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Building More Than Buildings: Brett Kaufman on Family Business, Risk, and Life’s Purpose

The Third Layer

Release Date: 05/08/2025

Responsibility and Privilege: Paolo Delgado's Values-Based Leadership at 4th Gen Delbros Group show art Responsibility and Privilege: Paolo Delgado's Values-Based Leadership at 4th Gen Delbros Group

The Third Layer

Jose Paolo Delgado, a fourth-generation leader, offers an international perspective on guiding a multi-generational family enterprise rooted in the Philippines, tracing its history from the Spanish Inquisition and World War II. Paolostepped into a leadership role around 2009 during a period of intense crisis, requiring decisive, "firefighting" action to restructure the company which was suffering from the effects of the 2008 financial crisis. He quickly pivoted the business, diversifying from 99% logistics into agriculture, fintech, AI, and climate investments, shifting the focus to...

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A series of Difficult Conversations: A look into Meghan Juday and Mary Nicoletti's unique long term partnership show art A series of Difficult Conversations: A look into Meghan Juday and Mary Nicoletti's unique long term partnership

The Third Layer

This episode features Meghan Juday, Chairman of the Board, and Mary Nicoletti, Family Council Chair, discussing the evolution of governance and culture within Ideal Industries, a 100-year-old global manufacturing company. As a fourth-generation leader, Ms. Juday recognized that the family's governance structure, while policy-driven, lacked the "heart and soul" necessary to connect the increasingly dispersed family (44 members across G3, G4, and G5) to the business. The conversation details the essential shift from transactional governance to one focused on intentional relationship-building and...

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Replay: The Trampoline Effect:  How Brandon Johnson’s journey led to his purpose of building thriving families show art Replay: The Trampoline Effect: How Brandon Johnson’s journey led to his purpose of building thriving families

The Third Layer

Brandon Johnson's story is a powerful testament to the idea that true success in family wealth lies in cultivating human potential and purpose over mere financial accumulation. His journey, deeply shaped by his family's generational experiences, underscores that a "healthy, thriving, fulfilled family legacy" is ultimately guided by how financial capital supports the "thriving of the human capital" in pursuit of self-actualization. This core message perfectly aligns with The Third Layer’s philosophy that performance is directly linked to culture. By focusing on fostering dignity, self-worth,...

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Team of Teams:  How Michael Hoehn led his own way and built a high performance growth culture. show art Team of Teams: How Michael Hoehn led his own way and built a high performance growth culture.

The Third Layer

Michael Hoehn, President or CEO of ASI for over 20 years, shares a compelling narrative of leadership, growth, and the unique dynamics of a family business that builds the "heart of automotive plants" by designing and installing automated handling systems. The company's journey began over 40 years ago when Michael's father, a former GM engineer, acquired it with a partner in 1981, seeing an opportunity for entrepreneurship through acquisition. After selling the business in 1998 during a market peak, they reacquired it in 2002 for "pennies on the dollar" when the buyer decided to divest, aiming...

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Independent and Interdependent: Dhruv Pandit's families process to understand one another's goals and build their future. show art Independent and Interdependent: Dhruv Pandit's families process to understand one another's goals and build their future.

The Third Layer

Dhruv Pandit, a prominent Kenyan family business leader, offers a compelling account of his family’s century-long entrepreneurial journey, rooted in his grandparents’ immigration from India to East Africa. He details his father's impressive self-made success in banking, insurance, and real estate, emphasizing the founder’s outgoing nature, continuous learning, and ability to connect across diverse social strata. The episode delves into the evolution of their enterprise, highlighting the strategic decision to exit the banking and insurance sectors to concentrate on real estate and...

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Learning With No Playbook:  Nike Anani's transition from building a family office in Nigeria to advising next gens on their own stories. show art Learning With No Playbook: Nike Anani's transition from building a family office in Nigeria to advising next gens on their own stories.

The Third Layer

Nike, an esteemed advisor at Northern Trust and a leader within her own Nigerian family enterprise, shares profound insights into the intricate world of family businesses. Her journey began by managing her family office without a "playbook," a decade she describes as both the most meaningful and challenging of her life. Faced with "drowning in complexity," Nike spearheaded the creation of a family office, establishing a "control tower" designed around family values and vision to manage diverse businesses and investments. She emphasizes the critical need for rising generation leaders to earn...

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The Third Layer

Jeff Cloud, President and CEO of IBT Industrial Solutions and its parent company, Cumulus Companies Inc., shares the rich history of his family's 77-year-old industrial distribution business, founded by his grandparents in 1949. Born from his grandfather's entrepreneurial spirit after a sales territory dispute, IBT's core "Yes, we can do that" mantra and sales-driven approach fueled its growth from a single shop to a multi-state enterprise with over 400 employees. Jeff discusses the intentional cultivation of a people-first culture, emphasizing respect, internal development, and exceptional...

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Building Beyond Holiday Inn: Spence Wilson Jr. on Multi-Gen Success within KWC Management show art Building Beyond Holiday Inn: Spence Wilson Jr. on Multi-Gen Success within KWC Management

The Third Layer

Spence Wilson Jr., a principal at KWC Management, a single-family office, shares the compelling journey of his family's entrepreneurial legacy, from his grandfather Kemmons Wilson's founding of Holiday Inn to the current multi-generational operation of KWC Management. The discussion highlights the importance of intentional leadership, robust family governance, and a values-driven culture in sustaining success across generations. Spence details the origins of Holiday Inn, born from a "frustrated experience," leading to innovations like standardized rooms, free stays for kids, pet...

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Project Ernest:  Brittney Ray's leadership of the E. Ritter & Company family council and the journey to re-discover purpose and values show art Project Ernest: Brittney Ray's leadership of the E. Ritter & Company family council and the journey to re-discover purpose and values

The Third Layer

Brittney Ray, the full-time Family Council Chair for E. Ritter & Company, provides a compelling look into stewarding a 136-year-old family enterprise. As a "married-in," or "outlaw" as they humorously refer to them, Brittney’s journey into family leadership underscores the importance of curiosity and inclusivity in family businesses. A pivotal moment for the Ritter family came in 2019 with a significant liquidity event, which prompted an identity shift from owner-operators to owner-investors. This change spurred "Project Ernest," an 18-month initiative to revamp the family's mission,...

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Sixth Level Leadership: Rachel Wallis Andreasson shares how Wallis Companies maintains a family feel while expanding show art Sixth Level Leadership: Rachel Wallis Andreasson shares how Wallis Companies maintains a family feel while expanding

The Third Layer

Rachel Wallis Andreasson, a third-generation leader of Wallis Companies, shares the compelling narrative of her family business, transformed from a single gas station in 1968 to a billion-dollar enterprise. Her father, Bill Wallis, an American entrepreneurial archetype, instilled a foundational culture built on strong work ethic, deep intuition for people, and a profound focus on employee well-being, a legacy Rachel and her siblings continue to uphold. Rachel emphasizes that despite its immense growth, Wallis Companies retains its family business feel due to its people-first culture and...

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In this conversation, Brett Kaufman shares his journey from growing up in a family with complex dynamics to founding Kaufman Development. He discusses the influence of his family, particularly his father and stepfather, on his career choices and personal development. Brett reflects on the expectations placed on him as a child, the challenges he faced, and the importance of gaining experience outside of family business. He emphasizes the significance of pursuing one's passion and the support he received from his family when making the leap to start his own venture. In this conversation, Brett Kaufman shares his journey of entrepreneurship, emphasizing the importance of preparedness, risk management, and the role of luck in business. He reflects on the lessons learned through challenges, the evolution of his life perspectives, and the significance of leading with vulnerability.

Additional Resources:

Brett Kaufman Founder at Kaufman Development https://www.linkedin.com/in/brett-kaufman/

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Key Takeaways:

  • Brett Kaufman shares his journey influenced by family dynamics.
  • He experienced high expectations growing up in a family business.
  • Brett's father struggled with addiction, impacting family relationships.
  • He transitioned to his stepfather's business, gaining valuable experience.
  • Brett desired independence and a personal vision for his career.