Rebuilding the Creative Process with Generative AI: Milton and Jones
Release Date: 11/12/2025
Impact of AI for In-House Brand Creatives: James Murphy
Super Unfiltered
When compliance becomes a creativity bottleneck, what gets built? James Murphy just revealed what happens when you bring AI into the most risk-averse industry on earth: banking. Here's what the SVP Creative Brand Lead at U.S. Bank shared in our latest Super Unfiltered conversation: → The trust paradox: Finance lives and dies on authenticity, but AI-generated content exists in a legal gray zone. When Midjourney spits out artwork, who owns it? Who clears it? And how do you make sure a prompt doesn't accidentally infringe on Disney, or worse, erode customer trust? → The junior creative...
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Copyright in the AI Era: Joe Naylor
Super Unfiltered
When copyright becomes unenforceable, who pays for creativity? Joe Naylor just dropped some uncomfortable truths about the billion-dollar battle between AI companies and the creators they're scraping from. Here's what the CEO of ImageRights revealed in our latest Super Unfiltered conversation: → The $6.3M wake-up call: One photographer included a single sentence in his contract—"non-transferable and non-assignable"—and turned it into the largest jury statutory damage award in US history. That's $150,000 per photo. → Big Tech's selective spending: AI companies will drop billions on...
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AI vs. Humans in Production: Matthew Craig
Super Unfiltered
A former Wall Street Journal photojournalist just explained why your production budget is about to become irrelevant. Matthew Craig built a global visual storytelling network for brands like Airbnb and Google. Now he's running AI workflows in parallel with live shoots—and the "impossible" shots are getting cheaper than stock footage. His prediction? The entire industry is asking the wrong question. Here's what he shared in our latest Super Unfiltered conversation: → The parallel pipeline: While his team films real people, AI models train on the exact same brand guidelines. By...
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Young Lion's Perspective on the Future of AI x Advertising: Ronaldo Cordova
Super Unfiltered
A D&AD Yellow Pencil winner just admitted something most creatives won't say out loud. Ronaldo Cordova, who went from Ecuador to winning one of advertising's most prestigious awards, uses AI on every brief. Even when clients explicitly say "don't use AI." His logic? They're buying the work, not the process. Here's what he revealed in our latest Super Unfiltered conversation: → The invisible revolution: While agencies debate AI ethics, Ronaldo uses ChatGPT, Midjourney, and Runway on client work—and clients never notice. They just see award-winning results delivered faster. → The beer...
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Rebuilding the Creative Process with Generative AI: Milton and Jones
Super Unfiltered
When execution becomes free, what are you really selling? Milton Correa and Jones Krahl just revealed something uncomfortable: the ad industry's sacred "1% idea, 99% execution" rule died. AI killed it. Here's what they shared in our latest Super Unfiltered conversation: → The vinyl-doll paradox: A trend went viral not because of production quality (AI made that accessible to everyone), but because the concept was novel. When everyone has the same tools, the idea is all that's left. → Personalization at scale is table stakes: Their clients aren't asking if they can create thousands of...
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Electrifying Cadillac, Transforming Brand Marketing: Melissa Grady Dias
Super Unfiltered
Former Cadillac CMO and Forbes 50 Most Influential CMO Melissa Grady-Dias joins Super Unfiltered to share how she turned pools into insights, why human judgment beats artificial intelligence, and what marketers need to stop doing right now. What you'll learn: Why the future belongs to individuals who master workflows, not just disciplines How AI gives everyone a "chief of staff" at their fingertips Why human intervention remains non-negotiable as platforms auto-optimize Her unconventional AI use cases, from instant presentations to ChatGPT as a brainstorm partner "Don't let fear stand in the...
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Leading Teams from AI Curious to AI Capable: Taryn Crouthers
Super Unfiltered
Most leaders know they should be adopting AI. But knowing and doing are very different things, especially when your team is skeptical, overwhelmed, or waiting for someone else to go first. Taryn Crouthers didn't wait. As a former leader at ATTN:, she co-hosted the Women in AI Summit and helped launch a cohort specifically for women in media and marketing who felt left out of the AI conversation. Not because she was a technical expert. Because she asked: "Why not me?" In this episode, we sit down with Taryn Crouthers—CEO of SPCSHP, formerly President of ATTN:, and co-host of the Women in AI...
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From AI Experiments to Brand Growth: Carole Irgang
Super Unfiltered
Most CMOs have run an AI pilot by now. Maybe it generated some social copy. Maybe it helped with research. But when it comes to turning generative and agentic AI into actual brand growth? That's where the gap gets real. Carole Irgang, now a fractional CMO, has spent her career helping brands find growth in the space between strategy and execution. In this episode, she and Supergood's leadership dig into the hard question: How do you move AI from interesting experiment to measurable business impact? You'll hear how leading CMOs are thinking about the difference between generative AI (creating...
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Why We're Here (And Why Now): Intro to Super Unfiltered
Super Unfiltered
AI isn't coming to marketing, it's already here. But if you're a CMO trying to separate signal from noise, good luck. Every vendor promises transformation. Every conference has an AI track. And yet most marketing leaders are still figuring out what actually moves the needle. That's why we're launching Super Unfiltered. In this intro episode, Supergood's leadership lays out the mission: have the honest conversations the industry needs but isn't having. Not another hype cycle podcast. Not a victory lap tour. Real talk with CMOs who are in the trenches: testing, failing, learning, and building...
info_outlineWhen execution becomes free, what are you really selling?
Milton Correa and Jones Krahl just revealed something uncomfortable: the ad industry's sacred "1% idea, 99% execution" rule died.
AI killed it.
Here's what they shared in our latest Super Unfiltered conversation:
→ The vinyl-doll paradox: A trend went viral not because of production quality (AI made that accessible to everyone), but because the concept was novel. When everyone has the same tools, the idea is all that's left.
→ Personalization at scale is table stakes: Their clients aren't asking if they can create thousands of personalized ads. They're asking what comes after they can do that effortlessly.
→ Taste is the new competitive advantage: Rick Rubin gets paid millions for his taste, not his technical skills. In an AI-rich world where a graduate student can build a website in 30 seconds, your ability to discern what's worth making matters more than your ability to make it.
The uncomfortable truth? If AI can execute your idea as well as you can, you weren't really a creator, you were a production assistant.
The non-negotiable skill now isn't what you know today. It's how fast you're willing to learn while everything changes.
So here's Supergood question: If everyone can execute at the same level, what makes your creative work irreplaceable?