Business of Events Episode 14
Business of Events
the events industry. As we journey from traditional face-to-face encounters to the rising trend of virtual platforms, our guest shares valuable insights on both realms. Post-pandemic, as the world leans towards In Real Life (IRL) experiences once again, how will this dynamic industry reshuffle? Together, we uncover the challenges faced by the industry and how they parallel other sectors, emphasizing the importance of evolving reactions and proactive solutions. With a special focus on sustainability, ROI, and the transformative power of technology and business models, this episode offers a...
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Business of Events Episode 13
Business of Events
In this riveting episode, dive deep into the dynamics of M&A, event valuations, and the evolving landscape of events in the post-pandemic era. Unravel the intricacies of valuing assets, the shift toward digital revenue, and the perspective of tech-backed companies in the realm of face-to-face interactions. Plus, discover how to capitalize on future opportunities from those at the very forefront of the industry. Episode Highlights: Special guests The future of M&A in the events industry and the relevance of valuation multiples. How recent global disruptions have...
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Business of Events Episode 12
Business of Events
In this captivating episode, journey through the intricate web of technology, innovation, and the ever-evolving event industry with our insightful host Marco Giberti. As we plunge into a post-COVID world, learn about the seismic shifts that are challenging traditional event models and how technology is fast becoming the bridge between past practices and future success. With the backdrop of Quest X's transformative journey over the past three and a half years, our host reveals the importance of understanding audience needs, strategic partnerships, and the powerful synergy of live events and...
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Business of Events Episode 11
Business of Events
In this captivating episode, Marco explores the intricate intersection of event planning and technology. Featuring insightful conversations with industry giants Julius Solaris, founder of Bold Push, and Denzel Rankin, CEO of AMR International, we unravel the ever-evolving role of tech in events. From the hands-on nature of event planning to the disruptive tendencies of Silicon Valley's SaaS solutions, this discussion illuminates the challenges and opportunities lying ahead for the events industry. As technology accelerates its presence in our daily lives, how can event organizers harness its...
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Business of Events Episode 10
Business of Events
Welcome to another enlightening episode of the Business of Events Podcast, where we dive deep into the ever-evolving world of event management. This episode features an invigorating discussion between industry experts on how to adapt and scale your event business in a digital age. From the resilience of traditional trade show models to the promising future of digital events and year-round engagement, our experts dissect the strategies and tools essential for success in today’s hybrid event environment. In a special segment, we explore the importance of providing quality education,...
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Business of Events Episode 9
Business of Events
In this enlightening episode of the Business of Events Podcast, we dive deep into the transformative power of content marketing in the events industry. Understand how the dynamic between content and events is evolving and why "content is king" is resurfacing as a major trend. Discover the potent synergy of event management and software metrics and how CEOs and C-level executives are harnessing this combination to rejuvenate their marketing strategies. We also hear from Dalia alga sera from Dahlia+ about how branding and the need to truly understand audiences are pivotal in reshaping the...
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Business of Events Episode 8
Business of Events
As industry professionals share their perspectives on the importance of understanding human behavior and the intertwined relationship between psychology and design, we further explore the strategic dimensions of leadership, talent acquisition, and the challenges of staying relevant in a rapidly shifting environment. From the fundamentals of community building to the exciting future of online-offline event integrations, this is a must-listen episode for anyone keen on mastering the business of events in the modern era. Episode Highlights: Special guests The pivotal role of...
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Business of Events Episode 7
Business of Events
This episode covers an incredibly complex topic: the evolving landscape of events and how they fit within the digital and physical world. The conversation navigates through various subjects that are critical for event organizers, marketers, and community managers. Episode Highlights: Special guest Lance Fensterman. The power of vocal communities and how they can be a double-edged sword. The need for capturing visitor attention and providing value both before and during the event. How technology can help capture and analyze visitor engagement and enhance their...
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Business of Events Episode 6
Business of Events
In this enlightening episode of the Business of Events Podcast, delve deep into the changing landscape of event ROI. From the strategic moves of Money 2020 during the pandemic to the challenges faced by exhibitors in measuring engagement, hear experts from the field share their insights. Discover how big corporations approach their events differently from third-party organizers and the evolving role of technology in the events industry. This episode is a must-listen for anyone navigating the complex world of event marketing. Episode Highlights: Special guests Jay Weintraub and Robyn...
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Business of Events Episode 5
Business of Events
In Episode 5 of the Business of Events podcast, we dive deep into the evolving dynamics of business event planning with special guest Mike Fiber from PRA. Host Marco Giberti explores critical themes like rapidly changing external environments, stakeholder engagement, the significance of a data-driven approach, and even delves into the intricacies of data ownership in the age of technology. This is a must-listen for event planners, entrepreneurs, and strategists looking to adapt and thrive in a changing business landscape. Plus, we have exciting news about continuing education credits through...
info_outlineIn Episode 5 of the Business of Events podcast, we dive deep into the evolving dynamics of business event planning with special guest Mike Fiber from PRA. Host Marco Giberti explores critical themes like rapidly changing external environments, stakeholder engagement, the significance of a data-driven approach, and even delves into the intricacies of data ownership in the age of technology. This is a must-listen for event planners, entrepreneurs, and strategists looking to adapt and thrive in a changing business landscape. Plus, we have exciting news about continuing education credits through the Events Industry Council (EIC).
Episode Highlights:
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Special guest Mike Fiber.
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The days when external environments were slow to change are over. Modern business event strategy must evolve quickly to stay ahead.
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Marco and Mike discuss the shift from one-off events to ongoing engagement strategies that are increasingly digital and sophisticated. They consider the role of 'experience boxes' for virtual participants to enhance engagement.
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Business events are not only competing against other business events but also against consumer experiences. Understanding what engages people in B2C can enrich B2B event planning.
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Marco emphasizes how critical it is for event organizers to collect and effectively use data. Data should be the heart of your strategy, guiding everything from stakeholder engagement to event activation.
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The importance of understanding who owns your data, how it’s being used, and the role of software companies in that equation.
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The ideal is to use sophisticated digital strategies to facilitate meaningful in-person connections at the events.
Things change fast, especially in digital marketing. Being agile and ready to adapt your strategy year after year is key. Marco shares insights from his Harvard Business School program to underline this.
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