The Third Layer
The Third Layer is crafted for family-owned business leaders who understand the intricacies of navigating a business where family and leadership intersect. Host, Marshall Lockton zeroes in on the greatest leadership lessons.
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Replay: The Trampoline Effect: How Brandon Johnson’s journey led to his purpose of building thriving families
01/01/2026
Replay: The Trampoline Effect: How Brandon Johnson’s journey led to his purpose of building thriving families
Brandon Johnson's story is a powerful testament to the idea that true success in family wealth lies in cultivating human potential and purpose over mere financial accumulation. His journey, deeply shaped by his family's generational experiences, underscores that a "healthy, thriving, fulfilled family legacy" is ultimately guided by how financial capital supports the "thriving of the human capital" in pursuit of self-actualization. This core message perfectly aligns with The Third Layer’s philosophy that performance is directly linked to culture. By focusing on fostering dignity, self-worth, earned legacy, and a clear sense of "why," both within families and organizations, leaders like Brandon demonstrate how intentional cultural stewardship can transform challenges into opportunities for growth, unity, and lasting impact. His work, driven by a desire to leave things "better than I found them" and empower others, exemplifies how a human-centric approach to business and family can lead to exponential value creation beyond financial metrics. Key Themes Human Capital as Paramount: The "Trampoline Effect" of Wealth Proactive Family Governance and Education: The Power of a Multi-Family Office Model: Purpose-Driven Leadership Culture as a Foundation for Performance Timestamps: 01:34 - Education, early ventures, and the origins of KD Industries 02:32 - Grandfather’s philosophies on work, culture, and leadership writing 02:55 - Memories of his work ethic and making time for family 06:25 - MKT Railroad reverse-merger “SPAC-like” deal and NOL strategy 08:50 - Family makeup and tradition of gathering grandchildren 09:59 - Growing up between modest home life and visible family wealth 14:14 - Dignity and self-worth through work vs. pitfalls of easy money 16:11 - Succession breakdown, lawsuits, and choosing the culinary path 20:49 - Training at Le Cordon Bleu and the intensity of classic technique 24:07 - Being asked to return, conflicted pivot, and entering the family office 33:29 - Shifting to independent, open-architecture investing (away from bank products) 38:13 - Forming a multi-family office “co-op” and elevating human-capital work 47:58 - The “trampoline” model of inheritance to amplify, not replace, effort Additional Resources: Learn more about Brandon Johnson, Principal at Johnson Financial Group
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Team of Teams: How Michael Hoehn led his own way and built a high performance growth culture.
12/18/2025
Team of Teams: How Michael Hoehn led his own way and built a high performance growth culture.
Michael Hoehn, President or CEO of ASI for over 20 years, shares a compelling narrative of leadership, growth, and the unique dynamics of a family business that builds the "heart of automotive plants" by designing and installing automated handling systems. The company's journey began over 40 years ago when Michael's father, a former GM engineer, acquired it with a partner in 1981, seeing an opportunity for entrepreneurship through acquisition. After selling the business in 1998 during a market peak, they reacquired it in 2002 for "pennies on the dollar" when the buyer decided to divest, aiming to "rescue our team" and "right the ship" from short-term decision-making under public ownership. Michael, initially resistant to joining the family business, brought a background in consulting and restructuring from PwC. He eventually joined ASI, initially for a trial period, to ensure a mutual fit, learning the "business of the business" rather than the engineering specifics. He transitioned into the president's role through a deliberate handover from a predecessor who championed his readiness. Under his leadership, ASI has seen substantial growth, from 125-150 employees to nearly 500, especially after securing a strategic customer project in 2019 that doubled revenue and headcount in two years. This growth was managed by intentionally reinforcing a humble, team-oriented culture and prioritizing people, turning potential challenges into opportunities to strengthen the organization. Key Themes Strategic Acquisition & Reacquisition Generational Leadership & Succession Culture as a Performance Driver Long-Term vs. Short-Term Thinking Customer-Centricity and Partnership Intentional Talent Development & Mentorship Timestamp: 00:26 - ASI overview: conveyors, robotics, automation focus 01:04 - Father’s path and how he acquired the company 01:52 - Co-owner Mike McKee and the 1981 purchase 02:26 - 1998 sale and 2002 buyback context and rationale 04:08 - Father’s leadership style and operating philosophy 05:44 - Michael’s Kansas City upbringing and early career interests 06:44 - Turnaround lessons and ERP implementation done right 08:24 - Decision process to join the family business 12:20 - Six to nine month trial plan and learning approach 16:49 - Transition to president under David Clark’s servant leadership 22:13 - Company growth trajectory and headcount scale 23:30 - Strategic partnership shift and rapid scaling from 2019 26:18 - Culture and values: teamwork, embracing hard projects 48:53 - Legacy philosophy and building teams that thrive in your absence Additional Resources: Learn more about
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Independent and Interdependent: Dhruv Pandit's families process to understand one another's goals and build their future.
12/04/2025
Independent and Interdependent: Dhruv Pandit's families process to understand one another's goals and build their future.
Dhruv Pandit, a prominent Kenyan family business leader, offers a compelling account of his family’s century-long entrepreneurial journey, rooted in his grandparents’ immigration from India to East Africa. He details his father's impressive self-made success in banking, insurance, and real estate, emphasizing the founder’s outgoing nature, continuous learning, and ability to connect across diverse social strata. The episode delves into the evolution of their enterprise, highlighting the strategic decision to exit the banking and insurance sectors to concentrate on real estate and formalize a family office structure. Dhruv discusses pivotal moments, including navigating strategic disagreements with his elder brother using YPO forum principles, and how the challenges of COVID-19 spurred a critical reevaluation of capital allocation and governance. The family's collaboration with "process consultants" led to the adoption of an "independent but interdependent" framework, enabling diversification and fostering next-generation entrepreneurship through a "family bank" model. Dhruv's narrative underscores the profound impact of intentional communication, cultural adaptability, and structured governance in ensuring both family unity and sustained entrepreneurial success across generations. His ultimate legacy aspiration is simply "to do right by people". Key Themes: Entrepreneurial Legacy & Multi-Generational Evolution Strategic Business Transitions & Diversification Formalizing Governance & Communication Shift from Family Business to Family Office Cultivating Next-Generation Entrepreneurship Cultural Nuance & Adaptability Timestamps: 00:50 – Family immigration history and early entrepreneurial beginnings in Kenya 02:23 – Father’s first business ventures in banking and real estate 03:44 – Father’s personality and approach to people and business 05:02 – Indian community in Kenya and cultural integration 06:24 – Relationship with brothers and early family dynamics 08:16 – Stepping into the family business and generational transition 10:27 – Losing his brother and the emotional impact on the family 11:56 – Family traditions and business discussions at home 13:20 – Early career, merging family businesses, and selling the bank 15:59 – Emotional reflections on selling the family business and lessons learned 18:51 – Real estate focus and creation of a family office structure 21:14 – Family disagreements, communication challenges, and using YPO forum principles 24:55 – COVID-19’s impact and the decision to bring in consultants for governance planning 31:34 – Transition to a family office model, creation of a “family bank,” and future legacy vision Additional Resources: Learn more about
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Learning With No Playbook: Nike Anani's transition from building a family office in Nigeria to advising next gens on their own stories.
11/20/2025
Learning With No Playbook: Nike Anani's transition from building a family office in Nigeria to advising next gens on their own stories.
Nike, an esteemed advisor at Northern Trust and a leader within her own Nigerian family enterprise, shares profound insights into the intricate world of family businesses. Her journey began by managing her family office without a "playbook," a decade she describes as both the most meaningful and challenging of her life. Faced with "drowning in complexity," Nike spearheaded the creation of a family office, establishing a "control tower" designed around family values and vision to manage diverse businesses and investments. She emphasizes the critical need for rising generation leaders to earn trust through persuasion, consistency, and hard work, especially within elder-dominant cultures. Nike’s narrative powerfully illustrates that structured governance, open communication, and the development of a strong personal identity are not just beneficial, but essential for the enduring performance and successful intergenerational transition of family enterprises. Her advisory work is driven by a purpose to enhance succession and longevity for family businesses globally, acknowledging the universal nature of these challenges across cultures. Key Themes: Strategic Evolution of Family Enterprises Next Generation Leadership Development Importance of Governance and Communication Personal Identity and Purpose: Cross-Cultural Relevance of Family Business Challenges: Professionalization of Family Wealth Management Timestamps: 00:35 – Nike’s career journey and role at Northern Trust 01:49 – Family background and her father’s entrepreneurial story 03:29 – Transition from medicine to entrepreneurship 04:37 – Childhood memories and realizing her father’s success 06:16 – Family enterprises within the Nigerian economy 08:04 – Moving to the UK at age nine and cultural adjustment 11:05 – Early career at Deloitte and lessons from tax accounting 12:27 – Returning to Nigeria and founding the family office 18:14 – Challenges convincing her father and evolving governance 21:19 – Establishing family governance: council, committees, communication 25:22 – Working across family businesses and earning trust as next gen 34:26 – Leaving the family business and relocating to the U.S. 38:07 – Building her next-gen advisory career and global perspective 42:00 – Advice for rising generations: self-awareness, coaching, and legacy Additional Resources: Learn more about
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Industrial Heroes: Jeff Cloud shares how IBT commits to making all stakeholders feel like family.
11/06/2025
Industrial Heroes: Jeff Cloud shares how IBT commits to making all stakeholders feel like family.
Jeff Cloud, President and CEO of IBT Industrial Solutions and its parent company, Cumulus Companies Inc., shares the rich history of his family's 77-year-old industrial distribution business, founded by his grandparents in 1949. Born from his grandfather's entrepreneurial spirit after a sales territory dispute, IBT's core "Yes, we can do that" mantra and sales-driven approach fueled its growth from a single shop to a multi-state enterprise with over 400 employees. Jeff discusses the intentional cultivation of a people-first culture, emphasizing respect, internal development, and exceptional customer service, evidenced by their remarkable employee longevity. His personal journey, which included time in the culinary industry before returning to IBT, highlights the value of earning respect and understanding the business from the ground up. The family's commitment to long-term stewardship led to the formation of Cumulus Companies, diversifying investments while intentionally scaling IBT's core cultural values across new acquisitions. This episode offers a compelling case study for family business leaders on nurturing legacy, fostering a resilient culture, and strategically preparing for multi-generational success. Key Themes: Multi-Generational Legacy and Succession Planning Culture as a Performance Driver Customer-Centricity and "Exceptional Engagement" Strategic Diversification and Value Creation Leadership Development and Humility Timestamps: 00:41 - What IBT Industrial Solutions does and context for listeners 00:59 - Founding story, sales-first ethos, and “Yes, we can do that” mantra 08:14 - Second-generation leadership succession: Uncle Tree, then Jeff’s father as CEO 09:24 - Culture under Jeff’s father and extraordinary employee longevity 12:31 - Culinary school and restaurant background shaping work ethic 16:10 - Decision to return to the family business and two-year pact with his father 19:10 - Cross-functional rotations across warehouse, sales, IT, supply chain, and more 20:43 - Transition to CEO and advice for next-gen family leaders 23:40 - Mentorship from President Mark Byrne and their candid-feedback agreement 28:45 - External CEO period after Byrne and eventual transition back to family leadership 30:06 - Communicating the move to family-led, long-term stewardship and private flexibility 32:29 - IBT House and the Four Heroic Pillars (Family & Community, Customer Experience, Leadership, Integrity) 39:51 - Scaling culture via quarterly all-hands for all branches and improved NPS 43:51 - 24/7 exceptional customer service and emergency support examples 57:09 - Jeff’s legacy goal: prepare the fourth generation and reach 100 years Additional Resources: Jeff Cloud, President & CEO at IBT Industrial Solutions: Learn more about
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Building Beyond Holiday Inn: Spence Wilson Jr. on Multi-Gen Success within KWC Management
10/23/2025
Building Beyond Holiday Inn: Spence Wilson Jr. on Multi-Gen Success within KWC Management
Spence Wilson Jr., a principal at KWC Management, a single-family office, shares the compelling journey of his family's entrepreneurial legacy, from his grandfather Kemmons Wilson's founding of Holiday Inn to the current multi-generational operation of KWC Management. The discussion highlights the importance of intentional leadership, robust family governance, and a values-driven culture in sustaining success across generations. Spence details the origins of Holiday Inn, born from a "frustrated experience," leading to innovations like standardized rooms, free stays for kids, pet care, and a nationwide reservation system. He also sheds light on the deliberate transition of the family business, which involved external consultants and a commitment from the second and third generations to stay "better together" under a shared umbrella. KWC Management now primarily focuses on hospitality funds and a collection of consumer brands, with a strategic emphasis on understanding business models and partnering with passionate and competent people. The narrative underscores that sustained performance in a family enterprise is deeply rooted in strong relationships, resilience, and a commitment to stewardship—both within the family and the wider community. Key Themes: Entrepreneurial Legacy and Innovation Multi-Generational Family Business Governance Values-Driven Investment Philosophy Importance of Culture and Relationships Stewardship and Community Impact Resilience and Learning from Mistakes Timestamps: 00:01 - Welcome & family-office focus 00:36 - Kemmons Wilson backstory 02:24 - Road-trip spark and first Holiday Inn (1952) 03:25 - Franchising with home builders and Interstate tailwind 05:26 - Standards that won travelers and Holidex reservations 08:30 - Lessons from missteps: wrong lot and the Elvis rights sale 13:05 - The Wilson family today: generations and headcount 14:31 - Stepping away from Holiday Inn (1978) and timeshare pivot 18:12 - Spence’s path: banking, joining KWC, early turnarounds 21:33 - Governance for G3: consultants and the 2014 transition plan 27:17 - Building the platform: board, hotel funds, manager-agnostic model 31:33 - Investment lens and culture: people, simple models, service 41:04 - Next-gen engagement: trips, Sunday dinners, Family Council 46:25 - Memphis impact: foundation focus and neighborhood strategy 51:41 - What’s next and personal legacy: hotel funds focus and service across spheres Additional Resources: Learn more about
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Project Ernest: Brittney Ray's leadership of the E. Ritter & Company family council and the journey to re-discover purpose and values
10/09/2025
Project Ernest: Brittney Ray's leadership of the E. Ritter & Company family council and the journey to re-discover purpose and values
Brittney Ray, the full-time Family Council Chair for E. Ritter & Company, provides a compelling look into stewarding a 136-year-old family enterprise. As a "married-in," or "outlaw" as they humorously refer to them, Brittney’s journey into family leadership underscores the importance of curiosity and inclusivity in family businesses. A pivotal moment for the Ritter family came in 2019 with a significant liquidity event, which prompted an identity shift from owner-operators to owner-investors. This change spurred "Project Ernest," an 18-month initiative to revamp the family's mission, vision, and values, engaging professional consultants for broad family input. The project resulted in a renewed commitment to investing in the family, doubling the family governance budget, and shifting towards proactive, intentional planning. Brittney’s role focuses on fostering family unity and engagement, developing future leaders—including a unique educational program for 8-18 year olds—and creating a culture where diverse perspectives and open dialogue are not just tolerated but celebrated, ensuring the family remains bonded beyond shared ownership. Key Themes: Evolution of Family Governance Inclusive Family Definition & Engagement Intentional Investment in Family Unity Multi-Generational Leadership Development Culture of Openness and Productive Dialogue Philanthropy as a Unifier Timestamps: 02:43 - Ritter family history, legacy, and founder’s entrepreneurial roots 04:48 - Current family size and inclusive definition of family 05:39 - Married-in perspective and first family meeting, the “outlaws” term 06:56 - Liquidity event and shift of ownership to engage younger generation 09:56 - Role and mandate of the Family Council Chair 11:45 - Tenure, path from non-voting member to chair, and move to full-time 17:06 - Post-sale identity shift and Project Ernest to revamp mission, vision, values 21:40 - Three-day Boston summit and family approval to invest more in governance 22:49 - Transition from reactive to intentional, strategic family planning 26:41 - Governance structure overview including Owners and Philanthropy committees and boards 33:01 - Biannual family meetings and fall education experiences 36:30 - Next-gen education program for ages 8 to 18 and custom curriculum 52:27 - Philanthropy as a unifier and next-gen engagement in giving Additional Resources: Learn more about
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Sixth Level Leadership: Rachel Wallis Andreasson shares how Wallis Companies maintains a family feel while expanding
09/25/2025
Sixth Level Leadership: Rachel Wallis Andreasson shares how Wallis Companies maintains a family feel while expanding
Rachel Wallis Andreasson, a third-generation leader of Wallis Companies, shares the compelling narrative of her family business, transformed from a single gas station in 1968 to a billion-dollar enterprise. Her father, Bill Wallis, an American entrepreneurial archetype, instilled a foundational culture built on strong work ethic, deep intuition for people, and a profound focus on employee well-being, a legacy Rachel and her siblings continue to uphold. Rachel emphasizes that despite its immense growth, Wallis Companies retains its family business feel due to its people-first culture and "leading with heart" approach. The episode delves into Rachel's journey, from purposefully gaining external experience before joining the family business, to her pivotal role in building its HR and training infrastructure, and ultimately becoming a second-generation CEO in 2017. A key highlight is the strategic acquisition and culture integration of the Taylor family business, which Rachel navigated by prioritizing relationships, trust, and empathy for employees. The discussion also covers the family's intentional transition to a shareholder model with a non-family CEO and the establishment of a family council to educate the rising third generation on governance and communication. Key Themes: People-First Culture as a Differentiator Intentional Leadership & Growth Strategic Succession & Governance Empathy and Trust in M&A Integration Defining and Living Legacy Timestamps: 00:02 Introduction and Connection 00:33 Bill Wallis' Entrepreneurial Journey 03:40 Cuba Roots and Growth 06:51 Still a Family Business 09:21 Joining the Business 12:28 HR Path and People Systems 17:39 Loss and Leadership Transition 24:25 2016 Acquisition Highlights 26:59 The Sixth Level 34:30 Culture Integration, Best of Both 57:09 Family Council and Next Gen 01:00:26 Legacy and Closing Additional Resources: Rachel Wallis Andreasson Principal at The Sixth Level, Board Member at Wallis Companies: Learn more about
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Clearing Clutter: Kristin Keffeler shares how the rising gen can form healthy self identities and thrive.
09/11/2025
Clearing Clutter: Kristin Keffeler shares how the rising gen can form healthy self identities and thrive.
Kristin Keffeler, a family wealth consultant, provides profound insights into the human side of wealth and family businesses, focusing on fostering human peak performance and thriving. While her own family story differs from multi-generational businesses—her entrepreneurial father successfully built, took public, and sold a company, creating wealth—her personal journey profoundly shaped her work. Navigating questions of identity, purpose, and authentic relationships in her twenties, she discovered the unique challenges faced by rising generations. Keffeler details the "clutter" (identity, relationship, money, contribution) that can uniquely challenge young family members, hindering their ability to truly flourish. She emphasizes the critical importance of cultivating character strengths like grit, mastery, unconditional positive relationships, and a growth mindset, noting that wealth, if not managed intentionally, can inadvertently buffer against their development. Her work champions an approach where family business leaders prioritize intentional parenting and authentic self-discovery to ensure future generations contribute meaningfully, find fulfillment, and drive the family enterprise forward with purpose. Key Themes: Cultivating Human Thriving Alongside Wealth Addressing "Wealth Clutter" for Next-Gen Development Intentional Parenting to Build Character Strategic Engagement & Career Pathways for Rising Gen Connecting Individual Purpose with Organizational Values Timestamps: 00:01 - Introduction and Welcome 01:11 - Kristin’s Work with Families and Human Thriving 03:34 - Kristin’s Family Background and Entrepreneurial Story 08:22 - Identity and Challenges Growing Up in a Wealth-Creating Family 11:17 - Cultural Difficulties Talking About Wealth 16:21 - Clutter in Family Business (Identity, Money, Relationships, Contribution) 23:14 - Discovering Identity and Autonomy in a Family Business Context 25:43 - Traits of Thriving People in Positive Psychology 29:53 - Wealth as a Buffer Against Developing Resilience 33:20 - Parenting Challenges: Teaching Grit and Growth Mindset 43:16 - Teen Jobs, Contribution, and Dignity from Work 48:48 - Connecting Family Values, Purpose, and Business Legacy Additional Resources: Kristin Keffeler, Chief Learning Officer, JFG Family Office: Learn more about
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Live, Love, and Serve Together: Anne McGregor shares the Herschend Family story and how they create stability and connection.
08/28/2025
Live, Love, and Serve Together: Anne McGregor shares the Herschend Family story and how they create stability and connection.
Anne E. McGregor, a fourth-generation owner of Herschend Entertainment, the family behind Silver Dollar City, offers insights into their transition from family operators to engaged owners. Her grandparents, Hugo and Mary Hershend, founded the business by purchasing a cave in the Ozarks for tourism in 1950, which later evolved into Silver Dollar City in 1960. Anne's father, Pete, and uncle, Jack, further developed the enterprise, notably contributing to the "boom" of Branson by realizing the community needed to grow with them to provide amenities for visitors. Today, the Herschend family emphasizes intentional family engagement and governance to ensure the business's long-term stability and success, with a non-family CEO since the 1990s. Anne plays a pivotal role in strengthening family connections through philanthropic initiatives via their "Neighbor" company, which also serves as a unifying platform for over 60 family members across multiple generations. The family's purpose is "bringing families closer together," and they strive to live their mission of "live, love, and serve together" through their business and family structures. Key Themes: Intentional Governance and Family Stability Culture of Connection through Family Meetings Philanthropy as a Unifying Force Next-Generation Education and Engagement Learning from Peers People-First Purpose and Legacy Timestamps: 01:06 - Founding story of Herschend and Marvel Cave 06:31 - Growing up in a theme park-owning family 08:05 - Branson’s boom and role of community collaboration 12:30 - Anne’s background and early career 13:26 - Creation and purpose of Share It Forward 15:46 - Beginning of philanthropic work and founding of Neighbor 19:46 - Family governance: structure of the Family Council 24:19 - Family Office and programming for unity 30:25 - Family meetings and intergenerational bonding 37:38 - Future Owners Group (FOG) and mentoring the rising gen 48:58 - Community impact through Neighbor and family giving Additional Resources: Anne McGregor, Chairperson, Neighbor Company: Learn more about
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Stakeholder Optimization: Ganesh Iyer's journey from Fortune 100 to Etnyre to optimize returns for all stakeholders.
08/14/2025
Stakeholder Optimization: Ganesh Iyer's journey from Fortune 100 to Etnyre to optimize returns for all stakeholders.
Ganesh Iyer, the non-family CEO of Etnyre, a 127-year-old family business, shares his journey from a diverse upbringing in India to leading a company through significant transformation. Joining Etnyre after a distinguished career at Caterpillar, Ganesh sought an environment where deep care for people and purpose transcended singular focus on shareholder return. His partnership with fourth-generation Chairperson William Etnyre aligned perfectly with this vision, establishing "improving lives" as their North Star. Under Ganesh’s leadership, Etnyre has not only nearly tripled revenues and valuations but also significantly enhanced employee well-being through initiatives like substantial wage increases (up 50% in 6-7 years), improved physical and psychological safety, and optimized working hours. This success demonstrates a powerful model for family business leaders: that prioritizing stakeholder well-being and fostering a culture of care directly drives exceptional financial performance. Ganesh’s story underscores the potential for family businesses to achieve enduring legacy and growth by intentionally aligning profit with purpose. Key Themes: Stakeholder Capitalism & Purpose-Driven Growth Culture of Care and Inclusion Strategic Non-Family CEO Partnership Intentional Communication & Alignment Leadership Development as a Cultural Driver Additional Resources: Learn more about Timestamps: 00:01 – Ganesh’s upbringing in a multicultural and multi-religious environment in India 04:46 – Joining Caterpillar and applying engineering skills in R&D 06:03 – Transition from technical to management roles at Caterpillar 07:42 – International leadership experiences and learning cultural adaptation 11:07 – Moving to a family business and motivations for leaving a public company 13:48 – Critique of shareholder primacy and advocacy for stakeholder capitalism 19:36 – Cultural transformation at Etnyre: safety, wages, and optimized profit 22:46 – Aligning employees with company purpose and individual meaning 27:07 – Leading across generations and investing in leadership development 29:15 – CEO as communicator: how Ganesh shares purpose with all stakeholders 34:31 – Relationship with William (formerly Bill) and building family alignment 42:43 – Pride in raising safety, wages, and quality of life for team members
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From Social Work to the Boardroom: How William Etnyre leads as Board Chairwith his lifelong values, enabling remarkable growth.
07/24/2025
From Social Work to the Boardroom: How William Etnyre leads as Board Chairwith his lifelong values, enabling remarkable growth.
William Etnyre, a fourth-generation owner and current Chairperson of Etnyre, shares the compelling evolution of his family's business, from its 1898 roots in farming equipment to a leading road construction manufacturer. Despite a period where his direct family branch was not involved in operations, William, a social worker with a deep commitment to human well-being, unexpectedly ascended to lead the board. Under his leadership and in partnership with a non-family CEO, Ganesh, who shares his social impact vision, Etnyre has undergone a significant transformation.They've championed a people-first culture, prioritizing fair wages, diversity, and community engagement, rooted in the company's long-standing ethos of caring for all stakeholders. This purpose-driven approach has correlated with remarkable business growth, with revenues nearly tripling in seven years, demonstrating that doing good can also mean doing well. Etnyre's journey highlights the power of intentional governance and intergenerational engagement to secure a family business's legacy and ensure its relevance for future generations. Key Themes: Purpose-Driven Leadership Strategic Non-Family CEO Partnership Intentional Family Governance & Education Culture of Dignity and Fair Compensation Profit with Purpose (Conscious Capitalism) Continuous Learning and Adaptation Additional Resources: Learn more about Timestamps: 01:16 – The origin story of the Etnyre family business 11:00 – Early work experience at Etnyre during high school and college 12:40 – Choosing social work over business school and military service 17:25 – Mini MBA and continuing education for board preparation 18:27 – Re-engagement with the family business from Seattle 21:31 – Structure and history of the Etnyre company board 28:13 – Recruiting a new CEO shortly after becoming board chair 36:43 – Integrating social impact into the business structure 48:26 – Commitment to authentic, value-aligned leadership 52:32 – Family member engagement and next-generation involvement 01:00:20 – Guiding the family toward shared purpose and ownership 01:02:36 – Reflections on fulfillment and legacy as board chair
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Legacy of Community: Jason Johnson shares how relationships make Metro National's purpose and values come to life
07/10/2025
Legacy of Community: Jason Johnson shares how relationships make Metro National's purpose and values come to life
In this conversation, Jason Johnson, CEO of Metro National, shares the rich history of the family-owned real estate development company founded by his grandfather in 1954. He discusses the importance of building relationships in acquiring land, the vision of creating a 'city within a city', and the expansion into various sectors beyond retail. Jason emphasizes the significance of long-term thinking in real estate, especially during challenging times like the COVID-19 pandemic. He also reflects on the dynamics of working in a family business, the transition of leadership from his father, and the collaborative effort to define and uphold the company's core values, which focus on integrity, trust, impact, and legacy. Additional Resources: Jason Johnson President and CEO at MetroNational: Connect with Marshall on LinkedIn: Follow PeopleForward Network on LinkedIn: Learn more about PeopleForward Network: Learn more about PeopleForward Network: Key Takeaways: - Metro National was founded in 1954 by Joe Johnson, starting with residential home building. - The company has grown to encompass 10 million square feet of commercial real estate in Houston. - Building strong relationships was key to acquiring the original 200 acres of land. - Joe Johnson's vision was to create a 'city within a city' for community use. - The company has expanded beyond retail to include healthcare, hospitality, and office spaces.
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Authentically Local: How Francis 'Hall' Chaney enables growth by encouraging leaders to be open and be themselves
06/26/2025
Authentically Local: How Francis 'Hall' Chaney enables growth by encouraging leaders to be open and be themselves
In this conversation, Francis Hall Chaney III shares the rich history of Chaney Enterprises, founded by his grandfather in 1962. He discusses the evolution of the company through various leadership changes, emphasizing the importance of culture, community engagement, and the dynamics of running a family business. Francis reflects on his upbringing in the family business, the lessons learned, and the transition to his role as CEO. He highlights the company's significant growth and the core values that drive its success, including authenticity, purpose, and grit. In this conversation, Marshall Lockton and Francis Chaney discuss the importance of authenticity, transparency, and connection in leadership. They explore how building trust through vulnerability and open communication can enhance employee engagement and performance. Additional Resources: Francis Hall Chaney, Chief Executive Officer at Chaney Enterprises: Learn more about Key Takeaways: Chaney Enterprises was founded in 1962 by Eugene Chaney, focusing on sand and gravel production. The company has evolved through various leadership changes, emphasizing culture and community engagement. Francis Chaney highlights the importance of understanding family dynamics in business. Growing up in a family business shaped Francis's perspective on leadership and responsibility. Exposure to different roles in the company helped Francis develop a well-rounded understanding of the business.
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The Ripple Effect: How Jeff Oddo's search for significance led to business transformation and growth.
06/12/2025
The Ripple Effect: How Jeff Oddo's search for significance led to business transformation and growth.
In this episode, Jeff Oddo shares the journey of transforming his family’s janitorial business into a nationwide franchise powerhouse. From early leadership failures and emotional burnout to rediscovering purpose through significance and servant leadership, Jeff reveals how vision, values, and vulnerability fueled massive growth. Learn how City Wide grew from one company to over 100 franchises — all rooted in culture, clarity, and the ripple effect. Additional Resources: Jeff Oddo, President/CEO at City Wide Facility Solutions: Learn more about Key Takeaways: True fulfillment in leadership comes from making a meaningful impact, not just financial gain. Jeff’s early management mistakes taught him the value of humility, mentorship, and people-first leadership. Shifting from doing to teaching allowed Jeff to scale his business and serve more people through a replicable model. Clear processes and training manuals not only enabled growth, but also freed Jeff from micromanagement. Every franchisee is vetted on mission, vision, and values — because shared beliefs are the foundation of sustainable success.
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You don't wash a rental car: Wiley Curran shares memories of his Dad and why his family believes companies are best owned over the long term
05/22/2025
You don't wash a rental car: Wiley Curran shares memories of his Dad and why his family believes companies are best owned over the long term
In this conversation, Wiley shares insights about his father, Pat Curran, and the lessons learned from his legacy in business. The discussion covers Pat's approach to leadership, the importance of customer focus, teamwork, and the transition of leadership within the family business. Wiley also introduces CPC, a long-term investment strategy that emphasizes building and holding businesses for the future, highlighting the five key battles for success in business. In this conversation, Wiley and Marshall discuss the complexities of raising capital, the importance of long-term thinking in business, and the strategies for winning the people battle within organizations. They delve into the dynamics of family businesses, emphasizing the need for clear roles and open communication among family members. Wiley shares insights on legacy and the impact of leadership on future generations, highlighting the importance of nurturing a positive company culture and employee engagement. Additional Resources: Wiley Curran, Principal at CPC Management: Learn more about Key Takeaways: Wiley grew up in a family business environment, which shaped his career aspirations. Understanding customer needs is crucial for business success. Wiley emphasizes the importance of asking the right questions in business. CPC focuses on long-term investments and creating great workplaces.
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Building More Than Buildings: Brett Kaufman on Family Business, Risk, and Life’s Purpose
05/08/2025
Building More Than Buildings: Brett Kaufman on Family Business, Risk, and Life’s Purpose
In this conversation, Brett Kaufman shares his journey from growing up in a family with complex dynamics to founding Kaufman Development. He discusses the influence of his family, particularly his father and stepfather, on his career choices and personal development. Brett reflects on the expectations placed on him as a child, the challenges he faced, and the importance of gaining experience outside of family business. He emphasizes the significance of pursuing one's passion and the support he received from his family when making the leap to start his own venture. In this conversation, Brett Kaufman shares his journey of entrepreneurship, emphasizing the importance of preparedness, risk management, and the role of luck in business. He reflects on the lessons learned through challenges, the evolution of his life perspectives, and the significance of leading with vulnerability. Additional Resources: Brett Kaufman Founder at Kaufman Development Learn more about Key Takeaways: Brett Kaufman shares his journey influenced by family dynamics. He experienced high expectations growing up in a family business. Brett's father struggled with addiction, impacting family relationships. He transitioned to his stepfather's business, gaining valuable experience. Brett desired independence and a personal vision for his career.
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A Lot of Hummus: How Stephen Shaya and J&B Medical thrive by being authentic and purposeful.
04/24/2025
A Lot of Hummus: How Stephen Shaya and J&B Medical thrive by being authentic and purposeful.
In this conversation, Stephen shares his journey from humble beginnings to leading J & B Healthcare, a family business focused on providing affordable and accessible healthcare. He reflects on the influence of his parents and grandmother, the importance of servant leadership, and the role of authenticity in business. Stephen emphasizes the significance of family values, community impact, and the legacy he hopes to leave behind, highlighting that true richness comes from giving and serving others. Additional Resources: Stephen Shaya, M.D. Managing Director of Akkad Holdings Learn more about Key Takeaways: Stephen's family background shaped his values and work ethic. The importance of family in business is paramount. J & B Healthcare aims to make healthcare accessible globally. Servant leadership is essential for organizational success. Authenticity in leadership fosters trust and engagement.
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Non-Obvious Thinking: How Ben DuPont's curiosity has led to an innovation and networking engine
04/10/2025
Non-Obvious Thinking: How Ben DuPont's curiosity has led to an innovation and networking engine
In this conversation, Ben DuPont shares insights into the rich history of the DuPont family and their business, which has been a significant part of American industry since its founding in 1802. He discusses the evolution of the company, its diversification strategies, and the family's ongoing legacy in philanthropy and innovation. Ben also reflects on his personal journey, including his entrepreneurial ventures and current role in growth equity investment, emphasizing the importance of human relationships in business. In this conversation, Ben DuPont discusses his investment strategies focused on B2B companies, emphasizing the importance of curiosity in business culture. He shares insights on innovative networking through 'non-obvious dinners' that foster deep discussions and idea generation. The conversation also explores the transformative potential of education driven by curiosity and the impact of coding education on communities. DuPont reflects on legacy and the desire to make a significant positive impact on millions of lives, while considering the evolving role of AI in the workforce. Additional Resources: Ben duPont Learn more about Key Takeaways: The DuPont company was founded in 1802 and is the oldest continually operating company in the U.S. The family has maintained a significant share and influence in the company throughout its history. Diversification into other industries, including chemicals and automotive, was key to DuPont's growth. The DuPont family has a strong philanthropic legacy, including hospitals and educational initiatives. Family gatherings are held every January 1st to celebrate their heritage.
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A new voice: How Rebecca Polan led a 110 year old West Virginia company with new approaches to family communication
03/27/2025
A new voice: How Rebecca Polan led a 110 year old West Virginia company with new approaches to family communication
In this conversation, Rebecca Polan shares the rich history of her family's business, which dates back to 1911, and discusses the evolution of the company from a furniture store to a multifaceted real estate and manufacturing enterprise. She reflects on the generational transitions within the business, her personal journey in deciding to join the family business, and the complexities of navigating family dynamics in a professional setting. Rebecca also highlights strategic growth opportunities, including acquisitions and innovative business practices that have shaped the company's current direction. In this conversation, Rebecca Polan discusses her journey in navigating the complexities of leading a family business, particularly in the context of family dynamics, communication, and the challenges posed by COVID-19. She emphasizes the importance of building trust and relationships within the family, adapting to changing business landscapes, and ultimately making the decision to sell the family business while ensuring the well-being of family members and employees. The conversation highlights the significance of legacy and the impact of family businesses on communities. Additional Resources: Rebecca Polan CEO at REO Processing Learn more about Key Takeaways: Legacy of a Family Business: A Journey Through Generations Navigating Leadership Transitions in Family Enterprises From Passion to Profession: A Personal Journey The Complexities of Family Dynamics in Business Strategic Growth: Opportunities in Family Business
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Preventative Care: How Richard Altieri’s medical background helped when needed, while preserving family harmony and legacy
03/13/2025
Preventative Care: How Richard Altieri’s medical background helped when needed, while preserving family harmony and legacy
In this conversation, Richard Altieri discusses the dynamics of managing a family business, emphasizing the importance of communication, alignment, and stewardship among family members. He shares insights on maintaining family connections through events, valuing diverse contributions from family members, and the challenges of transitioning leadership roles. Richard reflects on his journey of getting involved in the business during a critical time and highlights the significance of legacy and values in family enterprises. Additional Resources: Dr. Richard Altieri Chairman, Groupo Corporativo Perez Learn more about Key Takeaways: Ricky's grandfather started the first Toyota dealerships in Panama. The family business has diversified into various sectors over the years. Ricky's mother played a crucial role in the family's business operations. The transition of leadership was planned and executed with care. Ricky chose a medical career before joining the family business.
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Fish Together: How David Dragoo and the Mayfly Outdoors team’s core values drive team collaboration and growth
02/27/2025
Fish Together: How David Dragoo and the Mayfly Outdoors team’s core values drive team collaboration and growth
In this conversation, David Dragoo shares his journey as an entrepreneur in the outdoor industry, particularly in fly fishing through his company Mayfly. He discusses the importance of culture, values, and team dynamics in building successful businesses, both in the outdoor sector and in his family real estate business. David emphasizes the significance of hiring individuals who align with the company's core values and the lessons learned from past mistakes in leadership. He also highlights the collaborative process of defining core values with his leadership team, ensuring that they resonate throughout the organization. In this conversation, David Dragoo and Marshall Lockton discuss the intricacies of leadership, organizational culture, and the importance of aligning business practices with community values. They explore the challenges of difficult conversations in leadership, the significance of a strong organizational culture, and the role of B Corporations in promoting stakeholder capitalism. The discussion also delves into the Colorado Outdoors Project, highlighting its mission to create a compelling business environment while preserving natural resources and fostering community engagement. Ultimately, the conversation emphasizes the importance of legacy and the impact of thoughtful leadership on future generations. Additional Resources: David Dragoo, Founder & CEO at Mayfly Outdoors Learn more about Key Takeaways: Navigating Entrepreneurship in the Outdoor Industry The Art of Blending Passion with Business Building a Culture of Collaboration and Trust Hiring for Values: A Key to Success Leadership Lessons from the Outdoor Sector
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The Trampoline Effect: How Brandon Johnson’s journey led to his purpose of building thriving families
02/13/2025
The Trampoline Effect: How Brandon Johnson’s journey led to his purpose of building thriving families
In this conversation, Brandon shares the rich history of his family business, rooted in his grandfather's entrepreneurial journey. He discusses the complexities of navigating family dynamics and wealth, the transition from a culinary career to managing a family office, and the evolution into a multifamily office. Brandon emphasizes the importance of balancing financial capital with human capital, introducing the 'Trampoline Effect' to illustrate how inherited wealth can amplify personal efforts. He also highlights the significance of creating a purpose-driven culture within his organization and his vision for legacy and stewardship in family business. Additional Resources: Learn more about Brandon Johnson, Principal at Johnson Financial Group Key Takeaways: Brandon's grandfather was a significant influence in his life and business philosophy. The importance of family dynamics in managing wealth and business. Transitioning from a culinary career to a family office was a pivotal moment for Brandon. The trampoline effect illustrates how inherited wealth can amplify personal efforts. Creating a culture of purpose and clarity is essential for organizational success.
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Building A Legacy: Leadership In Family Business With Tyler Nottberg
01/30/2025
Building A Legacy: Leadership In Family Business With Tyler Nottberg
In this conversation, Tyler Nottberg, Chief Optimist at U.S. Engineering, shares his unique journey from a background in political philosophy to leading a fifth-generation family business. He discusses the challenges and opportunities of entering the family business after the loss of his father, the importance of leadership and culture, and his philosophy of optimism in overcoming challenges. Tyler emphasizes the significance of investing in people and building a high-performance culture, while also reflecting on the legacy he hopes to leave behind. Additional Resources: Learn more about Key Takeaways: Tyler Nottberg's journey reflects a blend of personal and professional growth. Entering a family business can present unique challenges and opportunities. Leadership is about fostering relationships and communication. Optimism in leadership is rooted in team confidence and resilience. Building a high-performance culture requires investment in people.
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The Heart of a Caregiver: How Andy Eby’s mission to transform healthcare for seniors is an expression of purpose.
01/23/2025
The Heart of a Caregiver: How Andy Eby’s mission to transform healthcare for seniors is an expression of purpose.
In this engaging conversation, Andy Eby shares his journey from aspiring NFL player to leading Bickford Senior Living, a family business dedicated to caregiving. He discusses the importance of purpose in leadership, the challenges of navigating the healthcare industry, and the significance of personal development through community and coaching. Eby's experiences highlight the deep connections between personal purpose and professional endeavors, emphasizing the role of caregivers in creating meaningful impacts in the lives of seniors. In this conversation, Andy Eby discusses the profound impact of COVID-19 on the senior care industry, highlighting the challenges faced by leaders in maintaining care for vulnerable populations. He reflects on how adversity led to transformative changes in his leadership approach and the development of innovative business models aimed at improving senior care. Eby emphasizes the importance of purpose-driven leadership and continuous growth in fostering a positive culture within organizations. He shares insights on the need for a proactive healthcare system and the role of technology in enhancing care for seniors, ultimately aiming to create a legacy of compassion and service. Additional Resources: Andy Eby - Caregiver, Former NFL Player CEO of Bickford Senior Living Connect with Marshall on LinkedIn: Follow PeopleForward Network on LinkedIn: Learn more about PeopleForward Network: Key Takeaways: Andy Eby transitioned from the NFL to his family business for fulfillment. Bickford Senior Living was founded to meet the needs of Andy's grandmother. Purpose-driven leadership is essential for creating a positive culture. Personal development is a continuous journey that requires community support. The Caregivers Manifesto articulates the heart of Bickford Senior Living.
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Introducing The Third Layer
01/02/2025
Introducing The Third Layer
Welcome to The Third Layer Podcast, hosted by Marshall Lockton—partner at the Knight Agency and shareholder at Lockton Companies—as he uncovers the inspiring stories behind thriving, multi-generational family businesses. Each episode dives deep into how leaders grow with purpose, shape intentional cultures, and create lasting legacies across generations. Tune in to explore the most important lessons these leaders have learned and discover how you can lead with intention, authenticity, and purpose. Be part of the journey as we map out the path to creating a legacy through strong, thriving business cultures.
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