Turning Retirement into a Mission: Expanding Access to Camp
(Y) Connect
Today, we’re joined by Darrell Edquist, a member of the Community Engagement Board at the Isakson/Alpharetta Family YMCA, who has turned his retirement into something incredibly meaningful. Darrell set a personal goal to help 4,000 children—kids who might not otherwise have the opportunity—experience summer camp at the Y. And he didn’t just set the goal—he got to work. As of last week, he’s already raised enough support to send 74 kids to camp this summer. It’s a powerful reminder of what’s possible when someone decides to use their time, their relationships, and their energy...
info_outline
Fan Favorite: Dr. Lori Duckett on Inclusion & Impact at the Y
(Y) Connect
Today on (Y) Connect, we’re honored to welcome Dr. Lori Duckett—physician, advocate, and proud member of the Andrew & Walter Young Family YMCA. Dr. Duckett is a passionate supporter of inclusive sports and has been instrumental in introducing Special Olympics programming to the Y. Her leadership is helping to ensure that athletes of all abilities feel seen, supported, and celebrated. In today’s episode, we’ll hear how Dr. Duckett’s medical background, personal experiences, and unwavering belief in equity have shaped her journey—and how the Y community is growing stronger and...
info_outline
Y Member Trinity Smith Helps Teen Girls Thrive
(Y) Connect
Today, we’re joined by Trinity Smith, a high school senior and member of the East Lake Family YMCA who is already making an incredible impact in her community. Through her nonprofit Roots In Her Health, Trinity leads weekly wellness sessions for middle school girls at the Y, creating a space where they can slow down, talk openly, learn about their health and well-being, and build confidence in who they are. Her work was inspired by her own experience growing up with a chronic illness and learning how important it is for young people to understand their bodies and advocate for...
info_outline
Y Summer Camp Turns Into a Lifetime Together
(Y) Connect
Every now and then, we get to share a story that just makes you smile from the very beginning. And this is one of those. Back in the summer of 1989, at YMCA Camp High Harbour, two teenagers met on the shores of Lake Burton. Think mix tapes, handwritten notes in camp mailboxes, long days on the dock, and campfire songs under the North Georgia sky. They spent that summer leading, laughing, and becoming friends in the way only camp can create. Then life took over. They went their separate ways. College. Careers. Marriage. Children. Health challenges: big milestones and hard seasons. Nearly thirty...
info_outline
You Belong Here
(Y) Connect
Today we’re talking about something that sits at the heart of our new Strategic Plan’s PEOPLE goal: building community within the YMCA. We’re joined by three leaders who live this work every day: Timika Tucker from the Robert D. Fowler Y, Keeley Chester from the Forsyth County Family Y, and Shirene Sethi from the Carl E. Sanders at Buckhead Family Y. Each of them leads the membership experience at their YMCA. They’re the people thinking deeply about what it feels like when someone walks through our doors for the first time, when a member is struggling, when a family is trying to find...
info_outline
A Living Legacy
(Y) Connect
This February, as we recognize Black History Month and its 100th anniversary, we’re honored to be joined by brothers Andrew Young and Walter Young, namesakes of the Andrew & Walter Young Family YMCA. Ambassador Andrew Young’s life of service spans the civil rights movement, Congress, the United Nations, and the Mayor’s Office here in Atlanta. Throughout it all, his leadership has been grounded in dignity, justice, and a deep belief in the power of people and community. Dr. Walter Young has led with that same spirit through healthcare, education, and civic life, showing what...
info_outline
Lauren Koontz on the Next Chapter of the Y
(Y) Connect
When we launched Y Connect in November 2022, one of our very first guests was our President and CEO, Lauren Koontz. At the time, we were just beginning this storytelling journey, and the Y was navigating a world still finding its footing after the pandemic. Fast forward to today. Lauren has now served as President and CEO of the YMCA of Metro Atlanta for more than six years, leading the organization through moments of challenge, growth, and transformation. This month, the Y officially launches its new three-year strategic plan, a plan shaped by deep listening, data, and a clear belief in the...
info_outline
Fan Favorite: The Legacy of South Fulton Running Partners and the YMCA
(Y) Connect
Today on (Y) Connect, we're thrilled to highlight the story of a community rooted in strength, endurance, and an unwavering commitment to health and wellness. Joining us is Monte Fowler, a veteran member of the South Fulton Running Partners—the nation's oldest Black recreation running group. For decades, this remarkable group has shared a deep connection with the Andrew & Walter Young Family YMCA, fostering a space where individuals unite to run and uplift one another. Monte brings a unique perspective as someone who grew up at the Y served on the YMCA board, and has dedicated years to...
info_outline
YMCA’s New National Campaign: No Place Like This Place
(Y) Connect
The YMCA has launched a new national brand campaign titled No Place Like This Place. At its heart, the campaign captures something many of us instinctively know to be true: the Y is more than a building, a workout, or a program. It’s a place where connection happens, where people belong, and where lives are shaped in quiet and meaningful ways every single day. To help us tell the story behind the campaign, we’re joined by two leaders who play an important role in bringing it to life. James Reynolds, our Chief Marketing Officer, and Kristin McEwen, our Chief Experience Officer. Together,...
info_outline
What 2025 Taught Us at (Y) Connect
(Y) Connect
Before we jump into another year of Y Connect, we wanted to pause and look back. 2025 was a meaningful year for this podcast. We sat down with members, staff, partners, and community leaders who reminded us why the YMCA matters and how deeply it shows up in people’s lives. We heard stories of belonging, resilience, leadership, and impact that stayed with us long after the microphones were turned off. Today, we are reflecting on our favorite moments from this past year, the conversations that surprised us, what we learned about the YMCA that we didn’t fully understand before, and what...
info_outlineToday on (Y) Connect, we’re sitting down with someone who’s no stranger to the YMCA—James Reynolds, our Chief Marketing Officer. James grew up at the Decatur Y, now coaches his daughters’ soccer team at the Cowart Family Y, and returned to the organization a little over a year ago in a big way. With a career that’s taken him around the world—from the Atlanta Braves to brands like Popeyes, Moe's & Tropical Smoothie—James brings a unique mix of professional expertise and personal connection to the Y. We’re excited to hear how he’s thinking about storytelling, brand, and what it means to come full circle.
IN THIS EPISODE:
-
(03:33) James describes his connection to the YMCA
-
(07:16) Adapting the brand to serve community needs, drawing from corporate experience
-
(13:42) How storytelling elevates the Y’s community impact
-
(16:40) The diverse programs, like Head Start and sports, positioning the Y as a place for community connections
-
(21:30) James explains how authentic storytelling and community connection help the YMCA stand out from the heavy advertising noise
-
(22:35) James describes the YMCA’s impact as measurable through storytelling and touchpoints
KEY TAKEAWAYS:
-
The Y makes an impact on the community through storytelling. It highlights diverse programs to showcase community impact and expand reach in local areas. Authentic storytelling enables the Y to stand out from competitors despite heavy advertising noise.
-
The Y tailors its brand to meet unique community needs, ensuring relevance and accessibility.
-
The YMCA creates an immeasurable impact through over 3 million annual interactions, ranging from brief moments like a single camp day to transformative, life-changing experiences that shape individuals and communities for years.
RESOURCE LINKS:
BIOGRAPHY:
As the YMCA of Metro Atlanta's chief marketing officer, James Reynolds oversees the Marketing and Communications team’s efforts, including revenue generation, traditional and digital media, brand standards, public relations, social media, and internal communications. Before joining the YMCA of Metro Atlanta, James was Vice President, Marketing for GoTo Foods International (formerly Focus Brands International), overseeing 2,000 locations for six brands in 60 countries. His work travels took him to South Korea, Japan, Costa Rica, the United Kingdom, and Germany. Before joining GoTo Foods International, James held various marketing, product innovation, and strategy roles with Tropical Smoothie Café, Popeyes Louisiana Kitchen, American Golf Corporation, and the Atlanta Braves Baseball Club. James holds a Bachelor of Science in Marketing from Florida State University and has continuing education certificates in Digital Advertising from the University of Illinois and Social Media from Northwestern. James grew up in Decatur, Georgia, and spent many days and nights playing basketball at the Decatur Family Y. James lives in Brookhaven with his wife and two daughters, both of whom play youth soccer at Cowart Family Y, where James also volunteers his time as a coach.
Keywords:
Y, YMCA, Community, Storytelling, Brand Adaptation, Authentic Connections, Mission-Driven, Community Engagement, Program Diversity, Head Start, Wellness Programs, Youth Sports, Volunteer Opportunities, Immeasurable Impact, Atlanta Communities, Marketing Strategies, Personal Connections, Decatur Y, Soccer, Soccer Coach, Cowart Family Y, Personal Connections, Y’s community impact, accessibility, Decatur, Georgia, Podcast