Episode #1: John Merrill, Merrill Property Group
Release Date: 04/23/2025
Episode #19: Chris Lucas, Shaker
The Behind the Brand Podcast
In this episode of Behind the Brand, Adam and Bob sit down with Chris Lucas, CEO & CoFounder of Shaker, a modern real estate transaction management platform built to simplify the chaotic world behind buying and selling a home. Chris breaks down how Shaker acts like “Monday or Trello for real estate,” helping residential real estate teams streamline deal flow, automate communication, centralize documents, and give clients a clear timeline and portal for every step of the process. Chris shares how Shaker was born out of a frustrated realtor duct-taping multiple tools together, then...
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Episode #18: Mark McFatridge, Quade
The Behind the Brand Podcast
On this episode of Behind the Brand, Adam and Bob sit down with Mark McFatridge, Founder and CEO of Quade, an executive peer group designed for business owners and CEOs who are tired of leading alone. Mark shares how Quade was born from his own life-changing experience in a CEO peer group and why he built a model that puts the whole person, mind, body, and soul, at the center of every conversation. Mark takes listeners inside a Quade “circle,” where 8–10 CEOs meet monthly for half-day sessions to check in on life, tackle real challenges, and hold each other accountable for meaningful...
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Episode #17: Michael Hall, Trustworthy Financial Agency
The Behind the Brand Podcast
This episode of Behind the Brand Podcast features Michael Hall, Owner of Trustworthy Financial Agency, joining hosts Bob Paden and Adam Hayes for an authentic and revealing conversation. Michael opens up about his journey into entrepreneurship, the mission behind his agency, and the life experiences that shaped his approach to helping clients secure their financial futures. Listeners are treated to Michael’s warm, down-to-earth storytelling as he describes lessons learned from both personal setbacks and professional wins. He shares why trust and transparency are at the core of every client...
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Episode #16: Tony Reffeitt, Integrity Real Estate
The Behind the Brand Podcast
Join hosts Bob Paden and Adam Hayes as they sit down with Tony Reffeitt, President & Owner of Integrity Real Estate, in this engaging episode of Behind the Brand. Tony shares his inspirational journey from traveling the country as a gospel musician to building a respected real estate business rooted in central Indiana. Having started Integrity Real Estate in 2002, after years with larger brokerages, Tony opens up about the defining moments that motivated him to strike out on his own, prioritizing genuine client relationships and eliminating corporate overhead to serve his clients...
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Episode #15: Lauren Taylor, Holder Mattress
The Behind the Brand Podcast
In this episode of Behind the Brand, hosts Bob Paden and Adam Hayes sit down with Lauren Taylor, owner and president of Holder Mattress Company, a 77-year-old Indiana business known for its craftsmanship, integrity, and commitment to American manufacturing. As a third-generation leader, Lauren shares the remarkable story of a family-built brand that began after World War II and continues to handcraft mattresses in Kokomo, Indiana, with every stitch rooted in quality and care for their community. Lauren opens up about the challenges and triumphs of running a small manufacturing company in an...
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Episode #14: Zack Conner, Conner Insurance
The Behind the Brand Podcast
On this episode of Behind the Brand, hosts Adam Hayes and Bob Paden sit down with Zack Conner, owner and partner at Conner Insurance, to uncover the story behind this third-generation family business. Zack shares how Connor Insurance began in 1949, founded by his grandfather, the remarkable Henry Clay Conner Jr.—a World War II veteran whose survival story in the Philippine jungles shaped both family and company history. Listeners will be captivated by Zack’s reflections on the journey from a small, local agency to a thriving firm with over 50 employees, seeing how family legacy, thoughtful...
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Episode #13: Barrett Johnson, JF Property Group
The Behind the Brand Podcast
Dive into this engaging episode of Behind the Brand, where hosts Adam Hayes and Bob Paden sit down with Barrett Johnson, the dynamic managing broker behind JF Property Group. Barrett shares his fascinating journey from aerospace manufacturing to real estate, opening up about the pivotal moment he chose entrepreneurship and never looked back. Listeners will discover how Barrett’s passion for connecting with people fuels his business approach and learn what sets JF Property Group apart—namely, a team-first mentality and an innovative, consumer-friendly commission structure that puts more...
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Episode #12: Nathan Nichols, Storie Co.
The Behind the Brand Podcast
Nathan Nichols, co-founder of Storie Co., joins Bob Paden and Adam Hayes for an inspiring conversation about entrepreneurial grit, hospitality, and finding “riches in the niches.” Storie Co. is an Indianapolis-based firm that invests in, develops, and manages resort real estate throughout the Midwest, focusing on properties that immerse guests in the outdoors and local experiences. Nathan shares how his unconventional journey—from busser to asset manager for a $1.5 billion portfolio—shaped his unique approach to hospitality and business building. Listeners will discover how Storie Co....
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Episode #11: James Bennett, Bennett Services
The Behind the Brand Podcast
James Bennett, founder of Bennett Services, sits down with Bob Paden and Adam Hayes to share his entrepreneurial journey and the heart behind his success in the steel detailing industry. On this episode of Behind the Brand, James opens up about his family roots in steel work, the crucial role of detailing in construction, and what inspired him to carve out his own niche after years working alongside his father. From operating a fully remote team spread across the U.S. to facing industry shifts and competition from overseas, James provides an honest look at the challenges and rewards of...
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Episode #10: Paul Swartz, Hoosier Shooting Academy
The Behind the Brand Podcast
Step into another enlightening episode of Behind the Brand as hosts Adam Hayes and Bob Paden sit down with Paul Schwartz, founder of Hoosier Shooting Academy. In this candid conversation, Paul takes us on a journey from his roots as a high school coach and PE teacher to his evolution into a passionate entrepreneur and CEO. For nearly two decades, Paul has dedicated himself to the art and science of basketball development, drawing from experiences working with NBA all-stars, college athletes, and young players alike. Paul shares the story behind Hoosier Shooting Academy—a unique training...
info_outlineIn this engaging episode of Behind the Brand, Bob Paden and Adam Hayes sit down with John Merrill, founder of Merrill Property Group, a division of KW Commercial. With decades of experience in commercial real estate, John shares his journey from public accounting to becoming a leader in the industry. He opens up about his career milestones, including his time at Duke Realty, CBRE, and HFF, as well as the pivotal decision to start his own business in 2020.
John offers a deep dive into the current trends shaping the real estate market, from the national housing shortage to shifts in office space demand and industrial overbuilding. He also highlights his company’s diverse services, including land sales, tenant representation, and investment sales. Along the way, John reflects on how relationships have been the cornerstone of his success, emphasizing the importance of trust and collaboration in business.
Beyond real estate, listeners get to know John on a personal level. From his passion for vintage stereo equipment and music to traveling in a Class A motorhome with his wife, John’s zest for life shines through. He also shares his commitment to mentoring young professionals and fostering connections that transcend business.
Whether you’re a real estate enthusiast or simply love hearing inspiring stories of entrepreneurship and perseverance, this episode is packed with insights and heart. Tune in to learn how John Merrill has built a thriving business rooted in relationships and a love for helping others succeed!