Turning Retirement into a Mission: Expanding Access to Camp
(Y) Connect
Today, we’re joined by Darrell Edquist, a member of the Community Engagement Board at the Isakson/Alpharetta Family YMCA, who has turned his retirement into something incredibly meaningful. Darrell set a personal goal to help 4,000 children—kids who might not otherwise have the opportunity—experience summer camp at the Y. And he didn’t just set the goal—he got to work. As of last week, he’s already raised enough support to send 74 kids to camp this summer. It’s a powerful reminder of what’s possible when someone decides to use their time, their relationships, and their energy...
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Fan Favorite: Dr. Lori Duckett on Inclusion & Impact at the Y
(Y) Connect
Today on (Y) Connect, we’re honored to welcome Dr. Lori Duckett—physician, advocate, and proud member of the Andrew & Walter Young Family YMCA. Dr. Duckett is a passionate supporter of inclusive sports and has been instrumental in introducing Special Olympics programming to the Y. Her leadership is helping to ensure that athletes of all abilities feel seen, supported, and celebrated. In today’s episode, we’ll hear how Dr. Duckett’s medical background, personal experiences, and unwavering belief in equity have shaped her journey—and how the Y community is growing stronger and...
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Y Member Trinity Smith Helps Teen Girls Thrive
(Y) Connect
Today, we’re joined by Trinity Smith, a high school senior and member of the East Lake Family YMCA who is already making an incredible impact in her community. Through her nonprofit Roots In Her Health, Trinity leads weekly wellness sessions for middle school girls at the Y, creating a space where they can slow down, talk openly, learn about their health and well-being, and build confidence in who they are. Her work was inspired by her own experience growing up with a chronic illness and learning how important it is for young people to understand their bodies and advocate for...
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Y Summer Camp Turns Into a Lifetime Together
(Y) Connect
Every now and then, we get to share a story that just makes you smile from the very beginning. And this is one of those. Back in the summer of 1989, at YMCA Camp High Harbour, two teenagers met on the shores of Lake Burton. Think mix tapes, handwritten notes in camp mailboxes, long days on the dock, and campfire songs under the North Georgia sky. They spent that summer leading, laughing, and becoming friends in the way only camp can create. Then life took over. They went their separate ways. College. Careers. Marriage. Children. Health challenges: big milestones and hard seasons. Nearly thirty...
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You Belong Here
(Y) Connect
Today we’re talking about something that sits at the heart of our new Strategic Plan’s PEOPLE goal: building community within the YMCA. We’re joined by three leaders who live this work every day: Timika Tucker from the Robert D. Fowler Y, Keeley Chester from the Forsyth County Family Y, and Shirene Sethi from the Carl E. Sanders at Buckhead Family Y. Each of them leads the membership experience at their YMCA. They’re the people thinking deeply about what it feels like when someone walks through our doors for the first time, when a member is struggling, when a family is trying to find...
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A Living Legacy
(Y) Connect
This February, as we recognize Black History Month and its 100th anniversary, we’re honored to be joined by brothers Andrew Young and Walter Young, namesakes of the Andrew & Walter Young Family YMCA. Ambassador Andrew Young’s life of service spans the civil rights movement, Congress, the United Nations, and the Mayor’s Office here in Atlanta. Throughout it all, his leadership has been grounded in dignity, justice, and a deep belief in the power of people and community. Dr. Walter Young has led with that same spirit through healthcare, education, and civic life, showing what...
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Lauren Koontz on the Next Chapter of the Y
(Y) Connect
When we launched Y Connect in November 2022, one of our very first guests was our President and CEO, Lauren Koontz. At the time, we were just beginning this storytelling journey, and the Y was navigating a world still finding its footing after the pandemic. Fast forward to today. Lauren has now served as President and CEO of the YMCA of Metro Atlanta for more than six years, leading the organization through moments of challenge, growth, and transformation. This month, the Y officially launches its new three-year strategic plan, a plan shaped by deep listening, data, and a clear belief in the...
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Fan Favorite: The Legacy of South Fulton Running Partners and the YMCA
(Y) Connect
Today on (Y) Connect, we're thrilled to highlight the story of a community rooted in strength, endurance, and an unwavering commitment to health and wellness. Joining us is Monte Fowler, a veteran member of the South Fulton Running Partners—the nation's oldest Black recreation running group. For decades, this remarkable group has shared a deep connection with the Andrew & Walter Young Family YMCA, fostering a space where individuals unite to run and uplift one another. Monte brings a unique perspective as someone who grew up at the Y served on the YMCA board, and has dedicated years to...
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YMCA’s New National Campaign: No Place Like This Place
(Y) Connect
The YMCA has launched a new national brand campaign titled No Place Like This Place. At its heart, the campaign captures something many of us instinctively know to be true: the Y is more than a building, a workout, or a program. It’s a place where connection happens, where people belong, and where lives are shaped in quiet and meaningful ways every single day. To help us tell the story behind the campaign, we’re joined by two leaders who play an important role in bringing it to life. James Reynolds, our Chief Marketing Officer, and Kristin McEwen, our Chief Experience Officer. Together,...
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What 2025 Taught Us at (Y) Connect
(Y) Connect
Before we jump into another year of Y Connect, we wanted to pause and look back. 2025 was a meaningful year for this podcast. We sat down with members, staff, partners, and community leaders who reminded us why the YMCA matters and how deeply it shows up in people’s lives. We heard stories of belonging, resilience, leadership, and impact that stayed with us long after the microphones were turned off. Today, we are reflecting on our favorite moments from this past year, the conversations that surprised us, what we learned about the YMCA that we didn’t fully understand before, and what...
info_outlineThe YMCA has launched a new national brand campaign titled No Place Like This Place. At its heart, the campaign captures something many of us instinctively know to be true: the Y is more than a building, a workout, or a program. It’s a place where connection happens, where people belong, and where lives are shaped in quiet and meaningful ways every single day. To help us tell the story behind the campaign, we’re joined by two leaders who play an important role in bringing it to life. James Reynolds, our Chief Marketing Officer, and Kristin McEwen, our Chief Experience Officer. Together, they’ll share the thinking behind the campaign, how it reflects the lived experience of the Y, and what it means for our staff, members, and communities moving forward.
What You’ll Learn in This Episode:
✅ How the Y's brand campaign reflects the real member experience of connection and belonging that happens daily in branches across the country, addressing social isolation through intentional programming.
✅ Why this brand refresh takes a bolder, louder approach to challenge outdated perceptions while maintaining the Y's core identity and values that have existed for 175 years.
✅ How staff engagement and authentic community connection turn the "No Place Like This Place" tagline into reality through moments that matter and cultural programs tailored to each neighborhood.
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TIMESTAMPS:
00:00 Introduction to the Y's national marketing initiative "No Place Like This Place" and what makes the brand campaign timely
03:31 The campaign captures both the physical buildings and the community connection that happens outside the Y's walls. Eliminating the stigma that the Y is just a swim and gym for older adults
11:05 Belonging begins when you walk through the door: a personalized member experience and how listening to the members sets the tone for activities offered
21:09 Rolling out the brand refresh across websites, social media, and branches with staff engagement strategies
27:21 Introducing YCONS: celebrating the people who make the Y special through volunteer impact and leadership
KEY TAKEAWAYS:
💎 The "No Place Like This Place" brand campaign is a brand refresh, not a complete rebrand—it's the icing on the cake that amplifies what the Y has always been while using bolder visuals and messaging to break through outdated perceptions.
💎 Staff engagement is the heartbeat of making the campaign authentic, as team members create "moments that matter" through personalized greetings, remembering names, and celebrating milestones like the Classics Club for 90+ year old members.
💎 Each Y reflects its neighborhood through local programming such as Bollywood dancing, community gardens, and cultural events, ensuring the national marketing message feels authentic and relevant to diverse communities.
ABOUT THE GUESTS:
James Reynolds
As Chief Marketing Officer for the YMCA of Metro Atlanta, James Reynolds oversees Marketing and Communications, including revenue generation, digital media, brand standards, public relations, and social media. Previously, he was Vice President of Marketing for GoTo Foods International, overseeing 2,000 locations across six brands in 60 countries. He has held marketing and strategy roles with Tropical Smoothie Café, Popeyes Louisiana Kitchen, American Golf Corporation, and the Atlanta Braves. James holds a Bachelor of Science in Marketing from Florida State University with certificates in Digital Advertising and Social Media. He grew up at the Decatur Family Y and now volunteers as a youth soccer coach at Cowart Family Y, where his two daughters play.
Kristin McEwen
As Chief Experience Officer for the YMCA of Metro Atlanta, Kristin McEwen leads day-to-day operations, membership strategy, and health and wellness programs to advance the YMCA's mission through positive community impact. Kristin has been with the Y for over three decades, beginning as Operations Director at the Bainbridge Y in 1989 and holding leadership positions at multiple branches, including J.M. Tull-Gwinnett, Robert D. Fowler, Cowart, and Sanders Family Ys. She has established impactful partnerships, including the Winship at the Y Cancer Survivor program with Emory, Parkinson's Movement classes, and Shepherd Center programs across Georgia. Kristin holds a Bachelor of Education from the University of Alabama. She lives in Peachtree Corners with her husband Scott and two daughters, Lacey and Mallory, who grew up in the Y.
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