Behind the Fun: How GetOutPass Quietly Became a Utah Powerhouse Business
Release Date: 12/05/2025
Behind the Fun: How GetOutPass Quietly Became a Utah Powerhouse Business
The Durable Small Business
You’ve probably heard of — or even used it. But what you don’t know is the wild business story behind one of Utah’s most recognizable family brands. In this long-overdue (but worth-the-wait) episode of The Durable Business Podcast, host Chase Murdock sits down with and to tell the full, untold story of GetOutPass: from local startup to $30M+ juggernaut through a surprise merger with its top competitor, Pogo Pass. This episode dives into: How a scrappy Utah startup grew from nothing to 30+ markets nationwide The hidden complexities of running a two-sided marketplace at...
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The Durable Small Business
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Paul Henderson: From Corporate Powerhouse to Utah Cannabis Pioneer
The Durable Small Business
Paul Henderson has seen it all — from high-powered roles at Apple, Goldman Sachs, and GE Capital to leading High Times Magazine. Now, he’s breaking new ground in Utah’s emerging and controversial cannabis industry. As CEO of Pure UT Processing and co-founder of Beehive Farmacy, Paul is at the forefront of Utah’s medical cannabis ecosystem, navigating cultivation, patient access, and the unique challenges of operating in one of the nation’s most conservative markets. In this episode, Paul shares his journey from corporate boardrooms to cannabis farms, offering a behind-the-scenes look...
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An AMA with Will Smith of Acquiring Minds
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An AMA with Brent Beshore of Permanent Equity
The Durable Small Business
In this can't-miss debut episode, Chase Murdock of Durable hosts a live AMA with Brent Beshore—one of the most respected voices in small business and long-term investing. Known for his no-nonsense approach and impressive track record of building and acquiring companies across industries, Brent shares his hard-earned insights with our listeners. This candid conversation dives into portfolio strategy, scaling businesses, creating long-term value, and Brent’s reflections on his best businesses and favorite investments. He also offers a rare glimpse into how he balances the demands of work and...
info_outlineYou’ve probably heard of GetOutPass — or even used it. But what you don’t know is the wild business story behind one of Utah’s most recognizable family brands.
In this long-overdue (but worth-the-wait) episode of The Durable Business Podcast, host Chase Murdock sits down with Kyle Poll and TC Krueger to tell the full, untold story of GetOutPass: from local startup to $30M+ juggernaut through a surprise merger with its top competitor, Pogo Pass.
This episode dives into:
- How a scrappy Utah startup grew from nothing to 30+ markets nationwide
- The hidden complexities of running a two-sided marketplace at scale
- Surviving COVID when your entire product relies on in-person fun
- Kyle’s leap from LinkedIn and Gympass to acquiring GetOutPass — the business his family used
- The behind-the-scenes of a complex merger: multiple failed deals, rivalries, and the eventual turning point
This is more than just a local feel-good story. It’s about building trust, merging cultures, and unlocking a new growth chapter in an overlooked industry.
If you love great Utah business stories, and want a rare look at the business behind the brand, this one’s for you.
Recorded a couple months ago. We’ve been busy. But we’re thrilled to finally share it.