Break into the Boardroom: Understanding your Board Value Proposition | Ep. 103
Release Date: 12/08/2024
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Board Shorts Podcast
Landing a Board seat can feel like navigating a maze, especially if you're unsure where to start. Many aspiring Board Members limit themselves by thinking only of large, publicly listed companies. But the truth is, diverse board opportunities exist across various organisations – from nonprofits to startups and beyond. In this episode, I dismantle the myth of the "pointy end of town" and explore the rich landscape of Board roles and structures. Discover the difference between advisory and governance boards, paid and volunteer positions, and where to find these hidden gems. ...
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Board Shorts Podcast
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Board Shorts Podcast
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Break into the Boardroom: Strategic Networking to Unlock Board Opportunities | Ep. 104
Board Shorts Podcast
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Break into the Boardroom: Understanding your Board Value Proposition | Ep. 103
Board Shorts Podcast
Understanding your unique Board value proposition is a critical step in your Board journey. By clearly defining what you bring to the table, you can effectively position yourself for the right Board opportunities. What is a Board Value Proposition? Your Board Value Proposition is a strategic positioning statement that highlights your unique blend of skills, experience, and passion. It's about showcasing your value to potential Boards and differentiating yourself from other candidates. Key Components of a Strong Board Value Proposition Professional Expertise and Accomplishments: Technical...
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Break into the Boardroom Series: Set a Board Goal | Ep. 102
Board Shorts Podcast
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The Diverse Boardroom: A Guide for Boards and Aspiring Board Members | Ep. 101
Board Shorts Podcast
In this episode, we're tackling a crucial topic: diversity in boardrooms. But I wanted to take a slightly different angle with this conversation. Yes, I wanted to explore how to create more inclusive boards, but I also wanted to empower diverse individuals to take their seat at the Board table. It takes action from both sides to build and leverage a diverse Board. Joining me today is the incredibly knowledgeable and passionate Christal Cherry. With her wealth of experience in the nonprofit sector, Christal is a true expert in board development and diversity, equity, and inclusion. In this...
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Data, AI, and the Law: A Board's Balancing Act with Sonja Read and Sam Burrett | Ep. 100
Board Shorts Podcast
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Governance as a Strategic Competitive Advantage with Dr Dean Blomson | Ep. 99
Board Shorts Podcast
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Ingredients of a Board UVP | Ep. 98
Board Shorts Podcast
As an aspiring board director looking to start or elevate your career, it’s critical for you to understand your Unique Value Proposition (UVP). It is the key to unlocking your potential and securing a coveted board seat. In this episode, I break down the essential ingredients that make up a compelling UVP by examining seven key categories, including: Professional Expertise and Accomplishments Career Experience Network and Connections Board Experience Personal and Lived Experience Wealth Passions and Interests I’ll help you to understand how to identify your unique...
info_outlineUnderstanding your unique Board value proposition is a critical step in your Board journey. By clearly defining what you bring to the table, you can effectively position yourself for the right Board opportunities.
What is a Board Value Proposition?
Your Board Value Proposition is a strategic positioning statement that highlights your unique blend of skills, experience, and passion. It's about showcasing your value to potential Boards and differentiating yourself from other candidates.
Key Components of a Strong Board Value Proposition
- Professional Expertise and Accomplishments: Technical skills, industry knowledge, and proven track record.
- Career Experience: Diverse roles, leadership positions, and transferable skills.
- Network and Connections: Strong relationships within your industry and beyond.
- Board Experience: Previous Board roles, contributions, and experiences.
- Personal and Lived Experience: Unique perspectives and experiences that can benefit the organisation and Board.
- Wealth and Financial Acumen: Financial resources and access to these (yours or others).
- Passions and Interests: Alignment with the organisation's mission and values.
Identifying Your Unique Value Proposition
To uncover your unique value proposition, ask yourself:
- What are my core strengths and skills?
- What unique perspectives can I bring to the boardroom?
- What industries or sectors am I passionate about?
- What kind of board would be a good fit for my experience and goals?
Leveraging Your Board Value Proposition
Once you've identified your unique Board value proposition, you can use it to:
- Craft a compelling Board resume: Highlight your key qualifications and achievements.
- Build a strong personal brand: Develop a strong online and in person presence and share your expertise through thought leadership.
- Network effectively: Connect with potential Board members and other influencers and connectors.
- Prepare for Board interviews: Articulate your value proposition clearly.
By understanding and effectively communicating your Board Value Proposition, you can increase your chances of securing a coveted Board seat and making a meaningful impact.
References to textbook quotes in episode: Lovelock, Patterson, and Wirtz (2011) Services Marketing: An Asia-Pacific and Australian Perspective (5th ed.). Pearson Australia. Pages 79-80.
Links to Resources Mentioned in this Episode
The Ingredients for your Board UVP | Ep. 98
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