The Behind the Brand Podcast
Join host Adam Hayes, and co-host, Bob Paden on the "Behind the Brand" podcast, for engaging and insightful discussions with business owners and entrepreneurs. Broadcasting from Fishers, Indiana, each episode delves into the unique journeys of our guests, exploring both their personal and professional lives. Experience the warmth of a fireside chat in our relaxed studio environment every Friday afternoon, with episodes available on YouTube, LinkedIn, TikTok, and Instagram. Tune in for the video podcast or catch the audio on Apple and Spotify.
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Episode #16: Tony Reffeitt, Integrity Real Estate
11/19/2025
Episode #16: Tony Reffeitt, Integrity Real Estate
Join hosts Bob Paden and Adam Hayes as they sit down with Tony Reffeitt, President & Owner of Integrity Real Estate, in this engaging episode of Behind the Brand. Tony shares his inspirational journey from traveling the country as a gospel musician to building a respected real estate business rooted in central Indiana. Having started Integrity Real Estate in 2002, after years with larger brokerages, Tony opens up about the defining moments that motivated him to strike out on his own, prioritizing genuine client relationships and eliminating corporate overhead to serve his clients better. Listeners will hear Tony’s insights on the evolving real estate market, including industry changes brought by new regulations and the rise of investment trusts. He reflects on the impact these trends have on homeownership and shares why he believes building generational wealth through real estate is more challenging, yet important, than ever. Tony’s approach is shaped by a commitment to fiduciary duty, he strives for lifelong client relationships, always putting clients’ best interests above short-term gains. His expansion story is equally personal, with his own family now a growing part of the business, and his passion for mentoring good clients shines through. Whether you’re an aspiring entrepreneur, a real estate professional, or simply love a good underdog story, Tony’s warm, transparent conversation is filled with practical advice, industry wisdom, and a heart for service. Find out what makes Integrity Real Estate unique, why Tony hates pickleball but loves tennis, and how he’s building a legacy, one relationship at a time.
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Episode #15: Lauren Taylor, Holder Mattress
11/05/2025
Episode #15: Lauren Taylor, Holder Mattress
In this episode of Behind the Brand, hosts Bob Paden and Adam Hayes sit down with Lauren Taylor, owner and president of Holder Mattress Company, a 77-year-old Indiana business known for its craftsmanship, integrity, and commitment to American manufacturing. As a third-generation leader, Lauren shares the remarkable story of a family-built brand that began after World War II and continues to handcraft mattresses in Kokomo, Indiana, with every stitch rooted in quality and care for their community. Lauren opens up about the challenges and triumphs of running a small manufacturing company in an industry increasingly dominated by foreign imports and mass production. From navigating burdensome flame-retardant regulations to competing with “bed-in-a-box” giants, she talks candidly about innovation, values, and what it means to stay true to local craftsmanship in a global market. Listeners also get a personal glimpse into Lauren’s journey, from an aspiring novelist to an unexpected business owner discovering creativity in leadership. She reflects on lessons learned, balancing entrepreneurship with family life, and her deep passion for sustainability, community involvement, and supporting American-made goods. Whether you’re a small business owner, an entrepreneur at heart, or someone who appreciates products built with purpose, Lauren’s story offers inspiration, humor, and a reminder that legacy and local pride never go out of style. Tune in to learn how Holder Mattress continues to thrive, one handcrafted bed at a time.
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Episode #14: Zack Conner, Conner Insurance
10/22/2025
Episode #14: Zack Conner, Conner Insurance
On this episode of Behind the Brand, hosts Adam Hayes and Bob Paden sit down with Zack Conner, owner and partner at Conner Insurance, to uncover the story behind this third-generation family business. Zack shares how Connor Insurance began in 1949, founded by his grandfather, the remarkable Henry Clay Conner Jr.—a World War II veteran whose survival story in the Philippine jungles shaped both family and company history. Listeners will be captivated by Zack’s reflections on the journey from a small, local agency to a thriving firm with over 50 employees, seeing how family legacy, thoughtful leadership, and purpose-driven innovation have fueled growth and shaped company culture. The episode dives deep into the transitions of business ownership, the importance of collaboration among family members, and the drive to continuously raise standards for both employees and clients. Zack also brings clarity to the often-confusing world of health insurance, offering insights into how Connor Insurance guides small and mid-sized businesses through the rising challenges of healthcare costs, benefit plans, and industry disruption. You’ll hear about their consultative approach, the power of data in making smarter employee health decisions, and Zack’s involvement in a timely documentary highlighting the urgent need for transformation in American healthcare. Whether you’re intrigued by family business dynamics, motivated to improve your company culture, or seeking practical healthcare solutions, this episode is packed with warmth, real-world insights, and actionable takeaways. Don’t miss this inspiring conversation with Zack Conner of Conner Insurance.
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Episode #13: Barrett Johnson, JF Property Group
10/08/2025
Episode #13: Barrett Johnson, JF Property Group
Dive into this engaging episode of Behind the Brand, where hosts Adam Hayes and Bob Paden sit down with Barrett Johnson, the dynamic managing broker behind JF Property Group. Barrett shares his fascinating journey from aerospace manufacturing to real estate, opening up about the pivotal moment he chose entrepreneurship and never looked back. Listeners will discover how Barrett’s passion for connecting with people fuels his business approach and learn what sets JF Property Group apart—namely, a team-first mentality and an innovative, consumer-friendly commission structure that puts more equity back in homeowners’ pockets. From the challenges of today’s housing market to the evolving role of agents in a shifting regulatory landscape, Barrett offers candid insights and practical advice for buyers, sellers, and aspiring realtors alike. The conversation touches on local market trends, the rise of over-55 communities, and the importance of genuine relationships in building a lasting referral base. Barrett also shares personal anecdotes about family life and the joys—and chaos—of raising three active boys, adding warmth and relatability to the professional discussion. Tune in for memorable moments, tips for first-time buyers, and a behind-the-scenes look at a brokerage that’s redefining what it means to serve the community with a personal touch. Whether you’re a business owner, a real estate enthusiast, or simply love a great story, this episode brings together industry expertise and heartfelt authenticity.
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Episode #12: Nathan Nichols, Storie Co.
09/24/2025
Episode #12: Nathan Nichols, Storie Co.
Nathan Nichols, co-founder of Storie Co., joins Bob Paden and Adam Hayes for an inspiring conversation about entrepreneurial grit, hospitality, and finding “riches in the niches.” Storie Co. is an Indianapolis-based firm that invests in, develops, and manages resort real estate throughout the Midwest, focusing on properties that immerse guests in the outdoors and local experiences. Nathan shares how his unconventional journey—from busser to asset manager for a $1.5 billion portfolio—shaped his unique approach to hospitality and business building. Listeners will discover how Storie Co. targets underperforming, outdoor-focused resorts, breathing new life into properties like Pine Mountain Resort in Michigan. Nathan discusses the challenges of acquiring distressed assets, working with second-generation owners, and the operational strategies Storie Co. uses to unlock value for investors and communities. The episode explores the importance of relationships, especially those formed in Indiana’s tight-knit entrepreneurial landscape, and how partnering with Milhaus gave Storie Co. the infrastructure to punch above its weight. On a personal note, Nathan recounts his childhood adventures in San Diego, his cross-country career journey, and his hilarious quest to obtain a pilot’s license—with plenty of support from his wife Brandy and their mini Aussie doodle, Rudy. Above all, this warm, candid episode reminds us that hospitality is about creating memorable stories. Tune in for a masterclass in niche business strategies, resilient leadership, and why getting outside is often the best investment of all.
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Episode #11: James Bennett, Bennett Services
09/10/2025
Episode #11: James Bennett, Bennett Services
James Bennett, founder of Bennett Services, sits down with Bob Paden and Adam Hayes to share his entrepreneurial journey and the heart behind his success in the steel detailing industry. On this episode of Behind the Brand, James opens up about his family roots in steel work, the crucial role of detailing in construction, and what inspired him to carve out his own niche after years working alongside his father. From operating a fully remote team spread across the U.S. to facing industry shifts and competition from overseas, James provides an honest look at the challenges and rewards of running a small business in an evolving market. Listeners will learn how Bennett Services thrives by prioritizing fast responses, quality workmanship, and deep industry knowledge—all while embracing new tools like LinkedIn for marketing and Discord for team communication. James discusses the realities of securing consistent work and timely payments, the importance of clear contracts, and why U.S.-based detailers remain vital partners for fabricators nationwide. He also reflects on work-life balance, ensuring employees avoid burnout, and the satisfaction of seeing family members join and grow with the business. Get to know the person behind the brand as James shares personal stories about classic cars, family milestones, and his love for adventure—from road trips to Alaskan cruises. Whether you’re a business owner, industry insider, or simply love a good entrepreneurial story, this warm and genuine conversation highlights the tenacity, heart, and humor that define Bennett Services and the people who make it special.
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Episode #10: Paul Swartz, Hoosier Shooting Academy
08/27/2025
Episode #10: Paul Swartz, Hoosier Shooting Academy
Step into another enlightening episode of Behind the Brand as hosts Adam Hayes and Bob Paden sit down with Paul Schwartz, founder of Hoosier Shooting Academy. In this candid conversation, Paul takes us on a journey from his roots as a high school coach and PE teacher to his evolution into a passionate entrepreneur and CEO. For nearly two decades, Paul has dedicated himself to the art and science of basketball development, drawing from experiences working with NBA all-stars, college athletes, and young players alike. Paul shares the story behind Hoosier Shooting Academy—a unique training facility built from eight years of meticulous planning, global travel, and lessons learned on and off the court. Discover how Paul’s vision blends high-level player development with cutting-edge technology, such as the Peloton-inspired Doctor Dish rebounding machines that provide real-time feedback to players. Through humor and heartfelt moments, Paul opens up about the challenges of transitioning from coach to business owner, revealing the “cost of education” and the resilience required to survive and thrive in the competitive sports industry. Listeners will be inspired by Paul’s intentional approach to carving out a niche in youth sports, his commitment to giving young athletes access to elite training, and the innovative spirit that drives Hoosier Shooting Academy. Whether you’re a basketball enthusiast, aspiring entrepreneur, or simply love stories of perseverance and passion, this episode delivers insights, laughs, and actionable takeaways you won’t want to miss.
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Episode #9: Ron Brumbarger, HomeGrown Apprenticeships
08/13/2025
Episode #9: Ron Brumbarger, HomeGrown Apprenticeships
In this episode, hosts Adam Hayes and Bob Paden sit down with the multifaceted entrepreneur, educator, and innovator, Ron Brumbarger. Ron opens up about his journey from early entrepreneurial sparks in the '90s—after a few too many goodbyes from traditional employers—to becoming a catalyst for creative problem-solving and design thinking in Indiana’s business community. Discover how Ron’s passion for entrepreneurship transformed into not only launching successful ventures—including Bitwise and Apprentice University—but also mentoring the next generation as Entrepreneur-in-Residence at Taylor University. He shares how his advocacy for design thinking grew out of real-world need, starting from an MBA course at Ball State and evolving into the backbone of his own companies and curricula. The conversation dives into Ron’s latest project with the Indianapolis Metropolitan Police Department (IMPD), where he and his team are leveraging state-of-the-art artificial intelligence tools for cold case investigations, building social network analyses, and even envisioning future conversations with virtual avatars—all aimed at uncovering new insights that solve crimes. Listeners will appreciate Ron’s candid thoughts on keeping innovation practical, why student-focused learning models matter, and how he avoids the "alphabet soup" of red tape in education and business. This episode is full of wisdom on embracing who you are, the real story behind entrepreneurship, and the human impact of creative, focused problem-solving.
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Episode #8: Sarah Kendrick, RHEA Services
07/30/2025
Episode #8: Sarah Kendrick, RHEA Services
In this insightful episode of the Behind the Brand podcast, hosts Adam Hayes and Bob Paden sit down with Sarah Kendrick, founder of RHEA Services, to explore the unique and deeply meaningful business she has created. Sarah shares her personal journey from a 14-year career as a music therapist to starting RHEA Services in 2020—driven by her own family's experience with sudden loss and the challenges that come with managing essential but often overlooked details during difficult times. Raya Services specializes in helping individuals and families capture and organize vital personal and business information that otherwise remains locked in someone’s memory. Sarah explains how her service is distinct from traditional estate planning: while wills cover legal and financial matters, RHEA Services focuses on day-to-day essential details like caregiving preferences, managing household tasks, and business continuity plans that ease the burden during life's unexpected turns. The conversation delves into the practical aspects of Sarah’s work, including her unique pre-planning books tailored for personal, business, and caregiver needs. She describes the process, emphasizing the importance of proactive planning to avoid chaos and make transitions smoother for loved ones. Listeners will also hear about the inspiration behind the company name, the challenges Sarah faced building her business, and the vital role of empathy, advocacy, and relief in her mission. This episode is a powerful reminder of the importance of preparation and communication to leave a lasting legacy without overwhelming those left behind. Contact details and ways to connect with Sarah Kendrick and RHEA Services are shared for those interested in learning more or seeking her guidance.
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Episode #7: Pete Brown, ASH Interactive
07/16/2025
Episode #7: Pete Brown, ASH Interactive
In this episode of Behind the Brand, hosts Adam Hayes and Bob Paden sit down with Pete Brown, founder of Ash Interactive, for a candid and insightful conversation about entrepreneurship, creativity, and the realities of building a business from the ground up. Pete shares his journey from growing up in Michigan and starting out as an elementary school teacher, to making the leap into the world of technology, video production, and ultimately launching Ash Interactive. He opens up about the challenges and rewards of transitioning from a solo freelancer to building a team, and the importance of having a strong support system—both at home and in business. Listeners will hear Pete’s honest take on the romanticized view of entrepreneurship, the necessity of learning through failure, and why surrounding yourself with mentors and like-minded people is crucial for growth. The conversation also dives into the unique challenges faced by nonprofits and small businesses, especially when it comes to marketing, technology, and overcoming the “we can’t do it” mindset. Pete discusses the evolving role of AI in marketing, the pitfalls of chasing instant results, and the value of building authentic, sustainable strategies over quick fixes. He also shares how Ash Interactive is empowering nonprofits and small businesses to tell their stories and connect with their communities. Whether you’re a business owner, nonprofit leader, or just curious about the behind-the-scenes of building a brand, this episode is packed with practical wisdom, humor, and inspiration from someone who’s walked the walk.
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Episode #6: Leslie Bailey, Indy Maven
07/02/2025
Episode #6: Leslie Bailey, Indy Maven
Step into the inspiring world of women-led entrepreneurship with this episode of Behind the Brand, featuring Leslie Bailey, founder of Indy Maven and Maven Space. Hosts Adam Hayes and Bob Paden sit down with Leslie to explore her journey from journalist to community builder, and how she’s redefining what it means to create spaces for women to connect, collaborate, and thrive in Central Indiana. Leslie shares the founding story of Indy Maven, a media platform launched in 2019 to spotlight women’s voices and stories. What started as a newsletter quickly evolved into a vibrant membership community, fueled by overwhelming demand and the power of word-of-mouth. Leslie discusses the intuition-driven decisions that shaped Indy Maven’s early days, the challenges of launching just before the pandemic, and how her team adapted to create meaningful digital and in-person experiences. The conversation dives deep into the evolution of Maven Space, Leslie’s unique coworking and event hub designed with hospitality and community at its core. She opens up about the realities of entrepreneurship—balancing business growth with personal milestones, navigating industry shifts, and learning to embrace a non-traditional model that puts people first. Leslie also reflects on the importance of intentional gatherings, the value of authentic connections, and her vision for the future as she plans a move to a new location. Whether you’re a business leader, remote worker, or someone passionate about empowering women, this episode is packed with insights on building community, staying true to your mission, and finding magic in everyday connections. Don’t miss Leslie’s candid stories, actionable wisdom, and a few foodie tips along the way!
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Episode #5: Ken Blickenstaff, Titan Investment Management, LLC
06/18/2025
Episode #5: Ken Blickenstaff, Titan Investment Management, LLC
In this episode of Behind the Brand, hosts Bob Paden and Adam Hayes sit down with Ken Blickenstaff, founder of Titan Investment Management, for a candid conversation about breaking the mold in the world of investment advising1. Ken shares his journey from a traditional investment firm in Chicago to launching Titan in Central Indiana, fueled by a desire for independence and a drive to offer truly differentiated solutions for clients who are tired of the “set it and forget it” mentality so common in the broker-dealer world1. Ken pulls back the curtain on how Titan’s hands-on, in-house investment approach stands apart from the mutual fund-heavy strategies of larger firms. He explains why Titan’s team “eats their own cooking”—investing right alongside their clients—and how their compensation is directly tied to client success, not hidden fees or kickbacks1. The discussion dives into the challenges and rewards of entrepreneurship, the importance of transparency, and why small business owners in particular resonate with Titan’s no-nonsense, ownership-driven philosophy1. Listeners will also get Ken’s take on the current economic landscape, including inflation, housing market challenges, and the impact of AI on both Wall Street and Main Street. Whether you’re a business owner, investor, or just curious about what’s really happening behind the scenes in finance, this episode delivers practical insights, a few laughs, and a fresh perspective on how to take charge of your financial future.
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Episode #4: Bobby Haskett, FabACab
06/04/2025
Episode #4: Bobby Haskett, FabACab
Step inside the world of elevator interiors with this episode of Behind the Brand, where hosts Adam Hayes and Bob Paden sit down with Bobby Haskett, co-founder of FabACab. FabACab isn’t your typical interior design company—they specialize in creating the beautiful, functional spaces inside elevators across the United States. Bobby shares the unique journey that led him from helping a friend’s sales team to founding a company that’s now recognized as the nation’s best elevator interior supplier. In this candid and engaging conversation, Bobby opens up about the challenges and rewards of building a business in such a niche industry. He discusses the importance of listening to customers—especially elevator mechanics and contractors—to identify what the industry truly needed. By focusing on simplifying processes and truly delighting customers, FabACab has carved out a reputation for innovation and service, even winning the prestigious Ellie's Award for best interior supplier. Listeners will get an inside look at how FabACab navigates strict industry regulations, customizes solutions for clients ranging from property managers to individual building owners, and continues to innovate with new products for evolving elevator technologies. Bobby also reflects on the personal sacrifices and growth that come with entrepreneurship, from learning to let go of control to building a strong, diverse team. Whether you’re a business owner, aspiring entrepreneur, or just curious about the “forgotten landscape” of elevator design, this episode offers practical wisdom and inspiration from someone who’s truly behind the brand.
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Episode #3: Mike Semon, Metric IT
05/21/2025
Episode #3: Mike Semon, Metric IT
Mike walks us through the complexities and interconnectedness of modern technology, explaining why IT is no longer just a back-office function but the backbone of every business. He shares how Metric IT, based in Indianapolis, supports architects, engineers, contractors, and manufacturers-helping them navigate everything from cybersecurity to digital transformation and software selection. Mike’s approach is rooted in building long-term relationships, providing proactive consulting, and ensuring clients’ systems evolve with their business goals. Listeners will also hear Mike’s unique journey from civil engineering to IT entrepreneurship, the challenges and opportunities facing small businesses in the age of AI, and why he believes optimism and curiosity are essential for business owners tackling technology. Plus, get a glimpse into Mike’s life outside the office-from playing rock and roll to racing cars. Whether you’re a business owner overwhelmed by tech choices or just curious about how IT shapes the world around us, this episode offers practical wisdom, a few laughs, and a reassuring reminder that with the right partner, technology can work for you-not against you.
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Episode #2: Tony Trent, HP Legacy
05/07/2025
Episode #2: Tony Trent, HP Legacy
Step into an inspiring and heartfelt episode of Behind the Brand as hosts Bob Paden and Adam Hayes sit down with Tony Trent, business developer at HP Legacy and former small business owner. Tony shares his unique journey from running his own successful landscaping business for 18 years to embracing a new chapter in commercial construction with HP Legacy, a company known for its transparent, client-first approach to building and renovating commercial spaces across Indiana. In this candid conversation, Tony opens up about the challenges and rewards of transitioning from business ownership to business development, offering valuable advice for entrepreneurs navigating similar paths. He discusses trends in commercial real estate, the importance of exploring incentives like tax abatements and solar rebates, and why choosing the right partner is about more than just price—it’s about trust, service, and integrity. But this episode goes deeper than business. Tony bravely recounts the personal journey of his family as they faced his son Tyler’s battle with osteosarcoma, the impact of loss, and how Tyler’s legacy continues to inspire hope and drive meaningful change through pediatric cancer research. Tony’s story is a testament to resilience, community, and the power of purpose-driven work. Whether you’re a business owner, aspiring entrepreneur, or simply seeking a story of perseverance and heart, this episode offers wisdom, warmth, and a reminder that behind every brand is a powerful human story.
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Episode #1: John Merrill, Merrill Property Group
04/23/2025
Episode #1: John Merrill, Merrill Property Group
In this engaging episode of Behind the Brand, Bob Paden and Adam Hayes sit down with John Merrill, founder of Merrill Property Group, a division of KW Commercial. With decades of experience in commercial real estate, John shares his journey from public accounting to becoming a leader in the industry. He opens up about his career milestones, including his time at Duke Realty, CBRE, and HFF, as well as the pivotal decision to start his own business in 2020. John offers a deep dive into the current trends shaping the real estate market, from the national housing shortage to shifts in office space demand and industrial overbuilding. He also highlights his company’s diverse services, including land sales, tenant representation, and investment sales. Along the way, John reflects on how relationships have been the cornerstone of his success, emphasizing the importance of trust and collaboration in business. Beyond real estate, listeners get to know John on a personal level. From his passion for vintage stereo equipment and music to traveling in a Class A motorhome with his wife, John’s zest for life shines through. He also shares his commitment to mentoring young professionals and fostering connections that transcend business. Whether you’re a real estate enthusiast or simply love hearing inspiring stories of entrepreneurship and perseverance, this episode is packed with insights and heart. Tune in to learn how John Merrill has built a thriving business rooted in relationships and a love for helping others succeed!
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Episode 13 Rich Hockins
04/30/2024
Episode 13 Rich Hockins
Rich Hockins with Sales Xceleration joins Adam and Andy on the Market Smarter Sell More Podcast.
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Episode 12 Mark Kolbus
04/25/2024
Episode 12 Mark Kolbus
Mark Kolbus, owner of A Taste of Indiana, joins Adam and Andy on this week's Market Smarter Sell More Podcast.
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Episode 11 Mark Garza
04/19/2024
Episode 11 Mark Garza
Founder and CEO of Draco Logistics, Mark Garza, joins Adam and Andy on the Market Smarter Sell More Podcast.
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Episode 10 Dr. Todd McDougle
04/11/2024
Episode 10 Dr. Todd McDougle
Dr. Todd McDougle, President and CEO of IN Chiropractic & Wellness, joins Adam and Andy on the Market Smarter Sell More Podcast.
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Episode 9 T. Ray Phillips
04/05/2024
Episode 9 T. Ray Phillips
The Market Smarter Sell More Podcast welcomes T. Ray Phillips, Founder of Family Business Legacies.
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Episode 8 Zack Connor
03/29/2024
Episode 8 Zack Connor
Zack Connor of Connor Insurance joins the Market Smarter Sell More Podcast.
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Episode 7 Daniel Crichlow
03/20/2024
Episode 7 Daniel Crichlow
Daniel Crichlow, VP of Indianapolis Badge & Nameplate Company, joins the Market Smarter Sell More Podcast
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Episode 6 Jason Beutler
03/14/2024
Episode 6 Jason Beutler
Jason Beutler, CEO of RoboSource, joins the MSSM Podcast.
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Episode 5 Mike Semon
03/07/2024
Episode 5 Mike Semon
Mike Semon, owner of Metric, joins the Market Smarter Sell More Podcast
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Episode 4 Melissa St. John
02/29/2024
Episode 4 Melissa St. John
Melissa St. John, owner of Relocation Strategies, joins the Market Smarter Sell More Podcast.
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Episode 3 Crazy King Burrito
02/23/2024
Episode 3 Crazy King Burrito
Join us for our chat with our friends from your new favorite restaurant, Crazy King Burrito!
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Episode 2 Bob Paden
02/16/2024
Episode 2 Bob Paden
The MSSM Podcast welcomes Bob Paden (The Growth Coach)
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Episode 1 Gavin Fisher
02/09/2024
Episode 1 Gavin Fisher
The Market Smarter, Sell More Podcast presents Gavin Fisher, President of Midwest Business Funding.
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