How to Scale from a Product-Led to Sales-Led Growth Model (with Holly Chen of ExponentialX)
Release Date: 12/22/2021
A Special Message from Matt
Growth with Matt Bilotti
In this episode, Matt takes a trip down memory lane and shares an update on the podcast.
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The Past, Present & Future of Growth (with Guillaume "G" Cabane, HyperGrowth Partners)
Growth with Matt Bilotti
In this episode, we welcome back one of the world's leading growth experts, Guillaume "G" Cabane, to zoom out and look at the entire function of growth. We talk about where it came from, what drives trends, and what people can expect from growth in the next 5-10 years.
If you operate anywhere near a marketing or growth function, this episode is going to give you the perspective you need to stay ahead of the curve both for your own professional career — and the success of your marketing
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Level Up Your Growth Teams with Design Research (Laura Oxenfeld, UX Research Manager at Drift)
Growth with Matt Bilotti
On growth teams, we often think of testing as our main way to learn about what users care about and are most interested in. In this episode, we talk about a major untapped angle for growth teams — design research.
When Matt was at HubSpot and and Brian Balfour joined the team as VP of Growth, he spent the entire first month as a growth team only doing research before beginning any experiments in order to understand the needs, wants, and problems of the users.
Joined by
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Here's Your Handbook to Growth Engineering (w/ Ram Navan, Airtable)
Growth with Matt Bilotti
What is "growth" engineering, and how does it different from "classic" engineering?
If you ask Ram Navan, who leads the pricing and monetization growth teams at Airtable, "classic" engineers create value for their customers, while "growth" engineers connect customers to the value of their product.
Whew, that's a lot.
Which is why, in this episode of Growth, Ram explains to Matt all the details that make up a successful growth engineering team -- from f
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Three Product-Led Growth Motions to Scale Your Online Business Strategy (w/ Rajan Sheth, Growth Advisor)
Growth with Matt Bilotti
Interested in leading a product-led growth strategy at your organization but not sure where to begin? This Growth episode explores three different motions you can use to accelerate growth for your online business.
Rajan Sheth is a growth advisor, former VP of Growth and Self-Service at JumpCloud, and former Senior Director of Growth, GTM, and Marketing at Heroku. He's taken both a bottoms-up and tops-down approach to product-led growth models and has integrated them with self-service an
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The Secret to Unlocking More Growth at Your Company? Content. (w/ Julie Zhou and Shae Henrie, AdRoll)
Growth with Matt Bilotti
AdRoll, a digital marketing and growth platform, has been a player in the retargeting space for 15+ years. But a few years ago, the company realized it needed to branch outside of just the retargeting category in order to build long-term relationships with its customers. This led to one big, looming question: how was AdRoll supposed to enter a new category after spending such a long time playing in one space?
The answer: content marketing.
Julie Zhou, VP of Growth at AdR
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Drive Growth through Education (Mark Kilens, Drift)
Growth with Matt Bilotti
A robust product education strategy is like an onion. It has many layers depending on where the customer is at in their product journey. When done correctly, product education will drive growth for both your customer and your business.
On this episode of Growth, Matt sits down with Mark Kilens, Drift's VP of Content and Community and one of the founding members of both Drift Insider and Hubspot Academy. Matt and Mark discuss how to first approach a product education strategy, the import
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Why Your Growth Team Shouldn't Be Focused on Winning (Willie Tran, Calendly)
Growth with Matt Bilotti
Willie Tran hates winning.
Ok, maybe that's an exaggeration; but Willie does hate when growth teams are only focused on winning.
On this episode of Growth, Willie explains why he's led his growth teams away from a culture of winning, what he's focused on instead, and how all growth teams can (and should) change their narrative.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends!
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How Growth Teams and Partner Programs Can (And Should) Work Together (Matt Nicosia and Chris Samila of Crossbeam)
Growth with Matt Bilotti
We’ve talked a lot about the different areas of growth on this podcast, but there’s one topic we still haven’t hit: partnerships. Partnerships go hand in hand with growth - creating a channel for companies to expand. In this episode, Chris Samila, VP of Partnerships at Crossbeam, and Matt Nicosia, Director of Growth at Crossbeam discuss different examples of partnerships and how they play a role in growth.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ r
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What Makes a Successful ABM Strategy? (Rachael Tiow, Auth0)
Growth with Matt Bilotti
Rachael Tiow, the director of ABM and lifecycle marketing at Auth0, has spent three years building an account-based marketing team from the ground up. Now, she's ready to share what she's learned to help you think about what makes a successful ABM strategy at your organization.
Whether you have an existing ABM strategy, or you're thinking about implementing one for the first time at your organization, Rachael shares tips applicable to both. Hear her thoughts on a one-to-one vs. one-to-m
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