiple platforms
Resources Mentioned:
- Episode 27: Taking One Blog Post and Turning It into a Week of Marketing
- Episode 46: Time Blocking Your Calendar
- The Blogging Club: https://thebloggingclub.com (use code KEEPITMOVING for 50% off first month)
- Google Tasks for recurring marketing reminders
- Meta's native scheduler for Instagram and Facebook posts
- Trello for organizing evergreen content
Your Next Steps:
- Work with Melissa: https://pictureperfectrankings.com
- SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit
- 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas
- Connect on Social: https://www.instagram.com/pictureperfectrankings
- Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
- Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
- Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel
- Connect on Social: https://www.instagram.com/alisonbellphotog