Libsyn Directory

Ep 62 - Banking Association Perspectives with Chris Moya, CEO of ICBA-NM

Release Date: 06/24/2024

Ep 85 - Turning Stories Into Strategy - Humanize Your Brand

Bank Marketing Show

Turning Stories Into Strategy: Humanizing Your Brand Think you need a massive ad budget to stand out? Think again. This episode is all about how community banks can turn everyday staff and customer stories into powerful, memorable marketing—while keeping spend to a minimum. If your team’s struggling with content ideas, this is your playbook. In this episode, Chris and Dan cover: Why stories beat stock photos every time How to encourage employees to share small, real moments Turning everyday experiences into community trust Mixing personal + professional for maximum impact ...

Ep 84 - Guerrilla Marketing - High-Impact Engagement & Tactics

Bank Marketing Show

Forget billboards and banner ads — this episode is all about unexpected, low-cost, high-impact marketing moves that big banks simply can’t pull off. Chris and Dan share real-life guerrilla marketing campaigns from community banks that sparked attention, built goodwill, and drove serious local engagement. In this episode: What guerrilla marketing is (and why it works for banks) How surprise and delight builds brand loyalty Real examples: food trucks, cookbooks, classroom giveaways & more Ways to turn offline buzz into social media momentum Compliance watch-outs and how to...

Ep 83 - The Future of Community Bank Marketing with Caleb Stevens

Bank Marketing Show

Podcasting isn’t just for influencers anymore—banks are getting in the game. In this episode, Chris and Dan sit down with Caleb Stevens, VP of Marketing at SouthState Bank’s Capital Markets Division and host of the Community Bank Podcast. From demand generation to practical AI use, Caleb breaks down how banks can modernize without losing sight of what really matters. In this episode, we cover: - The rise of podcasting as a bank marketing tool - How digital lead gen is changing—and how demand creation is in ...

Ep 82 - Building an Army of Brand Ambassadors

Bank Marketing Show

How do you grow your bank’s social media presence without relying on your bank's own profiles? Most banks don't - but in this episode, Chris and Dan explore a different strategy: using your own staff as influencers and brand ambassadors. You’ll learn why employee-led content consistently outperforms corporate posts—and how to turn your team into your most powerful marketing channel. Here’s what we cover: - Why your employees’ social media reach outperforms bank official pages - Creating a culture of brand ambassadorship, not just marketing...

Ep 81 - Traits of a Successful Marketing Director

Bank Marketing Show

We’ve met a lot of bank and credit union marketing teams – and we’ve noticed some commonalities among those that see more success in their efforts. In this episode, we talk about the role of a marketing director (or VP, or manager, or any lead marketer at a bank) – and the things we see in our work that are most impactful to personal career growth and organizational success (which are highly correlated!). This episode covers a lot of ground – the essential traits that define top-performing marketing professionals, the importance of building strong internal relationships, and...

Ep 80 - Marketing in a Cookieless Future with Hollie Brown

Bank Marketing Show

Many community banks are missing out on valuable marketing opportunities. Statistics show that many community banks aren’t currently utilizing cookies, which used to put them at a disadvantage. However, with cookies being increasingly phased out, updating your website pop-ups and refining your other marketing strategies is crucial. While some data will be lost in a cookieless environment, there are ways to continue engaging with customers. In this episode, Chris Bates, Dan Novalis, and Hollie Brown explore what a cookieless future means for community banks. Email marketing is one...

Ep 79 - How Much Should You Spend on Marketing

Bank Marketing Show

Regardless of your asset size and marketing bandwidth, budgeting is a challenge. Marketers never have as much as they would like, and those setting the budgets might see it as an expense (hint: it's not! It's an investment!). In this episode Chris and Dan discuss the crucial strategies for effective bank marketing budgeting. They emphasize the importance of digital marketing, the evolving role of bank marketers, and the significance of holding a portion of the budget for unplanned opportunities. Key insights are drawn from the American Bankers Association (ABA) article...

Ep 78 - Good Marketing Starts With Culture

Bank Marketing Show

Chris and Dan discuss the critical importance of business culture in impacting and enhancing marketing efforts. They explore how a positive internal culture can translate into authentic and engaging marketing & content that connects with audiences. Highlighting real-world examples, they emphasize the value of genuine storytelling featuring employees and community activities. They also outline the significant role of leadership support in fostering a culture that reflects positively in marketing strategies, ultimately helping community banks to differentiate themselves and connect better...

Ep 77 The Essentials and Benefits of Brand Messaging with Erin Fults

Bank Marketing Show

With over 5,000 community banks and credit unions in the US, your brand is the only thing that differentiates you in your community and online. “Brand messaging” is the collection of words, imagery, and stories that you use to explain the value your community bank brings to customers. It’s not enough to say that your bank is “better” at something than others—better is unclear and doesn’t help you stand out. Instead, your brand message should answer important questions: What makes your bank different? What problems do you solve that other banks don’t? A strong brand...

Ep 76 - The Power of Local - Banking in the Community

Bank Marketing Show

Chris and Dan discuss strategies for community banks to enhance their local marketing efforts. They emphasize the importance of connecting digital and brand initiatives with local engagement to build trust and visibility. This episode provides a checklist for banks to leverage local strategies, use digital tools, and measure ROI effectively. Chris and Dan also discuss the benefits of outsourcing technical marketing tasks to focus more on community involvement while providing practical tips and best practices for amplifying local campaigns. Topics Include: Importance of Local Community...

More Episodes

Even with the rapidly shifting financial landscape, community banks remain a pillar of the local economy. Up until recently, interest rates remained largely unchanged and favorable for business owners and buyers. But over the last 18 months, a shift has taken place that is showing us a new reality.

In this episode, Chris interviews Chris Moya, CEO of ICBA of New Mexico. They discuss upcoming marketing trends for community banking – like showcasing the value you bring to the community, building relationships with younger customers, and finding beneficial partnerships with fintechs and marketing agencies. It’s not about changing who you are, it’s about telling your story.

Topics Include:

Why there has been a change in buying behaviors and patterns
What the upcoming marketing areas, trends, and activities are
How the right partnership can add value to your community bank
How community banks can refresh their brands to add more value
What the future of AI looks like for community banks
Where the banking environment is moving into and evolving short- and long-term

Chris Moya is the President and CEO of the Independent Community Bankers Association of New Mexico (ICBA/NM). He assumed his role in January 2022 and brings a wealth of experience and leadership to the organization, having previously held the position of Executive Vice President.

Before joining ICBA/NM, Chris contributed to the regulatory landscape, notably as the Director of the New Mexico Financial Institutions Division (FID), a position to which he was officially appointed in April 2019 after serving as the Acting Director for two years. His tenure at FID, which commenced in June 2011, encompassed a progression of roles, including Examiner, Mortgage Industry Manager, and Deputy Director.

Before his regulatory endeavors, Chris forged a successful career in the mortgage industry in southern California. Subsequently, he deliberately returned to New Mexico to establish roots and raise his family.

Chris graduated from California State University San Marcos with a bachelor’s degree in economics. He then obtained an MBA from Eastern New Mexico University and graduated from the Western States School of Banking.

With his multifaceted background and dedication to the financial sector, Chris is poised to continue driving excellence and innovation within ICBA/NM, advancing the interests and preservation of community banks across New Mexico.

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