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How to Coach Your Sales Team for Success in Any Market with Sam Bass

It's Not That Complicated with David Hagan

Release Date: 05/21/2024

A Legacy of Leadership with Jeff Shore show art A Legacy of Leadership with Jeff Shore

It's Not That Complicated with David Hagan

In this episode of It’s Not That Complicated, host David Hagan sits down with Jeff Shore, President and CEO of Shore Consulting, for a conversation centered on leadership that lasts. Jeff has shaped how homebuilding leaders think about sales, accountability, and performance—not through theory, but through clear, uncompromising standards. The episode explores what it truly takes to lead under pressure, create clarity in complex environments, and build confidence that carries through teams and customer experiences. As the podcast enters a purposeful pause, this conversation closes the...

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Committed to the Industry: Taylor Humphrey on Leadership That Lasts in Homebuilding show art Committed to the Industry: Taylor Humphrey on Leadership That Lasts in Homebuilding

It's Not That Complicated with David Hagan

What does it really mean to commit to an industry? In this episode, Taylor Humphrey, Vice President of Pacesetter Homes Texas, joins David Hagan for a thoughtful conversation on leadership, trust, and long-term commitment to the homebuilding industry. Taylor shares why leadership isn’t about quick wins or perfectly scripted moments — it’s about staying engaged, investing in people, and leading with intention through every season of the market. Drawing from his experience leading sales teams, he reflects on how commitment builds trust, strengthens culture, and ultimately shapes the future...

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You Have More Control Than You Think — Rachel Starratt on Mindset, Leadership, and Life show art You Have More Control Than You Think — Rachel Starratt on Mindset, Leadership, and Life

It's Not That Complicated with David Hagan

What happens when life takes away your sense of control—and gives it back in an unexpected way? In this deeply moving episode of It’s Not That Complicated, David Hagan sits down with Rachel Starratt, Senior Vice President of Sales & Marketing at Red Door Homes of the Carolinas, for a conversation that goes far beyond sales strategy. Rachel shares her journey through burnout, motherhood, leadership in a challenging housing market—and an aggressive breast cancer diagnosis that changed how she sees everything. What emerged from that season wasn’t fear or retreat, but clarity. A...

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Best Episode Ever with Cassy Williamson show art Best Episode Ever with Cassy Williamson

It's Not That Complicated with David Hagan

This episode delivers exactly what the title promises. In Best Episode Ever with Cassy Williamson, host David Hagan sits down with Cassy Williamson—Strategic Performance Coach at Impact Eighty-Eight and bestselling author of Unapologetic—for a high-energy, heart-driven conversation on leadership, authenticity, and growth. Together, they explore questions every leader should be asking: • Are you sitting in the right seat? • Are you at the right table for this season? • Are you surrounded by people who challenge and support you? • And are you leading as yourself—or trying to be...

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How to Have Magic in New Home Sales with Amanda Sheehan-Tague show art How to Have Magic in New Home Sales with Amanda Sheehan-Tague

It's Not That Complicated with David Hagan

Discover what it truly takes to create “magic” in new home sales with today’s guest, Amanda Sheehan-Tague — the high-energy Director of Sales at Bloomfield Homes, multi-award-winning sales counselor, and bold personal brand builder known as “Amanda Your Home Girl”. With over 20 years in real estate, Amanda started her career selling homes onsite, quickly becoming a multi-award-winning sales counselor before moving into leadership. She has mastered onsite sales, team leadership, and authentic personal branding. In this powerful conversation, she shares exactly how she turned...

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Stop Selling to Strangers: Meredith Oliver's Fandom Method for Presuming the Relationship show art Stop Selling to Strangers: Meredith Oliver's Fandom Method for Presuming the Relationship

It's Not That Complicated with David Hagan

What if the real secret to winning more buyers isn’t a better pitch… but a better relationship? In this episode, David sits down with the legendary Meredith Oliver—speaker, author, marketing powerhouse, and the woman who practically wrote the book on turning casual prospects into die-hard fans. Meredith breaks down her Fandom Method, a refreshingly human approach to sales and marketing that flips the script: Stop chasing strangers… and start nurturing the people who have already raised their hand. You’ll hear: ✨ How to “presume the relationship” without being salesy ✨ Why...

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Build Trust Before You Build Homes — Marketing Lessons from Sarah Haynes show art Build Trust Before You Build Homes — Marketing Lessons from Sarah Haynes

It's Not That Complicated with David Hagan

The marketing landscape has shifted — but the brands that win still lead with trust. In this episode, host David Hagan sits down with Sarah Haynes, Chief Marketing Officer at Shared Drive, to unpack how homebuilders can future-proof their marketing through intentional strategy, authentic content, and consistent branding.  🎧 You’ll walk away with ideas you’ll want to try today. Don’t miss the strategies that could redefine your next campaign.

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Are You Really Showing Up? Lessons on Progress, Reflection, and Authentic Growth with Sarah Titus show art Are You Really Showing Up? Lessons on Progress, Reflection, and Authentic Growth with Sarah Titus

It's Not That Complicated with David Hagan

In this episode of It’s Not That Complicated, David Hagan sits down with Sarah Titus, Director of Marketing at Eastbrook Homes—a leader whose energy, heart, and influence leave a lasting impact on everyone she meets. They dive into how a simple challenge from a teacher to “just show up” shaped Sarah’s journey—and how showing up intentionally, day after day, can elevate leadership in the homebuilding industry. Sarah shares actionable insights on mentorship, mindset, empathy, and daily reflection practices that empower leaders to grow authentically and improve consistently.

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Kyle Erdman on Winning Customers for Life: Why Warranty Isn’t the End show art Kyle Erdman on Winning Customers for Life: Why Warranty Isn’t the End

It's Not That Complicated with David Hagan

What if we told you that warranty is just the beginning of the customer journey? In this episode, David sits down with Kyle Erdman, VP of Sales at Foundation, to talk about what it really takes to earn—and keep—a customer for life in today’s homebuilding market. Kyle shares game-changing insights from his career at Zillow to Foundation, including how builders can turn touchpoints into trust, digitize the homeowner experience, and make buyers feel genuinely seen, long after the sale. If you lead a homebuilding team and want to elevate your buyer experience from good to unforgettable, this...

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How Personal Brands Secretly Power Homebuilding Sales with Kait LeDonne (Part 2) show art How Personal Brands Secretly Power Homebuilding Sales with Kait LeDonne (Part 2)

It's Not That Complicated with David Hagan

Tired of traditional marketing tactics falling flat? Join David Hagan on It's Not That Complicated as he welcomes back personal branding expert Kait LeDonne to delve into the critical role of personal branding for homebuilding leaders. Uncover the proven framework for integrating individual narratives with your corporate brand, creating a powerful synergy that resonates deeply with today's skeptical buyers. From identifying your ideal platform to crafting compelling content ratios, this episode offers a practical roadmap to transform your sales force into authentic brand ambassadors, fostering...

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In this episode of The It's Not That Complicated podcast, Sam Bass leans into his 40 years' experience in new home sales & new home sales leadership in order to give great practical advice on how to coach your sales team for success in any market.