33. Q&A #1: How To Test The Market As A New Brand
Mapping It Out: The Roadmap of Entrepreneurship
Release Date: 10/14/2022
42. How to Start An Apparel Brand in 2023
Mapping It Out: The Roadmap of Entrepreneurship
In this podcast, the LAST one of the year, Ryan and Kota look back on the changing landscape of business in 2022, what we learned from the year, problems we encountered, solutions we're currently deploying, and how they might apply to your own business. And also what to expect in 2023. This episode also dives into the specifics of a new product/group we're launching (and why we're doing it), so if you've been toying with the idea of starting an apparel line, or maybe you already started one and it's not going the way you expected, you're definitely gonna want to see this. ...
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41. Job Titles, Decision Makers, and Business Partners
Mapping It Out: The Roadmap of Entrepreneurship
If you are new to entrepreneurship, you might be asking yourself: “When should I start to worry about giving out job titles in the workspace?” It can be a bit confusing if you don’t know what each title means and the roles involved. CEO, CFO, COO, and so on. In reality, it doesn't really matter in the beginning. If you are a solopreneur and it's just you and the company, you can give yourself any role you want. IT’S YOUR COMPANY! If you do have a partner, it is important to understand each position and how you guys are moving the business forward. You need to...
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40. How to Navigate Family During The Holidays And Maximize Separation Season As An Entrepreneur
Mapping It Out: The Roadmap of Entrepreneurship
“How do I stay strong during the holiday season?” is a common challenge for anyone who has big goals, whether in business or just life goals. Christmas is right around the corner and it's normal to struggle with maintaining balance between your business needs and family commitments. You might be heading home for the holidays and see everyone else is taking it easy… but you know deep down inside, you can’t afford to do that. You want to SUCCEED! BUT… it is not always easy. In the podcast Ryan and Kota discuss: - How to keep your business ON...
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39. How To Handle Stress, Anxiety, And Worry As An Entrepreneur, And A Human
Mapping It Out: The Roadmap of Entrepreneurship
Stress is a normal part of life as an entrepreneur, but it doesn't have to control you! YOU can learn to control IT, and even USE it as an advantage. You first have to ask yourself… Why are you stressed or anxious? Are you worried about things that are actually worth worrying about? Are they things that you can control or affect change upon? Or do you find yourself worrying about things that are entirely out of your control? You don’t have to be an entrepreneur to have stress. WE ARE HUMANS! WE ALL GET IT! We get scared of the unknown. In this...
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38. The Importance Of Leadership, In Life As Well As Business
Mapping It Out: The Roadmap of Entrepreneurship
Leadership is one of the most important, yet difficult skills to master. It probably can't ever be truly "mastered", as it's such a nuanced and broad topic, but you CAN make significant changes over time by understanding a few core things. Leadership is INFLUENCE, which has almost universal applications. Being a leader doesn’t mean you have to have a business. Being a strong leader can be with your family, friends, spouse, kids and so on. Whether you're a small business owner with just a virtual assistant, or running a bigger team of 20 to 200 employees, understanding and...
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37. Mindset, And Why It's The MOST Important, Yet Most Neglected Part of Entrepreneurship
Mapping It Out: The Roadmap of Entrepreneurship
If you're thinking about jumping into entrepreneurship, one of the most uncommon, yet important questions you SHOULD be asking yourself is: “What type of mindset do I have to have to be successful on this endeavor?” That is a KEY question you need to be asking yourself, yet so many people gloss over it. In order to play the game of entrepreneurship, you need to be resilient. Some people quit their normal 9 to 5 to become an entrepreneur because they say: “I want to be my own boss.” “I want to make my own work schedule.” “I want to be the pilot of my own life.” So...
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36. Balancing God, Business, Relationships, and Insight
Mapping It Out: The Roadmap of Entrepreneurship
If you are an entrepreneur you might come across the act of manifestation. You might have heard it from top entrepreneurs or famous celebrities. In summary, it means, if you ask the universe for something and you think of it into existence, it will come true. But the key thing is, you have to WORK for it! 99.99% of the time, it will not just fall into your lap. You will have to go and show the universe, God, or whatever you want to call it, that you deserve it. When most people think of manifesting things in their life, they think of money or fame. But what about people? What...
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35. How to Get The Most Out of Network/Entrepreneur Groups & Not Be a Weirdo
Mapping It Out: The Roadmap of Entrepreneurship
If you are new to entrepreneurship, you've probably seen a variety of network or entrepreneur groups around, but how do you know which one is right for you, what the differences are, or even if they're useful at all? Entrepreneur/network groups can be an amazing way to fast-track your learning, while also making some lifelong friends, but there are nuances to navigating them that can either make your experience incredible and life-changing or a waste of time. A common fear after you do decide to take the plunge, is how do you show up with your best foot forward and not...
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34. How To Sell Your Company, And WHO Are You After?
Mapping It Out: The Roadmap of Entrepreneurship
How to sell your company is one thing, but there are a lot of better podcasts for those details, and while we do go into some of the technical details for basic sales in this episode, we dive way deep into a bigger question that rarely gets asked, is WHO are you WITHOUT the company? And what will you do AFTER the sale? With your money, your time, purpose, relationships, etc. In this podcast, Ryan and Kota cover some strategies to use when you're wanting to sell your business, lessons learned from the exiting process, and even bigger lessons from what came after. Most people think...
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33. Q&A #1: How To Test The Market As A New Brand
Mapping It Out: The Roadmap of Entrepreneurship
On this week's episode we got a question from one of our viewers, Aleem Afzal, entrepreneur and founder of his new brand, @limitlesslivingco . His question was a common one that all new business owners face as they're getting the brand off the ground: "I know my friends and family will support the designs and tell me they're good, but how can I test designs in the marketplace to be sure they'll actually sell before I put money into purchasing inventory?" It's definitely scary rolling the dice and spending money on an unsure thing, but that's the gamble of entrepreneurship....
info_outlineOn this week's episode we got a question from one of our viewers, Aleem Afzal, entrepreneur and founder of his new brand, @limitlesslivingco . His question was a common one that all new business owners face as they're getting the brand off the ground: "I know my friends and family will support the designs and tell me they're good, but how can I test designs in the marketplace to be sure they'll actually sell before I put money into purchasing inventory?"
It's definitely scary rolling the dice and spending money on an unsure thing, but that's the gamble of entrepreneurship. Obviously you don’t want to waste your time and money on creating products that people are not going to buy, but you also don't want to wait on the sidelines forever either. Taking these steps will help guide you in the right direction!
In this podcast, Ryan and Kota explain how to test and gather the opinions of your target audience when it comes to creating designs that people are going to want to buy and wear. It's hard starting from scratch, but it's harder still if you don't have money to run ads to do the testing, or a big following to poll on social media.
So what do you do?
Simply use these tips that Ryan has gathered over the years and JUST GET STARTED.
Ryan and Kota also discuss:
- What Ryan would do if he had to START OVER!
- The pros and cons of a POD (Print On Demand) model using DTG (Direct To Garment) printers, vs. an inventory model (screen printing).
- Should you just buy your own screen printer and print your own shirts? Maybe, it depends what you want to spend your time doing, but we do see some patterns as that's a super common question.
- The problem of creating to many options (like printing a shirt in LOTS of different colors), and the power & simplicity of the Pepperoni Pizza & Coors Light solution.
- Remember, you're NOT selling a t-shirt, or even a product at all, you are selling a LIFESTYLE. The difference is subtle, but HUGE. Your audience cares way more about what the shirt STANDS FOR and the MEANING behind it, than the design that's printed on it.
AND SO MUCH MORE!
Featured Guest: Limitless Living https://www.instagram.com/limitlesslivingco/