Where Do You Need Help? (And Why It’s the Smartest Question in Your Art Business)
Behind the Brush with Kelly Pelfrey
Release Date: 10/07/2025
What Are You Actually Trying to Grow? (Instagram Strategy for Artists: Part Two)
Behind the Brush with Kelly Pelfrey
Instagram can be inspiring… and also a time-sucking, dopamine-fueled hamster wheel (Kelly’s words plus a few rodent metaphors). In this solo episode, Kelly shares what she genuinely enjoys about Instagram, what frustrates her as an artist and business owner, and what’s shifted on the platform since 2020. She breaks down what Instagram rewards right now (like saves, shares, and meaningful engagement), why gorgeous art still stops the scroll, and how storytelling + carousels create a “gallery experience” that keeps people lingering. You’ll also hear Kelly’s simple...
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Studio to Shared Spaces: Getting Your Art Into Hospitals, Businesses & Galleries with Andrea Lane
Behind the Brush with Kelly Pelfrey
In this episode, Kelly sits down with Louisiana artist Andrea Lane Ainsworth, whose textured coastal abstracts and soft, color-driven mixed media pieces are made to bring peace into real spaces—homes, businesses, and even hospital recovery and postpartum rooms. Andrea shares how her work landed at West Jefferson Medical Center, plus practical ways artists can approach hospitals, galleries, and local businesses (spoiler: in-person beats email more often than not). They also talk about Instagram, how Andrea balances cohesion with consistency, and then go somewhere unexpectedly...
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Beautiful Art Still Stops the Scroll (Instagram Strategy for Artists)
Behind the Brush with Kelly Pelfrey
Instagram can be inspiring… and also a time-sucking, dopamine-fueled hamster wheel (Kelly’s words plus a few rodent metaphors). In this solo episode, Kelly shares what she genuinely enjoys about Instagram, what frustrates her as an artist and business owner, and what’s shifted on the platform since 2020. She breaks down what Instagram rewards right now (like saves, shares, and meaningful engagement), why gorgeous art still stops the scroll, and how storytelling + carousels create a “gallery experience” that keeps people lingering. You’ll also hear Kelly’s simple...
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What It’s Really Like to Be a Mural Artist: Pricing, Clients, and Process (with Marian Pouch)
Behind the Brush with Kelly Pelfrey
In this episode of Behind the Brush, Kelly sits down with mural artist Marian Pouch, who turned a personal home project into a thriving custom mural business over the last decade. Marian shares what mural work is really like—from scheduling around family life and travel, to working in clients’ homes (yes, it can get awkward), to navigating renovation chaos like missing lights or plumbing issues She explains how she prices murals on a per-project basis, why wall paint outperforms acrylics in durability, and how she organizes client communication. Marian also discusses her evolving...
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The Good, the Bad, and the Ugly of My Art Business in 2025
Behind the Brush with Kelly Pelfrey
In this New Year episode of Behind the Brush, Kelly Pelfrey pulls back the curtain on her art business with an honest reflection she calls The Good, The Bad, and The Ugly. She shares what worked well in her studio and business, what she won’t repeat, and what felt messy but necessary for growth. From creating over 150 paintings and launching a podcast to navigating overbooking, cash-flow stress, and holiday fulfillment challenges, Kelly shares real lessons artists rarely talk about. This episode isn’t about perfection—it’s about discernment. Kelly invites listeners to reflect on...
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How to Brain Dump, Reflect & Set a Clear Creative Intention for the New Year
Behind the Brush with Kelly Pelfrey
In this short and reflective episode of Behind the Brush, Kelly Pelfrey invites artists into the quiet, often-overlooked space between Christmas and the New Year. She shares why this “in-between week” is the perfect time to pause, breathe, and reconnect with the heart behind your creative work. Kelly walks listeners through a gentle reflection process—brain dumping ideas, praying or daydreaming through possibilities, and choosing one meaningful, doable intention for the months ahead. She also vulnerably shares her own creative intention for 2026 and encourages artists not to...
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Finding Stillness at Christmas: A Short Reflection for Artists
Behind the Brush with Kelly Pelfrey
In this short and gentle Christmas-week episode of Behind the Brush, Kelly Pelfrey offers a pause—an invitation to breathe, reflect, and notice the beauty tucked inside the season’s chaos. She reminds artists that Christmas is a story of God stepping into ordinary, messy life and that creativity echoes that same light-bringing presence. Kelly shares gratitude for the first 18 episodes of the podcast and for the community of artists walking this journey together. This episode is less about strategy and more about stillness, encouragement, and remembering that creating beauty is...
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Why Every Artist Should Sign Up for a Workshop or Retreat in 2026
Behind the Brush with Kelly Pelfrey
In this solo episode of Behind the Brush, Kelly Pelfrey shares her second must-do recommendation for artists in 2026: sign up for a workshop or retreat. Drawing from her recent , Kelly walks through what it’s really like to participate—from feeling like a beginner again to finding rhythm, clarity, and creative momentum. She explains why getting out of your studio, learning from a live instructor, and creating alongside other artists leads to deeper growth than working alone. This episode is an encouraging reminder that you don’t have to be “ready” to invest in...
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The Power of Creative Community: Inside Fallon Peper’s Plein Air Retreats
Behind the Brush with Kelly Pelfrey
Artist and retreat host Fallon Peper joins Behind the Brush to share how she went from burned-out first-grade teacher to full-time artist and creator of Field & Flow plein air retreats. Fallon tells the story of leaving the classroom without a plan, interning and working in Charleston galleries, and slowly stepping into her painting practice. She explains how retreats were born from her need for community, and why housing artists together, feeding them well, and removing logistical concerns create powerful growth. Kelly and Fallon unpack the value of workshops, organic...
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How to Price Your Art in 2026
Behind the Brush with Kelly Pelfrey
Learn how to set fair, confident pricing for your artwork with strategies that honor both your creative effort and market demand. In this episode, Kelly breaks down real examples from working artists and addresses common insecurities that make pricing feel intimidating. You’ll discover how to use Instagram and peer comparisons for market research, establish a baseline that fits your career stage, and avoid undervaluing your work. Kelly also explores how demand shapes pricing, why small test releases matter, and the importance of setting a minimum price you won’t dip below. Through...
info_outlineWhat if freeing up your time could make you a better artist? In this episode of Behind the Brush, Kelly Pelfrey shares how learning to delegate transformed both her art and business. From managing the KP Collective and launching new projects to balancing family life, Kelly opens up about knowing when to ask for help. Discover how hiring a virtual assistant streamlined her workflow and reignited her creativity. She also explores the benefits of outsourcing web design, bookkeeping, and marketing, as well as the growth that comes from collaboration.
Packed with insight and encouragement, this episode will inspire you to focus on what you love most: creating art that fulfills your purpose.
Listen in to learn more :
(01:43) Finding Support in Your Art Business
(06:57) Benefits of Hiring Shipping Assistants
(17:27) Recognizing the Need for Help
Resources –
Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey
KP Art Collective - http://kpartcollective.com/