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Patent Insider Secrets Episode 004: The Commercializer – Angry Birds' Billion-Dollar IP Empire

Patent Insider Secrets Podcast

Release Date: 01/10/2025

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Welcome to Episode 004 of Patent Insider Secrets, where we delve into the fourth pillar of intellectual property: IP Commercialization. This is where the magic happens—where you take all the IP you’ve carefully developed and fortified and turn it into a money-making machine. Today, we explore one of the most incredible success stories in modern gaming history: Rovio’s Angry Birds. Join your host, Tariq Najee-ullah, as he breaks down how Rovio transformed a simple mobile game into a global entertainment empire. From strategic licensing and trademarking to innovative partnerships and brand...

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Welcome to Episode 004 of Patent Insider Secrets, where we delve into the fourth pillar of intellectual property: IP Commercialization. This is where the magic happens—where you take all the IP you’ve carefully developed and fortified and turn it into a money-making machine. Today, we explore one of the most incredible success stories in modern gaming history: Rovio’s Angry Birds.

Join your host, Tariq Najee-ullah, as he breaks down how Rovio transformed a simple mobile game into a global entertainment empire. From strategic licensing and trademarking to innovative partnerships and brand extensions, discover the key moves that turned Angry Birds into a billion-dollar brand. Learn how they navigated the challenges of scaling their IP, leveraging patents, copyrights, and trade secrets to maximize their reach and revenue. Whether you’re an entrepreneur, creator, or IP enthusiast, this episode is packed with insights to help you commercialize your own intellectual property successfully.

Tune in to uncover the secrets behind Angry Birds’ phenomenal growth and how you can apply these strategies to your own IP journey.

 

What You’ll Learn:

  1. The Birth of a Global Brand
    How Rovio turned a simple mobile game into a worldwide phenomenon.

  2. Strategic Licensing and Partnerships
    The role of licensing deals in expanding Angry Birds into toys, apparel, and beyond.

  3. Trademarking and Patenting
    Protecting the Angry Birds brand through trademarks and patents.

  4. Brand Extensions and Diversification
    How Rovio diversified the brand into movies, TV shows, theme parks, and more.

  5. Maximizing Revenue Streams
    Exploring various revenue channels—from merchandise to media adaptations.

  6. Challenges and Lessons Learned
    The obstacles Rovio faced and the key lessons for successful IP commercialization

Resources Mentioned:

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