BONUS: A Chat with Sabrina Gebhardt
Keep It Moving
This episode is a re-share of an interview we did with Sabrina on her podcast, Shoot It Straight. Sabrina is a fellow photographer and business educator. We talk a lot about navigation transitions in photography and in business. Its that "messy middle." Enjoy this bonus episode and as always, let us know what you think on the Gram. Links: or Get Melissa’s Free Find Alison on IG Find Melissa on IG
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79: Mini Mentoring with Kristina Graff in Washington
Keep It Moving
We're looking for photographers to be featured on future Mini Mentoring episodes! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving. Kristina Graff moved from New Mexico to Washington state two years ago - talk about a change of scenery! She's gone from fully booked in NM to struggling to fill short sessions in WA. She's a senior and family photographer...
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BONUS: Alison's Interview on Conversations with a Hostess to Build Community
Keep It Moving
This is not a normal business episode. It may seem like left field for our norm, but in that waiting period of re-establishing yourself, your business, or niche, you need to live your life. Amy's podcast, is all about building community wherever you are through hosting. We discuss everything from Alison's personal background on holiday hosting to super easy, no-planning parties with the neighbors. On this episode we chat: How to include your kids in party prep Small party ideas to meet your neighbors How moving challenges our holiday events Adapting to new communities Amy...
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78: Photography Marketing Systems with Dolly Delong
Keep It Moving
We're diving deep with Dolly DeLong, a family photographer and systems guru who learned how to scale her business while juggling motherhood and entrepreneurship. Dolly shares the exact frameworks and strategies that helped her build a thriving photography business without sacrificing her sanity—and she's breaking down how photography business systems can transform how you manage clients, marketing, and everything in between. On this episode: How to build backend systems, SOPs, and workflows that actually work for family photographers The PIGGFEL framework for strategic marketing and...
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77: SEO For Photographers: Get Found & Booked
Keep It Moving
We're breaking down SEO for photographers in plain English to show you why it matters so much for your business—because the people finding you through search spend the most money and book the easiest. On this episode: How to choose the right keywords your ideal clients are actually searching for Optimizing your homepage to clearly answer who you are, what you do, and where you serve Setting up Google Search Console and image SEO to drive consistent traffic Episodes from the show: Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers...
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Replay: Best Photography Business Books on Audible
Keep It Moving
We're sharing our favorite business books to read during your holiday travels—the ones that actually changed how we run our photography businesses. Whether you're relocating, restructuring, or ready to scale, these books tackle pricing, marketing, niching, and making money as a photographer. On this episode: Website tools and platforms that make updates easy without hiring a designer Five must-read business books every photographer entrepreneur should read How to pick just one actionable idea from each book to implement immediately Top 5 Business Books for Photographers by Donald...
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76: Email Marketing for Photographers: Getting Out Of The Spam Folder
Keep It Moving
We're diving into the technical side of email marketing today because what's the point of crafting the perfect marketing email if it never actually reaches your clients? Let's talk about sender reputation, engagement strategies, and how to make sure your mini session announcements don't end up in digital purgatory. On this episode: Setting up email authentication and building sender reputation Warming up your email list with engaged subscribers Creating a consistent email schedule year-round Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from...
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75: Quarter 4 Confessions: The Goals We Forgot We Set
Keep It Moving
We're back with another quarterly check-in where we're sharing what's working, what we've let go, and how we're pivoting our businesses as we head into the new year. Spoiler: sometimes the best business move is knowing what not to do anymore. On this episode: Hiring support and building systems Letting go of offers that no longer serve you Shifting focus from revenue goals to profit Podcast - on - Use code ALISONBELL to get your first whole week FREE. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix...
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74: Mini Mentoring with Mollie S Moving from Texas to Florida
Keep It Moving
We're looking for photographers to be featured on future Mini Mentoring episodes! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving. Mollie Salazar is a wedding and family photographer moving from Texas to Florida and she’s got tons of lead time! The stressor is that Mollie is the primary breadwinner for her family of 4 - including some expensive...
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73: Why I Finally Hired a Coach (And You Should too!)
Keep It Moving
We're getting real about why knowledge isn't enough and how accountability changes everything. Alison shares her personal experience hiring a nutritional coach—and the powerful parallels it revealed about what we actually need to move our businesses forward. On this episode: Why you already know enough (but still aren't getting results) The real value of coaching: accountability and application Calculating the cost of not investing in yourself Ready to stop spinning your wheels and start implementing? Melissa has resources to help you create content that attracts your ideal clients—check...
info_outlineWe're sharing our favorite business books to read during your holiday travels—the ones that actually changed how we run our photography businesses. Whether you're relocating, restructuring, or ready to scale, these books tackle pricing, marketing, niching, and making money as a photographer.
On this episode:
- Website tools and platforms that make updates easy without hiring a designer
- Five must-read business books every photographer entrepreneur should read
- How to pick just one actionable idea from each book to implement immediately
Top 5 Business Books for Photographers
StoryBrand by Donald Miller Your brand isn't about you—it's about your client as the hero. This book teaches you how to clarify your messaging and why your website copy matters. Both of our websites are built on the StoryBrand framework.
Marketing Made Simple by Donald Miller This is the practical how-to guide. Step-by-step instructions on website structure, lead magnets, email nurture sequences, and sales funnels. We keep this one dog-eared and highlighted.
The Pumpkin Plan by Mike Michalowicz Helps you identify which niche you love AND which is most profitable. This book helped clarify that extended family sessions are our sweet spot—high energy, high value, high profitability.
You're a Badass at Making Money by Jen Sincero All about money mindset. If you've struggled with pricing, worth, or believing you deserve to charge premium rates, this book addresses the psychology behind your blocks.
Profit First by Mike Michalowicz A complete system for managing cash flow in your photography business. Especially valuable when relocating or when your tax structure changes. Re-read this as your business grows.
Additional Books Worth Reading
- Jab, Jab, Right Hook by Gary Vaynerchuk - Social media strategy and content
- Atomic Habits by James Clear - Building systems and routines
- 100 Million Dollar Offers by Alex Hormozi - Creating irresistible service offers
- The E Myth Revisited by Michael Gerber - Systems for scaling
Website Tool Mentioned
Showit makes it easy for photographers to design and update their own websites without needing to hire a web designer. No coding required—it's like Canva for websites. Alison saw her SEO search results triple in six months after switching to Showit.
Pro tip: Start with a template (find them on Etsy for $50 or in Showit's design library) rather than building from scratch. It's much faster and more effective.
Get Your Strategy in Place
If you're feeling overwhelmed about which business areas to focus on first, Melissa has created 35 Blog Post Topics to help you build content and identify what your audience is searching for.
Ready to map out your photography business for a move or restructure? Alison offers a free 15 minute discovery call to discuss your goals and next steps.
About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better.