Why Sales is a Noble Profession: Chris Hartley’s Journey from Dream Box to Dream Job
It's Not That Complicated with David Hagan
Release Date: 10/29/2024
Forget Complicated: How Great CRM Creates Clarity and Control with Heidi Schroeder
It's Not That Complicated with David Hagan
Is your CRM helping or hindering your sales success? In this episode of the It's Not That Complicated podcast, host David Hagan sits down with Heidi Schroeder, Senior Business Consultant at ECI Software Solutions, to unravel why a well-implemented CRM is essential to homebuilder success. Together, they explore how the right technology can transform complicated sales processes into clear, manageable, and profitable strategies. Discover practical insights into maximizing your CRM, why chasing the latest tech trends without mastering the basics could be holding you back, and what it takes to...
info_outline
The 10 Essentials Every Home Sales Team Needs
It's Not That Complicated with David Hagan
In this special solo episode, I’m kicking off a brand-new series: "The 10 Essentials Every New Home Sales Team Needs". This is the foundation I’ve been sharing in high-impact builder meetings across the country, and the response has been overwhelming! Whether you’re in new home sales or a related industry, these 10 must-haves are shaping how top teams sell in 2025. These are real, tested insights that I’ve been using in coaching and consulting conversations, and now I’m bringing them to the pod. You’ll walk away with clarity on what your team needs right now. Tune...
info_outline
Building More Than Homes with Beth Byrd: Lessons in Change & Leadership
It's Not That Complicated with David Hagan
Growth in your career isn’t always about moving up—it’s about moving forward. Beth Byrd, now VP of Sales at Anewgo, knows homebuilding inside and out, and now she’s bringing that expertise to homebuying technology at Anewgo. In this episode, we talk about the role of AI in home sales, the importance of builder-buyer engagement, and how to maximize marketing dollars. Plus, she shares her insights on leadership, patience, and taking the right steps forward. Whether you’re in sales, marketing, or leadership, this is one conversation you don’t want to miss!
info_outline
How to Impact Your Homebuyers' Future with Ryan Taft
It's Not That Complicated with David Hagan
In this special episode, David welcomes sales expert Ryan Taft, author of Storygetter and founder of Impact Eighty-Eight, who shares his biggest lessons on communication, curiosity, and emotional intelligence in the homebuilding industry. Ryan unpacks why sales are won and lost on the little things and why being genuinely interested in people beats any sales script. Plus, we discuss the "traffic light rule" and why most salespeople talk themselves out of deals. If you want to master the art of influence, this is one episode you can’t afford to skip!
info_outline
The Real ROI of Doing the Right Thing—Bridget Cramer on Customer Trust
It's Not That Complicated with David Hagan
When it comes to marketing in home improvement, Bridget Cramer has cracked the code. As the Director of Marketing at Lindus Construction, she’s helped turn satisfied customers into raving fans—all through the power of authentic content, strong branding, and real-time engagement. In this episode of It's Not that Complicated, we break down the strategies that make Lindus stand out and how they’ve built a business based on trust. Ready to level up your marketing? Tune in now!
info_outline
From Data to Deals: Karyn Bonder’s Insights on Homebuyers
It's Not That Complicated with David Hagan
What happens when innovation meets homebuilding? David Hagan welcomes Karyn Bonder, VP of Business Development, Builder Sales and Marketing at Zonda, to explore the intersection of consumer preferences, advanced technology, and builder strategies. Karyn dives into tools like UTour and explains how AI and data insights are driving industry success. With her unique blend of experience and foresight, Karyn delivers a compelling roadmap for future-ready builders. Don’t miss this episode of It's Not that Complicated podcast—tune in now and get inspired to transform your approach!
info_outline
The Art of Homebuilding Sales: Revisiting Classic Methods and Exploring New Horizons ft. Kevin Weitzel
It's Not That Complicated with David Hagan
Join us for an engaging episode with Kevin Weitzel, head of business development at Outhouse and a homebuilding industry veteran. Kevin and David discuss the unexpected power of printed marketing, why sales success often relies on mastering fundamentals, and how tools like interactive floor plans can engage customers in new ways. This episode is packed with insights for homebuilders looking to maximize both classic and modern approaches to connect with customers. Listen now to hear strategies you can put into action right away!
info_outline
Why Sales is a Noble Profession: Chris Hartley’s Journey from Dream Box to Dream Job
It's Not That Complicated with David Hagan
David Hagan sits down with Chris Hartley, Vice President of Sales for K. Hovnanian Homes, and a true leader in homebuilding and sales, to uncover the magic of a fulfilling sales career. Chris shares the philosophies that guide him, from the importance of heart, positive attitude, and effort to the joy of building “dream boxes” for families. His story is a celebration of passion, purpose, and positive change, making this episode a source of inspiration for anyone looking for greater meaning in their professional life.
info_outline
Alaina Money-Garman: Homes with Heart and Grit
It's Not That Complicated with David Hagan
David Hagan welcomes the phenomenal Alaina Money-Garman to the podcast! As founder and CEO of Garman Homes, Alaina turned a career pivot into a thriving business that’s transforming homebuilding in North Carolina. She talks candidly about the power of passion, resilience through downturns, and creating a customer experience that exceeds expectations. Don’t miss this unique deep dive into what makes Garman Homes stand out!
info_outline
New Home Sales: It's Just Simple Math, Really
It's Not That Complicated with David Hagan
What’s the secret to hitting your sales targets month after month? According to David Hagan, it’s all about staying proactive and mastering the sales funnel. In this episode of It’s Not That Complicated, David offers up his expert advice on how sales agents and leaders alike can sharpen their prospecting skills and improve their conversion rates. With a clear, numbers-driven approach, he shows that hitting sales goals is simpler than it seems. Catch this episode and learn the formula for increasing your results!
info_outline
David Hagan sits down with Chris Hartley, Vice President of Sales for K. Hovnanian Homes, and a true leader in homebuilding and sales, to uncover the magic of a fulfilling sales career. Chris shares the philosophies that guide him, from the importance of heart, positive attitude, and effort to the joy of building “dream boxes” for families. His story is a celebration of passion, purpose, and positive change, making this episode a source of inspiration for anyone looking for greater meaning in their professional life.