Libsyn Directory

Inside Colossus - Spilling the Secrets of Our Launch - [Making Media, EP.03]

Release Date: 02/02/2023

Simon Owens - The Modern Media Landscape - [Making Media, EP.09]

Making Media

For this week's Making Media, we sit down with longtime journalist and media observer, . Simon started in newspapers, he’s worked with large brands like US News and World Report, PBS, the Atlantic, New York Magazine, ESPN, and now he writes independently on Substack. All of his perspectives are rooted from actual experience. He's a true practitioner in the industry he covers, which we love. This conversation covers a range of media topics, so please enjoy and stay tuned for our debrief to conclude this show. For the full show notes, transcript, and links to the best content to...

Inside Colossus - Ideal Episode Length, Monetization, and Production Process - [Making Media, EP.08]

Making Media

We answer frequent questions sent to us over the past few weeks. Dom goes on the offensive over podcast show notes, Matt gets excited about episode artwork, and we debate the perfect length for an episode. Sprinkled between those topics, we discuss sponsorship and the end-to-end process for a show like Business Breakdowns. For the full show notes, transcript, and links to the best content to learn more, check out the episode page . ----- This episode is brought to you by Scribe. is the presenting sponsor of this episode of Making Media and the magic behind the...

Doug DeMuro - Driving Content to Commerce - [Making Media, EP.07]

Making Media

Today, we speak with one of YouTube's biggest stars, . Doug has one of, if not the biggest, YouTube channels dedicated to cars. He's been on the platform for a decade and has amassed 4.6 million subscribers to date. But he's not wedded to the video aggregator and is keenly aware of its downfalls, which is why he launched a car auction business, Cars & Bids, in 2020. Earlier this year, The Chernin Group, announced it had bought a majority stake in Cars & Bids for $37 million. We seized the opportunity to speak with Doug about his shift from content to commerce and his advice for...

Our 12 Most Influential Business Essays with Packy McCormick - [Making Media, EP.06]

Making Media

We’re very excited for this one. Part of our mission with Making Media is to highlight great content across the internet. Today, we’re starting with business essays and to bring some wisdom to the conversation, we enlisted one of our favorite writers, . Hear us break down our most influential business essays, read them through the links in the shownotes, and let us know what you think on Twitter or . Enjoy! For the full show notes, transcript, and links to the best content to learn more, check out the episode page . ----- is the presenting sponsor of this...

Eric Nuzum - A Workshop on How to Podcast - [Making Media, EP.05]

Making Media

We hear you, you’re enjoying our debriefs and want more inside Colossus content. Here it is, we spend the first portion of this episode going over important events at Colossus HQ before diving into our conversation with podcast legend, . Eric has been podcasting for as long as podcasts have been a thing. He started NPR’s podcasting efforts in 2005 and was their chief creative director for a decade. He then went to Audible to lead their podcast team and has since co-founded his own audio business. Eric has seen it all and has written a wonderful book called, Make Noise, which was our...

Spike Eskin - What Sports Media Can Teach Us - [Making Media, EP.04]

Making Media

If you make a podcast or like sports, you're gonna enjoy this episode. We've brought on someone I consider to be an audio genius. runs all of programming at New York's WFAN, the original and biggest sports talk radio station, and he's only the second person to ever have that job. Now you're probably thinking, doesn't everyone just listen to podcasts now? Well, the answer to that is no, but don't worry, he's also got a podcast. A big one. And his podcast, The Rights to Ricky Sanchez is frequently ranked atop the basketball podcast charts. It's only focused on a single team, the 76ers, but...

Inside Colossus - Spilling the Secrets of Our Launch - [Making Media, EP.03]

Making Media

What goes into a podcast launch, how does this launch compare to previous ones, and why is Jimmy Chin a bucket list guest? We go behind the scenes of launch week to share the chaos and reflect on the numbers after the first two episodes. Enjoy, subscribe, and get in touch. For the full show notes, transcript, and links to the best content to learn more, check out the episode page . ----- This episode is brought to you by . Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at...

Sean Griffey - Big Bucks in Narrow Niches - [Making Media, EP.02]

Making Media

For this episode of Making Media, Dom and I sit down with , CEO and Co-Founder of Industry Dive. When I first heard Sean talk about B2B media and his strategy for building Industry Dive, I needed to hear more. I devoured a ton of his podcast appearances and various interviews that he did because I often feel like conversations on media strategy purely focus on audience growth. They don't ever mention the nuances of who those people are in your audiences, how much you spent to acquire those audiences, and the realities of running a company that can actually just stay in business. Sean is the...

Patrick O’Shaughnessy - Hunting for Magicians - [Making Media, EP.01]

Making Media

For episode number 1 - we sat down with the father of Colossus, Patrick O'Shaughnessy. You likely listen to Patrick's podcast but in the small chance you don't - I'd highlight it's the magnet that brought everyone at Colossus to Colossus. We had this conversation between Christmas and New Years of 2022. It was originally intended to be an annual recap episode but Dom and I decided to cover a variety of topics: Patrick's path to media, how he views Colossus the business, and what he thinks about behind the scenes. After the interview, you will hear Dom and I debrief on the conversation....

The Origin Story - Making Media - EP.00

Making Media

Welcome to Making Media, where Colossus colleagues Matt Reustle and Dom Cooke will talk to the best media operators, document their own media-building efforts, and dissect their favorite business content in preposterous detail. In this primer, Matt and Dom describe the show’s origin story, what you can expect on a weekly basis, and why it matters. The first two episodes will launch on Monday, January 30. Subscribe so you don’t miss an episode.

More Episodes

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.

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Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.

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Show Notes

[00:01:35] - [First question] - The chaos surrounding the recent launch experience

[00:07:02] - The inception of the Making Media concept

[00:10:14] - Touching on the launch experiences for previous Colossus shows

[00:11:01] - How Colossus sometimes decides to not run an episode based on content quality

[00:13:30] - The impact of a pre-launch beta audience including colleagues

[00:15:06] - How interview guests power the potential of Making Media

[00:16:08] - How organizing a podcast can influence one’s career trajectory

[00:17:46] - Transitioning from an investor mindset to that of a media operator

[00:19:46] - The dynamic nature of a new podcast that needs fine-tuning

[00:21:24] - Reflecting on what went well with the launch and comparing it to other launches

[00:26:40] - How future launches could be made bigger and better

[00:28:08] - When to implement paid promotion for a new podcast

[00:29:14] - Launch details and feelings about the first few episode releases

[00:30:32] - Using honest clickbait, snappy titles, and controversial ideas to build hype

[00:33:13] - Dealing with listener feedback and sourcing guests effectively

[00:34:12] - Comparing Making Media’s early listenership to stats from other Colossus shows

[00:37:48] - Growth strategy ideas for Making Media going forward

[00:39:20] - A score from one to ten for the launch and an explanation of the score

[00:40:20] - Securing sponsors for Making Media

[00:43:02] - Ideal guests and topics for the show in the coming three months

[00:45:23] - Closing thoughts on launch week and looking to the future of the show

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