The Growth Diaries
Guesswork has no place in your business. If you’re done relying on trial-and-error and want a more intentional approach to growth, you’re in the right place. Join Business Growth Specialist Cassie Evans and fellow entrepreneurs as they share the lessons, strategies, and insights that move businesses from “figuring it out” to growing with certainty. Because every day spent winging it is a missed opportunity to build the business you actually want.
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How to Grow Your Business This Summer (Without Working All Hours)
07/24/2025
How to Grow Your Business This Summer (Without Working All Hours)
Summer is fast approaching, and your schedule is about to get completely chaotic! Six weeks of juggling family plans, school holidays, and trying to squeeze in work while keeping your sanity intact. It's no wonder most business owners hit pause on growth (but that's exactly where they're going wrong) Growth doesn't disappear in summer. It just looks different. While everyone else is either working themselves into the ground or completely switching off, you can be quietly and strategically moving forward without adding 10+ hours to your working week. In this episode, I'll share four smart ways to keep your business growing during the summer months, strategies that work while you're building sandcastles....not stuck in social scrolls. I’ll cover: • Why growth doesn’t have to stop when life gets busy • How to nurture the connections you already have for hidden opportunities • The power of doubling down on what’s already working • How to network naturally at summer events without the sales pitch pressure • Why stepping back and observing can be your secret growth weapon So if you want to keep your business moving forward this summer, while still enjoying your well-deserved downtime, then grab your sunscreen and your notepad because we're about to make this your best summer yet. CONTINUE THE CONVERSATION: Useful Resources: Work with Cassie Evans: Connect with Cassie Evans:
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The Client Journey Mistake That's Costing You £1,000s
07/10/2025
The Client Journey Mistake That's Costing You £1,000s
Your potential clients are out there right now, shopping around. They're comparing your offers to three other people, reading reviews and stalking your competitors' websites. And honestly? Most of us have zero idea what they're actually finding when they do that research. Too many business owners are genuinely confused about why prospects ghost them or choose someone else, which is why in this episode, I'll be chatting about the client journey mistake that's quietly costing you sales (and why you probably don't even know it's happening.) I’ll cover: • Why building your client journey from your own perspective is costing you clients • What your potential clients are actually doing behind the scenes before they choose • How skipping competitor research quietly drains your sales • Why guessing what clients want is a dangerous game • The investigative approach I use to turn assumptions into solid evidence So if you're tired of watching potential clients slip away to competitors and you want to finally understand what's really happening in those crucial weeks before they make their decision, this episode will help you build a client journey that actually converts. CONTINUE THE CONVERSATION: Useful Resources: Work with Cassie Evans: Connect with Cassie Evans:
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The Questions You’re Too Scared to Ask Your Audience (But Really Should If You Want More Sales)
06/26/2025
The Questions You’re Too Scared to Ask Your Audience (But Really Should If You Want More Sales)
We all want to know what’s really going on with our clients; what makes them tick, what holds them back, why they watch but don’t buy. But some questions just feel too raw to ask, and make your stomach drop just thinking about them. In this episode of The Growth Diaries, I'm unpacking why those tough, honest questions feel so scary and how having someone objective ask the right questions uncovers the honest feedback you need to grow. I'll share more on; • Why you’re avoiding the questions that matter (it’s not just fear, you’re too close to see clearly) • The polite trap and emotional investment that stop you from hearing the truth • How I play Business Detective to dig beneath surface answers and uncover honest feedback that actually helps you grow • What happens when you finally bridge the gap between what you think your audience wants and what they actually want If you’re ready to stop guessing and start acting on real evidence, this episode is your blueprint for getting honest answers that’ll make your offers impossible to ignore. CONTINUE THE CONVERSATION: Useful Resources: Work with Cassie Evans: Connect with Cassie Evans:
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Stop Calling It Procrastination When You're Actually Trying To Protect Yourself From F*cking It Up
06/12/2025
Stop Calling It Procrastination When You're Actually Trying To Protect Yourself From F*cking It Up
You've been beating yourself up for procrastinating again. But what if that pause, that hesitation, that endless loop of "I'll do it tomorrow" isn't laziness or lack of discipline... but your brain trying to protect you from making a move that feels too uncertain, too risky, too real. In this episode of The Growth Diaries, we’re pulling back the curtain on what’s really behind the stall. Because more often than not, it’s not laziness or poor discipline...it’s fear. Fear of getting it wrong. Fear of wasting time. Fear of finally making it real, and it not being good enough. I’ll be talking about: • The hidden difference between procrastination and protection (and why most business owners confuse the two) • Real-world signs you’re in protection mode, even if it looks like you’re being productive • How uncertainty fuels indecision… and how to break the cycle • Why staying “busy” with client work can actually be a brilliant form of avoidance • The shift that happens when you start using real insight to guide your next move If you've been calling yourself a procrastinator when you're actually just trying to avoid f*cking things up, this episode is exactly what you need to hear to stop blaming yourself and actually get moving. Because you don’t need more motivation....you need better evidence! And inside The Competitive Edge, that’s exactly what we build, using done-for-you market research to help you move from reactive and overwhelmed to intentional and informed. CONTINUE THE CONVERSATION: Useful Resources: Work with Cassie Evans: Connect with Cassie Evans:
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The Most Insulting Sh*t You Can Say to a Business Owner
05/29/2025
The Most Insulting Sh*t You Can Say to a Business Owner
We’ve all heard that tiny word that somehow manages to shrink the size of your role, your work, or your worth: "Oh you're JUST a [enter job title]." "Can you JUST take a quick look at this." "Can we JUST skip past this part" It seems harmless, right? But in today’s episode of The Growth Diaries, I’m unpacking how these “just” moments quickly add up to blurred boundaries, messy offers, and a business that no longer works for you. I'll be talking more about; • Why that one little word can have such a big impact on your pricing, process, and positioning. • How subtle “people pleasing” shows up in your service delivery, and what it costs you. • The ripple effect of saying yes to requests that go against your boundaries or process. • Why market research matters more than ever when it comes to designing services that serve you and your clients. • A behind-the-scenes look at how I layer insights (not opinions) to help business owners build scalable, sustainable services that get results. If you’ve ever found yourself doing more than agreed, tweaking your offers on the fly, or second-guessing your strategy because someone "just" asked you to - this episode will help you start using insight (not impulse) to regain control before your business starts feeling impossible to grow. CONTINUE THE CONVERSATION: Useful Resources: Work with Cassie Evans: Connect with Cassie Evans:
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What I Learned Hosting My First 4-Day Business Challenge (and What I’d Do Differently Next Time)
05/15/2025
What I Learned Hosting My First 4-Day Business Challenge (and What I’d Do Differently Next Time)
After wrapping up my first-ever 4-day challenge, The Income Investigation, I couldn't wait to share how it went - the wins, the lessons, and of course, what I’d do differently next time. This isn’t about tooting my own horn (promise!), but I want to reflect on some of the key takeaways that can help YOU if you’re planning your own event or long-form challenge in the future. In this episode of The Growth Diaries, I’m sharing: • The unexpected successes I saw, including a 70% live attendance rate and incredible engagement throughout the sessions. • Key lessons I learned about stepping outside my comfort zone, including why it’s totally okay to be different in your approach. • How a subtle, early marketing approach would have helped, and why collaborating with others can generate more opportunities. • The email sequence mistake I made and how you can avoid it when planning your next event. • From a WhatsApp community chat to charging a low ticket for the event, I’m sharing how I’d refine the next round of this challenge to maximise value and results. If you’ve ever considered hosting your own challenge, or are looking for ways to improve on your past events, then this episode will give you real life insight to apply to your own strategy. CONTINUE THE CONVERSATION: Useful Resources: Mentions: Connect with Cassie Evans: Work with Cassie Evans:
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Why Your Business Is Making Money…But You Still Don’t Trust It
05/01/2025
Why Your Business Is Making Money…But You Still Don’t Trust It
You're busy. You're serving. And you're earning. But you’re also low-key panicking about whether it’ll be the same next month. From the outside, your business looks like it’s thriving, and everyone thinks you’ve got it all figured out. But behind the scenes, you can't help but feel like you're walking on shaky ground. (One wrong move and everything you've worked for could fall apart) In this episode of The Growth Diaries, I’m unpacking what’s really going on when you’re making money…but still don’t trust it, and how to shift from accidental success to intentional, predictable growth. I'll talk more about: • How to spot when you’re relying on accidental success instead of intentional growth • The difference between doing the work and knowing what’s working • Why monitoring your insights and the outcome of your actions is key to predictability • How my clients raised prices by 50%, partnered with associates to expand sales, and landed new clients in just 7 days • What’s waiting for you inside , and why it might just change everything The security you crave isn't about working harder, it's about truly understanding what's working so you can repeat it on purpose and create an income you can trust. Join me from Tuesday 6th May for , where you’ll take on the role of detective to ‘crack the case’ and discover the evidence you need to build more predictable, sustainable success. CONTINUE THE CONVERSATION: Useful Resources: Connect with Cassie Evans: Work with Cassie Evans:
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Forget Freedom, Predictability Is What Your Business Really Needs Right Now
04/17/2025
Forget Freedom, Predictability Is What Your Business Really Needs Right Now
What if the key to unlocking consistent, strategic growth in your business wasn’t about working harder, but about gaining the predictability that takes the guesswork out of every decision? As business owners, we often find ourselves second-guessing whether our marketing is on point, if we’re pricing our services correctly, or whether we’re reaching the right clients. The reality is, without predictability, we can feel like our business growth is based on luck or, worse, guesswork. But it doesn’t have to be that way. In this episode of The Growth Diaries, I’m diving deep into the power of predictability and how it can transform your approach to business growth. I’ll walk you through: • What predictability really means for your business, and why it’s not about being stuck in a routine but about knowing what works. • How predictability can give you control over decisions like pricing, getting the right clients, and marketing (without second-guessing) • Why making informed, data-backed decisions can help you stop feeling like your business growth is based on luck or guesswork. • Where to start looking for predictability in your business, and how to gather the evidence that helps you make confident choices. • How the Income Investigation Challenge can help you uncover the evidence you need to bring predictability to your income and business decisions. If you’re tired of feeling like your business is an experiment, this episode will give you a new perspective on how to step into a more predictable, stable way of growing. Predictability isn’t a restriction, it’s the power to make decisions that align with your goals and bring the results you’re looking for. CONTINUE THE CONVERSATION: Useful Resources: (Due to May Day Bank Holiday, dates altered to 6th-9th May) Connect with Cassie Evans: Work with Cassie Evans:
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Q1 Unfiltered: What Worked, What Flopped & What’s Next
04/03/2025
Q1 Unfiltered: What Worked, What Flopped & What’s Next
Three months down...but before you rush into Q2 let’s talk about what’s actually working (and what’s not). As ambitious business owners it's so easy to always get caught up in looking ahead - onto the next goal, the next big move, the next strategy. But real growth happens when we take a moment, look back, and actually acknowledge what’s working, what’s not, and what we need to change. So, in this episode, I’m slowing things down and taking you behind the scenes of my own Q1. The highs, the lessons, the shifts, and the big realisations that are shaping my business as we step into Q2. In this episode, I talk more on: • The identity shift that changed how I show up in my business • Why my marketing was working…but not working enough (and how I fixed it) • The wins that made me do a little happy dance (including client success stories!) • My crime-themed challenge coming soon (yes, you read that right) • The exciting collaborations that are expanding my impact So if you’ve been so focused on the next step and charging ahead without checking if your foundation is solid, let’s take a second to reflect. Because what you uncover in your past quarter could be the key to unlocking even more success in the next. CONTINUE THE CONVERSATION: Useful Resources: Connect with Cassie Evans: Work with Cassie Evans:
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The Evidence-Building Approach to Growing Your Business Without the Guesswork
03/20/2025
The Evidence-Building Approach to Growing Your Business Without the Guesswork
What if the biggest thing holding you back from making strategic decisions in your business isn’t a lack of time or resources - but the uncertainty of not having enough proof that what you’re doing is actually going to work? As business owners, we often find ourselves guessing whether our pricing is right, if our services are what our clients truly need, or if our marketing strategies are really that effective. And while taking risks is part of growing a business, it doesn’t have to be based on guesswork. In this episode of The Growth Diaries, I’m diving into the Evidence Building technique - showing you how to gather real proof that something works (or doesn’t) so you can stop relying on guesswork and make intentional decisions that lead to predictable results. I'll breakdown; • What Evidence Building is and how it can help you scale your business with less fear and more certainty. • How you can use evidence to confidently adjust your pricing, launch new offers, refine your marketing strategies, and even hire the right team. • Where to search for evidence in your business and how to use it to make informed decisions. • How The Competitive Edge can help you gather and analyse evidence for your business, so you’re always moving forward with facts, not guesses. Don’t leave your growth to chance. With evidence in hand, you’ll make smarter decisions that lead to real, lasting results you're striving for. CONTINUE THE CONVERSATION: Useful Resources: Connect with Cassie Evans: Work with Cassie Evans:
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The Assumptions Holding You Back from Growing Your Business (And How To Fix Them)
03/06/2025
The Assumptions Holding You Back from Growing Your Business (And How To Fix Them)
What if the biggest thing holding you back in business isn’t a lack of strategy, time, or even money - but the assumptions you’re making without realising it? It’s easy to fall into the trap of thinking we know what our ideal clients want, what offers will sell, and that posting more online will automatically lead to more sales. But when those assumptions shape our decisions, they can quietly keep us stuck - wasting time, energy, and opportunities. In this episode of The Growth Diaries, I'm breaking down the hidden (and costly) assumptions that could be delaying your growth and, more importantly, how to fix them. In this episode, we’ll dive into: • The biggest assumptions business owners make about their ideal clients—and why they’re often wrong. • How assuming what people want versus what they need can lead to misaligned offers. • Why “doing more marketing” isn’t always the answer to low sales—and what actually moves the needle. • Simple ways to get the right insights so you can make decisions based on facts, not guesses. Your business success shouldn’t be left to chance. By challenging these assumptions and making informed choices, you can create a business that grows with certainty. CONTINUE THE CONVERSATION: Useful Resources: Connect with Cassie Evans: Work with Cassie Evans:
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The Do’s and Don’ts of Market Research (Avoid These Costly Mistakes!)
02/20/2025
The Do’s and Don’ts of Market Research (Avoid These Costly Mistakes!)
Market research is the difference between guessing and growing. Yet, so many business owners treat it as a “nice to have” instead of the foundation for their success. In this episode of The Growth Diaries, we’re breaking down the essential do’s and don’ts of market research so you can avoid common mistakes and use real customer insights to drive your business growth. In this episode, we’ll dive into: • The biggest mistakes business owners make when gathering insights (and how to avoid them!) • The key do’s that make market research work for you - including how to prepare, ask better questions, and get useful data. • Why relying on a small sample size can lead to misleading results (and how to make sure your research reflects your audience properly). • How to use market research to create offers and marketing that actually land with your ideal clients. Making empowered decisions backed by data gives you the competitive edge. It’s time to step into the full potential you’ve been building. CONTINUE THE CONVERSATION: Useful Resources: Connect with Cassie Evans: Work with Cassie Evans:
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Using Market Research to Turn Doubtful Decisions into Certain Choices For Your Business
02/06/2025
Using Market Research to Turn Doubtful Decisions into Certain Choices For Your Business
Have you noticed that, as your business grows, your confidence in decision-making starts to shrink? In the early days of business, it’s all about diving in and figuring things out on the go. But as your business grows, the stakes feel higher, and suddenly every choice feels much harder. This week on The Growth Diaries, we're exploring how fear and doubt can hold you back from growing your business, and how you can shift from feeling stuck in maintenance mode to making confident, data-driven decisions. In this episode, we’ll dive into: • Why we take risks without fear in the beginning and how that changes as we build something to protect. • How playing it safe with "what's working" can prevent you from exploring new opportunities that actually drive growth. • How turning your doubt into data can help you make certain, focused choices that move the needle forward. • How knowing exactly what your audience wants can help you build more aligned offers, attract the right clients, and boost your income. Making empowered decisions that are backed by data takes your business from guessing to growing - it's time to step into the full potential you’ve been building CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans:
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How To Find Your Rhythm To Conquer Your To-Do List Week On Week
01/23/2025
How To Find Your Rhythm To Conquer Your To-Do List Week On Week
How is it so easy to keep your clients' goals on track, yet your own business to-do list feels like it’s always being shoved to the side? Your clients are thriving because of you. Their goals are met, their growth is consistent, and their results speak for themselves. But behind the scenes, your own goals are sitting untouched, and your to-do list...we'll you're avoiding that like an ex you'd rather not have to fake small talk with at Tesco. You tell yourself, 'Next week will be different,' but somehow your business always gets held back from the same excuses. This week on The Growth Diaries, I’m sharing how you can stop scraping by on the bare minimum and finally make real, consistent progress on your business – without sacrificing the clients who matter to you. We'll chat more on; • Why your own goals feel so much harder to prioritise – and how to shift your focus without the guilt. • A powerful “spring cleaning” process to refine your to-do list and get rid of tasks that no longer align with your business vision. • How to break down the big, overwhelming projects into small, doable steps that actually fit into your schedule. • The secret to prioritising long-term wins over quick fixes so your business can thrive sustainably. It's time to treat your own business with the same care and dedication you give to your clients - because when you thrive, so does everything and everyone around you. CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 22mins 30secs)
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Initiate: Stop Waiting and Start Leading Your Business in 2025
01/09/2025
Initiate: Stop Waiting and Start Leading Your Business in 2025
How often do you sit around waiting for the "perfect" moment? Waiting for someone else to reach out, for the stars to align, or for that magical burst of motivation to appear? Not this year. 2025 is the year of INITIATION. It’s about making the first move – in conversations, in opportunities, and in your growth. This week on The Growth Diaries, I’m sharing how INITIATE has become my word for the year and why I’m taking control rather than waiting for things to land in my lap. If you’re ready to spark momentum and actually see results, then tune in as I'm sharing; • The power of choosing a word for the year (and why I believe you should pick one too) • How I’m stepping up and igniting more conversations without the cringey cold DMs. • Why waiting for validation kills your confidence and how to break the cycle by celebrating your own wins. • The small, intentional actions that build big business momentum – and how to start TODAY. So whether you’ve been second-guessing your next move or waiting for the ‘right’ time, this episode will give you the nudge (and practical insights) to stop waiting and start initiating. CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 25mins 37secs)
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Business Lessons, Loves and Let Gos from 2024
12/19/2024
Business Lessons, Loves and Let Gos from 2024
Have you ever looked back at the end of the year and thought, "How on earth did I get through all of that?" Between the highs, the challenges, and everything in between, it’s been a rollercoaster ride of growth and change. Sometimes, it feels like we’re just winging it - taking one step at a time without really knowing where it will lead. And yet, those messy, imperfect steps often turn into the most transformative lessons. This week on The Growth Diaries, I’m reflecting on the lessons, loves, and let-go’s of 2024 which include; • Why progress doesn’t require perfection. How embracing the messy middle transformed my business - and how it can do the same for you. • Lessons from moving past the fear of selling and my journey to confidently sharing my offers (plus how you can do it too). • The joy of staying hands-on and why reconnecting with the details reignited my passion for what I do. • Why stepping back from misaligned strategies (aka. Instagram) is creating space for new opportunities in 2025. • Releasing fear and embracing discomfort, because growth and comfort don’t coexist - and that’s a good thing. So, whether you’re ready to reflect on your own lessons from this year, or you’re looking for inspiration to step boldly into 2025, this episode is packed with insights to help you embrace change, let go of fear, and make room for growth. CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 23mins 54secs)
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3 Reasons Your Business Growth Has Stalled (And How to Fix It)
12/05/2024
3 Reasons Your Business Growth Has Stalled (And How to Fix It)
There’s nothing worse than putting every last bit of energy you have into your business after working with clients and feeling like you’re not getting anywhere. You’re planning, creating, posting, and showing up day in and day out but the results you're working so hard for are nowhere to be seen. It’s tempting to fall into the trap of blaming the algorithm and telling yourself "it's just not the right time of year for people to buy," but truthfully....these are just excuses keeping you stuck. The real reasons your growth has stalled go much deeper than that. The good news is you can fix it - and when you do, the impact on your business and mindset is transformative. This week on the podcast, I’m sharing more on: • Why winging it (even with the best intentions) leads to burnout and inconsistency - and how to create strategies that deliver results. • How unrealistic and too-safe goals can sabotage your progress - and how to reset them for sustainable growth. • Why clinging on to outdated habits, systems, and routines is holding you back - and how to evolve for your next level. So, if you’re tired of putting in maximum effort for minimal results, or feeling like you’re living through Groundhog Day in your business, this episode will highlight the habits that are stalling your progress and guide you through the crucial changes to start seeing the results you’ve been working for - results that will finally align with your efforts and bring your business to the next level. CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 25mins 40secs)
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How to Break the Cycle of Weekend Work and Maximise Your Efficiency
11/21/2024
How to Break the Cycle of Weekend Work and Maximise Your Efficiency
When you’re running your own business, weekends can feel like "just another workday". For many of us, they’re the only time we get to work on our business instead of in it! Treating your weekends like this might feel productive now, but trust me, it’s going to do a lot more harm than good in the long run. Not taking time to rest? You’ll burn out. Working non-stop? You’ll actually slow yourself down. Weekends becoming workdays? It feels impossible to separate your personal and business life. In this episode, I’m breaking down the common traps keeping you stuck in the weekend hustle and sharing practical strategies that will help you reclaim your weekends, set boundaries, and maximise your efficiency. So whether you’re feeling the pressure to catch up on everything you couldn’t get to during the week or struggling to juggle client demands while trying to carve out time for your own business growth; this episode will help you take back control and create space for the things that move your business forward without burning yourself out. In this episode, I talk more on; • Why overworking on weekends hurts your creativity, energy, and long-term growth. • How to review your weekly routine to identify time-draining tasks and distractions. • The power of batching, automation, and delegation to free up your schedule. • Simple strategies to create balance while still staying productive. CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 17mins 52secs)
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Overcome Project Paralysis With The Pleasure Productivity Method!
11/07/2024
Overcome Project Paralysis With The Pleasure Productivity Method!
Do you have that one project you keep putting off, knowing it could make a big impact, but you feel overstretched and short on time to even tackle it? This week, I’m reflecting on a recent challenge that made me consider how we approach our goals - especially the ones that feel scarily overwhelming and leave us mentally drained before we even begin. Picture this: a weekend readathon, six hours of reading, and a serious wake-up call on the power of breaking things down into manageable (and enjoyable!) steps. I’ll dive into how forcing ourselves to stick with tasks we don’t love is only holding us back and why reconnecting with what genuinely excites us is the ultimate productivity boost. Spoiler: it's all about enjoying the process, not just grinding through. So whether you've been sitting on an idea for months, feeling like you've hit a wall of stagnation, or just need a reminder that small steps do matter, this episode is for you. In this episode, I talk more on; • The power of finding joy in the tasks you take on - even the daunting ones • How small, consistent efforts can help you reach those big ambitious goals • Practical ways to break down projects into achievable tasks (and why this method works) • Real talk on balancing your business vision with day-to-day client work • Tips to prioritise your growth while still serving your clients • How to know when it’s time to let go of tasks that just aren’t serving you CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 20mins 07secs)
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The Problem with Single-Seater Networking (And Why To Avoid It)
10/24/2024
The Problem with Single-Seater Networking (And Why To Avoid It)
Ever been to a networking event that left you feeling more frustrated than connected? You've psyched yourself up, put on your best outfit, and stepped out of your comfort zone, only to find yourself in a room where you feel like the odd one out. Or worse....been told, "Sorry, we've already got someone who does what you do." Talk about a confidence killer, right? In this episode, I'm reflecting on a recent conversation about "single-seater networking" and why it's got me all fired up! As someone who's all about collaboration and growth, it seriously grinds my gears to see key opportunities like networking being restricted for business owners. I mean, isn't the whole point of networking to expand our circles, not shrink them? So whether you're a solopreneur looking to expand your circle or a business owner tired of restrictive practices, then tune in to explore why diverse networking is the key to unlocking real growth opportunities. In this episode, I talk more on; • The concept of single-seater networking and why it's problematic • How restricting industry representation at networking events limits growth opportunities for entrepreneurs • The negative impact on clients when their options for finding service providers are limited • The importance of connection and learning from others in your industry • Why diversity in networking events leads to better outcomes for everyone involved • My personal stance against single-seater networking and the value of inclusive networking spaces CONTINUE THE CONVERSATION: Resources: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 11mins 50secs)
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How Impactful Is Your Voice And Brand Message In Attracting Your Ideal Clients
10/10/2024
How Impactful Is Your Voice And Brand Message In Attracting Your Ideal Clients
Are you tired of blending in with every other business in your industry, and struggling to catch the attention of your dream clients? In today's crowded digital landscape, it's easy to fall into the trap of playing it safe. Maybe you've polished your brand message to perfection, scrubbing away any hint of personality in the process. Or perhaps you're paralyzed by the fear of saying the wrong thing, so you end up saying nothing at all. But here's the truth.. Your voice is the most powerful tool you have in setting yourself apart. In this episode, we'll explore how understanding your ideal clients on a deeper level and embracing your authentic self can transform your business. So whether you're struggling to find your voice or afraid to show the real you, this episode is your permission slip to be a little bold, throw in some humour, and yes, even drop an occasional F-bomb (if that's your style! 😉). In this episode, I talk more on; • The importance of understanding your ideal clients beyond surface-level demographics • How to inject your personality and voice into your brand message to stand out • The impact of authenticity in attracting and retaining dream clients • Strategies for conducting effective market research to inform your brand message • The balance between professionalism and personality in your business communications • How to maintain brand consistency across different platforms while showcasing your voice • The power of relatability and how it can lead to stronger client connections CONTINUE THE CONVERSATION: Resources: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 19mins 37secs)
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Social Pressure or Self-Pressure: Which One is Really Slowing Your Business Down?
09/26/2024
Social Pressure or Self-Pressure: Which One is Really Slowing Your Business Down?
Does the constant pressure in your business feel like it's slowing you down rather than helping you progress? It's easy to get caught up in the "shoulds" of entrepreneurship - from hitting the five figure months to creating the perfect marketing strategy. But what if I told you that most of this pressure isn't coming from the outside, but from within? In this episode of The Growth Diaries, I'm pulling back the curtain on a recent client experience that made me realise just how much unnecessary pressure we tend to pile on as business owners. I'll be diving into the trap of "one-size-fits-all" business advice and why it often leads to disappointment. So whether you're stuck in the grind to make things work or feeling overwhelmed by industry expectations this episode will inspire you to build a business that feels good for YOU, instead of following what you think you "should" be doing. In this episode, I talk more on; • The most common types of pressure we feel in business • How we often create unnecessary pressure for ourselves based on perceived expectations • The pitfalls of following "one-size-fits-all" business strategies and launch plans • The importance of tailoring strategies to fit your unique business needs and timeframe CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 14mins 09secs)
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Why Being A "Yes Man" Can Do More Harm Than Good For Your Business
09/19/2024
Why Being A "Yes Man" Can Do More Harm Than Good For Your Business
Ever felt the pressure to say "yes" to every opportunity that comes your way? I get it - the fear of missing out is real! But what if I told you that sometimes, saying "no" is the secret to levelling up your business? In this week's episode, we're diving deep into why being a "Yes Man" might actually be holding you back as I share some personal experiences and eye-opening insights that'll make you rethink how you approach future opportunities. So whether you're afraid of missing out on opportunities or struggling with your boundaries then tune in this weeks episode to help you make choices that truly serve your growth! In this episode, I talk more on; • The hidden pitfalls of saying "yes" to misaligned clients and how it can impact your business long-term • Why accepting every speaking opportunity isn't always beneficial and how to choose the right platforms for your brand • The importance of understanding your ideal client and how it shapes your decision-making process • Balancing short-term gains with long-term business growth and satisfaction CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 17mins 52secs)
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How To Start Acting Like Your Own Best Client To Grow YOUR Business
09/12/2024
How To Start Acting Like Your Own Best Client To Grow YOUR Business
Pouring your heart and soul into serving your clients but feeling like your own growth is taking a backseat? In this episode of The Growth Diaries, I'm sharing the game-changing mindset shift that led me to experience the surreal results of my own business wins (hello, sold-out beta program!) and the actionable techniques you can use that'll have you treating yourself like your own best client! So if you're ready to break free from the "I'm only here to serve others" trap and start putting your business as a priority (without sacrificing the income from your clients), then this episode is for you! In this episode, I talk more on; • Understanding the importance of treating yourself with the same priority as your clients • Learning techniques to carve out time for yourself and the significance of scheduling • The value of setting clear deadlines and breaking down larger tasks for completion • The importance of being kind and flexible with yourself and how to balance structure with compassion. • The pitfalls of striving for perfection and the benefits of focusing on progress over perfection CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 17mins 49secs)
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The Art of Reacting vs. Responding After a "Failed" Launch
09/05/2024
The Art of Reacting vs. Responding After a "Failed" Launch
Have you ever launched an offer and been met with silence, leaving you to second-guess every decision you made and doubt yourself? It can be a tough pill to swallow (especially when you've put in hours of work) but instead of wasting even more time and energy dwelling on what went wrong, start focusing on what you can learn and develop. (Because it’s not about what happens to us, it’s about how we respond) This week on the podcast, I’m taking you behind the scenes to share how I’m transforming a recent 'failed' Summer Offer into one that deeply resonates with both my clients and me, compelling them to invest! So whether you're struggling to attract the right audience or feeling disheartened by a lack of response, this episode will help you assess your strategy and make effective adjustments to turn your next launch into a success. In this episode, I talk more on; • The difference between reacting and responding in business, and why it matters • My personal experience with a recent offer that didn't sell, and how I'm using it as a learning opportunity • The importance of maintaining excitement and passion for your offers, and how it affects your marketing • Strategies for reconnecting with your audience and creating compelling messaging • The process of refining my offer to align with my new business identity • How to use market research to craft or adapt your offers and better serve your clients CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 14mins 44secs)
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The Most Powerful Tool For Business Growth (That You Already Own)
08/29/2024
The Most Powerful Tool For Business Growth (That You Already Own)
Ever feel like you're shouting into the void with your content? Like you're putting in all this effort but not seeing any results? What if I told you the most powerful tool you have for growing your business is something you use every day without realising its full potential? Hint: It's not fancy software or an expensive course - it's your voice! In this week's episode of The Growth Diaries, I'm sharing how a recent step back from my usual Instagram stories routine, made me realise the pivotal role our voices have on our business and its growth! So whether you're feeling stuck in your growth or just want to level up your impact, this episode is packed with insights to help you use your voice more intentionally and effectively. In this episode, I talk more on; • How your voice is the ultimate tool for sharing your brand story, values, and offers • The power of conversations in nurturing leads and converting sales • Using your voice for market research to truly understand and actually serve your ideal clients • Ways to use your voice across different platforms to increase brand awareness • The importance of being intentional and purposeful with how you use your voice in business CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Use code SUMMER24 for 24% off) (Audio Length: 15mins 30secs)
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Why I Want Someone to Call Me Out on My BS
08/22/2024
Why I Want Someone to Call Me Out on My BS
Tired of investing hundreds (if not thousands) of pounds in your business, only to be told things you already know or have said to yourself before? I'm getting real about why I actively seek out coaches and mentors who aren't afraid to call me out on my BS. As entrepreneurs, it's easy to get caught up in our own vision and miss the forest for the trees. I share a personal story about helping a client refocus her efforts for better results, and why I believe constructive criticism is worth its weight in gold. Whether you're considering investing in a coach or wondering how to be a better service provider yourself, this episode will get you thinking about the qualities that truly drive growth! In this episode, I talk more on; • Why I look for coaches and mentors who will call me out on my "BS" • The importance of getting perspectives outside your own in business • A real-life example of redirecting a client's marketing efforts for better results • The value of investing in people who fill gaps in your expertise or skills • How different qualities in coaches/mentors can suit different business owners • Reflecting on the qualities you offer as a service provider CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Use code SUMMER24 for 24% off) (Audio Length: 12mins 31secs)
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Why Business Growth Wasn't Designed To Be A Solo Journey
08/15/2024
Why Business Growth Wasn't Designed To Be A Solo Journey
Feeling overwhelmed by your ambitious business ideas and not sure how to bring them to life? In this episode, I'm exploring the challenges we face when believing that growing a business has to be a journey we navigate alone! (FYI - Asking for help isn't a sign of weakness, but a sign of your willingness to grow!) So whether you're stuck in a self-sabotage routine or drowning in to-do lists, I'm here to help you get out of your head and confidently step into action using an approach that's made for YOU so that you can feel like the empowered, driven business owner that you are! In this episode, I talk more on; • Why solo business owners often struggle to take action on their ideas • The power of vocalising your ideas and getting an outside perspective • How to break free from self-sabotage and unproductive routines • The benefits of collaborative growth and seeking support • Introduction to Soundboard Sessions and how they can help bring your ideas to life • The importance of creating an action plan tailored to your unique business needs • Tips for maintaining consistent growth efforts in your business CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Use code SUMMER24 for 24% off) (Audio Length: 19mins 36secs)
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Done is Better Than Perfect: Embracing Progress Over Perfection
08/08/2024
Done is Better Than Perfect: Embracing Progress Over Perfection
Are you constantly comparing yourself to others and feeling like your business just isn't good enough? In this raw, unfiltered and unedited episode of The Growth Diaries, I'm getting real about the struggles of perfectionism and share a personal experience that taught me the power of progress over perfection. You'll discover how taking imperfect action is far more valuable than staying stuck in the pursuit of flawlessness. So if you're ready to gain insights and practical strategies to adopt a "done is better than perfect" mindset and propel your personal and professional growth forward, this episode is for you! In this episode, I talk more on; • The importance of taking action and making progress, even if it's not perfect • How comparison can hinder our growth and the need to focus on personal improvement • The value of accountability and support in achieving our goals • Overcoming self-doubt and recognising our own worth in business and personal development • Practical strategies for embracing a "done is better than perfect" mindset CONTINUE THE CONVERSATION: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 11mins 41secs)
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Strategies For Boosting Your Email Open Rates
08/01/2024
Strategies For Boosting Your Email Open Rates
Feel let down by your current email open rates, despite your best efforts in crafting valuable content? In this episode of The Growth Diaries, I share the strategies that helped me take my email open rates from the industry average of 20% to an impressive 60-80%. With these tips, you can transform your email marketing from overlooked to can't-miss and make your content stand out in even the most crowded inboxes. So, if you're eager to improve your email open rate, connect with your audience more effectively and turn your email list into a powerful platform for growth, tune in for insights that will enhance your approach to email marketing! In this episode, I talk more on; • Tips for optimising your email marketing strategy to achieve open rates well above the industry average of 20%. • The importance of crafting subject lines that speak to your reader's current reality, desired reality, and create intrigue. • How to effectively use preview text to complement your subject line and encourage opens. • The power of personalisation in email subject lines. • Implementing a resend strategy for unopened emails to significantly increase overall open rates. • The value of market research in understanding your ideal clients and crafting more effective email content. CONTINUE THE CONVERSATION: Useful Links: Connect with Cassie Evans: Work with Cassie Evans: (Audio Length: 25mins 20secs)
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