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Michelle Villalobos on Building a High-Trust, Recurring-Revenue Group Coaching Model - Episode 15

The Change Energizer Podcast

Release Date: 01/09/2026

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Welcome to The Change Energizer Hot Seat Podcast! This is where top leaders are dropped into the hot seat to open up about high-stakes wins and reveal the "Trust X-Factor" behind their triumphs. In this episode, host Scott Carley puts Kyle Jones, an agency owner and expert broker at Goosehead Insurance, in the Hot Seat to answer the trust-based questions every client is silently asking about their insurance professional. Kyle, an agent with nearly 20 years of experience, peels back the curtain on the insurance industry, explaining the crucial difference between a captive agent and an...

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In this Hot Seat Podcast episode, host Scott Carley, the Trust Energizer, sits down with Michelle Villalobos, the Superstar Activator, to unpack the strategy behind building a stable, high-income coaching business. Michelle reveals her "Big Backend" model—how to monetize your genius and create steady recurring income through transformative, high-ticket group coaching programs instead of exhausting one-off sales. They explore how success is rooted in more than just tactics, focusing on the internal work of alignment and trust. Michelle shares her philosophy that "energy precedes outcomes,"...

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In this episode of the Change Energizer Podcast, host Scott Carley, The Trust Energizer, puts Ralph Peterson, the unapologetically pro-manager, in the hot seat. Ralph, a management development coach and process engineer, challenges the most widely accepted leadership wisdom, arguing that a manager's commitment to responsibility is the real game-changer.   Ralph cuts through the noise on critical industry issues: Pro-Manager Stance: Discover why Ralph believes the common phrase "employees don't quit organizations, they quit bad bosses" is "BS," and why great managers are desperately...

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Are you contemplating divorce but paralyzed by the fear of choosing the wrong attorney? Scott Carley, The Trust Energizer, puts family law powerhouse Tycha Kimbrough (Kimbrough Legal PLLC) in the Hot Seat to reveal the 8 critical, trust-based questions every client silently asks—before they sign on the dotted line. Tycha breaks down her firm’s commitment to protecting your future, assets, children, and peace of mind in high-stakes divorces. Learn the brutal truth about what to expect in a Texas courtroom and how her team plays "chess, not checkers" against high-conflict opposing counsel....

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Welcome to the Change Energizer Hot Seat, where we uncover the Trust X-Factor behind legendary business triumphs. In this episode, host Scott Carly puts Heather Emerson, CEO of Offshore Launch, in the Hot Seat. Heather's company is revolutionizing how US businesses scale by staffing highly-vetted virtual assistants (VAs) from the Philippines. If you’re feeling the squeeze of doing admin tasks instead of income-producing activities, this episode is your game-changer. In this episode, you will learn... The Truth About Geo Arbitrage: Why the term "cheap labor" is a misconception, and how a...

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Welcome to the Change Energizer Hot Seat Podcast! Host, Scott Carly, the Trust Energizer, drops leaders into the hot seat to reveal the Trust X Factor behind their triumphs. In this episode, Scott invites Jennifer Ivy from Keystone Bank to experience a tool everyone is asking about: The Trust Credit Score. Jennifer shares two compelling, real-world examples—one high-performer up for promotion and one employee experiencing a "trust crash"—to demonstrate how the five-point scorecard provides a concrete, quantifiable way to: - Validate a manager's intuition on a candidate or team member. -...

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Host, Scott Carley, The Trust Energizer, sits down with Patty Dominguez, Founder of More Leverage Solutions, to discuss the absolute necessity of trust and credibility in what they call the "Trust Economy." Patty shares how her company helps small business owners decipher the world of online marketing and AI to position themselves as thought leaders rooted in trust.   Scott and Patty discuss the foundations of high-trust organizations, covering topics essential for any leader looking to build a high-performing, resilient team.   Key Takeaways & Discussion Points: - Trust is...

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In this special edition of the Change Energizer Hot Seat, guest host Joey McGirr flips the script and interviews trust expert, coach, and speaker Scott Carley. Scott opens up about the "major trust crash" that altered the trajectory of his life and led him to write his book, "Can I Trust You? The Silent Question Everyone in Business is Asking." The conversation covers:  - Scott’s personal journey from ministry to becoming a renowned business coach and the "Maverick Leader." - The creation and power of his Trust Credit Score system: A simple, five-part tool for managers to quickly assess...

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Welcome to the Change Energizer (Hot Seat) Podcast! In this episode, host Scott Carly sits down with Ken Kladouris, president of Platinum Wealth Group and founder of Seize The Second. Ken takes us on a journey through his professional and personal triumphs, revealing the "Trust X-Factor" behind his success. Discover how Ken's Platinum Wealth Group specializes in 1031 Exchange real estate transactions, offering clients a passive income solution free from the typical headaches of property ownership. Learn about Seize The Second, his passion project dedicated to helping individuals tap into their...

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In this double-sized episode of the Change Energizer (Hot Seat) podcast, host Scott Carley, the Trust Energizer, welcomes Steve Harper, author of "The Ripple Effect: Maximizing the Power of Relationships for Your Life and Business." Steve and Scott get into the crucial role of authentic, trust-based relationships in both personal and professional success, moving beyond traditional, often transactional, networking. You don’t want to miss this episode!  Key discussion points include: The Ripple Effect Defined: Steve explains his concept of taking actions, large or small, that positively...

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More Episodes

In this Hot Seat Podcast episode, host Scott Carley, the Trust Energizer, sits down with Michelle Villalobos, the Superstar Activator, to unpack the strategy behind building a stable, high-income coaching business. Michelle reveals her "Big Backend" model—how to monetize your genius and create steady recurring income through transformative, high-ticket group coaching programs instead of exhausting one-off sales. They explore how success is rooted in more than just tactics, focusing on the internal work of alignment and trust. Michelle shares her philosophy that "energy precedes outcomes," detailing daily practices like meditation to cultivate the frequencies that magnetize clients and build a high "trust credit score." The discussion covers essential topics for leaders, consultants, and coaches, including niche definition, value-based pricing, and avoiding burnout through intentional, seasonal shifts. Learn how to turn client self-doubt into a "portal to new possibility" and why an "elite high trust team" is non-negotiable for scaling a profitable and sustainable enterprise.

 

For more insights into elevating your trust culture and maximizing your leadership impact, be sure to check out other episodes of the Change Energizer Hot Seat Podcast. You can also explore Scott Carley’s transformative book, Can Trust You, to continue your journey toward becoming a truly trustworthy leader.