The Art of Reacting vs. Responding After a "Failed" Launch
Release Date: 09/05/2024
How to Grow Your Business This Summer (Without Working All Hours)
The Growth Diaries
Summer is fast approaching, and your schedule is about to get completely chaotic! Six weeks of juggling family plans, school holidays, and trying to squeeze in work while keeping your sanity intact. It's no wonder most business owners hit pause on growth (but that's exactly where they're going wrong) Growth doesn't disappear in summer. It just looks different. While everyone else is either working themselves into the ground or completely switching off, you can be quietly and strategically moving forward without adding 10+ hours to your working week. In this episode, I'll share four smart ways...
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The Client Journey Mistake That's Costing You £1,000s
The Growth Diaries
Your potential clients are out there right now, shopping around. They're comparing your offers to three other people, reading reviews and stalking your competitors' websites. And honestly? Most of us have zero idea what they're actually finding when they do that research. Too many business owners are genuinely confused about why prospects ghost them or choose someone else, which is why in this episode, I'll be chatting about the client journey mistake that's quietly costing you sales (and why you probably don't even know it's happening.) I’ll cover: • Why building your client journey from...
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The Questions You’re Too Scared to Ask Your Audience (But Really Should If You Want More Sales)
The Growth Diaries
We all want to know what’s really going on with our clients; what makes them tick, what holds them back, why they watch but don’t buy. But some questions just feel too raw to ask, and make your stomach drop just thinking about them. In this episode of The Growth Diaries, I'm unpacking why those tough, honest questions feel so scary and how having someone objective ask the right questions uncovers the honest feedback you need to grow. I'll share more on; • Why you’re avoiding the questions that matter (it’s not just fear, you’re too close to see clearly) • The polite trap and...
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Stop Calling It Procrastination When You're Actually Trying To Protect Yourself From F*cking It Up
The Growth Diaries
You've been beating yourself up for procrastinating again. But what if that pause, that hesitation, that endless loop of "I'll do it tomorrow" isn't laziness or lack of discipline... but your brain trying to protect you from making a move that feels too uncertain, too risky, too real. In this episode of The Growth Diaries, we’re pulling back the curtain on what’s really behind the stall. Because more often than not, it’s not laziness or poor discipline...it’s fear. Fear of getting it wrong. Fear of wasting time. Fear of finally making it real, and it not being good enough. I’ll be...
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The Most Insulting Sh*t You Can Say to a Business Owner
The Growth Diaries
We’ve all heard that tiny word that somehow manages to shrink the size of your role, your work, or your worth: "Oh you're JUST a [enter job title]." "Can you JUST take a quick look at this." "Can we JUST skip past this part" It seems harmless, right? But in today’s episode of The Growth Diaries, I’m unpacking how these “just” moments quickly add up to blurred boundaries, messy offers, and a business that no longer works for you. I'll be talking more about; • Why that one little word can have such a big impact on your pricing, process, and positioning. • How subtle “people...
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What I Learned Hosting My First 4-Day Business Challenge (and What I’d Do Differently Next Time)
The Growth Diaries
After wrapping up my first-ever 4-day challenge, The Income Investigation, I couldn't wait to share how it went - the wins, the lessons, and of course, what I’d do differently next time. This isn’t about tooting my own horn (promise!), but I want to reflect on some of the key takeaways that can help YOU if you’re planning your own event or long-form challenge in the future. In this episode of The Growth Diaries, I’m sharing: • The unexpected successes I saw, including a 70% live attendance rate and incredible engagement throughout the sessions. • Key lessons I learned about...
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Why Your Business Is Making Money…But You Still Don’t Trust It
The Growth Diaries
You're busy. You're serving. And you're earning. But you’re also low-key panicking about whether it’ll be the same next month. From the outside, your business looks like it’s thriving, and everyone thinks you’ve got it all figured out. But behind the scenes, you can't help but feel like you're walking on shaky ground. (One wrong move and everything you've worked for could fall apart) In this episode of The Growth Diaries, I’m unpacking what’s really going on when you’re making money…but still don’t trust it, and how to shift from accidental success to intentional, predictable...
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Forget Freedom, Predictability Is What Your Business Really Needs Right Now
The Growth Diaries
What if the key to unlocking consistent, strategic growth in your business wasn’t about working harder, but about gaining the predictability that takes the guesswork out of every decision? As business owners, we often find ourselves second-guessing whether our marketing is on point, if we’re pricing our services correctly, or whether we’re reaching the right clients. The reality is, without predictability, we can feel like our business growth is based on luck or, worse, guesswork. But it doesn’t have to be that way. In this episode of The Growth Diaries, I’m diving deep into...
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Q1 Unfiltered: What Worked, What Flopped & What’s Next
The Growth Diaries
Three months down...but before you rush into Q2 let’s talk about what’s actually working (and what’s not). As ambitious business owners it's so easy to always get caught up in looking ahead - onto the next goal, the next big move, the next strategy. But real growth happens when we take a moment, look back, and actually acknowledge what’s working, what’s not, and what we need to change. So, in this episode, I’m slowing things down and taking you behind the scenes of my own Q1. The highs, the lessons, the shifts, and the big realisations that are shaping my business as...
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The Evidence-Building Approach to Growing Your Business Without the Guesswork
The Growth Diaries
What if the biggest thing holding you back from making strategic decisions in your business isn’t a lack of time or resources - but the uncertainty of not having enough proof that what you’re doing is actually going to work? As business owners, we often find ourselves guessing whether our pricing is right, if our services are what our clients truly need, or if our marketing strategies are really that effective. And while taking risks is part of growing a business, it doesn’t have to be based on guesswork. In this episode of The Growth Diaries, I’m diving into the Evidence Building...
info_outlineHave you ever launched an offer and been met with silence, leaving you to second-guess every decision you made and doubt yourself?
It can be a tough pill to swallow (especially when you've put in hours of work) but instead of wasting even more time and energy dwelling on what went wrong, start focusing on what you can learn and develop.
(Because it’s not about what happens to us, it’s about how we respond)
This week on the podcast, I’m taking you behind the scenes to share how I’m transforming a recent 'failed' Summer Offer into one that deeply resonates with both my clients and me, compelling them to invest!
So whether you're struggling to attract the right audience or feeling disheartened by a lack of response, this episode will help you assess your strategy and make effective adjustments to turn your next launch into a success.
In this episode, I talk more on;
• The difference between reacting and responding in business, and why it matters
• My personal experience with a recent offer that didn't sell, and how I'm using it as a learning opportunity
• The importance of maintaining excitement and passion for your offers, and how it affects your marketing
• Strategies for reconnecting with your audience and creating compelling messaging
• The process of refining my offer to align with my new business identity
• How to use market research to craft or adapt your offers and better serve your clients
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(Audio Length: 14mins 44secs)