Growth with Matt Bilotti

AdRoll, a digital marketing and growth platform, has been a player in the retargeting space for 15+ years. But a few years ago, the company realized it needed to branch outside of just the retargeting category in order to build long-term relationships with its customers. This led to one big, looming question: how was AdRoll supposed to enter a new category after spending such a long time playing in one space?

The answer: content marketing.

Julie Zhou, VP of Growth at AdR /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522507

A robust product education strategy is like an onion. It has many layers depending on where the customer is at in their product journey. When done correctly, product education will drive growth for both your customer and your business.

On this episode of Growth, Matt sits down with Mark Kilens, Drift's VP of Content and Community and one of the founding members of both Drift Insider and Hubspot Academy. Matt and Mark discuss how to first approach a product education strategy, the import /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522510

Willie Tran hates winning.

Ok, maybe that's an exaggeration; but Willie does hate when growth teams are only focused on winning.

On this episode of Growth, Willie explains why he's led his growth teams away from a culture of winning, what he's focused on instead, and how all growth teams can (and should) change their narrative.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522513

We’ve talked a lot about the different areas of growth on this podcast, but there’s one topic we still haven’t hit: partnerships. Partnerships go hand in hand with growth - creating a channel for companies to expand. In this episode, Chris Samila, VP of Partnerships at Crossbeam, and Matt Nicosia, Director of Growth at Crossbeam discuss different examples of partnerships and how they play a role in growth.

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Rachael Tiow, the director of ABM and lifecycle marketing at Auth0, has spent three years building an account-based marketing team from the ground up. Now, she's ready to share what she's learned to help you think about what makes a successful ABM strategy at your organization.

Whether you have an existing ABM strategy, or you're thinking about implementing one for the first time at your organization, Rachael shares tips applicable to both. Hear her thoughts on a one-to-one vs. one-to-m /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522519

New year, new growth strategy? It doesn't have to be.

In the first episode of 2022, Matt shares his eight tips for executing a strong growth strategy in the new year. Hint: It doesn't involve reinventing the wheel.

Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review, and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti and the Drift Podcast Network at @DriftPodcasts.

We've talked about what it takes to implement a product-led growth model at companies, but what about a sales-led growth model? In this episode, Holly Chen, the founder, chief marketing officer, and growth advisor of ExponentialX -- a Growth and Marketing Advisory and Coaching Collective -- takes us through this inverse approach.

Holly has led growth at companies like Google and Slack and now sits on the boards of fast-growing companies ServiceNow and Workstream HQ. Through all of these /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522525

The world of non-fungible tokens (NFTs) is growing fast, but why? In this episode, host Matt Bilotti extracts eight growth tactics he sees NFT communities using, and he puts them into context for all growth experts to leverage in their own businesses.

Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review, and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti, and the Drift Podcast Network at @DriftPo /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522528

Wondering what the secret is to converting more of your homepage visitors with video? Danielle Diamond, of Epiq media, has figured it out, and she's sharing her learnings in this episode.

Danielle was an early Drifter before she went on to work at agencies whose clients included Warner Brothers, ABC, and FabFitFun. Now, she's the founder of EpiqMedia - a creative team that focuses on content for B2B marketing serving clients like SNL, Oreo, and InVisalign.

In this episod /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522531

Connor Gross sold his first company for seven figures when he was in college.

A year later, he's co-founded another company, Respoke Collections, and advises e-commerce companies on how they can level up their strategy.

In this episode, Connor takes Matt through the three stages of the e-commerce funnel and shares the strategies he's found most successful in getting both top-of-funnel ads and post-purchase upsells to convert.

Like this episode? Be sure /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522534

Annie Mosbacher was a practitioner of customer retention and growth for 15 years, but in 2021, she decided it was time for a change and went out to start her own growth marketing agency. That move has turned this year into one of her happiest professional years.

In this episode, Annie explains why she knew it was time to start her own growth marketing agency, how her practitioner experience influences prioritization, and how she and her co-founder balance in-the-weeds versus high-strateg /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522537

We're throwing it back to one of the most interesting episodes of the show.

In 2019 Nationbuilder's then VP of Customer Success and Growth Marketing, Annie Mosbacher, and Director of Product, Jason Meer, sat down with Matt to tell him about a time when they created a brilliant customer use case out of negative customer behavior. Find out how Annie and Jason worked together to roll out a new use case that helped NationBuilder decrease churn and increase upsell and reactivation potential.< /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522540

Thanks for listening to Growth. At Drift, we’re always looking for ways to level up our podcasts, so today we’re asking for your feedback. Head to https://now.drift.com/podcast, and fill out our 1-minute survey. As a thank you, you’ll be entered to win an Elgato microphone and Logitech webcam ($200 value).

In order to be a growth marketer, there's some key language you should know and tactics you should master. But you don't have to learn them all at once. In this episode Shopify's VP of Growth, Morgan Brown, and Director of Growth, Lindsay Craig, explain what the skills are that make up a successful growth marketer, and how they've learned them along the way.

Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review, and share the pod with your fri /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522543

Startup programs are becoming more and more popular in SaaS, but they aren't always thought of from the perspective of a growth strategy, and because of that, they're not always used and measured to their maximum potential. Brianne Kimmel built out the startups program at Zendesk before founding Worklife Ventures. In this episode, she and Matt Bilotti, who manages Drift's startup program, debunk the myths surrounding the programs, discuss what makes a good startup program good, and how you should align y /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522546

Most companies have 5-15 advisors. But Sendoso...they've got hundreds! In this episode, Kris Rudeegraap, the CEO and co-founder of Sendoso, explains why he chose to have so many advisors, why they're all equity advisors, how he leverages them as a growth channel, and how he manages such a large network.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Kris on Twitter at @MattBilotti, @rud /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522549

Have you ever tried to grow your product's user base through the system of another product? What about build your product from scratch on top of another product's ecosystem? Ankith Harathi did both with his two products, Marlo and Macro.

In this episode, Matt and Ankith discuss what that process looked like, growth clusters, optimizing for feedback, and the three core decisions Ankith and his co-founder, John Keck, made that turned Macro into a conversation topic at the start of all mee /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522558

What the heck is a PQL? And how is one of the best tech companies out there implementing it? While it stands for product qualified lead, what that actually means is a little different for every company. In this episode, VP of Growth Thibault Imbert and senior director of revenue marketing, Morgan Palomares, of GitHub, explain how they define a product qualified lead, how they are implementing the mindset and workflows at Github, and how they plan to measure success.

Like this episode? Be /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522552

We've covered tons of different channels, tactics, and strategies on this podcast. Revenue expansion (how to think about it, optimize for it, strategize around it) is something we haven't covered yet. In this episode, we're joined by Hana Abaza, Director of Global Marketing at Shopify, who shares tons of insights, examples, and advice for how you can drive expansion revenue, too.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522561

Striking the right balance between incremental improvements and big, channel or market-shifting bets on a growth team is critical. In this episode, we talk through how three growth legends think about striking this balance, what good looks like, what systems they use, how team size and structure alters their approach, and what they do if their team is falling off track. The folks in this episode were all guests multiple times before on the podcast: Morgan Brown, VP of Growth at Shopify Hila Qu, VP of Gro /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522564

When spinning up a new growth team, the first 6 months is often treated as the time for the team to prove it's value. But what about after that? What does good look like at that 6 month mark and how do you continue to evolve from there? We'll talk through all of this and more with Hila Qu, VP of Growth at GitLab and Thibault Imbert, VP of Growth at GitHub.

Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522567

The very first growth hire on any team is an absolutely critical one. In this episode, Hila (VP of Growth at GitLab) and Matt break down how you should approach that first hire from a focus, skill set, seniority, and structure standpoint. Lots of insights from this conversation both for the folks doing the hiring and the ones trying to be that first hire.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522570

Many see Product Led Growth (PLG) as a sure-ticket to growth. But often times, it doesn't work out. With two industry leaders, Morgan Brown (VP of Growth at Shopify) & Laura Borghesi (VP of Growth at ClassPass), we talk all about when PLG works, when it doesn't, and how you can up your chances of success.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Laura Bor /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522573

Data has always been a tool in the growth/marketing toolkit. In the last few years, intent data has become a more and more popular set of information to leverage to drive better results. In this episode, Matt chats with Kate Athmer, VP of Growth at Bombora, about how teams should think about intent data, mistakes she often sees, and other tips and tricks on how to leverage it.

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This is a question I hear all the time. In this episode, I break down some of the ownership, skill set, and strategic differences between operating in a growth-focused product manager role vs. a classic product management role on a product team.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti and /episode/index/show/132a721e-83ee-4d54-b5bf-d529a2d203ca/id/27522579