Web Security in 2025
Knowhow Marketing Lab
"Welcome back to our podcast! In this insightful episode Phelan, and Greg explore the ever-evolving landscape of web security. The discussion addresses crucial best practices, threats, and tools for staying safe online in 2025. Topics range from password management and social engineering to WordPress hardening and server security tips. 00:00 - Introduction & Overview 01:00 - General threats: data leaks, hacks, need for audits 10:00 - Password management tools, 2FA vs SMS, brute-force attack prevention 15:00 - Authenticator apps (e.g., Google Authenticator), picking reliable tools 20:00 -...
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How AI is Changing the Search & Social Media Landscape
Knowhow Marketing Lab
"Welcome back to our podcast! Today, Pip and Rina dive deep into How artificial intelligence (AI) is fundamentally reshaping search engines (like Google), social media platforms (like TikTok, Meta), and how marketers must adapt SEO, content, and engagement strategies to stay relevant. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 01:00 - AI’s Role in Search + Social 10:00 - Semantic SEO, Context & Resident Knowledge 15:00 - Social Media Shifts: Friend Graph 20:00 - TikTok Search, Platform Strategy & AI...
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This month in the world of Marketing
Knowhow Marketing Lab
"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Pip & Phelan from Seymour Digital Media, Rina from Littlework Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Episode 02:00 – Google March Algorithm Update & SEO Trends 04:00 – The Decline of Lazy SEO Blogging...
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This month in the world of Marketing
Knowhow Marketing Lab
"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Episode 04:17 - WordPress’s Evolution & Potential Future 10:01 - Facebook’s Change in Live Video Policy 13:07 - Google Business Profile...
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A Guide to Mastering Local SEO with Wordpress & Other Websites
Knowhow Marketing Lab
"Welcome back to our podcast! Today, Phelan and Rina will be discussing the Guide to Mastering Local SEO with Wordpress & Other Websites. Learn about perfecting your SEO wordpress and other webserver providers. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 01:00 - Overview of Local SEO Discussion 04:00 - Optimizing Websites for Local Search Rankings 07:00 - Location Pages & Best Practices 12:00 - Structuring Location Pages on Websites 17:00 - WordPress Plugins for Local SEO 20:00 - Google Business Profile...
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The Fundamentals of Conversion Rate Optimization: Turning Visitors Into Customers
Knowhow Marketing Lab
"Welcome back to our podcast! Today, Phelan and Rina will be discussing The Fundamentals of Conversion Rate Optimization: Turning Visitors Into Customers. Learn about how to turn your website visitors into customers. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 01:00 - Conversion Tracking & Analytics 06:33 - Ad Optimization Strategies 10:14 - Website & Landing Page Optimization 14:43 - Common Mistakes & Fixes 19:16 - SEO & Ads Connection 24:23 - Advanced Conversion Tracking #SeymourDigitalMedia...
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How to Optimize Your Local Listing For More Traffic
Knowhow Marketing Lab
"Welcome back to our podcast! Today, Phelan and Rina will be discussing How to Optimize Your Local Listing For More Traffic. Learn about the how local listing can help you drive more traffic to your local store. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 01:00 - What Is a Business Listing? 04:00 - Optimizing Your Google Business Profile 08:00 - The Role of Bing Places 12:00 - Importance of Photos and User-Generated Content 16:00 - Managing Reviews for SEO Impact 20:00 - NAP Consistency (Name, Address,...
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This Month In The World of Marketing
Knowhow Marketing Lab
"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Episode 01:47 - Google Ads Updates 03:01 - TikTok Ban and Social Media Shifts 09:27 - Meta's Changes to...
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Top Trend In Ecommerce 2025
Knowhow Marketing Lab
Welcome back to our podcast! Today, Phelan and Rina will be discussing Top Trend In Ecommerce 2025. Learn about the current trends, challenges with switching systems, Social Commerce & AI tools. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 02:16 - Augmented Reality (AR) 13:10 - AI-driven Personalization 19:26 - Social Commerce 21: 56 - Importance of Sustainability 25:17 - Voice and Visual Search #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights...
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This month in the world of Marketing
Knowhow Marketing Lab
"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they rap up the year in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Episode 02:00 - Wins and Lessons from the Year 16:00 -Challenges and Lessons 32:00 - Upcoming Plans for Next Year ...
info_outlineWhat if the search world was bigger than just Google? In this eye-opening episode, Pip and Phelan from Seymour Digital Media take you on a journey through the evolving landscape of search engines.
They demystify the differences between browsers and search engines and explore the unique capabilities of platforms like Google, Bing, DuckDuckGo, Baidu, and Yandex. But that’s not all – discover how social media giants like TikTok and YouTube are redefining search behavior and reshaping how we find information today.
Tune in for a deep dive into SEO strategies tailored for these diverse platforms, and stay ahead of the curve with insights into upcoming events, including a WordPress roadmap discussion and the launch of cutting-edge SEO and Google Ads courses.
00:00 Introduction and Greetings
00:07 Defining Search Engines
01:01 Search Engines vs. Browsers
02:20 Popular Search Engines
04:48 AI and Search Engines
12:23 Social Media as Search Engines
18:27 SEO Strategies for Different Platforms
25:59 Upcoming Events and Courses
29:03 Conclusion and Final Thoughts