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Amanda Maiko on CMO Success Secrets: Navigating Churn, Org Design, and Customer Centricity

NexGen CMO Podcast

Release Date: 03/01/2024

Megan Lueders on Navigating the Marketing Maze: Mastering Leadership and Team Synergy show art Megan Lueders on Navigating the Marketing Maze: Mastering Leadership and Team Synergy

NexGen CMO Podcast

Kelly Hopping, CMO of Demandbase, is joined by Megan Lueders, CMO of Sonatype, to discuss leadership across teams and in the local community. Megan draws on her experiences to share advice for emerging marketing leaders for enhancing their leadership skills and fostering a positive team dynamic. From serving on boards to finding your passion, listen now for a master lesson in leadership.

info_outline Peter Lorenco on Creating Relationships with CMOs show art Peter Lorenco on Creating Relationships with CMOs

NexGen CMO Podcast

In this episode Kelly Hopping, CMO of Demandbase, and Peter Lorenco, VP of marketing at PathFactory, dive into how to create relationships to build a community of mentors. Peter shares advice on finding the right communities and how to add value in those networks. PLUS: Tune in to find out who was previously a child model!

info_outline Grant Johnson on Mentorship: How to Accelerate Your Path to CMO show art Grant Johnson on Mentorship: How to Accelerate Your Path to CMO

NexGen CMO Podcast

In this episode Kelly Hopping, CMO of Demandbase, and Grant Johnson, CMO of Billtrust, share advice on how to find a mentor and stand out to accelerate your path to becoming a CMO. As a five-time CMO, Grant shares the importance of mentorship, no matter your age or stage in life.

info_outline John Eitel on Current Events and B2B Buyer Demographics show art John Eitel on Current Events and B2B Buyer Demographics

NexGen CMO Podcast

Back for round 2! John Eitel, chief sales officer at Demandbase, joins Kelly Hopping, chief marketing officer at Demandbase, for a second episode to discuss how B2B buyers are changing and what’s happening in the world of B2B sales and marketing. From the Adobe Summit to March Madness, hear their thoughts on how sales and marketing are changing the game.

info_outline Katie Hollar on Balancing Brand Awareness and Lead Gen as a Marketing Leader show art Katie Hollar on Balancing Brand Awareness and Lead Gen as a Marketing Leader

NexGen CMO Podcast

In this episode, Kelly Hopping, CMO of Demandbase, is joined by Katie Hollar, VP of marketing at Clutch, to discuss aligning marketing with business objectives, fostering collaboration with sales, and driving demand through brand initiatives. Katie also offers tips on measuring ROI, managing long lead cycle initiatives, and setting clear campaign expectations. Together, Kelly and Katie explore their journeys and share tips on how to navigate career transitions and marketing challenges with confidence.

info_outline Amanda Maiko on CMO Success Secrets: Navigating Churn, Org Design, and Customer Centricity show art Amanda Maiko on CMO Success Secrets: Navigating Churn, Org Design, and Customer Centricity

NexGen CMO Podcast

Tune in as Kelly Hopping, CMO of Demandbase, chats with Amanda Malko, a three-time CMO, to unravel the complexities of CMO tenure. Amanda shares insights from her sales-centric background on aligning the CMO role with organizational goals. From org design to leadership dynamics, Kelly and Amanda dissect strategies for optimizing team structures and fostering alignment. Listen for tips on navigating the marketing landscape and unlocking success as a marketing leader. Whether you're a seasoned executive or an aspiring CMO, this episode delivers valuable tips for driving impact.

info_outline Brandon Hurter on Becoming a Believer: Navigating AI + Imposter Syndrome show art Brandon Hurter on Becoming a Believer: Navigating AI + Imposter Syndrome

NexGen CMO Podcast

In this episode Kelly Hopping, CMO of Demandbase, and Brandon Hurter, CMO of Element451, explore the transformative impact of AI in marketing. Initially skeptical, Brandon shares his journey from doubter to believer, recounting pivotal moments where AI revolutionized his approach. From infusing AI into product marketing to leveraging GPT4 for narrative generation, together Kelly and Brandon explore how AI amplifies creativity and efficiency. Discover the shift from manual to AI-driven tasks, yielding faster insights and compelling content. Don't miss this discussion on embracing AI's role in...

info_outline John Eitel on Building Relationships: The Core of Sales and Marketing Alignment show art John Eitel on Building Relationships: The Core of Sales and Marketing Alignment

NexGen CMO Podcast

Join Kelly Hopping, chief marketing officer at Demandbase, and John Eitel, chief sales officer at Demandbase, as they explore the world of sales and marketing alignment in the inaugural episode of the NexGen CMO podcast. Drawing from their experience in driving revenue and fostering collaboration, Kelly and John explore the critical role of alignment in achieving organizational success. Together they also draw on recent events to discuss building synergy between sales and marketing teams.

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Tune in as Kelly Hopping, CMO of Demandbase, chats with Amanda Malko, a three-time CMO, to unravel the complexities of CMO tenure. Amanda shares insights from her sales-centric background on aligning the CMO role with organizational goals. From org design to leadership dynamics, Kelly and Amanda dissect strategies for optimizing team structures and fostering alignment. Listen for tips on navigating the marketing landscape and unlocking success as a marketing leader.

Whether you're a seasoned executive or an aspiring CMO, this episode delivers valuable tips for driving impact.