Knowhow Marketing Lab

Dreaming of a life where you control your time and destiny through the power of marketing? At Seymour Digital Marketing, my partner and I have spent over a decade living that dream—from our serene country home by the ocean, surrounded by dogs, chickens, and a pool, all thanks to mastering Google Ads and SEO. Through the KnowHow Marketing Podcast, we’re sharing the secrets that helped us build this lifestyle of freedom. Each week, we connect with top marketers, dive into the latest strategies, and offer exclusive resources like our free SEO course, a 5-day Google Ads email challenge, and an essential on-page SEO guide. And if you're ready to take control of your life, our paid 5-week live Google Ads training course, offered twice a year, teaches you how to manage Google Ads for yourself or sell it as a service—giving you the freedom to shape your career and live on your own terms. Tune in, learn from our journey, and start building your own marketing-driven success story

Year End Wrap Up 12/19/2025

Year End Wrap Up In this special year-end wrap-up episode, Pip, Phelan, Rina, and Greg reflect on the biggest shifts, surprises, and lessons from the past year in digital marketing. This episode is a candid, wide-ranging conversation covering how AI actually changed day-to-day marketing work (without the apocalypse), what tools and platforms gained or lost relevance, and where marketers and business owners should focus their attention heading into the new year. Chapters 00:00 – Intro: KnowHow Marketing Lab & Annual Wrap-Up 01:00 – AI’s Real Impact on Marketing This Year 02:30 – SEO Changes, Schema & Knowledge Graphs 04:00 – Teaching & Learning Technical SEO 05:00 – Social Media Shifts: TikTok, Micro-Influencers & Fatigue 07:00 – Favorite Episodes & Standout Topics from the Year 09:00 – How Marketers Are Actually Using AI 10:30 – AI for Ad Copy, Strategy, Scripts & Analysis 12:30 – Custom Chatbots, Gems & Client-Facing AI Tools 14:30 – Automation, Vibe Coding & Practical Use Cases 15:30 – Major Industry News: AI, Legal Battles & IP 17:00 – Platform Outages & Internet Infrastructure Risks 18:30 – WordPress, Hosting & Ecosystem Disruptions 20:00 – Consolidation: Big Tech Buying Big Tools 21:30 – Chrome, Privacy & Browser Data Reality 23:00 – Marketing Privacy Myths vs Reality 24:30 – Retail Automation, AI Checkout & Human Limits 26:00 – Where Automation Works (and Where It Fails) 27:30 – Final Reflections & Looking Ahead to the New Year 29:00 – Community, Breaks & What’s Coming Next Season #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com" /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/39466885

Year-End Website Audit: What Every Business Owner Must Fix for 2026 12/12/2025

Year-End Website Audit: What Every Business Owner Must Fix for 2026 In this episode, Pip and Phelan walk business owners and marketers through a year-end website and marketing audit and explain what actually needs fixing before heading into 2026. They cover how to audit your website, marketing tools, analytics setup, and workflows, and why end-of-year planning isn’t about rigid goals, but about clarity, simplification, and smarter execution. From reviewing plugins, software subscriptions, and automation tools to tightening Google Analytics, Search Console, and Microsoft Clarity setups, this episode focuses on building a cleaner, more resilient marketing foundation. Pip and Phelan also dive into how SEO is evolving (without the panic), what AI and LLMs really mean for search, why documentation and ownership matter more than ever, and how businesses can use audits to decide what to fix, what to keep, and what to automate next year. Along the way, they share real experiences with tools, platforms, client scenarios, and the practical trade-offs between automation and human connection. If you’re heading into 2026 feeling overwhelmed by tools, trends, or tech — this episode will help you reset, refocus, and plan with intention. Chapters 00:00 – Intro: KnowHow Marketing Lab & Today’s Topic 01:00 – Why Year-End Website & Marketing Audits Matter 02:30 – Auditing Your Marketing Tools, Software & Subscriptions 04:00 – Plugins, Platforms & Security Considerations 05:30 – AI Tools, Costs & What’s Worth Keeping 07:00 – All-in-One Platforms & Omnichannel Marketing Reality 09:00 – Technical Knowledge Still Matters (More Than Promised) 10:30 – Documentation, Ownership & “Who Controls What” 12:30 – Google Analytics, Search Console & Tag Audits 13:30 – Using GA + GSC Together for Better Insights 14:30 – Microsoft Clarity & Improving User Experience 15:30 – SEO in 2026: AI Overviews, Parsing & Capsule Writing 17:00 – Why SEO Isn’t Dead (Despite the Noise) 18:30 – Planning for Next Year Without Rigid Goals 19:30 – Automation Audits: What to Automate vs Keep Human 21:00 – Team Workflows, Efficiency & Reducing Busywork 22:30 – Lead Measures vs Lag Measures Explained 24:00 – Outreach, Sales & Human Touch vs AI Automation 26:00 – Budgeting Time, Learning & Strategic Focus 27:00 – Final Thoughts & What’s Coming Next Episode #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com" /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/39381465

Google Analytics: Why It Matters & How to Use It 12/09/2025

Google Analytics: Why It Matters & How to Use It In this episode, Pip and Phelan break down why Google Analytics remains one of the most essential tools in digital marketing — and how businesses can use it to make smarter decisions. From understanding where your traffic comes from to spotting bot spikes, diagnosing anomalies, and tracking real user behavior, they walk through how analytics connects the dots between ads, organic search, social media, and sales. They discuss the difference between Google Analytics, Google Search Console, and Microsoft Clarity, how UTM parameters power better insights, and why key events and proper tracking setup matter more than ever in GA4. Pip and Phelan also share real client stories, common setup mistakes, and practical ways marketers can use analytics to improve conversions, evaluate campaigns, and build better funnel journeys. Whether you run SEO, Google Ads, Meta ads, or organic social — this episode shows you how analytics reveals what’s working, what’s not, and where your marketing attention should really go. Chapters 00:00 – Intro & Today’s Topic: Why Google Analytics Matters 01:00 – Data-Driven Marketing & What Analytics Actually Shows You 02:00 – Spotting Anomalies: Bot Traffic, Spikes & Strange Sources 03:30 – Why Clients Need Clear Explanations, Not Guesswork 04:30 – Better Tracking with Tag Manager & UTM Parameters 05:45 – GA vs. Search Console vs. Microsoft Clarity 07:00 – Key Reports: Acquisition, Traffic Sources & Engagement 08:30 – Using UTMs for Social, Email & Campaign Insights 10:00 – Real Examples: Meta Ads with Zero Sales vs. Google Ads Wins 11:30 – Weird Social Results: When a Single Post Outperforms Everything 13:00 – Self-Referrals, Booking Systems & How to Fix Broken Attribution 14:30 – Why GA Setup Matters: Events, Key Events & Proper Configuration 16:00 – Funnels & User Journeys: Landing Pages vs. Converting Pages 17:45 – Engagement, Fall-Off Points & Conversion Optimization 18:30 – Tracking Video Views & Building Retargeting Audiences 20:00 – Connecting Assets: GSC, GA, YouTube, Merchant Center & CRMs 22:00 – HubSpot, Salesforce & Seeing Full-Funnel Revenue 23:30 – Industry Benchmarks, Cautions & Realistic Comparisons 25:00 – Looking Ahead: AI, Analytics Assistants & New Tools 27:00 – Final Takeaways: Who Visited, Where They Came From & What They Did #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com" /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/39338135

The Marketing Pulse: This Month In The World Of Marketing 11/28/2025

The Marketing Pulse: This Month In The World Of Marketing In this episode of The Marketing Pulse, Pip, Phelan, Rena, and Greg break down the latest shifts in AI and digital marketing—from smart glasses and Gemini updates to AI content issues, recipe-site “slop,” and unreliable shopping recommendations. They touch on new tools like ChatGPT collaboration, Google’s “Pelli,” and AI video creation in Google Ads, plus the Cloudflare outage that shook SEO rankings. Fast, insightful, and packed with practical takeaways, this episode helps marketers stay grounded in a rapidly changing digital landscape. Chapters 00:00 – Introduction & Podcast Kickoff 01:00 – AI Smart Glasses & Wearable Tech Competition 02:20 – Siri, Google Maps, and Real-World UX Frustrations 04:00 – MIT Study on AI Replacing Jobs & Market Impact 05:15 – AI Shopping Assistants & Outdated Product Data 06:40 – Recipe Sites, AI Scraping, and Declining Traffic 09:45 – Copyright, Duped Content, and AI "Work Slop" 12:00 – Campbell’s PR Disaster & Media Fallout 14:00 – Google’s Use-My-Data Settings & AI Privacy Issues 15:30 – Gemini Update, Nano Banana Model & Visual Editing 17:00 – ChatGPT Team Collaboration Tools 18:45 – Google Pelli & AI-Generated Marketing Assets 20:00 – AI’s Role in Design Tools: Canva, Affinity, Adobe 22:15 – Using AI in Workflows: Strengths & Limitations 23:45 – Real Client Challenges with AI-Generated Intake Forms 26:00 – Meta’s Ad-Free Subscription Tests 27:10 – Google Ads AI Video Tools: First Impressions 28:00 – Cloudflare Outage & SEO Ranking Volatility 30:00 – Internet Centralization & Long-Term Risks 31:30 – Final Thoughts & Next Week’s Topic Preview SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don’t forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let’s make data-driven decisions together! Visit our website for more: seymourdigitalmedia.com /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/39198310

Do You Need a Jingle? When Audio Branding Makes Sense (and When It Doesn’t) 11/21/2025

Do You Need a Jingle? When Audio Branding Makes Sense (and When It Doesn’t) Welcome back to our podcast! In this engaging episode, Pip and Phelan unpack the surprisingly powerful world of audio branding — and answer a big question for 2025: Do small businesses actually need a jingle? If you’ve ever wondered why jingles stick in your head, how sound influences brand recall, or whether modern platforms like TikTok and Instagram have changed the game, this episode breaks down what matters most. From the psychology of melody and repetition to practical ways small businesses can use sound strategically, Pip and Phelan explore where jingles make sense — and where they don’t. Whether you’re a marketer, content creator, or entrepreneur, this conversation helps you understand how audio shapes brand identity, when to invest in custom sound, and how to build a cohesive audio style that supports your marketing. 00:00 – Intro 01:45 – What is audio branding? 03:00 – Why traditional jingles faded 04:00 – Trending audio as modern jingles 05:00 – Taglines vs. jingles 07:00 – Why sound sticks (psychology) 08:45 – Should small businesses use jingles? 09:20 – Digital uses for jingles in 2025 10:45 – Creating a jingle affordably 12:10 – Building a brand sound palette 13:30 – Avoiding off-brand trending audio 15:30 – Technical audio notes 16:40 – Actionable audio branding steps 18:50 – Classic jingles we remember 22:00 – Modern “jingles” on TikTok 26:00 – Closing thoughts & next week’s topic SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don’t forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let’s make data-driven decisions together! Visit our website for more: seymourdigitalmedia.com /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/39120900

Marketing Lab: Lessons from Top Brands 11/11/2025

Marketing Lab: Lessons from Top Brands Welcome back to the KnowHow Marketing Lab podcast! In this episode, Pip Seymour from Seymour Digital Media and Rena Little from Full Serve Web Marketing dive into the world of brand strategy and marketing lessons from some of the world’s most successful companies — from Apple and Gap to YouTube and Nike. This conversation explores how big-brand tactics can be scaled for small business success — from storytelling and customer loyalty to support systems, community building, and context-driven campaigns. Whether you’re a business owner, marketer, or entrepreneur, this episode helps you think strategically about how to apply the psychology and methods of top brands to your own marketing. 00:00 – Intro: Welcome to KnowHow Marketing Lab with Pip and Rena 01:00 – Why study big brands? Lessons from Apple, Nike & Gap 02:00 – Apple’s tribe: How exclusivity creates loyalty and perceived value 05:00 – Brand storytelling & pricing psychology — value vs. cost 06:00 – The GAP case study: how product placement built brand identity 08:00 – From branding to lead generation — tactics for small businesses 10:00 – Storytelling through customer language and generational tone 11:00 – Support as a brand value: Apple’s Genius Bar and user experience 13:00 – Building loyalty and trust through customer-first policies 14:00 – Personality-led brands: from founder stories to transformation stories 16:00 – Finding your brand voice and values (beyond ChatGPT templates) 17:30 – Reality TV method: documenting your brand journey authentically 19:00 – How Apple, YouTube & others master launch storytelling 20:00 – Distribution strategy: why platforms and timing matter 22:00 – The importance of context — staying relevant and timely 23:00 – Classic marketing examples: toothpaste, Febreze, and behavior design 26:00 – Modern marketing missteps: Sydney Sweeney & American Eagle 27:00 – Nostalgia marketing & jingles — the power of emotion in memory 28:00 – Value alignment, inclusivity, and marketing ethics 29:00 – Managing controversy as a small brand — what not to do 30:00 – Final thoughts: building long-term brand trust through integrity 31:00 – Next week’s topic preview: The Psychology Behind Marketing Tactics SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don’t forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let’s make data-driven decisions together! Visit our website for more: /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/38991635

AI Agents vs. ChatGPT: What Every Business Pro Must Know Before 2026 11/11/2025

AI Agents vs. ChatGPT: What Every Business Pro Must Know Before 2026 Welcome back to our podcast! In this thought-provoking episode, Pip and Phelan explore one of the most important tech shifts heading into 2026 — the rise of AI Agents and how they compare to ChatGPT. If you’ve been using ChatGPT for your business and wondering what’s next, this episode breaks down everything you need to know to stay ahead: from the fundamentals of AI agents to advanced automation, frameworks, and real-world business use cases. Whether you’re a marketer, entrepreneur, or tech-savvy business owner, this discussion helps you understand when to use ChatGPT for simplicity and when custom AI agents can revolutionize your workflows. 00:00 – Intro: Meet your hosts Pip & Phelan and today’s AI showdown 01:45 – What are AI Agents? The next step beyond ChatGPT 04:15 – Evolution of ChatGPT: From chatbots to intelligent systems 05:45 – How AI Agents work: Tools, workflows & real automation power 07:30 – Frameworks & protocols: N8N, MCP, LangChain, Semantic Kernel 11:20 – Why Model Context Protocol (MCP) matters for the future 13:45 – Real-world agent use cases: Website monitoring, Docker, Zapier 16:30 – Business applications: Marketing, coding, research, operations 19:15 – Security & privacy: Risks, HIPAA, and data considerations 21:40 – When to use ChatGPT: Simple tasks & fast insights 23:20 – When to use custom agents: Automation & complex workflows 25:10 – Costs & investments: Free vs. enterprise-grade options 26:45 – The human element: Oversight & ethical responsibility 28:30 – Future trends: Atlas browser, AI-driven search & what’s next 30:15 – Your AI roadmap: How to start using these tools in your business 32:00 – Closing thoughts & next episode preview SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don’t forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let’s make data-driven decisions together! Visit our website for more: /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/38991295

The Pulse: This Month In The World Of Marketing 10/24/2025

The Pulse: This Month In The World Of Marketing In this episode of The Pulse: This Month In The World Of Marketing, Pip, Phelan, and Greg dive into the latest changes shaking up search, social, and AI. The team unpacks Google’s massive SEO data leak, the deprecation of Chrome due to privacy and antitrust pressures, and the evolving landscape of browser technology. They discuss the impact of AI-generated content (“work slop”), the growing role of platforms like Reddit and TikTok in discovery, and the ongoing challenges of optimizing Google Business Profiles. The conversation also covers technical SEO, accessibility, the future of omnichannel marketing, and the browser wars sparked by Chrome’s exit. Whether you’re a marketer, business owner, or content creator, this episode delivers actionable insights for adapting to rapid changes in digital marketing, from AI tools to platform updates and beyond. Chapters 00:00 – Introduction & Podcast Kickoff 01:26 – Google’s SEO Leak & Quality Score Insights 02:28 – Search Results, Map Pack, and Local SEO 04:05 – Chrome Deprecation, Privacy, and Antitrust 07:11 – Browser Ecosystem: Firefox, Chromium, and Extensions 10:55 – AI in Search, Gemini, and Privacy Concerns 13:45 – Reddit, Data Scraping, and Platform Monetization 16:00 – AI Content: Authenticity, “Work Slop,” and User Reactions 19:00 – Social Trends: TikTok as a Search Engine 21:00 – Google Business Profile Updates & Automation 24:00 – Technical SEO, Accessibility, and Schema 27:00 – Platform Shifts, Omnichannel Marketing, and Wrap-Up 29:00 – Next Week’s Topic & Closing Thoughts SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don’t forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let’s make data-driven decisions together! Visit our website for more: /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/38771140

Vibe Coding. What is it? 10/03/2025

Vibe Coding. What is it? In this episode, Rina and Phelan unpack the emerging concept of “vibe coding” — a way of creating applications and automations without traditional coding knowledge. They explore how AI can generate functional code from natural language prompts, allowing non-developers to build apps, plugins, and scripts by simply describing outcomes. The conversation moves from simple use cases like Google Ads scripts and Chrome extensions to more advanced scenarios such as WordPress plugins, e-commerce tools, and micro SaaS products. Along the way, they discuss the benefits (faster prototyping, lower costs, democratized access) and the risks (security vulnerabilities, scaling issues, and the need for expert oversight). Real-world examples include using Python libraries like Beautiful Soup to scrape data, leveraging APIs for automation, and testing ideas quickly before investing in full-scale development. The hosts emphasize that vibe coding is like a digital sketchbook — perfect for experimentation — but highlight when it’s time to bring in professional developers for refinement, security, and scaling. Chapters 00:00 – Introduction & Podcast Kickoff 01:00 – What is Vibe Coding? AI That Codes for You 02:30 – From Apps to Scripts: Breaking Down Functionality 04:00 – Hosting, GitHub Comparisons & Local Testing 06:00 – Best AI Tools for Coding: Claude, Gemini & Beyond 07:30 – Testing & Previewing Code Before Launch 08:00 – Use Cases: Google Ads Scripts & Chrome Extensions 10:00 – WordPress Plugins & Debugging with AI 11:00 – Real-World Example: Migrating E-commerce Data with Python 12:30 – Why Vibe Coding Matters: Speed, Experimentation & Sketchbook Analogy 14:30 – From Ideas to Market: Micro SaaS & Niche Solutions 16:00 – Security Concerns: Exposing Data & SQL Injections 18:00 – When to Hire a Developer for Refinement 19:00 – Stripe, APIs & Liability in Transactions 21:00 – APIs as Building Blocks: Zapier & Integration Examples 23:00 – Downsides of Vibe Coding: Security & Scaling Challenges 25:00 – Scaling Apps: When to Rewrite the Codebase 26:30 – Early Testing, Feedback & Iteration 27:30 – Wrap-Up & Next Week’s Topic: Sustainable & Eco-Friendly Web Practices #SeymourDigitalMedia #MarketingKnowHow #VibeCoding #AI #NoCode Subscribe to KnowHow Marketing Lab for weekly conversations on marketing, AI, SEO, Google Ads, and web trends. Share your questions in the comments — Phelan and Rina are eager to hear from listeners and help you explore new marketing technologies. 👉 Don’t forget to hit the bell icon to stay updated on the latest episodes. Join the conversation in the Business Marketing Mixer group on Facebook, or visit seymourdigitalmedia.com . /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/38457045

Marketing Pulse: This Month’s Trends, Tactics & Game-Changers 09/26/2025

Marketing Pulse: This Month’s Trends, Tactics & Game-Changers In this episode of The Marketing Pulse, Pip, Phelan, Rina, and Greg tackle the latest shifts in social media, AI, and digital marketing. The roundtable dives into Instagram’s milestone of 3 billion users and unpacks why DMs, Reels, and recommendations now matter more than follower counts. They share tested insights on hashtags, keyword-driven discovery, and why email lists remain the gold standard for real connections. The conversation also covers “work slop” — a term from Harvard Business Review describing how poorly applied AI slows teams down. The group debates substance versus polish in AI-generated content, the importance of outcome-focused writing, and how responsibility for AI-assisted work will show up in performance reviews. From Apple’s pushback against EU digital market rules to Google Ads’ odd new “store visit” conversions, YouTube’s collaboration tools, and TikTok’s growing role in commerce and politics, the team explores how rapid platform changes are reshaping KPIs and client expectations. Whether you’re a marketer, business owner, or content creator, this episode offers timely insights into adapting strategies across search, social, websites, and AI Chapters 00:00 – Introduction & Podcast Kickoff 01:00 – Instagram Hits 3 Billion Users: Reels, DMs & Recommendations 04:00 – Testing Hashtags vs. Keywords in Discovery 05:30 – Vertical Video & New Instagram Trends 06:00 – AI “Work Slop”: When Automation Slows You Down 09:00 – Substance vs. Polish in AI Content 12:00 – Training AI Tools & Preserving Human Voice 13:20 – Apple, Antitrust, and Translation Ownership 16:00 – Google Ads: Store Visits & Conversion Tracking Issues 18:00 – Google’s Anti-Scraping Push & Impact on SEO Tools 19:30 – OpenAI’s Business Risks vs. Google & Meta’s Strength 20:00 – Zero-Click Search, Gemini & Changing Attribution Models 21:00 – YouTube’s New Collaboration & Shopping Features 23:00 – Do Users Buy Directly from YouTube, Instagram, or TikTok? 25:00 – Social Media, News Feeds & Shifting KPIs 27:00 – Courses, Testing, and the Value of Expert Guidance 28:45 – Wrap-Up & Next Week’s Topic Poll #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/38365165

Designing a 404 page 09/19/2025

How AI Is Changing the Way We Watch and Create Video 09/12/2025

How AI Is Changing the Way We Watch and Create Video n this episode, Pip and Phelan explore how AI is transforming video creation, editing, and consumption. From generative video clips and automated editing to repurposing content and enhancing old footage, they unpack the tools and trends reshaping the video landscape. The conversation dives into uncanny valley challenges, copyright and ethical concerns, and why the human touch still matters. Whether you’re a marketer, business owner, or content creator, this episode offers valuable insights into the opportunities and limitations of AI in video. Chapters 00:00 – Introduction & Podcast Kickoff 01:00 – AI in Video: From Tokyo Sunsets to Batman Chase Scenes 02:15 – Four Key Uses: Generation, Editing, Text-to-Video, and Enhancement 04:30 – Pip & Phelan’s Tools: Descript, Opus Clip & Beyond 06:00 – Generative AI: Uncanny Valley & Voice Limitations 08:30 – Artifacts, Audio Flatness & Dataset Influences 10:20 – Editing & Segmenting: Why AI Clips Work for Marketers 12:00 – Descript’s Origins & Venture Capital Backing 14:00 – Competing Tools: Opus Clip & Easy Short-Form Content 15:20 – Hagen & Velo 3: First-Hand Experiences & Cautions 16:50 – AI Influencers & Digital Mimics: What Happens Next? 17:40 – Fracturing vs. Democratizing Media & The Rise of Influencers 19:00 – Human Perception: Why We Still Detect AI Weirdness 20:00 – Practical Use Cases: FAQs, Repurposing & Old Asset Fixes 21:00 – Limitations: Length, Emotion & Authenticity 23:20 – Ethics & Transparency: Watermarks, Downgrading & Trust 24:30 – The Appeal of Raw, Imperfect Video (Verisimilitude) 26:00 – Marketers’ Edge: Tools, Transparency & Staying Specialized 27:30 – Wrap-Up & Next Week’s Topic: Designing Engaging 404 Pages #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/38209515

How AI is Changing the Social Media Landscape 09/11/2025

How AI is Changing the Social Media Landscape In this episode, Pip and Rina debate whether AI is the end of social media marketers or their new superpower. They dig into the benefits, risks, and ethical concerns around AI-driven content, automation, and hyper-personalization. From efficiency gains and content creation to copyright issues, environmental concerns, and the human touch, this episode explores both sides of the evolving landscape. Whether you’re an AI enthusiast or cautious skeptic, you’ll find thought-provoking insights to help navigate the future of social media marketing. Chapters 00:00 – Introduction & Podcast Kickoff 00:45 – The Big Question: Is AI the Death of Social Media Marketers? 02:00 – Rina’s Concerns: Data Privacy, Model Collapse & Fact-Checking 05:00 – Pip’s Take: Efficiency, Drafts & Personalization with AI 08:00 – Human Touch Matters: Adding Original Value & Brand Voice 09:30 – Copywriters’ Role: Why Storytelling & Context Still Win 11:30 – Scheduling, Automations & Platform Limitations 13:00 – Hyper-Personalization: Algorithms, Ads & Predictive Content 16:30 – The Evolution of Ads: From Broad Demographics to Niche Targeting 18:30 – Copyright, Data Ownership & Creative Rights 20:00 – Environmental Concerns: Power, Water & Sustainability 23:30 – Brain Health & The Internet: Dopamine & Digital Overload 25:00 – Ethics of AI in Marketing: Copyright, Authorship & Control 27:00 – Final Stances: AI as a Tool, Not a Replacement 28:30 – Wrap-Up & Next Week’s Preview: Video & AI with Pip and Lan #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/38179425

The Pulse: This Month In The World Of Marketing 09/04/2025

The Pulse: This Month In The World Of Marketing Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Hosts Phelan from Seymour Digital Media and Craig from Original72 Creative are joined by Pip and Rina Little to unpack the latest updates across SEO, social media, websites, and AI. This episode is filled with insights on AI, data rights, website accessibility, and the newest changes in Google Ads that every marketer should know about. Stay ahead in the fast-paced world of digital marketing with practical tips and expert perspectives from the GeekSpeak crew. Chapters 00:00 – Introduction & Podcast Kickoff 01:00 – Meta Partners with MidJourney: AI Image & Video Models 03:00 – Gemini AI Image Creation: Nano Banana Example 05:00 – Disney Lawsuits & Rights of AI-Generated Content 07:00 – Denmark’s Proposed User Rights Law 09:00 – WordPress Accessibility: Cadence Theme Ranked #1 11:00 – Fun with AI Image Generators & Privacy Concerns 12:00 – Cloudflare’s AI Crawler Blocking by Default 13:00 – ChatGPT Scraping Google & Mozilla Study Findings 15:00 – New LLM.txt File Explained 17:00 – SEO Authorship, FAQs, and Google Search Console Updates 18:00 – Google Algorithm Updates: Core, Spam, and Local Search 19:00 – TikTok as a Search Engine & Video’s Rise in Marketing 20:00 – Google Ads Updates: AI Max, Language Settings, and Loyalty Programs 22:00 – Performance Max Campaigns: Negative Keywords, Feeds, and Lookalike Audiences 24:00 – LinkedIn’s New Features & Better User Experience 27:00 – Nano Banana Terms & Image Ownership 28:00 – Wrap-Up & Next Week’s Topic: AI & Social Media Landscape #DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/38100560

How to Increase Website Traffic Without Relying on Ads 08/22/2025

How to Increase Website Traffic Without Relying on Ads In this episode, Phelan and Rina dive into creative ways to increase website traffic without relying on ads. From in-person networking and joint ventures to directory listings, backlinks, micro-influencers, and even moderating online communities, they unpack practical strategies that can boost visibility and credibility all while supporting long-term SEO growth. Whether you’re just starting out or looking for fresh approaches, this episode is packed with actionable insights to help you build traffic on a budget. Chapters 00:00 – Introduction & Podcast Kickoff 00:45 – Moving Beyond Ads: Why Organic Channels Matter 01:39 – Networking & Joint Ventures: Golden Goose Partners 03:17 – Speaking at Live Events & Meetups for Leads 05:20 – Small Stages, Big Returns: Converting with Talks 07:21 – Expanding Your Circle of Luck with Events 08:26 – Moderating Groups for Visibility & Authority 09:50 – Reddit, Nextdoor, and LinkedIn Groups: Pros & Cons 11:37 – Tracking with UTM Links, Pretty Links & QR Codes 14:33 – Directories & Local Listings: Low-Hanging Fruit 17:11 – Consistency Matters: NAP & SEO Benefits 18:00 – Backlinks via Quizzes, Guest Posts & Resource Pages 21:00 – Micro-Influencers vs. Influencers: Budget-Friendly Traffic 23:17 – Building SEO Momentum with Content & Links 24:45 – Forums & Q&A Sites (Reddit, Quora, Stack Exchange) 26:00 – Podcast Guesting: A Modern Speaker Circuit 27:34 – Final Insights: Scaling Smart & Staying Consistent 28:30 – Wrap-Up & Next Week’s Marketing News Roundup #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/37944425

Why Wordpress is the best for SEO and GEO 08/18/2025

Why Wordpress is the best for SEO and GEO In this episode, Pip dives into why WordPress remains the best option for SEO and GEO (Generative Engine Optimization) in today’s rapidly evolving AI-driven search landscape. From technical SEO fundamentals to the power of plugins, Pip explains why WordPress gives you more control, flexibility, and long-term scalability compared to other platforms like Wix, Squarespace, or Shopify. Chapters: 00:00 – Introduction & Podcast Kickoff 00:45 – Why Traditional SEO is Changing 01:39 – WordPress vs Other Platforms (Wix, Squarespace, Shopify) 02:31 – Plugin Power: Yoast, Rank Math, WP Rocket, and More 03:17 – Site Speed & Image Optimization Challenges 04:25 – Comparing Code Quality Across Platforms 06:24 – WordPress as a Blogging Platform: Categories, Tags, and Custom Fields 07:00 – What is GEO? Optimizing for AI (ChatGPT, Perplexity, Gemini) 07:33 – Schema Markup Advantages in WordPress 08:15 – Authority, Authorship, and EEAT in the AI Era 08:56 – The Role of FAQs, H2s, and Tables of Contents in AI Search 09:44 – Why WordPress is Best for Structuring Content & Linking 11:12 – Migrating from Other Platforms to WordPress: Pros & Cons 12:20 – Checklist for SEO + GEO Success on WordPress 13:07 – Final Thoughts & Why Pip Recommends WordPress 13:46 – Wrap-Up & Sign-Off #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com""" /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/37875655

AI and SEO How to Use Them Together for Maximum Impact 08/06/2025

AI and SEO How to Use Them Together for Maximum Impact "In this episode, Pip and Phelan explore the dynamic intersection of AI and SEO in 2025 and beyond. From Google’s evolution of RankBrain to SGE, they break down how artificial intelligence is reshaping the way websites are ranked, content is created, and search strategies are executed. You’ll learn: How tools like Gemini, Manus, and ChatGPT agents are (and aren’t) helping SEO pros Why intent-based content, semantic SEO, and accessibility matter more than ever How to scale content creation responsibly—without losing your brand voice or relying too much on hallucinating AI What’s still essential in SEO: schema, EEAT, and human oversight They also get hands-on with real case studies and share what’s working in their own campaigns—plus how they’re adapting their strategies in response to AI’s capabilities and limitations. Whether you're new to SEO or knee-deep in automations and analytics, this episode delivers clear, actionable advice on how to get the most out of AI—without losing what makes your content truly connect. Chapters: 00:00 – Introduction & Podcast Kickoff 01:00 – Evolution of AI in SEO 03:00 – AI Development by Tech Giants 05:00 – Favorite AI Tools for SEO 07:00 – Automating SEO Tasks in Google Sheets 09:00 – Human Oversight & AI Hallucinations 10:00 – Semantic SEO 11:00 – Accessibility Challenges with Drag-and-Drop Builders 13:00 – Real-World SEO Strategy Shift 15:00 – Scaling Content with AI 17:00 – Limitations of AI Agents 19:00 – Real-World AI Use Case in Sales 20:00 – Dangers of Over-Automation 21:00 – Client-Specific ChatGPTs 22:00 – Connecting APIs to AI for Content Creation 24:00 – Core SEO Principles Still Apply #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com" /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/37716515

The Pulse: This Month In The World Of Marketing 07/25/2025

The Pulse: This Month In The World Of Marketing "Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Hosts Phelan from Seymour Digital Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 – Introduction & Podcast Kickoff 01:00 – Cloudflare's Move to Block AI Crawlers by Default 03:00 – New TXT File for LLM Crawling: What It Is and Why It’s Weak 05:00 – The Catch-22 of Blocking AI vs. Gaining Visibility 07:00 – Who Should Block AI Crawlers (Disney? Creators? Marketers?) 09:00 – Canada’s Potential TikTok Ban and Global Security Impacts 11:00 – Project M: The U.S.-Based TikTok Rebuild 13:00 – Oracle, Data Transfers, and How Big Tech Moves Data 15:00 – YouTube’s AI-Powered Intro Generator for Creators 17:00 – Uncanny Valley: Pip’s Gemini AI Video Example 18:00 – Why AI Suggestions Beat Full Automation 19:00 – Risks of Google Ads Automation & Trademarked Terms 20:00 – Lack of Transparency in Google Analytics Attribution 21:00 – Performance Max Campaign Improvements and Data Gaps 22:00 – WordPress Security Updates and Gravity Forms Malware 24:00 – Open Source vs. Closed Systems in Plugin Security 25:00 – How to Vet WordPress Plugins Safely 26:00 – Final Tips on Staying Secure with CMS Tools 27:00 – Next Week’s Topic Teaser: AI & SEO with Pip and Phelan #DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com """ /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/37548580

Website Accessibility 07/25/2025

Website Accessibility "Welcome back to the podcast! In this practical episode, Phelan and Rina unpack the what, why, and how of website accessibility in 2025. From understanding legal requirements to breaking down design, text, and navigation for inclusivity, they share actionable strategies you can implement now. You’ll learn how accessibility boosts traffic, protects your business legally, and makes your site better for everyone. Plus, they get real about what tools actually work—and which ones to skip—when testing your site's accessibility. Chapters: 00:00 – Introduction & Podcast Kickoff 01:00 – What Is Website Accessibility and Why It Matters 03:00 – Inclusion, Accessibility, and the Business Case 05:00 – Legal Requirements: ADA, Canada, Europe 07:00 – Who's Affected & How the Law Applies Internationally 08:00 – Core Accessibility Elements: Design, Text, Navigation 09:00 – Visual Design Tips: Contrast, Fonts, Photos & Clarity 12:00 – Mobile Optimization and Responsive Accessibility 13:00 – Simplifying Language & Formatting for Cognitive Access 16:00 – Paragraph Structure, White Space & Gray Blocks 18:00 – Alt Text Best Practices for Branding & Inclusion 20:00 – Why Drag-and-Drop Builders (Like Divi) Often Fail Accessibility 23:00 – Why Phelan and Rina Use Cadence for Accessible Sites 24:00 – Keyboard Navigation: Tabbing Through Sites 25:30 – Should You Use Accessibility Plugins? (Short Answer: No) 27:00 – Manual Testing vs. Automated Tools & How Pros Do It 28:00 – Final Thoughts, Resources, and Next Week’s Topic Teaser #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com""" /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/37548345

AI-Powered Search & Social Search Optimization 07/24/2025

AI-Powered Search & Social Search Optimization "Welcome back to the podcast! In this episode, Pip and Rina dig into how AI is shaking up everything from Google search to Instagram discovery. They break down why traditional SEO is evolving fast, how social platforms are prioritizing non-followers, and why your content strategy needs to be customer-first—not founder-focused. You’ll hear practical tips on optimizing for AI-driven platforms, using insights to guide your content, and what it really takes to stay visible in a world of algorithms, schema, and search engines that now talk back. Chapters: 00:00 – Introduction & Podcast Kickoff 01:00 – How AI Is Disrupting Search and Social Platforms 02:30 – Why TikTok Became a Search Engine (Especially for Gen Z) 03:30 – Meta’s Shift: From Followers to AI-Powered Discovery 05:00 – How to Reach Non-Followers Organically on Instagram 06:00 – Metrics That Matter Now (Hint: Not Follower Count) 08:00 – Instagram vs. TikTok: Hashtag Strategy & Funnel Positioning 09:30 – Why Engagement Insights Are Key to Organic Growth 10:30 – Social Search vs. Traditional SEO: What's Changing 12:00 – Google's AI Integration & Impact on Traditional Clicks 14:00 – The Return of FAQ Schema & AEO (Answer Engine Optimization) 16:00 – Leveraging Google Business Profile for Search Visibility 18:00 – Organizing Content for AI Search vs. Traditional SEO 20:00 – Why Customer-Focused Content Outperforms Business-Focused Pages 21:30 – The End of Spray-and-Pray Content Strategies 23:00 – Personalization, Specialization & The Future of Content Strategy 25:00 – Are AI-Generated Websites Worth It? (Spoiler: No) 26:00 – SEO Red Flags: Cheap Templates, Bad Hosting, and Limited Design 27:00 – Reddit, Bing, and Google: Who Owns Your Content Now? 28:00 – Wrap-Up & Next Week’s Topic: Website Refresh vs. Redesign #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com""" /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/37541005

Website Redesign: When and How to Refresh Your Site 07/11/2025

Website Redesign: When and How to Refresh Your Site "Welcome back to our podcast! In this practical episode, Greg and Rina unpack the when, why, and how of website rebranding and redesign in 2025. From knowing whether you need a simple refresh or a full-scale rebuild, to aligning your website with your business goals and user journey, they cover it all. You’ll learn how to spot the silent red flags of an outdated site, what makes design feel modern (or not), and how to approach redesigns without losing your SEO or your sanity. Chapters: 00:00 – Introduction & Podcast Kickoff 00:44 – Why Website Redesigns Matter 02:00 – Common Triggers for a Redesign (Mobile, Speed, Leads, Embarrassment) 05:00 – Technical Issues: Forms, Buttons & Broken Plugins 07:00 – When to Refresh vs. Redesign 10:00 – Defining Refresh vs. Redesign in Practice 12:00 – Visual Refresh vs. Full Theme/Platform Overhaul 14:00 – Recommended Timelines: Refresh Yearly, Redesign Every 4–7 Years 16:00 – Importance of Using Robust, Continuously Updated Themes 18:00 – Goal-Setting Before Redesign: UX, Funnels, Target Market 21:00 – Build for Client Journey: Top-Mid-Bottom Funnel Flows 23:00 – Content-First Approach in Website Planning 25:00 – Refresh Launch Tactics: Sitemap Submission, Clarity, GA Setup 26:30 – Tracking Post-Refresh Results & Insight Reporting 28:00 – Dead Giveaways of Outdated Websites 29:00 – Centered Text, Sliders, Outdated Fonts & DIY Signs 32:00 – Next Week’s Topic Teaser: Accessibility & Legal Compliance #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com""" /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/37412310

Marketing Pulse- Search Social, and ai - This Month’s Trends, Tactics & Game-Changers 06/26/2025

Marketing Pulse- Search Social, and ai - This Month’s Trends, Tactics & Game-Changers Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Pip & Phelan from Seymour Digital Media, Rina from Littlework Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 – Introduction & Podcast Overview 01:00 – Facebook Videos Auto-Reel Rollout 02:00 – Reels vs. Longform: Platform Trends 03:00 – Data-Driven Posting: Testing What Works 04:00 – TikTok Ban Extended & Geopolitical Factors 05:00 – Tech Layoffs & AI Job Shifts 06:00 – Meta’s AI Lab Expansion & LLaMA 4 Frustrations 06:30 – Meta’s Runway Acquisition & AI Video Editing 07:00 – Google’s VLO AI Tool Integration 08:00 – Mastodon Bans AI Scraping – Decentralized Resistance 08:30 – Meta Movie Sequel: Social Network 2 10:00 – Local Creator Marketing vs. Influencers 11:00 – Authenticity in Local Marketing for SMBs 12:00 – Leveraging Local Creators on Google Business Profiles 13:00 – Messaging Features in Google Business (Discontinued) 14:00 – Hyperlocal Influencer Examples & Strategy 15:00 – Authenticity > Polish: Consumer Behavior Shift 16:00 – Smaller Creators Win With Lower Production 17:00 – The Social Media Authenticity Debate 18:00 – Brand Voice, Vernacular & Platform Fit 20:00 – Scripted vs. Real Voices in Marketing 21:00 – Vernacular Marketing: Speak Native to Platform 23:00 – Influencer Fatigue & Loss of Trust 26:00 – Influencer Marketing Saturation: Everyone Sells 27:00 – Disney vs. OpenAI: IP Lawsuits Incoming 28:00 – Palantir + OpenAI + DoD = Data Ethics Concerns 29:00 – Teaser: Next Episode on AI-Powered Search & Social #DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/37426035

Marketing Pulse: This Month’s Trends, Tactics & Game-Changers 05/22/2025

Marketing Pulse: This Month’s Trends, Tactics & Game-Changers Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Pip & Phelan from Seymour Digital Media, Rina from Littlework Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 – Introduction & Podcast Overview 01:04 – Google Marketing Live Recap & Shift to YouTube 02:00 – SGE, AI Overviews & 60% Search Decline 03:06 – Gemini in Chrome, Performance Max Evolution 04:00 – Google Ads + AI: Better Tools, Less Transparency 05:00 – Meta vs. TikTok: Strategy & Hashtag Shifts 06:00 – TikTok Organic Reach via Headless Videos 07:00 – Rage-Bait Content Penalized by Meta AI 08:00 – Canva's AI Upgrades for Reels & Stories 09:00 – TikTok as a Search Engine Alternative 10:00 – Accessibility vs. Reach: Hashtag Capitalization Debate 12:00 – Lazy Platform Coding & Hashtag Detection 13:00 – AI & Website Design Tools: Pitfalls & Value 15:00 – AI Can’t Replace Real Web Strategy 17:00 – AI Overuse = “Smoothing Your Brain” Risk 18:00 – You Still Need Critical Thinking with AI 19:00 – The Dangers of Copy-Pasting ChatGPT SEO Content 21:00 – Fact Checking AI Outputs & Citations 22:00 – Vibe Coding & the Need for Developer Literacy 24:00 – Positioning Copywriting as AI-Resistant 25:00 – Why Human Input Still Wins in SEO Content 26:30 – Final Thoughts on Using AI Responsibly 27:00 – Teaser for Next Week’s Topic: Online Reputation #DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/37411955

Do Epic Long‑Form Blogs Still Reign in 2025? 05/21/2025

Do Epic Long‑Form Blogs Still Reign in 2025? Welcome back to our podcast! In this insightful episode Phelan, and Rina Phelan and Rina dive into why epic blog posts still matter in a fast-paced, AI-saturated world. They explore how deep-dive, well-organized content continues to win for SEO, audience engagement, and lead generation in 2025—and how you can leverage it without burning out. 00:00 – Introduction: Long-form blogs vs AI-driven short-form 01:30 – The why: The Skyscraper method, E-E-A-T value, and topical authority 04:00 – The what: Defining long-form content (how-tos, research, expert POVs) 05:30 – The how: Structure with jump links, H2/H3/H4 tags, content outlining 08:00 – Multimedia & engagement: text, video, audio, downloads, infographics 10:30 – Interactive tools: Google Looker Studio, data visualizations 12:00 – Engagement metrics: GA4, Microsoft Clarity, and what to track 15:00 – Content strategy: balancing production vs performance analysis 17:00 – CTAs for every funnel stage: small steps vs big steps 19:00 – SEO strategy: repurposing old blogs into new, richer articles 22:00 – Keeping content current: why regular updates matter 24:00 – Easy original research: examples, surveys, and affiliate blog tactics 27:00 – Creative long-form formats: self-published books, curated collections 29:00 – Wrap-up: It doesn’t have to be hard—start with what you already have! #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com /episode/index/show/0f00779a-4a64-4cf7-ba34-2cd575a50cc6/id/36658225

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