Behind the Brush with Kelly Pelfrey
Behind the Brush is a podcast for artists who dream of turning their creativity into a sustainable career. Hosted by artist and art business owner Kelly Pelfrey, each episode dives into the behind-the-scenes of building a thriving art business—offering honest insights, practical tips, and inspiring conversations with artists who’ve done it. Whether you’re juggling painting and parenthood or scaling your studio into something more, this show is your weekly dose of encouragement, strategy, and community.
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Beautiful Art Still Stops the Scroll (Instagram Strategy for Artists)
01/20/2026
Beautiful Art Still Stops the Scroll (Instagram Strategy for Artists)
Instagram can be inspiring… and also a time-sucking, dopamine-fueled hamster wheel (Kelly’s words plus a few rodent metaphors). In this solo episode, Kelly shares what she genuinely enjoys about Instagram, what frustrates her as an artist and business owner, and what’s shifted on the platform since 2020. She breaks down what Instagram rewards right now (like saves, shares, and meaningful engagement), why gorgeous art still stops the scroll, and how storytelling + carousels create a “gallery experience” that keeps people lingering. You’ll also hear Kelly’s simple posting rhythm for 2026—including her Friday small-painting sales strategy. Listen in to learn more : 00:00 — Instagram: Love it or hate it? 06:10 — The real problem: time management + dopamine loops 14:45 — Instagram isn’t what it used to be (and that’s okay) 21:30 — The strategy that still works: carousels + storytelling 32:20 — Kelly’s 2026 posting rhythm + Friday sales plan Connect with Kelly on Instagram KP Art Collective -
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What It’s Really Like to Be a Mural Artist: Pricing, Clients, and Process (with Marian Pouch)
01/13/2026
What It’s Really Like to Be a Mural Artist: Pricing, Clients, and Process (with Marian Pouch)
In this episode of Behind the Brush, Kelly sits down with mural artist Marian Pouch, who turned a personal home project into a thriving custom mural business over the last decade. Marian shares what mural work is really like—from scheduling around family life and travel, to working in clients’ homes (yes, it can get awkward), to navigating renovation chaos like missing lights or plumbing issues She explains how she prices murals on a per-project basis, why wall paint outperforms acrylics in durability, and how she organizes client communication. Marian also discusses her evolving relationship with Instagram and concludes with practical, confidence-boosting advice for artists. Listen in to learn more : [00:02] - The Muralist’s Journey: Building a Career from Passion [06:09] - Work-Life Balance for Creative Professionals [13:57] - Transparent Pricing and Project Management [24:49] - Building Relationships and Personal Connections in Art [45:26] - Navigating Social Media as an Artist Connect with Marian Connect with Kelly on Instagram KP Art Collective -
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The Good, the Bad, and the Ugly of My Art Business in 2025
01/06/2026
The Good, the Bad, and the Ugly of My Art Business in 2025
In this New Year episode of Behind the Brush, Kelly Pelfrey pulls back the curtain on her art business with an honest reflection she calls The Good, The Bad, and The Ugly. She shares what worked well in her studio and business, what she won’t repeat, and what felt messy but necessary for growth. From creating over 150 paintings and launching a podcast to navigating overbooking, cash-flow stress, and holiday fulfillment challenges, Kelly shares real lessons artists rarely talk about. This episode isn’t about perfection—it’s about discernment. Kelly invites listeners to reflect on their year with clarity, learn from what bore fruit, make minor adjustments where needed, and enter the new year with wisdom, intention, and grace. Listen in to learn more : (02:45) How to evaluate your year using “The Good, The Bad, and The Ugly.” (07:30) Why celebrating creative output matters (even when it feels uncomfortable) (18:10) The hidden cost of overbooking and saying yes too often (33:40) Lessons learned from holiday products, shipping stress, and fulfillment mistakes (47:20) Simple reflection questions that help you move forward without burnout Connect with Kelly on Instagram KP Art Collective -
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How to Brain Dump, Reflect & Set a Clear Creative Intention for the New Year
12/30/2025
How to Brain Dump, Reflect & Set a Clear Creative Intention for the New Year
In this short and reflective episode of Behind the Brush, Kelly Pelfrey invites artists into the quiet, often-overlooked space between Christmas and the New Year. She shares why this “in-between week” is the perfect time to pause, breathe, and reconnect with the heart behind your creative work. Kelly walks listeners through a gentle reflection process—brain dumping ideas, praying or daydreaming through possibilities, and choosing one meaningful, doable intention for the months ahead. She also vulnerably shares her own creative intention for 2026 and encourages artists not to rush clarity but to honor the season. This episode is about listening, aligning, and stepping forward with intention. Listen in to learn more : (01:20) Why the week between Christmas and New Year matters more than we realize (04:10) How a simple brain dump helps clarify creative direction (09:30) Choosing one meaningful, doable intention instead of chasing everything (14:45) Different types of intentions artists can set: financial, creative, rhythm, or mindset (20:40) Why honoring inspiration—even when it feels risky—matters for long-term growth Download the worksheet – Connect with Kelly on Instagram KP Art Collective -
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Finding Stillness at Christmas: A Short Reflection for Artists
12/23/2025
Finding Stillness at Christmas: A Short Reflection for Artists
In this short and gentle Christmas-week episode of Behind the Brush, Kelly Pelfrey offers a pause—an invitation to breathe, reflect, and notice the beauty tucked inside the season’s chaos. She reminds artists that Christmas is a story of God stepping into ordinary, messy life and that creativity echoes that same light-bringing presence. Kelly shares gratitude for the first 18 episodes of the podcast and for the community of artists walking this journey together. This episode is less about strategy and more about stillness, encouragement, and remembering that creating beauty is both a gift and a calling. Merry Christmas, friends. Listen in to learn more : (01:10) It’s okay to pause during busy seasons (02:05) Creativity reflects God’s presence with us (03:10) Art brings light, even in ordinary days (04:15) Gratitude for community and shared journeys (05:05) Enter the new year with peace and hope Connect with Kelly on Instagram KP Art Collective -
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Why Every Artist Should Sign Up for a Workshop or Retreat in 2026
12/16/2025
Why Every Artist Should Sign Up for a Workshop or Retreat in 2026
In this solo episode of Behind the Brush, Kelly Pelfrey shares her second must-do recommendation for artists in 2026: sign up for a workshop or retreat. Drawing from her recent , Kelly walks through what it’s really like to participate—from feeling like a beginner again to finding rhythm, clarity, and creative momentum. She explains why getting out of your studio, learning from a live instructor, and creating alongside other artists leads to deeper growth than working alone. This episode is an encouraging reminder that you don’t have to be “ready” to invest in your art—you get ready by showing up. Listen in to learn more : (02:10) Why workshops should be a 2026 non-negotiable (06:45) Feeling uncomfortable means you’re learning. (12:30) How community accelerates artistic growth (18:20) The power of live feedback and critique (24:40) Why investing in yourself pays off creatively and professionall.y Resources – Amazon Easel Strada Easel Connect with Kelly on Instagram KP Art Collective -
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The Power of Creative Community: Inside Fallon Peper’s Plein Air Retreats
12/09/2025
The Power of Creative Community: Inside Fallon Peper’s Plein Air Retreats
Artist and retreat host Fallon Peper joins Behind the Brush to share how she went from burned-out first-grade teacher to full-time artist and creator of Field & Flow plein air retreats. Fallon tells the story of leaving the classroom without a plan, interning and working in Charleston galleries, and slowly stepping into her painting practice. She explains how retreats were born from her need for community, and why housing artists together, feeding them well, and removing logistical concerns create powerful growth. Kelly and Fallon unpack the value of workshops, organic networking, and painting alongside others, while offering practical encouragement for artists who feel alone, undertrained, or nervous to invest in a retreat. Listen in to learn more : (06:30) From Burnout to Brave Pivot (18:40) Internships, Galleries, and Organic Connections (36:10) Why Plein Air Retreats Change Artists (56:20) Community Over Comparison (01:03:30 Say Yes, Then Figure It Out. Resources – Connect with Fallon Website - Linen Panels Kemper Tool Connect with Kelly on Instagram KP Art Collective -
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How to Price Your Art in 2026
12/01/2025
How to Price Your Art in 2026
Learn how to set fair, confident pricing for your artwork with strategies that honor both your creative effort and market demand. In this episode, Kelly breaks down real examples from working artists and addresses common insecurities that make pricing feel intimidating. You’ll discover how to use Instagram and peer comparisons for market research, establish a baseline that fits your career stage, and avoid undervaluing your work. Kelly also explores how demand shapes pricing, why small test releases matter, and the importance of setting a minimum price you won’t dip below. Through honest stories and practical guidance, you’ll walk away ready to price your art with clarity—not emotion—and even embrace bold increases when your work deserves it. Listen in to learn more : (05:39) Art Pricing Market Research and Analysis (12:29) Price Adjustments and Sales Strategy (16:15) Pricing Strategy Based on Size (19:35) Struggling Artist's Sales Difficulties Resources – Connect with Kelly on Instagram KP Art Collective -
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It’s Not Too Late: Practical Tips for Growing Your Art Career with Kristin Cooney
11/25/2025
It’s Not Too Late: Practical Tips for Growing Your Art Career with Kristin Cooney
Meet self-taught artist Kristin Cooney, who made the unexpected leap from dentistry to painting. Drawing inspiration from vintage photographs of glamorous women, Kristin transforms historical moments into joyful coastal scenes, florals, and abstracts. She shares the creative process behind her vibrant work and the surprising parallels between art and dentistry—especially value contrast. Kristin also offers practical advice on the business of art, from shipping large paintings through UPS and Shopify to rebuilding her audience after a hacked Instagram account. She highlights the power of email marketing, creating quality prints, and generating passive income. Her story encourages artists of any age to keep learning, stay curious, and pursue their passion with confidence. Listen in to learn more : (04:09) The Impact of Color Inspiration (06:58) Developing a Business From Instagram Art (11:36) Building Website Skills With Shopify (28:20) Embracing Creativity at Any Age (33:25) Strategic Print Release Planning (42:41) Appreciate Your Progress as an Artist Resources – Connect with Kristin Cooney Connect with Kelly on Instagram KP Art Collective -
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When You Don't Feel Good Enough As An Artist
11/18/2025
When You Don't Feel Good Enough As An Artist
Feeling like you’re not good enough as an artist? You’re not alone—and that doubt might be your greatest teacher. In this episode of Behind the Brush, Kelly Pelfrey opens up about overcoming comparison, from social media envy to measuring herself against masters like Monet and Sargent. She reveals how embracing individuality unlocks creativity and purpose. Kelly reminds us that art isn’t a competition—it’s a celebration of beauty in all its forms. Through practical steps like taking workshops, building community, and staying creatively consistent, she shares how humility and dedication shape lasting growth. This episode will inspire you to honor your unique path and create with gratitude, confidence, and joy. Listen in to learn more : (01:07) Comparing Yourself to Artists (05:36) Being Faithful in Creative Pursuits (11:09) Improving Art Skills Through Workshops (14:13) Managing Overwhelm in Business (18:23) Distraction From Painting Resources – Connect with Kelly on Instagram KP Art Collective -
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The Honest Artist: How Grief Shaped Kendal Blanchard’s Path to Purpose
11/11/2025
The Honest Artist: How Grief Shaped Kendal Blanchard’s Path to Purpose
How do you turn personal loss into purpose? In this episode of Behind the Brush, artist Kendall Blanchard shares her inspiring journey from the bayous of Louisiana to recognition across Alabama. After losing her father, Kendall found healing through art, evolving from teacher to full-time artist and collaborating with brands like Society Social. She discusses using Instagram to build authentic partnerships, balancing motherhood with creativity, and transforming collage and texture into her artistic signature. Kendall also offers practical advice on preparing for art shows, managing inventory, and staying productive. Her story is a moving reminder that passion, faith, and perseverance can turn pain into purpose. Listen in to learn more : (11:20) Artistic Career Journey Through Social Media (17:34) Goal Setting Strategies for Artists (22:21) Creative Playtime During December (27:57) Exhausting but Rewarding Trade Show Experience (31:06) Offering Hand-Painted Prints for Low-Quality Photographs (36:49) Silence and Background Noise in Art (41:26) Inspiration for Artists Resources – Connect with Kendal Connect with Kelly on Instagram KP Art Collective -
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Episode 11: A Studio That Sparks Joy (and Creativity) --Creating Space for the Work You’re Called To Do
11/04/2025
Episode 11: A Studio That Sparks Joy (and Creativity) --Creating Space for the Work You’re Called To Do
Feeling overwhelmed by your messy studio? You’re not alone. In this episode of Behind the Brush, artist and host Kelly Pelfrey kicks off her “When You Feel Overwhelmed By…” series with a candid look at studio chaos and how five minutes can change everything. From dirty paint water to piles of canvases, Kelly shares real-life confessions and practical tips for turning clutter into calm. Learn how simple systems, like giving everything a home, organizing supplies, and setting a quick timer, can transform your creative space and mindset. Whether you thrive in a little mess or crave order, this episode will inspire you to reclaim your studio and rediscover the joy of creating. Listen in to learn more : [00:02:10] The 5-Minute Reset [00:07:45] Give Everything a Home [00:14:20] Systems That Support Flow [00:23:00] Create Without the Chaos Resources – Connect with Kelly on Instagram KP Art Collective -
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Does 10 Minutes a Day Really Make a Difference? Michelle Brunner on How it Transformed her Career
10/28/2025
Does 10 Minutes a Day Really Make a Difference? Michelle Brunner on How it Transformed her Career
Meet Ohio-based artist and educator Michelle Brenner, who beautifully balances her passion for painting with her longtime teaching career. What began as a 2017 New Year’s resolution to paint every day evolved into a thriving art practice, with her work now featured in galleries and private collections—including Meg Young’s Nantucket home. Inspired by the calming landscapes of Lake Erie, Michelle shares how her experiences as a teacher shape her creative process and how her growth as a professional artist enriches her students. In this inspiring episode, Michelle discusses finding balance, building a consistent practice, and investing in quality materials. Her story proves that creativity and teaching can flourish side by side—with discipline, heart, and purpose. Listen in to learn more : (08:16) Teaching Art and Fasting Lifestyle (14:28) Building a Business Collaboration With Feedback (24:01) Finding Time for Artistic Passion (29:35) Organizing Art Business With Spreadsheets (33:19) Scheduling Social Media Posts for Visibility (40:39) Teaching and Art Business Balancing Act (43:52) Love for the Impressionists (47:10) Daily Art Practice Advice Resources – Connect with Michelle - Connect with Kelly on Instagram KP Art Collective -
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They Forgot About You (Until You Emailed)
10/21/2025
They Forgot About You (Until You Emailed)
Can artists really afford to ignore the power of an email list? In this episode of Behind the Brush, we uncover how building a strong email community can elevate your art career far beyond social media. Learn how to attract genuine subscribers, craft captivating emails, and turn collectors into lifelong supporters. Forget the spammy tactics—this is about authentic connection. We dive into tools like Mailchimp, Flodesk, and ConvertKit, plus share creative strategies for storytelling, giveaways, and irresistible subject lines. Whether you’re just starting or ready to grow, discover why your email list is the heartbeat of a sustainable art business—and how to make every send count. Listen in to learn more : (12:35) Email Marketing vs Social Media Benefits (18:36) Building Email List Through Social Media (25:29) Crafting Compelling Email Subject Lines (28:03) Email Marketing for Artists (34:09) Free Custom Painting Marketing Strategy Resources – Connect with Kelly on Instagram KP Art Collective -
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Where Art Meets Business: Kayla Cole Pacana on Collectives & Community
10/14/2025
Where Art Meets Business: Kayla Cole Pacana on Collectives & Community
Discover how to build a thriving art business and creative community with special guest Kayla Cole-Pacana. From a background in science to becoming a leader in the art world, Kayla shares her journey and passion for collecting original works that tell powerful stories. Together, we explore the upcoming —a digital platform empowering artists to grow their visibility and independence. Kayla and I dive into the importance of artistic collaboration, retreats, and education, highlighting how face-to-face connections spark growth. Learn how to choose the right collective, strengthen your business foundation, and embrace flexibility in your creative path. This episode will inspire you to create, connect, and confidently step into your next chapter as an artist. Listen in to learn more : (03:33) Collecting Original Art Based on Connection (07:40) Excitement for Art Collective and Community (17:10) Introducing KP Collective (22:51) Favorite Snack Choices Resources – Connect with Kayla - Podcast: Walden Art Company Connect with Kelly on Instagram KP Art Collective -
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Where Do You Need Help? (And Why It’s the Smartest Question in Your Art Business)
10/07/2025
Where Do You Need Help? (And Why It’s the Smartest Question in Your Art Business)
What if freeing up your time could make you a better artist? In this episode of Behind the Brush, Kelly Pelfrey shares how learning to delegate transformed both her art and business. From managing the KP Collective and launching new projects to balancing family life, Kelly opens up about knowing when to ask for help. Discover how hiring a virtual assistant streamlined her workflow and reignited her creativity. She also explores the benefits of outsourcing web design, bookkeeping, and marketing, as well as the growth that comes from collaboration. Packed with insight and encouragement, this episode will inspire you to focus on what you love most: creating art that fulfills your purpose. Listen in to learn more : (01:43) Finding Support in Your Art Business (06:57) Benefits of Hiring Shipping Assistants (17:27) Recognizing the Need for Help Resources – Connect with Kelly on Instagram KP Art Collective -
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Balancing Art, Life, and Business with Shelby Monteverde
09/30/2025
Balancing Art, Life, and Business with Shelby Monteverde
Artist Shelby Monteverde opens up about her journey from painting commissioned dog portraits to embracing her authentic artistic voice. With honesty and courage, Shelby shares how pivotal advice from fellow artist Lily Wallace inspired her to pursue personal collections that genuinely resonate with her. Kelly and Shelby discuss the importance of saying no to projects that don’t align with her values and how that decision reshaped her career. Listeners will also gain practical insights into studio routines, pricing strategies, and how mood, environment, and family life influence her art. From delegating administrative tasks to finding joy in everyday beauty, Shelby reveals how she balances creativity and business while staying true to her vision. Listen in to learn more : (00:03) - Transitioning to Full-Time Artist (12:01) - Artistic Evolution and Market Expansion (22:11) - Managing Artistic Inspiration and Studio Routines (32:49) - Pricing and Size Strategies for Artists (38:43) - Maximizing Business Impact Resources – Connect with Shelby - Connect with Kelly on Instagram KP Art Collective -
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Behind the Scenes: The Art of Commissions
09/23/2025
Behind the Scenes: The Art of Commissions
Commissions are more than custom artwork—they’re opportunities to transform memories into lasting treasures. In this episode of Behind the Brush, professional artist Kelly Pelfrey reveals why commissions make up 95% of her business and how they build deeper connections with clients. She shares a moving story of creating a piece that honors a family’s late mother, illustrating how commissioned art can become an emotional legacy. Kelly also offers practical advice on navigating the commission process—setting pricing, balancing client requests with creative freedom, and handling feedback with confidence. Learn how deposits, communication, and collaboration ensure a smooth experience, and discover how embracing commissions can fuel both sustainability and joy in your art career. Listen in to learn more : (06:47) Building Relationships Through Commissioned Art (10:01) Building Relationships for Art Commissions (15:13) Art Commission Client Feedback Process (22:07) Commission Process Registration and Updates (29:05) Flexible Artist Scheduling (32:57) Connecting Through Behind the Brush Resources – Connect with Kelly on Instagram KP Art Collective -
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Gallery Success and Signature Style: Lessons from Artist Shannon Woodford
09/16/2025
Gallery Success and Signature Style: Lessons from Artist Shannon Woodford
Artist Shannon Woodford joins Behind the Brush to share her creative journey from a childhood surrounded by art to building a thriving gallery career. She opens up about early experiences in faux painting and murals, the lessons learned from workshops, and how she developed her nature-inspired style using brushes and palette knives. Shannon also offers candid advice on navigating gallery relationships, overcoming rejection, and finding the right fit for your work. Her story highlights the resilience, passion, and joy that fuel a sustainable art career—and the beauty of seeing nature through an artist’s eyes. Listen in to learn more : (00:03) - Career Insights From a Professional Artist (06:24) - Exploring Artistic Techniques and Processes (16:48) - Navigating Gallery Relationships and Artistic Challenges (19:36) - Gallery Applications and Artist Fit (24:10) - Artist's Journey to Success Resources – Connect with Kelly on Instagram KP Art Collective - Connect with Shannon Woodford
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Making Money as an Artist: My Monthly Planning Process
09/09/2025
Making Money as an Artist: My Monthly Planning Process
What if your art could fund your life and impact your community? In this episode of Behind the Brush, Kelly Pelfrey shares how art sales have provided both financial stability and the freedom to give back. Learn practical strategies to diversify your income through commissions, small sales, and goal-setting, while embracing consistency as the key to growth. Kelly opens up about balancing family needs with building an art career, why community collaboration matters, and how artists can inspire one another. This conversation is your reminder to create with intention, value your work, and see art not just as a passion, but as a purpose-driven livelihood. Listen in to learn more : (00:26) Artist Income Predictions (08:58) Predictable Income and Budgeting (16:47) Growth From Small Beginnings (19:17) Maximizing Visibility for Art Sales (25:49) Planning for Artistic Business Growth Resources – Connect with Kelly on Instagram KP Art Collective -
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Kate Schultz on How Daily Painting Fuels Creative Growth & Gallery Success
09/09/2025
Kate Schultz on How Daily Painting Fuels Creative Growth & Gallery Success
joins Kelly Pelfrey on Behind the Brush to share her journey from a creative childhood to a thriving full-time art career. Kate reflects on early influences and how she grew from early struggles to gallery partnerships. She opens up about balancing studio time with admin work, navigating painter’s block, and the role of nature in her creative process. Kate also shares candid insights on marketing, self-promotion, and the realities of turning art into a business. Her story is a reminder that staying true to your artistic vision is key to building a meaningful and sustainable career. Listen to learn more : (00:03) - Artist Career Journey (09:11) - Daily Routine and Overcoming Blocks (15:09) - Art Business Evolution (25:08) - Gallery Partnerships & Artistic Inspiration (30:14) - Studio Vibes and Artistic Wisdom (40:09) - Intentional Artistic Creativity Journey Resources – Connect with Kelly on Instagram KP Art Collective - Connect with Kate -
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From Driving and Dreaming to a Full-Time Art Career
09/09/2025
From Driving and Dreaming to a Full-Time Art Career
What if you could turn your passion for art into a thriving business—even while balancing single motherhood and a full-time job? In this first episode of Behind the Brush, Kelly Pelfrey shares her journey from teaching to becoming a full-time artist. She opens up about the challenges of juggling responsibilities, building confidence, and learning to sell and ship art. Kelly also breaks down the importance of consistency, valuing your work, and creating studio habits that stick. Whether you’re just starting or ready to grow, this episode offers practical advice and encouragement to help you pursue your own creative path. Listen in to learn more : (00:03) - Building a Thriving Art Career (06:01) - Creating a Consistent Art Practice (19:31) - Navigating Growth and Bold Decisions Resources – Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/
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Welcome to Behind the Brush Podcast!
09/08/2025
Welcome to Behind the Brush Podcast!
Behind the Brush is a podcast for artists who dream of turning their creativity into a sustainable career. Hosted by artist and art business owner Kelly Pelfrey, each episode dives into the behind-the-scenes of building a thriving art business—offering honest insights, practical tips, and inspiring conversations with artists who’ve done it. Whether you’re juggling painting and parenthood or scaling your studio into something more, this show is your weekly dose of encouragement, strategy, and community.
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