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Ep 71 - Essential Social Media Compliance Guidelines with Jill Williams

Bank Marketing Show

Release Date: 10/28/2024

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Social media is a key tool for community banks to connect with their local communities and grow their brand, but it’s important to follow the rules and regulations to get it right. Community banks need to be creative in what they post, but they also need to ensure they stay within the social media guidelines to protect both the bank and their customers. That’s why our guest created a solution to help banks balance effective marketing while still following the rules.

In this episode, Chris Bates, Dan Novalis, and Jill Williams discuss managing risks while marketing & posting on social media. With the help of BANK MONITOR, you can monitor and report on your community bank’s social media activity, ensuring your success while meeting all compliance regulations. Jill emphasizes the importance of identifying risks, filling gaps, and understanding what regulators look for during audits. 

Having a clear social media policy is crucial to keeping everything in line. With these steps, community banks can confidently use social media to engage with their audience without worrying about compliance issues. Jill also suggests working with a marketing agency that understands banking to help balance compliance and creativity.

Topics Include: 

  • How social media guidance and compliance has changed over the years
  • What happens when something gets flagged on a community bank’s social media
  • How BANK MONITOR tracks a community bank’s social media activity and user engagement
  • The extra precautions community banks need to take to protect their customers on social media
  • What regulators look for during a social media compliance audit
  • What it looks like to be both compliant and successful on social media

Jill Williams has spent over two decades as a senior-level banker in human resources, retail, and marketing roles. As a community banker, she struggled to balance the time demands of social media while ensuring adherence to the laws, regulations, and policies governing this type of marketing.

During this time, Jill recognized the critical need for a comprehensive solution to ensure compliance with the FFIEC Social Media Guidance established in 2013. This realization and a lack of existing industry solutions inspired her to develop BANK MONITOR. This program is an all-encompassing answer to the FFIEC Social Media Compliance Risk Management Guidance requirements.

BANK MONITOR's success in safeguarding her community bank spurred her passion for extending this innovative solution to community banks and credit unions nationwide. Jill’s mission is to provide a white-glove service that simplifies and secures social media compliance.

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